• Title/Summary/Keyword: tourism activity

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Rural Tourism Image and Major Activity Space in Gochang County Shown in Social Data - Focusing on the Keyword 'Gochang-gun Travel' - (소셜데이터에 나타난 고창군의 농촌관광 이미지와 주요 활동공간 - '고창군 여행' 키워드를 중심으로 -)

  • Kim, Young-Jin;Son, Gwangryul;Lee, Dongchae;Son, Yong-hoon
    • Journal of Korean Society of Rural Planning
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    • v.27 no.3
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    • pp.103-116
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    • 2021
  • In this study, the characteristics of rural tourism image perceived by urban residents were analyzed through text analysis of blog data. In order to examine the images related to rural tourism, blog data written with the keyword "Gochang-gun travel" was used. LDA topic analysis, one of the text mining techniques, was used for the analysis. In the tourism image of Gochang-gun, 9 topics were derived, and 112 major places appeared. This was divided into 3 main activities and 5 object spaces through the review of keywords and the original text of blog data. As a result of the analysis, the traditional main resources of the region, Seonun mountain, Seonun temple, and Gochang-eup fortress, formed topic. On the other hand, world heritage such as dolmen and Ungok wetland did not appear as topic. In particular, the farms operated by the private sector form individual topics, and the theme farm can be seen as an important resource for tourism in Gochang-gun. Also, through the distribution of place keywords, it was possible to understand the characteristics of travel by region and the usage behavior of visitors. In the case of Gochang-gun, there was a phenomenon in which visitors were biased by region. This seems to be the result of Gochang-gun seeking to vitalize local tourism focusing on natural, ecological, and scenic resources. It is necessary to establish a plan for balanced regional development and develop other types of tourism resources. This study is different in that it identified the types and characteristics of rural tourism images in the region perceived by visitors, and the status of tourism at the regional level.

Development and Validation of CSR Measurement Tool of Tourism and Hotel Companies: Focusing on Vietnamese companies (관광 및 호텔 기업의 사회적 책임활동 측정 도구개발 및 타당화: 베트남 기업을 중심으로)

  • Cho, Minje;Oh, Ji-Young
    • Asia-Pacific Journal of Business
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    • v.12 no.4
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    • pp.163-178
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    • 2021
  • Purpose - The purpose of this study is to develop a tool to measure the corporate social responsibility activities of tourism and hotel companies using ISO26000 and to verify its reliability and validity. Design/Methodology/Approach - This study is the development of a tool for evaluating social responsibility activities of tourism and hotel companies. For this, as the first stage filer research, 4 experts developed the questions based on ISO26000. And 12 experts (academia, industry) were surveyed by Delphi to evaluate suitability. Finally, the validity and reliability of the development tool were verified for a total of 55 incumbents and related persons. Research Results - For the development of a tool for measuring social responsibility activities of tourism and hotel companies, based on the standard draft of ISO26000, questions that fit 7 core areas were composed (60 questions). In addition, a Delphi survey was conducted on a panel of 12 experts, and a total of 45 questions were derived. Finally, as a result of an exploratory factor analysis of 55 field experts, 20 items consisting of 6 factors were finally confirmed as a measuring tool for social responsibility activities of tourism and hotel companies. Research implications or originality - It is significant for the first development of a social responsibility activity scale suitable for the situation of tourism and hotel companies by applying ISO26000. This will raise awareness of the importance of social responsibility activities in the tourism industry environment, and will help tourism companies to develop a positive awareness of social responsibility activities and to prepare effective implementation strategies.

Community Empowerment Models of Tourism Village Based on Superior Commodities: Realizing Economic Resilience

  • Cahyono, Arie Eko;Kurniawan, Moh. Usman;Sukidin, Sukidin;Kantun, Sri
    • Journal of Distribution Science
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    • v.16 no.11
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    • pp.29-36
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    • 2018
  • Purpose - Research on community empowerment based on superior commodities to improve the economic resilience of the tourist village of Lumajang Regency is an investigative descriptive study to obtain an overview of the problems of community economic development, especially regarding economic resilience. The output of this research activity is the formation of integrated and comprehensive strategic programs and activities in order to improve economic empowerment and food security of the community around the tourist village. Research design, data, and methodology - This research method applies several methods of analysis such as the Loqation Quotion (LQ) method, SWOT analysis, Trend analysis, and analysis of Community Economic Empowerment in the agricultural sub-sector. Results - This research has strategic values and objectives in addition to providing important information to improve food security of tourism villages in Lumajang district in particular and disadvantaged communities in Indonesia in general. Through this supportive community economic empowerment programs, Lumajang District has an agricultural area and at the same time as a nature-based tourism area that supports it. Conclusion - Village tourism community empowerment activities are taken based on existing superior commodities. The existing tourism village program in Lumajang district can be used as one of the references for the upcoming tourism village program.

A Development Strategy for Rural Villages Based on the Major Factors to Tourism Income (관광소득의 요인별 분포특성에 근거한 농촌마을 개발전략에 관한 연구)

  • Kim, Dae-Sik;Koo, Seung-Mo
    • Journal of Korean Society of Rural Planning
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    • v.10 no.4 s.25
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    • pp.39-44
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    • 2004
  • This study aims to suggest new development strategy for rural villages considering their tourism income. In order to select the several study villages, the present study surveyed roughly the outline for resource characteristics about green-tourism of 83 rural tourist villages introduced on the internet. On the five rural villages, which are Moondang-ri, Yangsoo-ri, Molwoon-ri(Tomato-village), Yongsan-ri(Yongbayi-gol), and Kaya-ri(Ogam-village) located on Chungnam, Kyunggi, Kangwon, Chungbuk, and Kyunggi province, this study surveyed detailed data on the tourism income. The results show that the food sales business in the village makes about 50% of the total village income per year from the tourist, and followed by agricultural products sale, stay in farmhouses, and experience activity in the villages. The average total income of the five villages was estimated 93 million won per year and the average income per household was 1.5 million won in the study villages. The study suggests new strategy with the three kinds of important components for the rural village development considering the analysis results such as the bringing up of human resources for the village management and developing experience program for tourist, the characterization of agricultural products in the village, and the remodeling of village amenity environment for tourists.

Green Tourism Accessibility Evaluation for Policy Making of Rural Closed School - Case By Chungcheongnamdo Province - (농촌폐교 활용 정책수립을 위한 그린투어리즘 접근성 평가 - 충청남도를 대상으로-)

  • Chang, Woo-Seok;Jung, Nam-Su
    • Journal of Korean Society of Rural Planning
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    • v.19 no.4
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    • pp.293-306
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    • 2013
  • According to the increase of rural experience, that is important in satisfying needs of green tourism and vitalizing rural economy to use closed school in rural area as experience facility. For using closed school as experience facility, political and institutional assistants are needed in effective equipments and stable operation based on multi-perspective approach and analysis. In this study, we try to evaluate green-tourism accessibility of rural experience facility remodeled from closed school considering regional population and spatial characteristics. In evaluating process, gravity potential model are adapted with considering group size of customer and distance-friction coefficient. Distance-friction coefficient is a function of user restriction which depend on possible activity in each experience facility. Green tourism accessibility of experience facility is calculated with summation of accessibility to each region, and we analyzed it as a group by closed school type and location with application in Chungcheongnam-do. We found a correlation between green tourism accessibility of rural closed school and their income.

Are Sequential Decision-Making Processes of Tourists and Consumers the Same?

  • Jung, Oh-Hyun
    • Culinary science and hospitality research
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    • v.23 no.6
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    • pp.161-172
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    • 2017
  • The purposes of this study were to examine if a decision making by a tourist sequentially or hierarchically occurs in a tourism destination and to test determinants that have an effect on both a sequential and non-sequential decision making. An instrument for the study was developed with three steps. A total of 420 and 380 questionnaire were collected respectively for the first two round surveys. For the third step, a pilot test was conducted with 30 respondents. And the data analysis utilized SPSS 18.0. A logistic regression analysis with variables of tourism activity and demography was employed to investigate the factors that affect a sequence of decision-making process. As an important result, the higher the age of the tourist in a tourism destination, the more conspicuous the consumption expenditure is made through the sequential decision-making process. Additionally, it is unreasonable to apply the premises and assumptions in extant consumer behavior to tourist behavior. The process of decision making by tourists in tourism areas is driven by either non-sequential or non-hierarchical decision-making process. More discussion and implications were provided.

A Study on Activation of Green Tourism - with an Emphasis on Boseong County - (그린 투어리즘 활성화 방안에 관한 연구 -보성군 지역을 중심으로-)

  • Song, Kyung-Hwan
    • Korean Journal of Organic Agriculture
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    • v.15 no.2
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    • pp.171-183
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    • 2007
  • Green tourism is a stay-flow activity between people in urban and rural area, using a natural view, tradition, and life in agricultural area. And green tourism provides rest, recreation, and new experience fur people living in urban area as well as opportunities to increase income for people in rural area. In recently, amenity is rapidly rising as a main factor fur a regional competitiveness. Boseong county shows a typical agriculture industrial structure with a weak independent base, but has a beautiful tea fields in full seasons. Boseong county is making an effort to activate the regional economy, but the result fall short of one's expectation. Several methods to activate the green tourism of Boseong county are as follows: i) introduction of specialized theme relating Boseong green tea; ii) provision of information regarding tourist resort and development of experience-program related to green tea business; iii) establishment of a sales network of products through accommodations in private houses; iv) establishment of networks among regions to achieve systematic sales of tourist experience, accommodations in private houses, and local speciality simultaneously.

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Information and Communication Technologies for the Innovative Development of Tourism Training in the Context of COVID-19

  • Krupa, Oksana;Panchenko, Vladimir;Dydiv, Iryna;Borutska, Yuliia;Shcherbatiuk, Nataliia
    • International Journal of Computer Science & Network Security
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    • v.22 no.1
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    • pp.262-268
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    • 2022
  • The main purpose of the study is to determine information and communication technologies for the innovative development of tourism training in higher education institutions in the context of COVID-19. Innovative development is associated with the rejection of well-known cliches, stereotypes in teaching, upbringing and personal development, creates new standards for personal-creative, individually directed tourism activities, develops pedagogical technologies implemented in this activity. As a result, the main aspects of information and communication technologies for the innovative development of tourist training in higher education institutions in the context of COVID-19 were characterized.

The Innovative Strategy on the Activation of Marine Tourism in Busan (부산의 해상관광활성화에 관한 혁신적 전략(1))

  • Kim, Jae-Gwan
    • Journal of the Korean association of regional geographers
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    • v.13 no.2
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    • pp.156-170
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    • 2007
  • The commerce and industry of Busan was developed because of good geographical conditions with harbor. After passing its settling-down and diffusing time, Busan has grown in the trade city. Busan has lost the competitive power of the port city since 2000, because of the weakness of its economic power which is caused by the secession of manufacturing industry and the decrease of resident population and foreign tourist. In order to overcome these weaknesses, it is necessary for Busan to take the innovative strategy for the activation of marine tourism. This goal can be achieved by the strong quality of the port city, the coastal terrain, the traditional industry and the international traffic. The aim of this paper is to explore the Innovative Strategy for the activation of marine tourism in Busan and to suggest the following proposal. First, the government must decide the base of marine tourism under the geography viewpoint of the coast and sea, and develope tourism resources after analyzing the identity of marine tourism base. Second, the core part along the selected bases of marine tourism must be constructed the tourism terminal as the landmark of Busan in order to concentrate foreign tourist. Third, after each base of marine tourism must become the resort for tourists, they are able to experience the activity of marine tourism in this resort. Therefore, each base must be specialized. Fourth, each base must be connected with the route of marine tourism Fifth, in order to overcome the off-season of marine tourism, winter tourism goods such as skates, skis, artificial sea-bathing pool, artificial swimming beach, artificial sled, artificial rock wall of coast, hot spring resort of salt water are required to be developed in the center of marine tourism base.

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Exploring the relationship between demographics of cycle tourists and the quality of life

  • Seo, Won-Jae;Jang, Joo-Young;Kim, Yong-Eun;Han, Seung-JIn
    • Journal of Sport and Applied Science
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    • v.2 no.1
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    • pp.25-38
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    • 2018
  • One of the largest and fastest growing segments of the tourism industry, sport tourism refers to travel to play sports, watch sports, or to visit a sport attraction including both competitive and non-competitive activities. In this respect, cycling can be considered as not only a form of physical exercise but also a form of tourism in which cycling is a usual tourism-related activity, heading to a particular destination. The purpose of this study is to examine how demographical differences of cycle tourists are related to the quality of their life. An online survey was conducted and data was analyzed using frequency, reliability, and one - way ANOVA using SPSS 22.0. First, we found that there was no significant difference on the quality of physical life based on demographical characteristics. Second, the analysis of the relationship between demographical characteristics and the quality of mental life showed that income level affects their quality of mental life. Third, the analysis of the relationship between socio demographic characteristics and the quality of social life showed that marital status affects the quality of social life. Fourth, no statistically significant difference was found between the demographical characteristics and the quality of environmental life. Further implications were discussed.