• 한국콘텐츠학회논문지
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• 제10권10호
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• pp.378-388
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• 2010

연구는 중국을 방문하는 한국인 관광객들의 중국에 대한 친숙도가 관광지로서 중국에 대한 선호도, 위험지각, 중국 방문시 선호하는 관광활동에 미치는 영향을 조사하였다. 본 연구에서 제시한 연구과제들을 검증하기 위해 중국으로 여행을 떠나기 전 인천국제공항에서 대기하고 있던 한국인 관광객들을 대상으로 설문을 진행하였다. 설문조사 결과 총305개의 유효한 설문지가 최종적으로 수집되었다. 분석 결과에 따르면, 중국에 대한 친숙도는 관광지로서 중국에 대한 선호도에 긍정적인 영향을 미치는 것으로 나타났다. 또한, 친숙도는 중국에 대한 일부 위험지각영역과 부정적인 관계를 가지는 것으로 나타났다. 마지막으로, 친숙도는 중국 방문시 선호하는 관광활동 중 역사 자연지역 방문과 영향관계에 있는 것으로 밝혀졌다. 본 연구의 결과는 친숙도가 관광객들의 다른 지각변수들을 이해하기 위한 중요요인이라는 점을 입증하고 있다.

• 한국관광식음료학회지:관광식음료경영연구
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• 제13권1호
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• pp.81-110
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• 2002

The temporary tax deduction on investment cutting the corporate income tax within 10% of the amount of investment is aimed at stimulating the investment for economic activity. 25 business sectors are applied to this tax law and in tourism, the accommodation registered by tour promotion law and international convention plan business belong to it. I'd like to mention the problem of the temporary tax deduction on investment amount for hotels and suggest better solutions. This tax law is so temporary applied that we shouldn't get tax deduction after June 30, 2002. So, we can't get income tax deduction on the investment out of the available period. And further more this tax law has a rule not real investment but solely new project investment for hotels. There are numbers of difference between real investment and new project investment. The amount of investment is based on an object of acquisition taxation. And also there are numbers of difference between real investment and an object of acquisition taxation. For example, landscape construction is a great part of hotel construction but it's not an object of acquisition taxation. For running hotel business, we also need lots of equipments such as linens utensils for restaurant and decorations for hotel interior. But these are also excluded from this tax law. As you know, these equipments can be regarded as product equipments in manufacture industry. Therefore we should take the specificity of hotel investment into consideration and expand the role of the temporary income tax deduction on investment amount for hotels.

• International Journal of Human Ecology
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• 제8권1호
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• pp.109-116
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• 2007

Leisure time is a critical part of modern life and is increasingly important in modern society. Therefore, analyzing expectations and values of leisure and researching leisure practices are integral in measuring the quality of life. In this respect, differences between values and attitudes leading to the ideal leisure life and the actual leisure life could provoke negative influence on our lives, further, decreasing quality of life. Therefore, classifying leisure lifestyle through analyzing value of lifestyle and the actual state of leisure precisely is very necessary. Leisure lifestyle could be very useful standard satisfying various desires and demands related to leisure. In the research, we surveyed 3,000 people over 10 years of age, one on one interview method, asking value of life behaviors (Individualism vs. Collectivism, Pro-Stability vs. Pro-Change, Statistical way of life vs. Active way of life, Family-centered life vs. Work-centered life) and practices of leisure life (With whom, How frequently, Where, For what) in respect to both value and behaviors. Through this survey, five groups of leisure life type have been identified; "Community-oriented Type", "Cocoon Type", "Family-oriented Type", "Personal-stability Type" and "Multiplicity Type". These leisure lifestyles would provide effectual alternatives for reducing gaps between expectations for ideal leisure life and actual life. Furthermore, this could be used for ground work to develop measurements for satisfying various leisure demands.

• 한국의류산업학회지
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• 제18권4호
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• pp.438-449
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• 2016

Domestic and foreign tourism authorities show that the most favorite tourist activity is shopping. Tourism income in Korea set a record in 2014 due to a large influx of Chinese tourists. Dongdaemun fashion market was selected as the most preferred destination for Chinese tourists shopping in Korea. This study examines the effect of store attributes on customer equity at Dongdaemun shopping malls. This study adopted a survey; subsequently, 637 questionnaires were used in the final analysis. Collected data were analyzed using SPSS 21.0 and AMOS 18.0 statistics program. The main findings of this study are as follows. Among the three store attributes of Dongdaemun shopping malls, service and environment attributes appeared to influence the three drivers of consumer equity. In addition, value equity was identified to provide a positive impact on Customer Lifetime Value (CLV), brand equity, and relationship equity were identified as having a positive impact on revisit intention. Second, the relationships between the variables were significantly different in two types of the Dongdaemun fashion shopping mall (Doota vs Lotte Fitin). In addition, this study offers a valuable implication for brand marketers to maintain and develop customer equity in Dongdaemun fashion markets.

• 한국식생활문화학회지
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• 제30권1호
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• pp.54-63
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• 2015

This study was conducted to examine the effects of local food value perception on purchasing and experience in consumers. ${\chi}^2$-test, ANOVA, and linear regression analysis were conducted. The findings are summarized as follows: The most common place for buying agricultural products was 'hypermarkets' (41.7%), and the most important factor for purchasing local food was 'local government's certification products' (23.7%). The most important value recognition item for local food was 'I think that local food is a high-quality agricultural products'. (3.74 points), followed by 'I think that local food have a value of respect for customers' (3.61 points) and 'I have a faith for the local food'. (3.61 points) in that order. The main tourism experience activity was 'food experience' (49.0%), and information source of local food experience tourism was 'mass media (TV, newspapers, etc.)' (37.3%). As age increased, experience of local food also increased. The most effectual value recognition item for purchasing local food was 'I think that local food have a value of respect for customers'. The most effectual value recognition item for increasing intake experience of local food was 'I think that the local food is high-quality agricultural products'.

• 수산경영론집
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• 제53권2호
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• pp.42-57
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• 2022

The purpose of this study was to estimate the economic values of whale watching. The data used in this study were collected with 1,599 coastal tourists and the questionnaire included contingent valuation method questions. The results show that coastal tourists obtained the benefits of about KRW 15,970 from whale watching. Further analyses were conducted to check the differences of willingness to pay for whale watching based on the three variables as follows: previous experience of whale watching and participation intention in whale watching tourism, and previous experience of cruise trips. The results indicate that the respondents, who already participated or intended to participate in this type of tourism activity, were willing to pay higher than those, who did not participated or had no intention of participation, respectively. These results imply that whale watching could be a feasible alternative to the direct consumption of whale meat. Based on the study results, we provide policy and management-related implications for whale watching programs.

• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2021년도 춘계학술대회
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• pp.91-93
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• 2021

본 논문에서는 패키지 투어에 참여하는 여행자들을 효율적으로 관리할 수 있는 가상 울타리 기반의 여행자 관리 애플리케이션을 제안하고 설계한 결과를 제시한다. 제안하는 애플리케이션은 특정 관광지 방문시에 투어 가이드가 가상 울타리 범위를 지도 상에 설정하고서 여행자들이 이 범위를 이탈하는 지 여부를 관리할 수 있고, 다른 관광지로 이동할 때에는 투어 가이드를 중심으로 한 원형의 가상 울타리를 설정해 이 범위를 벗어나는 여행자가 있는지를 실시간 모니터링 할 수 있도록 한다. 이러한 두 가지 패키지 투어 활동에 가상 울타리 기술을 적용하게 되면 투어 가이드는 여행자들 관리에 따른 부담이 줄어들어 더욱 알찬 패키지 투어를 진행할 수 있을 거라 기대한다.

• 유통과학연구
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• 제21권1호
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• pp.107-117
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• 2023

Purpose: This study attempted to confirm the mediating effect of brand experience and to travel brand community satisfaction in the relationship between the characteristics of brand community contents and travel product purchase intention. This study also investigated the moderating role of consumer characteristics. Research design, data and methodology: Based on a total of 381 bytes of data, hypothesis verification was conducted using Smart-PLS 3.2.8 statistical package programs. Results: First, the content community travel brand attributes, personal affordability and creativity are a lingering fragrances on the intended consumers ' shopping trip. Second, information provision, interaction, and creativity, which are the characteristics of travel brand community content, influenced consumers' intention to purchase travel products through brand community satisfaction. Third, playfulness, vitality, and creativity, which are the characteristics of travel brand community content, influenced consumers' intention to purchase travel products through double mediation of the experience and community satisfaction of brand. Conclusions: Tourism industry managers should be able to market content by forming their own brand community. It is necessary to create an environment in which tourism industry managers can use social media travel brand community content to give discounts to consumers, provide creative, playful and vivid travel information.

• 가정과삶의질연구
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• 제28권4호
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• pp.103-115
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• 2010

This study approached the leisure with the step of life cycle, analyzing the process of leisure career and leisure development in individual life. The leisure life cycle leads the other related studies by examining the concepts of continuity, change, leisure socialization, and leisure career. It also analyzes the patterns and the structures of the use of life time, using '2004 Time Use Survey' from the Korea National Statistical Office. As a result, this study suggests new 3 steps of leisure life cycle: participating and expanding stages, selective and concentrating stage, and continuing and absorbed stage. These steps set up the goal of leisure program by the periods. They also can help setting the direction of leisure activities, and can be used as basic data that can make up the leisure activity program models step by step. Moreover, the development of model can be used as valuable information to draw up the plans that can prepare for aging society and demand the support of policy.

• 한국가구학회지
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• 제20권6호
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• pp.552-559
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• 2009

While the population conducting the production-oriented leisure activity is spread, the expertly franchised types of woodworking workshop based on good organization and economic power are also undergoing rapid growth with the related industries. Such tendency needs the systemized marketing strategy for woodworking workshop industry, but most of the woodworking workshops are regarding the deal with customers as simple exchange business in the market. The factors of the relationship marketing hereupon should be constituted as basic material for the study of the relationship marketing of DIY woodworking workshop. This study was intended to select the appropriate factors for relationship marketing and to apply the related theoretical backgrounds on the basis of the preceding studies regarding the factors of relationship marketing. As the factors it was selected that service and expertise of staff under the category of the characteristics of staff, reasonable price, diversity of products and convenience of facility in woodworking workshop under the category of the customer-oriented service, and communication and favorite program under that of the relation-oriented service.