• Proceedings of the Korea Fashion and Costume Design Association Conference
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• 2005.06a
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• pp.132-133
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• 2005

• Journal of Fashion Business
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• v.14 no.3
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• pp.64-74
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• 2010

The purpose of this study is to broaden the realm of the fashion design using print hereafter and to urge designers to the better quality design by presenting successful case. As a method of the study, the literature and visual data in this study were reviewed focusing on the 1960's, which was Pucci's golden age. For the historical background, textual and visual data related to sixties fashion and Italian fashion were referred. Foreign literature was investigated to study life of Pucci and his design tendency in fashion because domestic papers and research data were rare. Out of this, characteristics of fashion design of Pucci and conclusion were extracted. Emilio Pucci was born to an illustrious Florentine aristocratic family in 1914. He was a designer, businessman and politician. Pucci's design has following characteristics. Firstly, gorgeous geometric prints with brilliant colors were key factor in Pucci's fashion design. Secondly, Pucci's design in fashion was a luxury sporty casual style symbolizing wearer's status and position in society. Thirdly, Pucci liberated the wearer's body using light and stretch material matching comfortable and active style. Lastly, Pucci developed total fashion dealing with various items widely including clothes and non-clothing products.

• Journal of Fashion Business
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• v.10 no.2
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• pp.99-116
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• 2006

This study was aimed at giving help to the people intending to change their hair fashion feeling for changing their own hair colour design and also providing the guide line to the cosmetic circles for developing new hair colour design and promoting sales by statistically analyzing hair colours and the other factors(demographic characteristics, hair styling, total fashion feeling, hair style) of capital area women in their twenties based on the theoretical study on tatal fasion feeling & hair fashion feeling, and hair trend. The researching methods were composed of prior theoretical research, statistical analysis. The prior theoretical research was accomplished by analysis of literatures, magazines and internet sites about total & hair fashion feelings and hair trend. The statistical analysis used a questionnaire composed of 33 questions in 5 categories. The survey of the questionnaire had been conducted from June 15 to June 28 in 2005 on the 600 women in the capital area, investigated by a group of experts on cosmetics or clothing from academic or business society. The analysis of materials from the survey was done by SPSS program(ver. 12.0) using frequency analysis, $x^2$-test and cross tabulation analysis specified on high significant values. Based on the above results of $x^2$-test and cross tabulation analysis, categorized the characteristics of the hair fashion feeling groups, especially hair colours in the order of percentage. This study would be very helpful to the people trying to change their own hair fashion feeling and be useful to the cosmetic circles for developing new hair colour design and promoting sales by comprehending hair colour market and also be valuable to develop the analysis methodology of hair colour and hair fashion trend.

• The Korean Journal of Community Living Science
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• v.22 no.4
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• pp.591-597
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• 2011

The objective of the study was to compare the curricular in fashion field between Korean and American universities. Initially, curricular data of Korean universities were collected through the internet, telephone calls and e-mails from March to May, 2006. The data was then modified in August, 2009. Data from American universities were only collected through the internet from January to March, 2009. The name of the department, total credits opened, credits opened for each area and so on, were analyzed using descriptive statistics. There were 20 national universities and 61 private universities with fashion related departments in Korea, while 87 public universities and 21 private universities in the USA. The name of'Fashion Design' in the departments was prevalent in 40 universities in Korea. On the contrary,'Fashion Marketing' was the most dominant name in 31 universities in the USA. Ninety percent of the universities in Korea opened over eighty to ninety total credits, but 83% of American universities opened under eighty to ninety total credits. Most universities in Korea opened many credits for construction, design/ aesthetics, marketing and textile areas more than those in the USA.

• Korean Journal of Human Ecology
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• v.11 no.1
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• pp.69-78
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• 2002

The purpose of this study was to investigate the application of fashion-related web sites and their evaluation. 76 college students major in fashion design were surveyed and the evaluation criteria were classified into five categories such as the accuracy/reliability, the design of a picture, the ease of application, the communication/security, and additional services. The results of this study were as follows: 1. College students used web sites mostly to search for fashion trend information from magazine and fashion information sites. 2. While the media site was excellent in the evaluation criteria such as the accuracy/reliability, the design of a picture and the communication/security, the fashion information site was excellent in the evaluation criteria such as the accuracy/reliability, communication/ security and additional services. 3. The media site and the fashion information site generally ranked high and the fashion brand site ranked low in most evaluation items. 4. By the results of ANOVA, 12 items showed significant differences out of the total 19 items. 5. Out of the total evaluation items, the design of a picture ranked highest and the external link function ranked lowest.

• Journal of Fashion Business
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• v.15 no.6
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• pp.176-203
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• 2011

In today's intensifying global competition, Korean fashion industry is relying on only qualitative data for feasibility study of future projects and developmental plan. This study was conducted in order to support establishment of a scientific and rational management system that reflects market demand. First, fashion market size was limited to the total amount of expenditure for fashion clothing products directly purchased by Koreans for wear during 6 months in spring and summer and 6 months in autumn and winter. Fashion market forecasting model was developed using statistical forecasting method proposed by previous research. Specifically, time series model was selected, which is a verified statistical forecasting method that can predict future demand when data from the past is available. The time series for empirical analysis was fashion market sizes for 8 segmented markets at 22 time points, obtained twice each year by the author from 1998 to 2008. Targets of the demand forecasting model were 21 research models: total of 7 markets (excluding outerwear market which is sensitive to seasonal index), including 6 segmented markets (men's formal wear, women's formal wear, casual wear, sportswear, underwear, and children's wear) and the total market, and these markets were divided in time into the first half, the second half, and the whole year. To develop demand forecasting model, time series of the 21 research targets were used to develop univariate time series models using 9 types of exponential smoothing methods. The forecasting models predicted the demands in most fashion markets to grow, but demand for women's formal wear market was forecasted to decrease. Decrease in demand for women's formal wear market has been pronounced since 2002 when casualization of fashion market intensified, and this trend was analyzed to continue affecting the demand in the future.

• Journal of the Korea Fashion and Costume Design Association
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• v.25 no.1
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• pp.83-96
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• 2023

The purpose of this study is to compare and analyze the perception of retro fashion and new-tro fashion using big data. TEXTOM allowed the collection of big data on the words 'retro fashion' and 'new-tro fashion', which was refined afterwards. As for the data collection period, Jan. 1, 2019 to Nov. 30, 2022 was set. A top 50 list of words were extracted from this data based on appearance frequency. The extracted words were processed through Network centrality analysis and CONCOR analysis using Ucinet 6. The results are as follows. 1) In retro fashion, the appearance frequency of 'style' was the highest, followed by 'sensibility', 'color', 'trend', 'fashion', and 'brand'. These words came up with high TF-IDF values. Network centrality analysis discovered that 'color', 'style', 'trend', 'sensibility', and 'design' had high level of connectivity with other words. CONCOR analysis showed a total of four significant groups; trends, styles, looks, and photos. 2) In new-tro fashion, the appearance frequency of 'retro' was the highest, followed by 'trend', 'generation', 'style', 'brand', and 'fashion'. These words also came up with high TF-IDF values. Network centrality analysis found that 'retro', 'trend', 'generation', and 'brand' had high level of connectivity with other words. CONCOR analysis showed a total of four significant groups; style, brand, clothing, and trend. 3) New-tro fashion is included in retro fashion in that it reproduces the styles of the past. However, it is taken completely differently from generation to generation. Unlike the older generations, millennials actively accept newly created clothes and brands based on the past styles. They perceive it as a fashion that reveals their own unique tastes and tastes.

• Fashion & Textile Research Journal
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• v.3 no.4
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• pp.323-329
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• 2001

The purpose of this study was to identify the relationship between clothing involvement and fashion leadership of fashion models and college women. For this study, 113 fashion models and 265 female college students were analyzed. Factor analysis, Correlation, t-test and Regression analysis were used in data analyses. Clothing involvement was factor analyzed resulting five factors such as interest, pleasure, fashionability, risk perception and symbolism. Three clothing involvement factors had highly positive relations with total clothing involvement. Interest, pleasure and fashionability factors were related with each other: Fashionability and interest factors had an effect on fashion opinion-leadership and fashion innovation. Significant differences were found between fashion models and female college students in regard to clothing involvement and fashion leadership. Fashion models and female college students differed significantly in clothing interest and fashionability. Fashion models and female college students differed significantly in fashion opinion-leadership and fashion innovation. Fashion models were more fashion opinion leaders and fashion innovators than female college students.

• Journal of the Korea Fashion and Costume Design Association
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• v.19 no.2
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• pp.129-144
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• 2017

Throughout the rich human history, patterns have developed as a symbolic sign and representation of the inner psychology of human beings. Thanks to its intrinsic beauty and emotional richness, the flower has been utilized as a one of the major materials for patterns used in everyday life and art. As a product of nature, floral patterns have played a key role in fashion trends as a Surface Design with other elements of fashion design such as silhouette, fabric and color. Therefore, this research sought to identify the trends of floral patterns of women's garments that appeared at the four major global fashion collections (Paris, Milano, New York and London), and to analyze how importantly the fashion magazines' prediction were applied in the actual collections. Furthermore, the research aimed to suggest possible methods to utilize trend magazines for collections in the future. As a main research method, the authors investigated professional fashion literature and internet websites to extract a total of 4,681 items presented by sixteen designers who participated in the four major global fashion collections each time during the period of the 2012 S/S~2017 S/S seasons. First View Korea and Samsung Design Net were used as major sources for the pattern extraction and analysis. According to the analysis, floral patterns account for 31%(1,454 items) among the total number of patterns appearing in the four major global fashion collections(4,681 items). For the reflection ratio, Samsung Design Net recorded a 4% higher ratio(52%) than First View Korea(48%). Based on the data and analysis of this research, the authors expect that floral patterns in various forms will be continuously presented in fashion collections, and conclude that utilizing fashion magazines is highly useful due to their appropriate predictions.

• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.3_4
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• pp.418-428
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• 2003

The purpose of this study was to provide the guidance in more objective and proper clothing design reflecting today's consumers' modes in value consumption by identifying the meaning structure and relationship between fashion sensibility and emotion. The stimulus was 54 photos of contemporary costume which represented the Izard' DES. The questionnaire consisted of hi-polar 25 pairs adjective scale of fashion sensibility and the 18 noun scale of emotion was distributed to 970 male and female living in Pusan area. The data were analyzed by Factor analysis, Correlation analysis and Regression analysis using the statistical SPSS package. The major finding of this research were as follows.1. Fashion sensibilities consist of estheticism, maturity, character and feminity to represent 57.17% total varlarlce. 2. Emotions consist of negative emotion, distress afraid, arousal, shame and enjoyment to represent 70.84% total variance. 3. For the relation between fashion sensibility and emotion, they showed significant relationship in most of factors.