Abstract
The purpose of this study was to provide the guidance in more objective and proper clothing design reflecting today's consumers' modes in value consumption by identifying the meaning structure and relationship between fashion sensibility and emotion. The stimulus was 54 photos of contemporary costume which represented the Izard' DES. The questionnaire consisted of hi-polar 25 pairs adjective scale of fashion sensibility and the 18 noun scale of emotion was distributed to 970 male and female living in Pusan area. The data were analyzed by Factor analysis, Correlation analysis and Regression analysis using the statistical SPSS package. The major finding of this research were as follows.1. Fashion sensibilities consist of estheticism, maturity, character and feminity to represent 57.17% total varlarlce. 2. Emotions consist of negative emotion, distress afraid, arousal, shame and enjoyment to represent 70.84% total variance. 3. For the relation between fashion sensibility and emotion, they showed significant relationship in most of factors.
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