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A Study on the Influence of User Experience of Fashion Sharing Application on Acceptance: Based on UTAUT Model (패션 공유 어플리케이션의 사용자 경험이 수용에 미치는 영향 연구: UTAUT 모형을 중심으로)

  • Kim, Gi-Hyung
    • The Journal of the Korea Contents Association
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    • v.19 no.5
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    • pp.82-93
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    • 2019
  • Fashion cannot encourage co-consumption with other people as a personal item, but it can lead to new consumer needs if fashion sharing service can professionally replace the time and cost of purchasing and managing goods. The purpose of this study is to empirically investigate the factors influencing the acceptance of fashion-sharing services based on the integration theory of user acceptance and utilization (UTAUT), and to discuss the virtuous cycle and sustainability pursuit of resources through the activation of the sharing. In this study, the research model for the acceptance of fashion sharing applications is schematized, and the survey was conducted 300 women aged 20~49 years. The screens of 'Project Anne', a representative fashion sharing service in Korea, were provided as a visual data. Reliability analysis, correlation analysis, confirmatory factor analysis, structural equation analysis, and multiple group analysis were performed using SPSS 23.0 and AMOS 22.0 statistical package for statistical analysis. As a result, efficiency and social influence positively influenced behavioral intention to use, and age has found that efficiency and social influences modulate the intensity of behavioral intention to use. Therefore, for the consumer acceptance and activation of fashion sharing services, marketing activities emphasizing efficiency and strengthening social influence factors are essential. Also, it is necessary to maintain the existing target group, 30~40s, and also construct additional products and price services for the 20s. This study is of academic significance in presenting basic data for empirical research on consumer acceptance of fashion sharing, and suggests a study on the influence relationship among user experience components for real users in the future.

A Case Study on the Community Space Design of Urban Symbiosis -Focusing on the Beijing Hutong Community- (도시 공생의 커뮤니티 공간디자인 사례 연구 -베이징 후통(胡同) 커뮤니티를 중심으로-)

  • Wei, Yi-Lin;Hong, Kwan-Seon
    • The Journal of the Korea Contents Association
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    • v.21 no.10
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    • pp.274-285
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    • 2021
  • Nowadays, cities are developing rapidly, and the development of old and new towns are not balanced. The decline of old towns has promoted the development of new towns, leading to serious decline of old towns, population loss, and environmental degradation. This research hopes to alleviate the decline of the old town, try to find a balance between the old and the new towns, and use the development concept of "symbiosis" to develop the old and new towns together. The new and old towns will develop together, so that the old towns will be rejuvenated. Research method is to conduct preliminary research and theoretical investigation on the two parts of "symbiosis" and community space, sort out the space composition and characteristic elements, propose the concept of symbiosis community, and conduct case analysis. Since 2016, China has implemented the 'Symbiosis Institute' renewal project in Beijing. It selected the case of the post-2016 alley community in Dongcheng and Xicheng District, Beijing for analysis, and conducted a questionnaire survey to finally obtain the results of the analysis. According to the choice of spatial composition and characteristics in each case, and at the same time refer to the results of the questionnaire, sort out the results of importance. In the future design, we hope to use the above design strategy as a reference to realize the city's "symbiotic" development.

A Study on the Changes in Residential Environments after Residential Environments Improvement Projects (주거환경개선사업이후 주거 환경 변화에 관한 연구 - 대구광역시 주거환경개선사업의 물리적 환경 분석을 중심으로 -)

  • Kim, Young-Hwa;Lee, Sang-Hong
    • Journal of the Architectural Institute of Korea Planning & Design
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    • v.34 no.10
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    • pp.3-12
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    • 2018
  • This research aims at analyzing the changes in residential environment after a residential environment improvement project focusing on the analysis into the physical environment of a residential environment improvement project, and examining in what direction the changes by residents' own efforts occurred after public support, such as infrastructure. The present residence development method has become different from the previous pulling down method and is focused on regeneration. By examining in what direction the target residence is being changed because of the development by residents' own efforts after the government's public investment at this time, this study also aims at investigating the direction to develop a guideline for residential improvement for later improvement of deteriorated residence. As for the contents of the analysis, changes in public support, such as infrastructure, and other areas after the residential environment improvement project were compared and analyzed from the land use, street system, and condition of buildings before the residential environment improvement project through field survey, geographic information system(GIS), registered land and building data and so on. The biggest change since the support from the government was that at the beginning of the project, the application of special provision of building laws and different financial supports led to lots of newly built buildings. Since then, their number has decreased rapidly, and in most cases, there have been some changes in part, such as changes in the use of land or repair of disposal tanks. Most newly built buildings were multi-household houses, and it has caused road capacity and parking lot capacity, etc., to be exceeded, which has worsened the pleasantness of the living environment. In addition, other problems have also appeared, for example, the lack of residence supporting facilities yet with a higher level of residential density. Regarding the changes in the residential environment after the residential environment improvement project, maintenance of houses were conducted in some degree as diverse alleviation policies to improve poor residence, yet the absence of the guideline for the direction of developing the whole district has made the residence environment more dense and deteriorated. To solve these problems, in advance to a residential improvement project, specific management methods based on short-, mid- and long-term plans for the direction of development by residents' own efforts and a sustainable guideline seem to be necessary.

Characteristics and components of the third place for daily support of the elderly in Korea (한국 노인의 일상 지원을 위한 제3의 장소의 특성 및 구성요소)

  • Choi, Yeonhee;Seo, Hyunbo
    • Journal of The Korea Institute of Healthcare Architecture
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    • v.27 no.1
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    • pp.45-51
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    • 2021
  • Purpose: Problems related to the elderly's daily life, such as social isolation and absence of a place to go, are already widely recognized, but there are few domestic studies or support policies for this, and the elderly leisure welfare facilities provided by the state do not fully support the elderly's daily life. There are studies related to the elderly's neighborhood environment and facilities, which can be seen as the third place for the elderly in Korea, but these are mostly quantitative studies. In order to talk about the third place for daily support for the elderly in Korea, a detailed study of the use cases of the third place in Korea is needed. This study analyzes the third place of the elderly in Korea and discovers the characteristics and components. Based on the detailed analysis of the third place of the elderly, the characteristics of the third place of the elderly in Korea and the elements constituting it are found to be able to represent the specific necessary environment of the third place of the elderly. Methods: The research targets include 'A Mill' (located in Jungnang-gu, Seoul), and 'Roadside in front of Villa B'(located in Dongdaemun-gu, Seoul), 'C-dong roadside park'(located in Dobong-gu, Seoul) within the range of repeated observations and meetings among the places used as a third place for the elderly was selected. The site survey consisted of in-depth interviews, observational surveys, and participatory observations. In-depth interviews were held for a total of 5 months, from October to December 2019 and from April to May 2020. Results: As a result, a total of 11 characteristics (adjacent to the residence, an open place, an independent space, a comfortable place to stay, a pleasant space, safety is guaranteed, a place that has been operated for a long time, a place that can be used autonomously, a place where social exchange occurs, No financial burden, fun activities) was discovered. Implications: This study is significant in that unlike the existing studies focusing on the use behavior of established institutions or facilities, the elderly identified the necessary environment through their own created places.

Effect of Loess Bedding with Loess Nanoparticles on Sleep Disorder (황토나노입자를 부착한 황토이불 사용이 수면장애에 미치는 효과)

  • Lee, Ku Yeon;Hahm, Suk Chan
    • Journal of Naturopathy
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    • v.11 no.1
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    • pp.9-17
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    • 2022
  • Background: No studies have reported on the effects of loess beddings on insomnia patients. Purpose: It studied the change in quality of life and quality of sleep after having 15 insomnia subjects use the bedding that emits far-infrared rays. Methods: After using loess bedding for the test group and general yellow bedding for the control group, the study was conducted in the form of a questionnaire on the WHO quality of life of the subjects. Results: In the overall quality of life evaluation, the pre-and post-changes significantly improved in the test group. Using loess bedding was greatly enhanced the physical change, the actual sleep time, and the quality of sleep of the test group. The period of sleep was significantly longer post-treating, and the habitual sleep efficiency was considerably higher, and sleep disturbance was significantly lower than before in the test group. Sleep drug use and daytime dysfunction after treating in the test group significantly improved the sleep effect. Changes in the Sociality Scale, Environmental Change Scale, and Quality of Life Scale significantly improved in the test group. The quality of life for 14 items in the test group was significantly correlated. Daytime drowsiness, depression, and anxiety scale changes were significantly improved in the test group. According to the predictive survey, the subjects felt warmth in their body and comfort in mind during and after using loess bedding and evaluated that sleep quality was good. Conclusions: The overall quality of life in the test group increased using loess bedding.

A Study on Goods Purchase and Facility Use in Badminton Club Members Using the IPA Matrix Analysis (IPA Matrix 분석을 이용한 배드민턴 생활체육 동호인의 용품구매 및 시설 이용에 관한 연구)

  • Ahn, Yong-Duk;Shin, Jeong-Hun
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.5
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    • pp.115-128
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    • 2021
  • The purpose of this study is to examine the importance and satisfaction perceived in the purchase of goods and the use of a court in badminton club members. The results will be used for basic data to increase club members and present the methods to activate badminton. The survey on goods, price, programs, facilities, staff, and publicity was conducted. The IPA matrix was applied for data processing. The following conclusions were drawn. First, as a result of analyzing the ranking of importance and satisfaction, the first place of importance was coach's professionalism of staff factors, followed by safety of facility factors and program contents and effects of program factors. The first place of satisfaction was cleanliness and management of facility factors, followed by coach's professionalism of staff factors and staff's kindness of staff factors. Second, as a result of the IPA matrix of importance and satisfaction, Quadrant I included appropriateness of training time and program contents and effect of program factors, parking size and cleanliness and management of facility factors, coach's professionalism and staff's service attitude of staff factors, and customer service and complaint resolution of publicity factors. Quadrant II showed appropriateness of price, value for money, and discount policy of price factors and materials and design of goods factors. Quadrant III included excellent customer service of goods of goods factors, various program construction of program factors, court location and accessibility, and various convenient facilities of facility factors, and various publicity and event programs, website construction, and various publicity strategies of publicity factors. Quadrant IV showed brand value of goods, awareness, and brand specialty of goods of goods factors.

Road Sign Function Diversification Strategy to Respond to Changes in the Future Traffic Environment : Focusing on Citizens' Usability of Road Signs (미래 교통환경 변화 대응을 위한 도로표지 기능 다변화 전략: 시민의 도로표지 활용성을 중심으로)

  • Choi, Woo-Chul;Cheong, Kyu-Soo;Na, Joon-Yeop
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.21 no.3
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    • pp.30-41
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    • 2022
  • With the advent of autonomous driving, personal mobility, drones, and smart roads, it is necessary to respond to changes in the road traffic environment in the road guidance system. However, the use of road signs to guide the road is decreasing compared to the past due to the advent of devices such as navigation and smartphones. Therefore, in this study, a large-scale survey was conducted to derive road sign issues and usage plans to respond to future changes. Based on this, this study presented a strategy to diversify road sign functions by analyzing the factors affecting the use of road signs by citizens. As a result, first, it is necessary to provide real-time variable road guidance information that reflects user needs such as traffic, weather, and local events. Second, it is necessary to informatize digital road signs such as reflecting maps with precision. Third, it is necessary to demonstrate road guidance in a virtual environment that reflects various future mobility and road environments.

A Study on Evaluation and Improvement Plan for Applications for Smart-phone Overdependence Prevention (스마트폰 과의존 방지 애플리케이션 평가 및 서비스 주체별 개선방안 연구)

  • Gyoo Gun Lim;Hai Yan Jin;Hye min Hwang;Hye won Cho;Jae Ik Ahn
    • Journal of Service Research and Studies
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    • v.12 no.1
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    • pp.36-48
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    • 2022
  • As the use of smartphones has rapidly increased due to the development of digital technology, the expansion of smartphones, and the COVID-19 incident, dependence on smartphones and the Internet is emerging as a serious social problem. As one of the solutions to the smartphone overdependence problem, the government and companies are releasing smartphone overdependence prevention applications. However, research on the effectiveness of smartphone overdependence prevention applications is insufficient. Therefore, this study selects 25 applications serviced in Korea as analysis targets and evaluates smartphone overdependence prevention applications in terms of function and service using the FGI survey method to identify problems and propose improvements. In the function evaluation, the functions of blocking illegal/harmful apps/websites, limiting smartphone usage time, and monitoring smartphone usage status are provided in most applications, so satisfaction scores are also highly evaluated. However, functions such as location check, smombie prevention, and body camphishing prevention served by some applications are evaluated low due to poor performance and poor accuracy. Classified by service provider, government-providing applications need to accurately perform functions and improve convenience of use. Mobile-Carrier-providing applications need to improve connectivity with other carriers and compatibility with other smart devices like smartphone, tablet, etc. Other private enterprise-providing applications need to open AS channels such as customer service centre and chatbot to improve service.

A Study on Regional-customizededucation program selection model using big data analysis (빅데이터 분석을 활용한 지역 맞춤형 교육프로그램 선정 모형 개발)

  • Hyeon-Seong Kim;Jin-Sook Kim
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.2
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    • pp.381-388
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    • 2023
  • This thesis is purposed to develop a regional-customized education program selection model using big data analysis. Based on the literature review, the concepts and characteristics of big data and lifelong education are analyzed. In addition, this thesis presents how to collect the data for lifelong education and to use big data suitable for the characteristics of lifelong education. Based on these results, a regional- customized lifelong education program selection model is developed. The regional customized lifelong education program model is developed by the following six steps. The customized education program model proposed in this study has a high degree of flexibility in terms of practical use, as it can be utilized in real-time data provision methods such as the nationally approved Lifelong Learning Personal Status Survey without the need for analysis one year later, allowing for selective analysis and future predictions. It is clear that there is a significant need and value for big data in the education field. Furthermore, all programs used in the sample model are provided free of charge, and due to the programming nature, the community is actively engaged in exchanges, making it very easy to modify and improve for the development of a more complete education program model in the future.

A Study on User Continuance Intention of Conversational Generative AI Services: Focused on Task-Technology Fit (TTF) and Trust (대화형 생성AI 서비스 사용자의 지속사용의도에 관한 연구: 과업-기술적합(TTF)과 신뢰를 중심으로)

  • Seunggyu Ann;Hyunchul Ahn
    • Information Systems Review
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    • v.26 no.1
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    • pp.193-218
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    • 2024
  • This study identified factors related to the technological characteristics of conversational generative AI services and the user's task characteristics. Then, it analyzed the effects of task-technology fit on user satisfaction and continued use. The effects of trust, which represents the degree of users' belief in the information provided by generative AI, on task-technology fit, user satisfaction, and user continuance intention were also examined. A survey was conducted among users of various age groups, and 198 questionnaires were collected and analyzed using SmartPLS 4.0 to validate the proposed model. As a result of hypothesis testing, it was confirmed that language fluency and interactivity among technology characteristics and ambiguity among task characteristics significantly affect user satisfaction and intention to continue using via task-technology fit. However, creativity among skill characteristics and time flexibility among task characteristics did not significantly affect task-technology fit, and trust did not directly affect task-technology fit and intention to continue using, but only positively affected user satisfaction. The results of this study can provide meaningful implications for vendors who want to develop and provide conversational generative AI services or companies who want to adopt generative AI technology to improve business productivity.