• Asia Marketing Journal
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• 제14권3호
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• pp.27-48
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• 2012

Temperature and weather are all around us, quite literally. Furthermore, temperature and weather not only permeate our atmosphere, constantly affecting our visceral states of warmth and coldness, but they metaphorically permeate our language. People, products, and ideas can all be "hot" or "cold." Given this ubiquity, it is perhaps surprising that relatively little research has systematically examined the influence of temperature on choice and judgment. Temperature-related words such as "hot" and "cold" are often used to describe impulsive and calculated behaviors, respectively. These metaphoric connotations of thermal concepts raise the question as to whether temperature, psychological states and decision making are related to each other, and if so, how. The current research examines these questions and finds support for a relationship. Across one field study and one laboratory experiment, I demonstrate that both hot ambient room temperature (Spa) and hot temperature primes (words) trigger decision outcomes in line with the metaphoric association between hot temperature and impulsivity. In the field study, participants were recruited in hot (40-50 degrees Celsius) and cold (10 degrees Celsius) rooms at a spa. Participants were simply asked to indicate their willingness-to-pay (WTP) for three product categories (travel package, birthday dinner, and cell phone). The results showed that participants in the hot room in comparison to those in the cold room were willing to pay more for the same products. Next, I tested if our results would go beyond ambient temperature and would hold if I were to prime temperature concepts by using a different priming method (i.e., subliminal vs. supraliminal). In line with the previous findings in the spa, participants in the hot priming condition were more likely to choose the wrong answer for the bat and baseball question than those in the cold priming condition. In addition, product type (e.g., pleasure vs. necessity) can moderate the effect of hot temperature on impulsivity. Mood and arousal did not mediate participants' responses. My findings seem to suggest that the effects of temperature on decision outcomes can be attributed to metaphoric associations rather than incidental mood or arousal. The current research applies a novel perspective in understanding the relationship between temperature and judgment and decision making. Also, the results have practical implications for packaging, advertising, merchandising, and pricing of goods and services, as well as for public policy and awareness. One of the most natural implications of my findings would be that retailers would be better off carrying more impulse purchase items on hot days. Furthermore, point-of-purchase promotions encouraging impulse purchase is more likely to be effective in retail environments with higher temperature than with lower temperature. In addition, advertisements and product packages evoking hot temperature associations (e.g., beach, sunshine, summer) might lead consumers to pay higher price for the advertised product than those with cold temperature associations.

• 한국재료학회지
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• 제10권3호
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• pp.184-190
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• 2000

비전도성 충진재를 포함한 개선된 이방성 전도 접착제의 열적/기계적 특성과 이를 이용한 유기 기판용 플립 칩의 신뢰성에 미치는 충진재 양의 영향을 고찰하였다. 비전도성 충진재 양이 다른 개선된 이방성 접착제의 특성을 살펴보기 위해 differential scanning calorimeter (DSC), thermo-gravimetric analyzer (TGA), dynamic mechanical analyzer (DMA), thermo-mechanical analyzer (TMA)을 사용하였다. 비전도성 충진재의 양이 증가함에 따라 열팽창계수는 감소하였고, 상온에서의 storage modulus는 증가하였다. 추가로, 충진재의 양이 증가하면 DSC에 의한 유리전이온도와 TMA에 의한 유리전이온도도 증가하였다. 그러나 TGA 거동은 거의 변화가 없었다. 이방성 전도 접착제를 사용한 유기 기판 플립 칩의 신뢰성 테스트를 위해 열주기 시험, 고온고습 시험, 고온건조 시험을 수행하였는데, 주로 열주기 시험에서 이방서 전도 접착제의 열팽창계수의 영향이 컸다. 비전도성 충진재를 포함해서 낮은 열팽창계수와 높은 storage modulus를 갖는 이방성 전도 접착제에 의해 부착된 플립 칩의 신뢰성이 비전도성 충진재를 포함하지 않은 이방성 전도 접착제에 의한 플립 칩의 신뢰성보다 더 좋게 나타났다.

• KIEE International Transactions on Electrophysics and Applications
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• 제12C권4호
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• pp.208-213
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• 2002

The present study describe the electrical performance of amorphous T $a_2$ $O_{5-X}$ fabricated on the buffer layers Ti and Ti $O_2$. T $a_2$ $O_{5-X}$ thin films were grown on the Ti and Ti $O_2$ layers as a capacitor layer using reactive sputtering method. The X-ray pattern analysis indicated that the two as-deposited films were amorphous and the amorphous state was kept stable on the RTA(rapid thermal annealing) at even $700^{\circ}C$. Measurements of dielectric properties of the reactive sputtered T $a_2$ $O_{5-X}$ thin films fabricated in two simple MIS(metal insulator semiconductor), structures, (Cu/T $a_2$ $O_{5}$ Ti/Si and CuT $a_2$ $O_{5}$ Ti $O_2$Si) show that the amorphous T $a_2$ $O_{5}$ grown on Ti showed high dielectric constant (23～39) and high leakage current density(10$^{-3}$ ～10$^{-4}$ (A/$\textrm{cm}^2$)), whereas relatively low dielectric constant (～15) and tow leakage current density(10$^{-9}$ ～10$^{-10}$ (A/$\textrm{cm}^2$)) were observed in the amorphous T $a_2$ $O_{5}$ deposited on the Ti $O_2$ layer. The electrical behaviors of the T $a_2$ $O^{5}$ thin films were attributed to the contribution of Ti- $O_2$ and the compositionally gradient Ta-Ti-0, being the low dielectric layer and high leakage current barrier. In additional, The T $a_2$ $O_{5}$ Ti $O_2$ thin films exhibited dominant conduction mechanism contributed by the Poole-Frenkel emission at high electric field. In the case of T $a_2$ $O_{5}$ Ti $O_2$ thin films were related to the diffusion of Ta, Ti and O, followed by the creation of vacancies, in the rapid thermal treated thin films.films.

• 폴리머
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• 제38권4호
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• pp.510-517
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• 2014

이무수물인 4,4'-(hexafluoroisopropylidene)-diphthalic anhydride(6FDA)에 bis(3-aminophenyl) sulfone(APS), bis[4-(3-aminophenoxy)-phenyl] sulfone(BAPS), 2,2-bis(4-aminophenyl)-hexafluoropropane(6FPD), 2,2-bis[4-(4-aminophenoxy)-phenyl]hexafluoropropane(6FBAPP), 2,2'-bis(trifluoromethyl)benzidine(TFDB) 및 1,4-phenylenediamine(PDA) 등 6종류의 디아민 단량체를 이용하여 폴리이미드(PI) 박막을 제조하였다. 이들 박막의 잔류응력 거동은 thin film stress analyzer(TFSA)를 이용하여 전구체의 열적 이미드화에 따라 in-situ로 측정하였으며, 모폴로지 변화를 통해 해석하였다. 박막의 분자 배향성 및 질서도에 따라 잔류응력은 23.1에서 12.5MPa의 값을 보였으며, 사슬이 강직할수록 감소하였다. 열 특성은 시차 주사 열량계(DSC), 열 중량 분석기(TGA) 및 열 기계 분석기(TMA)를 이용하여 측정하였고, 광학 특성은 자외선/가시광선 분광광도계(UV-vis)와 색차계를 이용하였다. 제조된 박막의 특성변화는 그 화학구조와 밀접한 관련이 있으며, 잔류응력과 광학 특성은 트레이드-오프(trade-off)됨을 확인할 수 있었다.

• Korean Chemical Engineering Research
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• 제43권6호
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• pp.704-714
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• 2005

본 연구에서는 Poly(4-vinylphenol)(PVPh)/Ethyl Acetate 및 PVPh/Butyl Acetate 용액계의 액-액 상분리 거동을 TOA(thermal optical analysis)법으로 측정하고, 측정된 상분리 데이터를 PC-SAFT 상태방정식을 이용한 액-액 상평형 관계로 고찰하였다. 실험을 수행한 PVPh/Ethyl Acetate 및 PVPh/Butyl Acetate 용액계의 상분리 거동은 두 용액계 모두 LCST 형태의 거동을 보였고 상분리 온도는 고분자의 분자량이 증가함에 따라 낮아지는 경향을 보였으며 또한 용매의 분자량에 의한 영향으로는 용매의 분자량이 적은 PVPh/Ethyl Acetate 용액의 상분리 온도가 PVPh/Butyl Acetate 용액의 경우보다 낮은 온도 영역에 분포하는 경향을 보였다. 한편, PVPh/Ethyl Acetate 용액에서 PVPh와 용매 분자간의 수소결합에 의한 교차회합도를 FT-IR 스펙트럼 분석법으로 측정하고, 측정된 교차회합도로부터 PC-SAFT 모델의 교차회합 파라미터를 추산하였다. 추산된 교차회합 파라미터를 이용하여 PVPh/Ethyl Acetate 및 PVPh/Butyl Acetate 용액의 binodal curve와 spinodal curve를 계산하였으며, 계산된 binodal curve는 상분리 실험에서 측정된 상분리 온도(흐림온도) curve와 어느 정도 잘 일치하는 경향을 보였다.

• 보존과학회지
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• 제31권2호
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• pp.159-173
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• 2015

천안 백석동 고재미골 무문토기는 활석계와 비활석계로 나눌 수 있으며 비활석계는 각섬석계를 포함한다. 이들은 태토와 비짐의 산출상태 및 내부조직에서 뚜렷한 차이점은 관찰되지 않으며 색상에 따라 흑색과 적갈색 및 황갈색으로 나타난다. 또한 공통적으로 비짐의 양은 많으며 분급은 불량하고 원마도도 낮다. 유적지 토양에서는 녹니석과 석영, 사장석, 고령석, 운모류가 동정되었고 원마도와 분급은 불량하다. 활석 및 비활석 토기 간의 대자율과 흡수율 및 가비중은 큰 차이 없이 넓고 고른 영역에 분포한다. 활석 토기의 주성분원소 거동특성은 비활석 및 각섬석 토기와 유사하며 원소의 부화와 결핍 양상도 일치한다. 다만 MgO는 활석 및 각섬석 토기에서 크게 부화되는 경향을 보인다. 희토류, 호정 및 불호정 원소의 거동특성 또한 모든 종류의 토기가 유사하였으며 토양에서도 큰 차이는 발견되지 않는다. 고재미골 유적지 토양에서는 활석과 각섬석이 검출되지 않는 것으로 보아, 토기제작에는 인위적으로 첨가했을 가능성이 매우 높은 것으로 판단되며, 백석동 일대의 편마암복합체에는 활석층이 협재되어 있어 이를 사용했을 개연성이 충분하다. 그러나 태토의 상전이와 열분석 결과로 볼 때, 토기의 소성온도는 서로 달라 활석혼입 토기는 $800{\sim}870^{\circ}C$의 범위를 보이며, 비활석 및 각섬석 토기의 소성온도는 $900{\sim}950^{\circ}C$의 범위로 추정된다.

• 대한금속재료학회지
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• 제46권6호
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• pp.351-356
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• 2008

Thermally sprayed tungsten carbide-based powder coatings are being widely used for a variety of wear resistance applications. The coating deposited by high velocity processes such as high velocity oxy-fuel (HVOF) thermal spraying is known to provide improved wear resistant property. In this study, optimal coating process (OCP) is obtained by the study of coating properties such as surface hardness, porosity, surface roughness and microstructure of 9 coatings prepared by Taguchi program for 3 levels of four spray parameters. The Friction and wear behaviors of HVOF WC-CoCr coating prepared by OCP, electrolytic hard chrome (EHC) plating and Inconel718 (In718) are investigated by reciprocating sliding wear test at $25^{\circ}C$, $450^{\circ}C$. Friction coefficients (FC) of all of the 3 samples are decreased as increasing sliding surface temperature from $25^{\circ}C$ to $450^{\circ}C$. FC of WC-CoCr decreases as increasing the surface temperature from $0.33{\pm}0.02$ at $25^{\circ}C$ to $0.26{\pm}0.02$ at $450^{\circ}C$, showing the lowest FC among the 3 samples. Wear trace (WT) and wear depth (WD) of WC-CoCr are smaller than those of EHC and In718 both at $25^{\circ}C$ and $450^{\circ}C$. These show that WC-CoCr is highly recommendable for protective coating on In718 and other metal components.

• Corrosion Science and Technology
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• 제6권4호
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• pp.159-163
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• 2007

Micron size Co-alloy 800 (T800) powder is coated on the high temperature, oxidation and corrosion resistant super alloy Inconel 718 substrate by the optimal high velocity oxy-fuel (HVOF) thermal spray coating process developed by this laboratory. For the study of durability improvement of high speed spindle operating without lubricants, friction and sliding wear behaviors of the coatings are investigated both at room and at an elevated temperature of $1000^{\circ}F(538^{\circ}C)$. Friction coefficients, wear traces and wear debris of coatings are drastically reduced compared to those of non-coated surface of Inconel 718 substrate both at room temperature and at $538^{\circ}C$. Friction coefficients and wear traces of both coated and non-coated surfaces are drastically reduced at higher temperature of $538^{\circ}C$ compared with those at room temperature. At high temperature, the brittle oxides such as CoO, $Co_{3}O_{4}$, $MoO_2$ and $MoO_3$ are formed rapidly on the sliding surfaces, and the brittle oxide phases are easily attrited by reciprocating slides at high temperature through oxidation and abrasive wear mechanisms. The brittle solid oxide particles, softens, melts and partial-melts play roles as solid and liquid lubricants reducing friction coefficient and wear. These show that the coating is highly recommendable for the durability improvement coating on the machine component surfaces vulnerable to frictional heat and wear.

• 대한기계학회논문집B
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• 제34권4호
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• pp.375-381
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• 2010

촉매연소를 열원으로 하여 수증기 개질 반응을 수행하는 동심 2중관 원관형 반응기에서의 반응 및 열전달 특성을 제시하였다. 동심 2중관 반응기는 각각 연소 촉매와 개질 촉매가 장입된 충전층 반응기로 제작하였으며 개질 반응인 흡열 반응과 발열 반응인 연소 반응의 열적 거동을 실험적으로 연구하였다. 연소용 혼합 가스는 MCFC(용융탄산염 연료전지) 연료극에서 슬립(slip)되는 합성가스를 성분별로 용량에 맞게 공급 하였으며, 개질 반응에서는 적당한 수증기/탄소비를 고정하여 실험하였다. 이 연구를 토대로 수소 생산량이 최대가 되는 개질 측 반응 온도분포를 예측하기 위한 반 경험적 고찰을 수행하였고 이는 장차 이 연구에서와 같은 연소반응과 개질반응이 복합된 수소생산용 개질기에 대한 기본설계 지침을 제시할 수 있을 것이다.

• 한국세라믹학회지
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• 제53권3호
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• pp.367-375
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• 2016

A novel strategy for the synthesis of $CoSb_2$ nanoparticles is demonstrated via preparation of novel organometallic complexes. Hydrated cobalt oleate (CoOl) and non-hydrated antimony oleate (SbOl) complexes are synthesized as precursors. The $CoSb_2$ nanoparticles are prepared by hot injection, which involves thermolysis of CoOl and SbOl in a non-coordinating solvent at $320^{\circ}C$. The coordination modes and distinct thermal behaviors of the intermediate non-hydrated SbOl complexes are comparatively investigated by thermo-analytical techniques. When the reaction temperature is increased, the particle size is found to increase linearly. The crystallinity of the $CoSb_2$ nanoparticles prepared at $250^{\circ}C$ is amorphous phase without any peaks. $CoSb_2$ structural peaks start to appear at $300^{\circ}C$ and dominant peaks with high crystallinity are synthesized at $320^{\circ}C$. The potential chemical structures of non-hydrated SbOl and their reaction mechanisms by thermolysis are elucidated. The elemental composition and crystallographic structure of $CoSb_2$ nanoparticles suggest a bimodal interaction of the organic shell and the nanoparticle surface, with a chemical absorbed inner layer and physically absorbed outer layer of carboxylic acid.