• Title/Summary/Keyword: theme of research

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The Effects of Brand Experience on the Perceived Value of Customers in China and Korea

  • CHENG, Zhen-Feng;KIM, Gyu-Bae
    • The Journal of Economics, Marketing and Management
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    • v.9 no.3
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    • pp.1-9
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    • 2021
  • Purpose: This study investigates causal relationships among brand experience, perceived value and brand support behavior in both Chinese and Korean consumers, and also examines the moderating effects of interaction with customers in the relationships between brand experience and perceived value. Research design, data and methodology: Three research were presented and examined empirically in this study. First research question is about relationships among brand experience, perceived value and brand support behavior. Second is about the moderating role of interaction with customers and third is about the differences in the causal relationships between China consumers and Korean consumers. A total of 377 samples who had visited theme parks in China and Korea were surveyed. Results: Sensory experience, emotional experience, and cognitive experience have significant causal relationships with perceived value in Both Chinese and Korean consumers. Perceived value has a positive effect on brand support behavior and interaction with customer has a moderating effect between brand experience variables and perceived value in Both Chinese and Korean consumers. Second, the causal relationship between behavioral experience and perceived value is not significant in Both Chinese and Korean consumers. Third, there were significant differences in the effects of emotional experience and cognitive experience on perceived value between Chinese consumers and Korean consumers. Conclusions: Managers of theme park industry should design experience programs considering various brand experience variables for both Chines consumers and Korean consumers. Second, it is necessary to raise the level of customer interaction between employees and customers.

The Analysis on the Research Trends Related to Shoes Industry in Korea -Focused on the Theses Presented between 2008 and 2017- (신발 분야 관련 국내 연구 동향 분석 -2008~2017년에 발표된 논문을 중심으로-)

  • Lee, Jae-Young
    • The Journal of the Korea Contents Association
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    • v.19 no.4
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    • pp.218-226
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    • 2019
  • As the shoes industry has been strengthened due to the contemporary fashion industry becoming segmented more and more, it is necessary to provide the basic data for the shoes industry through more in-depth research on the relevant fields. Accordingly, this study investigated the research trends related to shoes in Korea on the aspect of the publication methods, research contents and research methodologies for identifying the existing research status. In accordance with the analysis, the researches had been published since 2015 and presented by one author or two co-authors. The authors of researches were mostly affiliated to the colleges. Thus, it was identified that the professional research should be implemented in cooperation with the industry. For the research contents, the researches related to the shoes industry focused on the 21st century in the period field and marketing and design in the theme field. Then, it is required to investigate the converged interdisciplinary themes in wider areas in more diverse periods. Next, the case study accounted for the highest ratio in the methodology. Moreover, the methodology applied per theme showed the significant difference. Accordingly, the researches need to be conducted through more diverse viewpoints and methodologies. In case of the difference per research type, the significant difference was found only in the research approaches. Furthermore, the specific methodology was preferred per theme regardless of the research types. Then, it was found that the methodology played the significant role in the researches on the shoes industry.

Nursing Students' Practice Experience in Neonatal Intensive Care Units (간호대학생의 신생아집중치료실 실습경험)

  • Choi, Eun A;Lee, Kyoung Eun;Lee, Young Eun
    • Child Health Nursing Research
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    • v.21 no.3
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    • pp.261-271
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    • 2015
  • Purpose: This study was done to identify the meaning and substantial nature of NICU practice among nursing students by applying a research method based on hermeneutic phenomenology in an attempt to lay a foundation for enhancing theoretical and practical child nursing education. Methods: The participants were eight nursing student who had experience in clinical practicing in NICU. In-depth interviews were performed from April to December, 2014 until data were fully saturated. Collected data were analyzed using Colaizzi's method. Results: Seven theme clusters were extracted from fourteen themes. The seven theme clusters of the nursing students' clinical practice experience in NICU were: 1) Excitement about the clinical practice setting 2) Afraid of practice environment 3) Babies have priority over clinical practice 4) Comparing with adult nursing clinical practice 5) Feeling pity for babies and their parents 6) New awareness about the role of nurses 7) Demands of enhancing clinical practice. Conclusion: The results of the study provide useful information in understanding nursing students' practice experience in NICU and establishing effective strategies to support these nursing students.

A Meta-Analysis on Theme and Methodology of Game Studies in the Fields of Media Studies, Youth Studies, and Psychology (국내 게임 연구의 주제와 방법에 대한 메타 분석: 언론학, 청소년학, 심리학 분야 학술 논문을 중심으로)

  • Lee, Sook-Jung
    • Journal of Korea Game Society
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    • v.21 no.6
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    • pp.125-134
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    • 2021
  • This study examined the themes and methodologies of 89 game studies published in the fields of media studies, youth studies, and psychology. Youth studies and psychology have mainly covered the theme of game addiction and negative effects. Game research in media studies have covered game use and experience, effects, addiction, regulation, game production, game space, discourse, governmental mechanism, game play as labour, etc. Game research in the fields of youth studies and psychology have mainly relied on surveys and experimental design. Game research in media studies included survey, experimental design, in-depth interviews, participatory observation, data crawling, etc.

The Effect of Culture Tourism Interpreter's Role on Visitors' Festival Theme Awareness and Satisfaction (문화해설사의 역할이 방문객의 축제주제인식과 만족에 미치는 영향)

  • Yang, Soung-Hoon
    • The Journal of the Korea Contents Association
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    • v.17 no.12
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    • pp.437-446
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    • 2017
  • This research were aimed to verify possible transferring regional development's value into festival contents. It was widely known that Korean festival's theme has been relatively pale in comparing its abundancy, which were required variety of festival contents. Luckily, local residents in Cittaslow frequently host slow-themed festivals, not only to revitalize their communities but also to serve the visitors. Those phenomenon shed the light to study the culture tourism interpreters' role as the presenter of regional development value to visitors at festival setting. Total 180 of questionnaires were administered to Gimsatgat festival visitors, verifying the relationship of variables, interpreters' role, perception of festival theme, revisit intention and practice intention. Regression analysis revealed that significantly influential relations between variables. Successful interpreters will support visitors' understanding of Cittaslow value, satisfaction and practice in daily life. Theoretical /practical significances and research limitation were included.

Measures to Strengthen Patient Safety Management Competencies for Patient Safety Coordinators: A Qualitative Research (환자안전 전담인력의 환자안전관리 역량강화 방안: 질적연구)

  • Hee-Jin Kim;Mi-Young Kim
    • Quality Improvement in Health Care
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    • v.29 no.2
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    • pp.2-14
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    • 2023
  • Purpose: This study aimed to identify strategies to enhance the competencies of patient safety coordinators in Korea. Methods: Fourteen participants from nine hospitals were interviewed between May and November 2022. Qualitative content analysis was used to analyze the data. Results: As for the strategies to enhance patient safety management competency, 3 themes and 11 sub-themes were derived. The first theme was 'Having individual competence as a patient safety coordinator', and the sub-themes were 'Communication skills with members', 'Flexible thinking from multiple perspectives', and 'Preparing for administrative work competencies that they had not experienced as a nurse.' The second theme was 'Responding strategically to promote improvement activities', and the sub-themes for it were 'Multi-angle approach to the problem', 'A careful approach so as not to be taken as criticism in the field', 'Increasing the possibility of improvement activities through awareness', 'Activating the network between patient safety coordinators', and 'Expanding learning opportunities through patient safety case analysis.' The third theme was 'Obtaining support to facilitate patient safety activities', and the sub-themes for this were 'Improving staff awareness of patient safety', 'Providing a training course for nurse professional of patient safety', and 'Expanding the manpower allocation standard of patient safety coordinators.' Conclusion: This study explored personal competencies such as document writing and computer utilization capabilities, focused on ways to improve the field of patient safety management, and emphasized the need for organizational and political support.

Effects of an Engineering-Focused STEAM Program Based on the Project Approach for Young Children on Their Scientific Inquiry Ability, Mathematical Problem-Solving Ability, and Creativity (유아 대상 프로젝트 접근법 기반 공학적 STEAM 프로그램이 유아의 과학적 탐구능력, 수학적 문제해결력, 창의성에 미치는 효과)

  • Kwangjae Yu;Jihyun Kim
    • Korean Journal of Childcare and Education
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    • v.19 no.4
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    • pp.29-52
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    • 2023
  • Objective: This research aims to examine the effect of a young children's engineering-focused STEAM program based on the project approach - a program that constructs components aligned with children's interests in their play through an engineering design process - on their scientific inquiry ability, mathematical problem-solving ability, and creativity. Methods: In this research, 42 five-year-old children from a public kindergarten in S district, I city, were randomly divided into experimental and comparative groups, each with 21 children. The engineering-focused STEAM program was conducted from April 18 to June 10, 2022, with the experimental group exploring the 'car' theme and the comparison group focusing on a different theme. The study employed an independent sample t-test and analysis of covariance(ANCOVA), using the pretest as a covariate to control variables. Results: The children-selected 'cars' themed engineering-focused STEAM program was effective in enhancing their scientific inquiry ability, mathematical problem-solving ability and creativity. Conclusion/Implications: The engineering-focused STEAM program, which emerges from young children's interesting daily play, had positive effects on enhancing their scientific inquiry ability, mathematical problem-solving ability, and creativity. This research can serve as fundamental data for developing education programs focused on engineering within the STEAM framework, guided by children's emergent play.

Science News Frame: A Study of Longitudinal Framing Analysis for Biotechnology (과학뉴스(Science News)연구: 생명공학 뉴스의 장기적인 보도경향연구)

  • Kweon, Sang-Hee
    • Korean journal of communication and information
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    • v.32
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    • pp.7-48
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    • 2006
  • The study explores how Korea's major newspaper cover about science news, especially how newspaper frame biotechnology news including new source, news construction ways, coverage trend. The research has a research design to find out coverage pattern or model with frame theory. The result shows that the newspaper has some aspect of frame through out the biotechnology development in the section, theme, source, complexity. The section has been expend to the society and international section, while the theme shift from disease or cancer cure to life itself, genome, or stem cell. In the complexity, the biotechnology news stories have been developed a story plot (event-problem-development-solution). In the climax, the news coverage focuses on the explanation of biotechnology news.

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The Meaning and Theme of Computer Education for Aspects of Computer Literacy (컴퓨터소양의 관점에서 본 컴퓨터교육의 의미와 과제)

  • Han, Byoung-Rae;Lee, Chul-Hyun;Son, Ki-Sang
    • Journal of The Korean Association of Information Education
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    • v.3 no.2
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    • pp.103-111
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    • 2000
  • Nowadays, We meet computers in everywhere, and the act of Teaching Computers is taken place in every social situation. The purpose of this paper is to research the meaning and theme on a view of computer literacy, the meaning of computer literacy through the computer educational phenomenon, presenting examples of contents, and discussing the role. In addition, this paper shows direction of teaching methodology for computer literacy.

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The phenomenological study on the Experience of Korean Medicine Students who have academic failure (한의과대학생의 유급경험에 관한 현상학적 연구)

  • Shin, Heon Tae
    • Journal of Society of Preventive Korean Medicine
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    • v.20 no.2
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    • pp.53-67
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    • 2016
  • Objectives : The aim of this study was to explore the academic failure experiences of Korean Medicine Students. The academic failure in a medical school is defined as the situation the student who have academic failure need to repeat their academic year again. Methods : Data were collected through in-depth individual interviews from April to May 2016 and analyzed through Colaizzi's phenomenological methodology. The participants were interviewed twice, for 30minutes to 60minutes per interview. Results : Eight theme-clusters of were identified from 21 themes. The theme-clusters were 'Dream of university life and freedom', 'Meeting Stranger academic field and growing study stress', 'Difficulty of self-management', 'Weak supporting system', 'Feeling of guilty, sense of isolation and decreasing in self-esteem', 'The experience during the vacation after the academic failure', 'The experience of returning to school' and 'Self growing through hard experience'. Conclusions : Understanding of academic failure experience of Korean Medicine Students is an important approach to counsel them and an important way to reach a good model of education at a medical college.