• Journal of Korean Society of Rural Planning
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• v.9 no.1 s.18
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• pp.11-17
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• 2003

The purpose of this study is to examine farmers' intentions, attitudes, and the type of filming they are involved in, including to provide supporting data for planning the agricultural strategy and Green Belt policy in Seoul. All the collected data was analyzed using the contingency tables and the Chi-square test using the SAS computer statistical package. The leaseholders did not want to change the current Green Belt policy for the study area, while the landowning farmers hoped for either its revision or dissolution. Both groups pointed out that the Green Belt policy resulted in the delay of development and complained about the difficulty of changing the land use type. The older generation supported the dissolution of the Green Belt, policy, as compared with the younger generation who wanted to maintain or modify the policy. The leaseholders worried that the possible changes in the Green Belt policy might affect the current agricultural land contract system, whereas the landowning farmers were very interested in easing restrictions on changing land use. The compensation plan, which is indemnified land owners for their loss of restrictions on land use, might be useful to sustain urban farming in the Green Belt.

• Journal of Korea Multimedia Society
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• v.20 no.2
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• pp.420-428
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• 2017

In recent trends, the first age of digital device usage has been significantly getting low and the using frequencies for younger generation have been gradually increasing. Also, while there were more negative opinions of this trend in the past, the new idea is changing to more needs of training and approaches for children's sound using guidelines for digital device. In fact, people believe the new generation will face more advanced future, called the Fourth Industrial Revolution. The purpose of the paper is first to explain about the Jacques Lacan's concept of desire theory in order to understand the human's unconscious level through His desire theory. Second, the paper identifies how this unconscious level is affected to ethical aspects of new generations whose unconscious level are frequently and early exposed to digital media. Lastly, the paper will present the necessity of digital literacy education as well as future direction. Furthermore, the paper review for what is the ethics and positive guidelines of digital media for children who will become the future citizens in the era of the Fourth Industrial Revolution.

• Journal of Fashion Business
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• v.23 no.6
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• pp.127-138
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• 2019

As health and well-being become a global trend, the younger generation is focusing on the balance between work and leisure time and they are interested in sports activities as well as a cultural life. In addition, the range of sportswear is expanding, so that athleisure fashion is getting into daily lives. In particular, consumer groups in the sportswear market are beginning to change since generation Z consumers are more and more interested in sportswear and their needs are also growing of health and functional of sports wear. It's a global trend that athleisure fashion market is growing, which combines professional athletic wear with fashion. As the number of women who enjoy sports and leisure in their spare time, the consumer pattern in the sports wear market is also expanding to female customers. However, most sports functional wears were focused on male consumers, so that functional inner-wears are mostly made for both sexes, which mean the functional inner-wears are produced without considering the physical characteristics of men and women and with not enough size division ending up not suitable for professional athletes. In particular, female professional athletes need functional inner-wear that fits the characteristics of the sport because they are not only different in physical condition and they are also using different muscles for different movements. Therefore, functional inner-wear needs pattern development and size system setting considering the body shape and athletic movement of female professional athlete.

• Journal of the Korean housing association
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• v.22 no.6
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• pp.61-69
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• 2011

Korea's traditional house type, the Hanok, has been the essence of Korean domestic culture for hundreds of years. However, Hanok, have begun to disappear as result of urbanization. Because mud walls are crude and weak in water walls are also easily broken by impact. There are further problems in that construction cost is expensive and takes more time than modern house construction, and that the maintenance of Hanok is more difficult than people sometimes predict. Despite much interest in Hanok construction, there is a lack of in younger generation. Thus seeking new ways of maintaining Korea's traditional housing culture and extending Korean traditional houses is important. This study proposes directions for creating new residential environments for the future generation of Korea. A Dry-wall alternative to the Korean traditional mud wall is particularly needed. Dry-walling, made by sustainable materials such as mud board and wood, can strengthen the advantages and make up for the weaknesses of the Korea traditional mud wall. In this study, both wall types underwent various evaluations in terms of their performance in insulation testing, freezing and thawing testing, impacting testing and weight measuring (the size of material in this experiment was $69cm{\times}105cm$). On all of these tests, findings revealed that the dry-wall alternative performed better than traditional mud wall.

• Asian Pacific Journal of Cancer Prevention
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• v.17 no.12
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• pp.5113-5119
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• 2016

Purpose:The present qualitative study explored adolescents' perceptions regarding effective strategies to prevent adolescents from using tobacco products (TP). Apart from the commercial TPs, there has been emerging use of alternatives such as vapes, e-cigarettes and shisha. This unfortunate phenomenon continues despite the currently available preventive strategies. Thus, understanding of the perceptions of the current generation would be valuable to provide new insights. Methods: Purposive sampling was utilized to recruit 40 adolescents between the age of 15 and 16 years old attending public daily secondary schools. Eight focus group discussions were conducted among the TP users, ex-users and non-users. Data were analyzed using a thematic content analysis procedure with NVivo. Results: Among barriers with the currently available strategies were having teachers who smoke tobacco, addiction to nicotine and self-perceptions of being healthy. The content of any program should include knowledge on negative outcomes of using tobacco products and awareness of the legislation together with ways to overcome peer and family influence including improving self-efficacy and refusal skills. Strategies were suggested to be delivered using information technology which provides interactive learning and visual effects. Conclusions: Adolescents agreed that the content and delivery of tobacco use prevention strategies need to be revised to suit the current generation to ensure sustainability.

• The Korean Journal of Food & Health Convergence
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• v.10 no.2
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• pp.1-5
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• 2024

This study aims to investigate the impact of character collaboration product characteristics on brand awareness and purchase intention within the food and beverage (F&B) industry, with a special focus on Generation MZ's growing interest in such products. The methodology involves a comprehensive review of existing literature on character marketing, brand awareness, and consumer purchase intention, supplemented by case studies of successful character collaborations in the F&B sector. The findings reveal that character collaborations significantly impact brand awareness and purchase intentions, particularly among younger consumers like Generation MZ. These collaborations not only rekindle nostalgia but also introduce new and exciting consumer experiences, effectively attracting a wide demographic. The success of character-themed products, from Pokémon bread to Coca-Cola's League of Legends collaboration, underscores the strategy's effectiveness in boosting brand recognition and consumer engagement. The implications of this research are manifold for the F&B industry. Firstly, it highlights the importance of leveraging popular characters to forge emotional connections with consumers. Secondly, it suggests that product development should closely align with consumer preferences and market trends to maximize appeal. Lastly, it positions character collaboration as a strategic marketing tool that not only enhances product sales but also strengthens brand loyalty and facilitates sustained brand growth.

• Architectural research
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• v.24 no.4
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• pp.93-103
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• 2022

In contemporary housing design, this cultural value has been ignored. Contemporary design has adapted quickly to global trends and houses have gradually lost their cultural identity (GhaffarianHoseini & Dahlan, 2012; Lim, 2001). Nevertheless, traditional housing culture persists in people's behavior and thoughts. Therefore, there is currently a pressing need to rebuild cultural identity in housing for cultural sustainability. This study aimed to analyze the traditional culture which was maintained, then transformed and disappeared in housing design through the quantitative survey and explore the cultural identity of Malaysian housing as a result. A quantitative survey was distributed to mothers of 129 married households living in a metropolitan area of Kuala Lumpur in August 2019. As a result, it was found that hosting guest was important even though the designated space (serambi) was disappeared. The LD/K layout, separating kitchen from living and dining area was philosophical and practical culture, still strong among older generation, but weakened among younger generation. To accommodate the traditional habit of diverse household work, wet kitchen, utility space for washing machine & drying, and outdoor space were needed to design carefully. When applied to future housing design, the findings will contribute to enhancing quality of life by strengthening residents' sense of place and social cohesion and by providing a culturally inherent design that eases the effects of globalization.

• Fashion & Textile Research Journal
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• v.4 no.4
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• pp.358-368
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• 2002

The purpose of this study was to examine and fully understand the transformation of female's ideal beauty based on word analysis. In order to research the understanding of female's ideal beauty, a random research was done on 438 women, ranging from the ages 10's through 60's. From the resulting poll, a frequency analysis was performed to further analyse the meaning of ideal beauty to each sector of the age group. To the teenage's beauty awareness was defined by the word "individuality", the 20's was "confident", the 30's was "elegant", the 40's was "earnestness", the 50's was "comfortable" and the 60's was "healthy". The research proved that the younger the age group, the more exterior beauty was considered, as opposed to the older generation who found inner beauty to be of most importance.

• Phonetics and Speech Sciences
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• v.9 no.2
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• pp.53-59
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• 2017

The present study examined if individual listeners' perceptual variations were associated with their cognitive characteristics indexed by the Autistic Spectrum Quotient (AQ). This study first investigated the perception of the lexical pitch accent contrast in the Kyungsang Korean currently undergoing a sound change, and then tested if listeners' perceptual variations were correlated with their AQ scores. Eighteen Kyungsang listeners in their 20s participated in the perception experiment where they identified two contrastive accent words for auditory stimuli systematically varying F0 scaling and timing properties; the participants then completed the AQ questionnaire. In the results, the acoustic parameters reporting reduced phonetic differences across accent contrasts for younger Kyungsang generation played a reliable role in perceiving the HH word from HL, suggesting the discrepancy between the perception and the production in the context of sound change. This study also observed that individuals' perceptual variations were negatively correlated with their AQ sub scores. The present findings suggested that the sound change might appear differently between production and perception with a different time course, and deviant percepts could be explained by individuals' cognitive measure.

• Journal of the Society of Disaster Information
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• v.4 no.1
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• pp.10-31
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• 2008

Recently, 'Juvenile' is associated with the 'Misconduct', for it becomes an object of public concern. Therefore in this study, we suggest counterplan about the group traits connected juvenile-life intimately. First, parents promote conversation among the family and are concerned about their children. And they find out the problems in the bud to educate beforehand Second, the counterplan by school attaches great importance to individual contact. Third, in the counterplan on social aspects, adults' unwholesome ideas, bad effects of the mass communication, the lack of teenager's association, negative activity, leisure facilities and lack of opportunity for juveniles bring about negative facts for education of teenagers. Therefore we need positive counterplan to enlighten the young and purify the social environment. And the nation establish righteous values for the younger generation to not commit a crime and punish severely as well as must prepare the realistic and clear policy for the young to bear the responsibility for their role.