• Journal of the Korea Fashion and Costume Design Association
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• v.19 no.1
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• pp.71-90
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• 2017

The purpose of this study is to identify the characteristics of currently targeted consumers of the fashion enterprises. It also aims to assess the value of consumer-related variables that are related to market segmentation. In order to identify the characteristics of targeted consumers, the contents of brand concept and target of 143 brands for women's clothing, and 79 brands for men's clothing were qualitatively analyzed. The results are as follows. First, the demographic characteristics of both male and female included the desire to appear younger, and be more youthful in sensibilities than their actual age. In terms of occupation, male had more variety and concreteness than female. Male and female were above middle class, with an emphasis on being a part of the new generation, one that is young, free, healthy, and leisurely. Second, the psychological and behavioral characteristics of both male and female consumers included the benefit sought of the following: rationality, economy, practicality, functionality, individuality, fashionability, and aesthetics. Their fashion orientations were found to be practical, rational, fashionable, expressive of individual style, and aesthetic sensibilities. Their lifestyles were characterized by elements such as rationality, smartness, urban, active, healthy, young, leisurely, and stable. In terms of the spirit, female had a tendency to be intelligent, elegant, and sensitive, while also being self-reliant, self-disciplined, and unafraid of challenging situations. The male consumers had a tendency to be rational, progressive, passionate, and embracing change, with emphasis on legitimacy, honor, success, pride, and affluence. Third, the usefulness of consumer-related variables in targeting consumers was different according to male and female. These results show that there is a need for these variables to be looked at more closely during market segmentation process. This research may be used as base material in setting up the brand concept and the target market.

• Strategy21
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• s.38
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• pp.193-220
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• 2015

Leaving the legacies of the Cold War and other difficulties behind them, South Korea and China are building up their successful strategic cooperative partnership, moving forward toward through the development of new economic exchanges and diplomatic cooperation between the two countries, and this process is expected to gain momentum during 2015. 2015 is the third year since President Park of South Korea and President Xi of China came into office, and also the first year they have begun to implement the many declarations and promises which they have made within the context of the strategic cooperative partnership. The two nations share a common cultural heritage, and their governments should take this opportunity to leverage their partnership to enhance their economies and to improve their people's quality of life, especially for the younger generation. At a summit held in July 2014, the two leaders agreed to launch a working-level group on maritime boundary delimitation. The first meeting took place on January 29, 2015, and addressed issues of Exclusive Economic Zones (EEZs) and continental shelves in the Yellow Sea, which has an area of about 380,000 ㎢. It is greatly to be hoped that the 2015 maritime boundary delimitation meeting between South Korea and China will not impair the future of bilateral relations, but rather will improve their prospects. South Korea and China must take the opportunity to secure a definitive delimitation of their maritime boundary; their strategic cooperative partnership is in good order and China is currently taking a somewhat more flexible stance on the ECS and the SCS, so an agreement on boundaries will serve as a useful model for regional maritime cooperation.

• Korean Journal of Human Ecology
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• v.19 no.6
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• pp.1031-1044
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• 2010

Corresponding to the rapid growth of the aging population without an adequate social safety net for the elderly, older people face great disadvantages due to sudden illness or poor health and a lack of support from the younger generation. Furthermore, older women are suffering from a drastic deterioration of their economic status because of insufficient retirement savings. Examining the impact of labor force participation and living arrangement on health status and life satisfaction in later life, it is important to consider gender differences in context of social policies for the elderly. Using data based on a stratified national sample of the elderly by the Korean Longitudinal Study of Aging (KLoSA), multiple regression model were used to estimate the relationships between labor force participation and health status and subjective life satisfaction concerning the quality of their later life. The result indicates that good health status and high level of life satisfaction are associated with the type of paid work status for the elderly men, but those are associated with the type of non paid work, such as family businesses employees for the elderly women. Significant differences in chronic health condition and subjective life satisfaction by employment characteristics are found among the elderly. In addition, older women's high level of life satisfaction was associated with the participation of the social activity. The major conclusion from these results should help us understand gender differences in the elderly and acknowledge further exploration of gender variations in these people's later life.

• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.3
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• pp.163-178
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• 2014

In America, where obesity rate ranks no.1 in the world, the plus size market is rapidly expanding with various American brands adding plus size lines in a way to diversify their products. As obesity is expanding throughout the younger generation, the necessity to develop products according to different characteristics of body shape that can fulfill the needs of young plus size consumers is being emphasized. In this study of young plus size, our focus is on providing wider spectrum of design choices for consumers by analyzing different body shapes, categorizing them, and then identifying the differences of design among them. More specifically, the object of this study is to analyze the elements that differentiate the designs from each other by virtually trying out the same item on avatars of various body shapes. Thus, we can identify the elements that needs to be differentiated according to different body shapes after implementing virtual fitting program on plus size shapes that are rather difficult considering the reality of domestic fashion companies. In this way, we are able to provide fundamental data for American plus size fashion market and design development for Korean fashion companies that are under way of entering or planning to enter the American market. Furthermore, this will demonstrate the actual details of the designs that will eventually help the development of specialized product for the globalization of Korean fashion industry.

• Fashion & Textile Research Journal
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• v.16 no.3
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• pp.469-475
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• 2014

This study's goal was to obtain basic data about the functional gowns of health care providers. 828 health care providers, including 150 doctors, 224 dentists, 202 nurses, 61 physical therapists and 191 medical technicians, living in Seoul and Daejeon areas, participated in this survey. A questionnaire was created using 15 items about the current health care providers' gowns. 15 items were consisted of 3 parts; satisfaction rate and activity (part 1), preference the details of medical gown (part 2), and personal information (part 3). In this study, "wearer activity" was the main concern for them and the majority of respondents, regardless of their age and type of work, preferred the V neckline, short gown length (waist line), loose sleeves and anti-bacterial textiles. Only the doctors preferred the full sleeves, whereas, the others preferred short sleeves. The younger health care providers showed a slightly higher preference for the slim type gown, while the older providers preferred the straight type. In this study, most health care providers were not satisfied with their current gowns, except dentists. Physical therapist answered the highest score of dissatisfied for current wearing medical gown among the all health care professionals. The 20's answered the highest score of dissatisfaction among the all generation.

• Journal of the Korean Society for information Management
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• v.30 no.2
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• pp.61-81
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• 2013

The purpose of this study is to investigate the effect of cultural and demographic factors (age and gender) on the perception of product information. The theoretical frameworks of interest in the current study are two cultural models: Hofstede's individualism (IND) and Hall's context. In examining the research questions, this research discovers that the cultural changes are occurring for the Korean young generation, even though Korean students are still within collectivistic culture. The correlation results suggest that the younger students have the higher individualism values compared to the older students. Using two multiple regression analyses (one set for high-context condition and one set for low-context condition), the study finds that cultural value and age significantly predicts the perception of product information in high-context (visual) condition. However, there is no significant difference in the perception of product information between male and female.

• The Korean Journal of Community Living Science
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• v.15 no.3
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• pp.21-28
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• 2004

Marketing of traditional doenjang (a kind of fermented soybean product) is now focusing on its health advantages, being proven to have anti-viral, anti-cancer and anti-oxidant effects. The purpose of this study is to investigate the consumption patterns of traditional doenjang in the households managed by different generations of women living in Gyeonggi area. Six hundred housewives answered the questionnaire. Statistical analyses were performed on 590 subjects using SAS (ver 8.1). Chi-square tests and General Linear Models were used. The age distribution of housewives was as follows: 42.9% were in their 30s; 40.9% were in their 40s; and 16.2% were in their 50s. 57.5% of subjects graduated with high school education while 72.8% of subjects did housework only. Overall, 47.2%, prepared their doenjang themselves, while the remainder purchased it or received it from relatives. This percentage differed however according to age group, as self-preparation of doenjang was found in only 22% of housewives in their 30s, but increased to 83% of subjects in their 50s. 53.4% of subjects had their doenjang donated to them by relatives, compared with only 3.1 % of subjects in their 50s. Most of dishes using doenjang were soups and stews. Those housewives in their 50s made significantly higher use of doenjang in soup, wrapping vegetables (ssamjang), seasoning, and flat cake (jangttok). Doenjang dishes were prepared for the husband in the family 59.2% of the time, followed by housewives 15.4% of the time. Annual consumption of doenjang was 5.1kg. and Kanjang was 4.4L per household; there was no significant difference between the age groups respecting annual consumption. From such results, we may assume a decrease in home-made doenjang among younger generations and an increase in the amount of purchased doenjang. We can predict an increased need for doenjang of better quality. Also the development of new products such as ready-to-eat or fast food variants would better serve the trend towards convenience.

• The Journal of the Korea Contents Association
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• v.5 no.5
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• pp.255-265
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• 2005

This paper investigates potential favor and intention for acceptance of digital home services through the situational inducement. The result shows that digital home services for the interactive TV, security management, family management and geographical image affect users' intention for acceptance. And it shows that favorable attitudes of the interactive TV services increase in the younger generation and internet users, favorable attitudes of the family management services increase in the thirties, and favorable attitudes of the medical management services increase in the ages of the fifties. In addition it shows that relationship between favor and intention for acceptance of digital home services affects affirmatively, which was illustrated in the coefficient value (0.661) of the R-square by the regression analysis.

• Korean Institute of Interior Design Journal
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• v.19 no.3
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• pp.145-153
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• 2010

The purpose of this study is to find out apartment residents' consciousness and needs of their community facility by age group as to provide basic data for future community facility planning. For this study, 12 national rental apartment complexes in the Seoul Metropolitan area were selected, and the residents of diverse age groups were surveyed including children, adolescents, adults, and elders regarding their attitude, satisfaction, and necessity of using the community space, and their requests for programs and locations of the community space. As for the analysis method, statistical software, SPSS for Windows 14.0, was used, and total of 891 questionnaires were analyzed for the survey. The findings of this study are as follows. 1) As to major activities in national rental apartment community facilities, older residents tended to show more interest in health, while younger residents tended to show more interest in leisure. 2) The residents' satisfaction about community facilities was the highest among children, and was the lowest among adults in general. Particularly, the facilities that were designed for specific age groups of users showed high satisfaction among users. Therefore, community facilities need to be planned in consideration of each age group of users. 3) Residents' requests for community facilities, in general, were found more among adults and elders than among children and adolescents. Elders made requests for the green environment, and adults made requests for facilities for family uses. 4) As to the results of surveying the requests about community facility programs, children, adolescents, and adults all made requests for programs regarding leisure activities. However, elders made requests for programs related to health or communication with neighbors. Therefore, the purposes and requests of using community facilities need to be identified precisely and then plan them accordingly and effectively.

• Land and Housing Review
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• v.13 no.3
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• pp.57-68
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• 2022

This study investigates what influences the 2030 households' intention to utilize housing support policies for the younger generation. Using the logistic regression model, our empirical results show that the 'the recognition of youth housing support projects', 'the housing occupation', 'employment type', 'housing type', and 'age' factors have a significant effect on the intention to use the housing support policies. Specifically, the intention is positively associated with economic activity, one-room residence, monthly rent, employment status during the Covid-19 period, and policy recognition, while negatively related to age. In addition, willingness to use the housing support policies is greater when respondents lived in a studio, lived on a monthly rent, recognized the policy, and improved their employment status. The results suggest that housing support programs need to be expanded and improved. Moreover, information on housing support policies should be efficiently delivered to eligible households, and more sophisticated housing support policies should be provided for young people early in their careers.