Journal of the Korea Fashion and Costume Design Association (한국의상디자인학회지)
- Volume 16 Issue 3
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- Pages.163-178
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- 2014
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- 1229-7240(pISSN)
A Study on the Comparing about Young Plus Size Fashion Design Application on Plus Size Body Types Using 3D Virtual Garment Simulation - Focusing on USA Market -
영 플러스 사이즈 체형별 패션 디자인 가상착의 비교 연구 - 미국 시장을 중심으로 -
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Ryu, Jin-Young
(Dept. of Clothing & Textiles of Ewha Woman's University) ;
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Syn, Hye-Young
(Dept. of Clothing & Textiles of Ewha Woman's University) ;
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Lee, Inseong
(Dept. of Clothing & Textiles of Ewha Woman's University)
- Received : 2014.07.11
- Accepted : 2014.08.19
- Published : 2014.09.30
Abstract
In America, where obesity rate ranks no.1 in the world, the plus size market is rapidly expanding with various American brands adding plus size lines in a way to diversify their products. As obesity is expanding throughout the younger generation, the necessity to develop products according to different characteristics of body shape that can fulfill the needs of young plus size consumers is being emphasized. In this study of young plus size, our focus is on providing wider spectrum of design choices for consumers by analyzing different body shapes, categorizing them, and then identifying the differences of design among them. More specifically, the object of this study is to analyze the elements that differentiate the designs from each other by virtually trying out the same item on avatars of various body shapes. Thus, we can identify the elements that needs to be differentiated according to different body shapes after implementing virtual fitting program on plus size shapes that are rather difficult considering the reality of domestic fashion companies. In this way, we are able to provide fundamental data for American plus size fashion market and design development for Korean fashion companies that are under way of entering or planning to enter the American market. Furthermore, this will demonstrate the actual details of the designs that will eventually help the development of specialized product for the globalization of Korean fashion industry.
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