• 한국의상디자인학회지
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• 제19권1호
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• pp.71-90
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• 2017

The purpose of this study is to identify the characteristics of currently targeted consumers of the fashion enterprises. It also aims to assess the value of consumer-related variables that are related to market segmentation. In order to identify the characteristics of targeted consumers, the contents of brand concept and target of 143 brands for women's clothing, and 79 brands for men's clothing were qualitatively analyzed. The results are as follows. First, the demographic characteristics of both male and female included the desire to appear younger, and be more youthful in sensibilities than their actual age. In terms of occupation, male had more variety and concreteness than female. Male and female were above middle class, with an emphasis on being a part of the new generation, one that is young, free, healthy, and leisurely. Second, the psychological and behavioral characteristics of both male and female consumers included the benefit sought of the following: rationality, economy, practicality, functionality, individuality, fashionability, and aesthetics. Their fashion orientations were found to be practical, rational, fashionable, expressive of individual style, and aesthetic sensibilities. Their lifestyles were characterized by elements such as rationality, smartness, urban, active, healthy, young, leisurely, and stable. In terms of the spirit, female had a tendency to be intelligent, elegant, and sensitive, while also being self-reliant, self-disciplined, and unafraid of challenging situations. The male consumers had a tendency to be rational, progressive, passionate, and embracing change, with emphasis on legitimacy, honor, success, pride, and affluence. Third, the usefulness of consumer-related variables in targeting consumers was different according to male and female. These results show that there is a need for these variables to be looked at more closely during market segmentation process. This research may be used as base material in setting up the brand concept and the target market.

• Strategy21
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• 통권38호
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• pp.193-220
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• 2015

Leaving the legacies of the Cold War and other difficulties behind them, South Korea and China are building up their successful strategic cooperative partnership, moving forward toward through the development of new economic exchanges and diplomatic cooperation between the two countries, and this process is expected to gain momentum during 2015. 2015 is the third year since President Park of South Korea and President Xi of China came into office, and also the first year they have begun to implement the many declarations and promises which they have made within the context of the strategic cooperative partnership. The two nations share a common cultural heritage, and their governments should take this opportunity to leverage their partnership to enhance their economies and to improve their people's quality of life, especially for the younger generation. At a summit held in July 2014, the two leaders agreed to launch a working-level group on maritime boundary delimitation. The first meeting took place on January 29, 2015, and addressed issues of Exclusive Economic Zones (EEZs) and continental shelves in the Yellow Sea, which has an area of about 380,000 ㎢. It is greatly to be hoped that the 2015 maritime boundary delimitation meeting between South Korea and China will not impair the future of bilateral relations, but rather will improve their prospects. South Korea and China must take the opportunity to secure a definitive delimitation of their maritime boundary; their strategic cooperative partnership is in good order and China is currently taking a somewhat more flexible stance on the ECS and the SCS, so an agreement on boundaries will serve as a useful model for regional maritime cooperation.

• 한국생활과학회지
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• 제19권6호
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• pp.1031-1044
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• 2010

Corresponding to the rapid growth of the aging population without an adequate social safety net for the elderly, older people face great disadvantages due to sudden illness or poor health and a lack of support from the younger generation. Furthermore, older women are suffering from a drastic deterioration of their economic status because of insufficient retirement savings. Examining the impact of labor force participation and living arrangement on health status and life satisfaction in later life, it is important to consider gender differences in context of social policies for the elderly. Using data based on a stratified national sample of the elderly by the Korean Longitudinal Study of Aging (KLoSA), multiple regression model were used to estimate the relationships between labor force participation and health status and subjective life satisfaction concerning the quality of their later life. The result indicates that good health status and high level of life satisfaction are associated with the type of paid work status for the elderly men, but those are associated with the type of non paid work, such as family businesses employees for the elderly women. Significant differences in chronic health condition and subjective life satisfaction by employment characteristics are found among the elderly. In addition, older women's high level of life satisfaction was associated with the participation of the social activity. The major conclusion from these results should help us understand gender differences in the elderly and acknowledge further exploration of gender variations in these people's later life.

• 한국의상디자인학회지
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• 제16권3호
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• pp.163-178
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• 2014

In America, where obesity rate ranks no.1 in the world, the plus size market is rapidly expanding with various American brands adding plus size lines in a way to diversify their products. As obesity is expanding throughout the younger generation, the necessity to develop products according to different characteristics of body shape that can fulfill the needs of young plus size consumers is being emphasized. In this study of young plus size, our focus is on providing wider spectrum of design choices for consumers by analyzing different body shapes, categorizing them, and then identifying the differences of design among them. More specifically, the object of this study is to analyze the elements that differentiate the designs from each other by virtually trying out the same item on avatars of various body shapes. Thus, we can identify the elements that needs to be differentiated according to different body shapes after implementing virtual fitting program on plus size shapes that are rather difficult considering the reality of domestic fashion companies. In this way, we are able to provide fundamental data for American plus size fashion market and design development for Korean fashion companies that are under way of entering or planning to enter the American market. Furthermore, this will demonstrate the actual details of the designs that will eventually help the development of specialized product for the globalization of Korean fashion industry.

• 한국의류산업학회지
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• 제16권3호
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• pp.469-475
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• 2014

This study's goal was to obtain basic data about the functional gowns of health care providers. 828 health care providers, including 150 doctors, 224 dentists, 202 nurses, 61 physical therapists and 191 medical technicians, living in Seoul and Daejeon areas, participated in this survey. A questionnaire was created using 15 items about the current health care providers' gowns. 15 items were consisted of 3 parts; satisfaction rate and activity (part 1), preference the details of medical gown (part 2), and personal information (part 3). In this study, "wearer activity" was the main concern for them and the majority of respondents, regardless of their age and type of work, preferred the V neckline, short gown length (waist line), loose sleeves and anti-bacterial textiles. Only the doctors preferred the full sleeves, whereas, the others preferred short sleeves. The younger health care providers showed a slightly higher preference for the slim type gown, while the older providers preferred the straight type. In this study, most health care providers were not satisfied with their current gowns, except dentists. Physical therapist answered the highest score of dissatisfied for current wearing medical gown among the all health care professionals. The 20's answered the highest score of dissatisfaction among the all generation.

• 정보관리학회지
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• 제30권2호
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• pp.61-81
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• 2013

이 연구의 목적은 문화와 인구통계학적특성(나이와 성별)의 상품정보인식에 대한 영향을 조사하는 것이다. 연구에 사용된 문화이론은 Hofstede의 Individualism과 Hall의 context이론이다. 연구결과, 한국학생들은 아직도 집단주의(collectivism) 성향을 보이지만, 한국의 젊은 세대에서 문화적 변화가 발생하고 있다는 것을 확인하였다. 상관관계 분석결과를 통해 비교적 나이 어린 학생들이 나이 많은 학생들보다 더욱 개인주의(individualism)의 성향을 보였다. 두 세트(고맥락과 저맥락상황)의 다중회귀분석의 결과, 문화적특성과 나이가 고맥락(비쥬얼) 상황에서 정보인식에 영향을 미치는 결과를 확인하였다. 하지만 성별에 따른 정보인식의 차이는 없었다.

• 한국지역사회생활과학회지
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• 제15권3호
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• pp.21-28
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• 2004

Marketing of traditional doenjang (a kind of fermented soybean product) is now focusing on its health advantages, being proven to have anti-viral, anti-cancer and anti-oxidant effects. The purpose of this study is to investigate the consumption patterns of traditional doenjang in the households managed by different generations of women living in Gyeonggi area. Six hundred housewives answered the questionnaire. Statistical analyses were performed on 590 subjects using SAS (ver 8.1). Chi-square tests and General Linear Models were used. The age distribution of housewives was as follows: 42.9% were in their 30s; 40.9% were in their 40s; and 16.2% were in their 50s. 57.5% of subjects graduated with high school education while 72.8% of subjects did housework only. Overall, 47.2%, prepared their doenjang themselves, while the remainder purchased it or received it from relatives. This percentage differed however according to age group, as self-preparation of doenjang was found in only 22% of housewives in their 30s, but increased to 83% of subjects in their 50s. 53.4% of subjects had their doenjang donated to them by relatives, compared with only 3.1 % of subjects in their 50s. Most of dishes using doenjang were soups and stews. Those housewives in their 50s made significantly higher use of doenjang in soup, wrapping vegetables (ssamjang), seasoning, and flat cake (jangttok). Doenjang dishes were prepared for the husband in the family 59.2% of the time, followed by housewives 15.4% of the time. Annual consumption of doenjang was 5.1kg. and Kanjang was 4.4L per household; there was no significant difference between the age groups respecting annual consumption. From such results, we may assume a decrease in home-made doenjang among younger generations and an increase in the amount of purchased doenjang. We can predict an increased need for doenjang of better quality. Also the development of new products such as ready-to-eat or fast food variants would better serve the trend towards convenience.

• 한국콘텐츠학회논문지
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• 제5권5호
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• pp.255-265
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• 2005

본 연구에서는 디지털홈서비스를 대상으로 요인분석을 하고, 각각의 요인들이 이용자의 호감도와 수용의사에 어떻게 영향을 미치는지를 정량적으로 분석하여 보았다. 본 연구의 결과를 요약하면, 요인 분석한 결과 양방향서비스, 안전관리서비스, 가족관리서비스, 의료관리 서비스, 위치영상서비스 등 다섯 개의 요인으로 분류되었다. 양방향서비스의 경우 연령이 적을수록, 인터넷 사용시간이 많을수록 요구가 큰 것으로 나타났다. 안전관리서비스의 경우 나이가 많을수록 요구도가 높았다. 가족관리서비스의 경우 30대가 가장 요구가 높은 것으로 나타나 어린아이를 키우는 연령대를 대변하는 것으로 나타났다. 의료관리서비스의 경우 연령이 높을수록, 인터넷 사용시간이 작은 그룹이 요구가 높은 것으로 나타나 연령간의 관심도에 차이가 큰 것으로 나타났다. 호감도와 수용의사와의 관계에서는 결정계수가 0.661로 회귀선이 높은 설명력을 보였으며 호감도가 수용의사에 정(+)의 영향을 미치는 것으로 나타나 호감도가 높을수록 수용의사가 높은 것으로 나타났다.

• 한국실내디자인학회논문집
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• 제19권3호
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• pp.145-153
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• 2010

The purpose of this study is to find out apartment residents' consciousness and needs of their community facility by age group as to provide basic data for future community facility planning. For this study, 12 national rental apartment complexes in the Seoul Metropolitan area were selected, and the residents of diverse age groups were surveyed including children, adolescents, adults, and elders regarding their attitude, satisfaction, and necessity of using the community space, and their requests for programs and locations of the community space. As for the analysis method, statistical software, SPSS for Windows 14.0, was used, and total of 891 questionnaires were analyzed for the survey. The findings of this study are as follows. 1) As to major activities in national rental apartment community facilities, older residents tended to show more interest in health, while younger residents tended to show more interest in leisure. 2) The residents' satisfaction about community facilities was the highest among children, and was the lowest among adults in general. Particularly, the facilities that were designed for specific age groups of users showed high satisfaction among users. Therefore, community facilities need to be planned in consideration of each age group of users. 3) Residents' requests for community facilities, in general, were found more among adults and elders than among children and adolescents. Elders made requests for the green environment, and adults made requests for facilities for family uses. 4) As to the results of surveying the requests about community facility programs, children, adolescents, and adults all made requests for programs regarding leisure activities. However, elders made requests for programs related to health or communication with neighbors. Therefore, the purposes and requests of using community facilities need to be identified precisely and then plan them accordingly and effectively.

• 토지주택연구
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• 제13권3호
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• pp.57-68
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• 2022

본 연구는 서울시 무주택 취약계층 2030가구를 대상으로 향후 청년주거지원 정책의 이용의사에 영향을 미치는 중요 요인과 그 인과관계를 규명하여 시사점 제시하고자 한다. 특히, 가구특성과 정책특성 변수를 포괄적으로 분석 모형에 적용하여 최근의 상황에서 청년계층의 주거불안 상황을 반영하고자 하였다. 연구의 방법으로 로지스틱 회귀분석 모델을 사용하였으며, 주요 분석결과는 다음과 같다. 연령이 낮을수록, 경제활동을 하는 청년인 경우, 원룸에 거주하는 경우, 월세로 사는 경우, 코로나 시기 고용부문 상황이 나아진 경우, 청년주거지원정책을 인지하고 있던 경우 주거지원정책에 향후 이용의사가 있을 확률이 높은 것으로 나타났다. 연구의 시사점으로 기존의 청년 주거지원 사업에 대해서 더욱 강화하고 확대할 필요성이 있다. 또한 청년 주거지원 정책들에 대한 정보전달 체계를 효율화하고 사회초년 청년계층을 위한 정교한 주거지원정책이 필요하다.