• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.2
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• pp.125-135
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• 2011

This study compares the expected values of appearance management for the suit buying behavior of men in two age groups: (20s-30s and 40s-50s) to investigate the effect of male consumers' expected values in regards to appearance management on the purchase behavior of men's suits between two generations. A survey was carried out with male consumers between the ages of 20 and 50; a total of 135 responses were analyzed by descriptive analysis, factor analysis, a reliability test, an independent samples t-test, MANOVA, ANOVA, and regression analysis. The results of this study were as follows: 1) From a result of the factor analysis on male consumers' expected value of appearance management and the information sources and purchase evaluative criteria for buying men's suits, each of three variance assessments clearly showed factorial structures. 2) There were significant differences between those in their 20s-30s and those in their 40s-50s in terms of male consumers' expected values of appearance management, their information sources, and their purchase evaluative criteria when buying men's suits. 3) As a result of looking at the differences in the effects of expected values of appearance management on men's suit buying behavior according to age (generation), the younger generation in this study showed that men's suit purchasing tendency was affected by the managing appearance factor for internal reasons such as enjoyment and self-satisfaction. On the other hand, the assessment of the older generation revealed that appearance management for external reasons such as showing social power, good human relationships, and conformity influenced their suit purchase behaviors.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.8
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• pp.3570-3577
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• 2012

Researches on the danger of nuclear power generation, the foundation of the development of national industry and one of the energy sources, as perceived by ordinary citizens, are very important to social acceptance of nuclear power generation. Accordingly, this study intends to understand how ordinary citizens perceive the social risk of nuclear power generation and radiation, and their misconceptions, and to propose ways to improve such perceptions. To achieve these goals, this study analyzed the perceptions of 251 ordinary citizens. The analysis showed that ordinary citizens have vague anxiety and suspicion about the safety of nuclear power generation, and little trust in government-affiliated organizations. The younger they were, the more influential they thought corporations and industries were. The result of this study suggests that the misconceptions of ordinary citizens should be corrected by professors and scientists in university research institutions they trust the most, and their intrinsic perceptions should be changed accordingly.

• Journal of Korean Society of Rural Planning
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• v.9 no.1 s.18
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• pp.11-17
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• 2003

The purpose of this study is to examine farmers' intentions, attitudes, and the type of filming they are involved in, including to provide supporting data for planning the agricultural strategy and Green Belt policy in Seoul. All the collected data was analyzed using the contingency tables and the Chi-square test using the SAS computer statistical package. The leaseholders did not want to change the current Green Belt policy for the study area, while the landowning farmers hoped for either its revision or dissolution. Both groups pointed out that the Green Belt policy resulted in the delay of development and complained about the difficulty of changing the land use type. The older generation supported the dissolution of the Green Belt, policy, as compared with the younger generation who wanted to maintain or modify the policy. The leaseholders worried that the possible changes in the Green Belt policy might affect the current agricultural land contract system, whereas the landowning farmers were very interested in easing restrictions on changing land use. The compensation plan, which is indemnified land owners for their loss of restrictions on land use, might be useful to sustain urban farming in the Green Belt.

• Journal of Korea Multimedia Society
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• v.20 no.2
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• pp.420-428
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• 2017

In recent trends, the first age of digital device usage has been significantly getting low and the using frequencies for younger generation have been gradually increasing. Also, while there were more negative opinions of this trend in the past, the new idea is changing to more needs of training and approaches for children's sound using guidelines for digital device. In fact, people believe the new generation will face more advanced future, called the Fourth Industrial Revolution. The purpose of the paper is first to explain about the Jacques Lacan's concept of desire theory in order to understand the human's unconscious level through His desire theory. Second, the paper identifies how this unconscious level is affected to ethical aspects of new generations whose unconscious level are frequently and early exposed to digital media. Lastly, the paper will present the necessity of digital literacy education as well as future direction. Furthermore, the paper review for what is the ethics and positive guidelines of digital media for children who will become the future citizens in the era of the Fourth Industrial Revolution.

• Journal of Fashion Business
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• v.23 no.6
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• pp.127-138
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• 2019

As health and well-being become a global trend, the younger generation is focusing on the balance between work and leisure time and they are interested in sports activities as well as a cultural life. In addition, the range of sportswear is expanding, so that athleisure fashion is getting into daily lives. In particular, consumer groups in the sportswear market are beginning to change since generation Z consumers are more and more interested in sportswear and their needs are also growing of health and functional of sports wear. It's a global trend that athleisure fashion market is growing, which combines professional athletic wear with fashion. As the number of women who enjoy sports and leisure in their spare time, the consumer pattern in the sports wear market is also expanding to female customers. However, most sports functional wears were focused on male consumers, so that functional inner-wears are mostly made for both sexes, which mean the functional inner-wears are produced without considering the physical characteristics of men and women and with not enough size division ending up not suitable for professional athletes. In particular, female professional athletes need functional inner-wear that fits the characteristics of the sport because they are not only different in physical condition and they are also using different muscles for different movements. Therefore, functional inner-wear needs pattern development and size system setting considering the body shape and athletic movement of female professional athlete.

• Journal of the Korean housing association
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• v.22 no.6
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• pp.61-69
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• 2011

Korea's traditional house type, the Hanok, has been the essence of Korean domestic culture for hundreds of years. However, Hanok, have begun to disappear as result of urbanization. Because mud walls are crude and weak in water walls are also easily broken by impact. There are further problems in that construction cost is expensive and takes more time than modern house construction, and that the maintenance of Hanok is more difficult than people sometimes predict. Despite much interest in Hanok construction, there is a lack of in younger generation. Thus seeking new ways of maintaining Korea's traditional housing culture and extending Korean traditional houses is important. This study proposes directions for creating new residential environments for the future generation of Korea. A Dry-wall alternative to the Korean traditional mud wall is particularly needed. Dry-walling, made by sustainable materials such as mud board and wood, can strengthen the advantages and make up for the weaknesses of the Korea traditional mud wall. In this study, both wall types underwent various evaluations in terms of their performance in insulation testing, freezing and thawing testing, impacting testing and weight measuring (the size of material in this experiment was $69cm{\times}105cm$). On all of these tests, findings revealed that the dry-wall alternative performed better than traditional mud wall.

• Asian Pacific Journal of Cancer Prevention
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• v.17 no.12
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• pp.5113-5119
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• 2016

Purpose:The present qualitative study explored adolescents' perceptions regarding effective strategies to prevent adolescents from using tobacco products (TP). Apart from the commercial TPs, there has been emerging use of alternatives such as vapes, e-cigarettes and shisha. This unfortunate phenomenon continues despite the currently available preventive strategies. Thus, understanding of the perceptions of the current generation would be valuable to provide new insights. Methods: Purposive sampling was utilized to recruit 40 adolescents between the age of 15 and 16 years old attending public daily secondary schools. Eight focus group discussions were conducted among the TP users, ex-users and non-users. Data were analyzed using a thematic content analysis procedure with NVivo. Results: Among barriers with the currently available strategies were having teachers who smoke tobacco, addiction to nicotine and self-perceptions of being healthy. The content of any program should include knowledge on negative outcomes of using tobacco products and awareness of the legislation together with ways to overcome peer and family influence including improving self-efficacy and refusal skills. Strategies were suggested to be delivered using information technology which provides interactive learning and visual effects. Conclusions: Adolescents agreed that the content and delivery of tobacco use prevention strategies need to be revised to suit the current generation to ensure sustainability.

• The Korean Journal of Food & Health Convergence
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• v.10 no.2
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• pp.1-5
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• 2024

This study aims to investigate the impact of character collaboration product characteristics on brand awareness and purchase intention within the food and beverage (F&B) industry, with a special focus on Generation MZ's growing interest in such products. The methodology involves a comprehensive review of existing literature on character marketing, brand awareness, and consumer purchase intention, supplemented by case studies of successful character collaborations in the F&B sector. The findings reveal that character collaborations significantly impact brand awareness and purchase intentions, particularly among younger consumers like Generation MZ. These collaborations not only rekindle nostalgia but also introduce new and exciting consumer experiences, effectively attracting a wide demographic. The success of character-themed products, from Pokémon bread to Coca-Cola's League of Legends collaboration, underscores the strategy's effectiveness in boosting brand recognition and consumer engagement. The implications of this research are manifold for the F&B industry. Firstly, it highlights the importance of leveraging popular characters to forge emotional connections with consumers. Secondly, it suggests that product development should closely align with consumer preferences and market trends to maximize appeal. Lastly, it positions character collaboration as a strategic marketing tool that not only enhances product sales but also strengthens brand loyalty and facilitates sustained brand growth.

• Architectural research
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• v.24 no.4
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• pp.93-103
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• 2022

In contemporary housing design, this cultural value has been ignored. Contemporary design has adapted quickly to global trends and houses have gradually lost their cultural identity (GhaffarianHoseini & Dahlan, 2012; Lim, 2001). Nevertheless, traditional housing culture persists in people's behavior and thoughts. Therefore, there is currently a pressing need to rebuild cultural identity in housing for cultural sustainability. This study aimed to analyze the traditional culture which was maintained, then transformed and disappeared in housing design through the quantitative survey and explore the cultural identity of Malaysian housing as a result. A quantitative survey was distributed to mothers of 129 married households living in a metropolitan area of Kuala Lumpur in August 2019. As a result, it was found that hosting guest was important even though the designated space (serambi) was disappeared. The LD/K layout, separating kitchen from living and dining area was philosophical and practical culture, still strong among older generation, but weakened among younger generation. To accommodate the traditional habit of diverse household work, wet kitchen, utility space for washing machine & drying, and outdoor space were needed to design carefully. When applied to future housing design, the findings will contribute to enhancing quality of life by strengthening residents' sense of place and social cohesion and by providing a culturally inherent design that eases the effects of globalization.

• Fashion & Textile Research Journal
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• v.4 no.4
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• pp.358-368
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• 2002

The purpose of this study was to examine and fully understand the transformation of female's ideal beauty based on word analysis. In order to research the understanding of female's ideal beauty, a random research was done on 438 women, ranging from the ages 10's through 60's. From the resulting poll, a frequency analysis was performed to further analyse the meaning of ideal beauty to each sector of the age group. To the teenage's beauty awareness was defined by the word "individuality", the 20's was "confident", the 30's was "elegant", the 40's was "earnestness", the 50's was "comfortable" and the 60's was "healthy". The research proved that the younger the age group, the more exterior beauty was considered, as opposed to the older generation who found inner beauty to be of most importance.