• Title/Summary/Keyword: the younger generation

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Evaluation of the MBTI Popularity in South Korea -- An Analysis Based on Media Coverage

  • Wanting Jiang
    • International Journal of Advanced Culture Technology
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    • v.12 no.1
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    • pp.26-33
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    • 2024
  • With the start of COVID-19 in 2020, the MBTI test became popular among Korean young generation and then developed into a nationwide hot topic. This paper aims to investigate the characteristics of the MBTI popularity in Korea and the public opinions toward this phenomenon. With the analysis of the reports contents, 231 news reports related to MBTI were selected from KINDS (Korea Integrated News Database System) as research samples. The general attitude of the media towards MBTI tests and the reasons for the formation of positive and negative evaluations will be discussed from three perspectives: media attention, media attitudes and cognitive sources. The research finds that the increasing interest in MBTI among the younger generation in Korea is driven by a post-epidemic desire for self-exploration, emotional planning, and online group affiliation. MBTI has gained quasi-scientific status, similar to horoscopes, influenced by celebrities and a substantial fan base in online communication. While widely used for entertainment and social currency, there are concerns that extensive labeling may unconsciously impact individuals' self-perception and hinder the development of a holistic and objective cognitive framework.

An Acoustic Study on the Generational Difference of the Monophthongs in the Daegu Dialect (대구 방언 단모음의 세대 간 차이에 대한 음향 음성학적 연구)

  • Jang, Hyejin;Shin Jiyoung
    • MALSORI
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    • no.57
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    • pp.15-30
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    • 2006
  • This paper investigates differences between generations in the vowel system of the Daegu dialect in terms of F1 and F2 of the monophthongs. Three different groups of subjects participated in the present study: 20 female native speakers of the Daegu dialect(10 in their 20's and 10 in their 40's), and 10 female native speakers of the Seoul dialect as a control group. It has been assumed that the Daegu dialect has six vowels. However, younger generation appears to have 7 vowels different from older generation. The result of the present study showed that the Daegu dialect has different vowel systems between generations: for 40's have six vowels and 20's have seven vowels. These differences seems to be attributed to the influence of the Seoul dialect.

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The Variable Acquisition of Discourse Marker Use in Korean American Speakers of English

  • Lee, Hi-Kyoung
    • English Language & Literature Teaching
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    • v.11 no.2
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    • pp.1-18
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    • 2005
  • This study is a preliminary investigation of the nature of discourse marker acquisition in Korean American speakers of English. Discourse markers are of interest because they are not an aspect of language taught through formal instruction either to native or non-native speakers. Therefore, discourse marker use serves as indirect evidence of face-to-face interaction with native speakers and an indicator of integration. In this light, the present study examines the presence of discourse markers in Korean Americans. The markers chosen for analysis were you know, like, and I mean. The data consist of spontaneous speech elicited from interviews. Sociolinguistic variables such as age, sex, and generation (i.e., $1^{st}$, 1.5, $2^{nd}$) were examined. Results show that there appears to be interaction between the variables and discourse marker use. While all speakers showed variable acquisition of markers, younger, female, and 1.5 generation speakers were found to use discourse markers more than other speakers. Although discourse marker use is optional and thus not a linguistic feature that must be necessarily acquired, it is clear that use is pervasive and acquired differentially by English speakers irrespective of whether they are native or not.

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Self-expression Behavior of Smartphone Through In-depth Interview: Focused on Younger Generation Users

  • Lee, SeungMin
    • Journal of the Semiconductor & Display Technology
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    • v.16 no.1
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    • pp.86-90
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    • 2017
  • Today's young generation users are very active in expressing themselves through smart phones, form networks in this cyber space and express their identities freely. Therefore, this study aims to investigate how young people in their 20s are expressing themselves through smart phones and the differences from the attempt of self-expression in the existing cyber space. The research method was an in-depth interview, which was a qualitative research method, aimed at people in their 20s, so that they could freely talk about their thoughts and feelings. In-depth interviews are useful for users' psychological and in-depth analysis of behavior.

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A Study on the Reading Instruction Qualification System for Learning Commons of Library in Japan - Focusing on Reading Instructor Training Case Analysis - (일본 도서관의 러닝코먼스화에 따른 독서지도사 활용에 관한 연구 - 독서지도사 양성 사례분석을 중심으로 -)

  • Lim, Hyoung-Yeon
    • Journal of Korean Library and Information Science Society
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    • v.46 no.3
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    • pp.71-88
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    • 2015
  • It had been said that reading education in Japan has a goal to 'Lead children's character to a desirable direction'. Since the 2000s, Japan's reading activity was directly linked with an education program to improve children's education ability. These movements for reading in Japan is made more concrete by the 'Promotion Act on Children's Reading Activities'. For improving the reading skills of the younger generation in Japan, cooperation among homes, regions, and schools is needed. As a result, Japan has an opportunity to build an educational infrastructure for reading support services. The library has also been given an enhanced role as a learning commons. In this background, this study tried to analyze the current state of Japan's reading instruction qualification system, and show their efforts to foster reading specialists for improving the reading skills of the younger generation. This will generate the momentum needed to have the library evolve into learning commons.

The Sensation Seeking Tendency and the Fashion Exploratory Behavior according to the Difference Age (차이연령에 따른 감각추구 성향과 패션 탐색적 행동)

  • Hong, Keum-Hee
    • Journal of the Korean Society of Costume
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    • v.60 no.1
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    • pp.43-55
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    • 2010
  • To pursue youth and agelessness can be regarded as a global trend today. The younger a woman recognizes herself to be, the more sensation seeking tendency and the more active fashion exploratory behavior of younger generation she would show. This study attempted to empirically examine the relationship between sensation seeking behavior and fashion exploratory behavior according to the difference age in women in their 30's to 50s'. After the survey, a total of 480 questionnaires was used for data analysis. The results of this study are as follows, 1. It was found that there was a very high correlation among cognitive ages, and the lower cognitive age a woman had, the higher difference age she showed. 2. Sensation seeking tendency of adult women was shown in two factors of change seeking and artistic sensation seeking, and these factors accounted for 73.99% of the total variances. Fashion exploratory behavior had 4 factors such as fashion leadership, behavior of hedonic shopping, behavior of clothing communication and behavior of clothing purchase with taking a risk, and these four factors accounted for 75.87% of the total variances. 3. The higher difference age and the higher tendency of sensation seeking an adult woman had, the higher fashion exploratory behavior was shown, and the higher the difference age, the higher tendency of change seeking and artistic sensation seeking.

Brian Ascalon Roley's American Son: Utopian Dream of Model Minority and the Violent Reality (브라이언 롤리의 『미국인 아들』: 모범적 소수민에 대한 유토피아적 환상과 폭력적 현실)

  • Kim, Min Hoe
    • English & American cultural studies
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    • v.17 no.1
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    • pp.27-54
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    • 2017
  • Brian Ascalon Roley's American Son, one of the outstanding Filipino American novels after the LA riots, critically deals with a racial issue of his community which has been intermingled with the myth of model minority. Gabe and Thomas, considered as obedient Filipino younger immigrants, are asked to achieve the American dream as a way to place themselves at the center of the mainstream white society. However, they recognize that they cannot be accepted as a suitable subject for the invincible racism deeply rooted in the society. While Tomas refuses to become a model minority by identifying himself with the Mexican, Gabe is expected to become an idealistic subject of model minority by his mother since he complies with the rules of the mainstream society. However, he accepts his brother's violent way of life in that violence is necessary to protect his family from the racial discrimination in America. Though he is his mother's hope for model minority, he recognizes the only condition to achieve her expectation is the American society where there is no racism at all. However, by taking the case of Gabe and Thomas, Roley suggests that the younger generation of Filipino American immigrants have no choice but to accept violence to survive in the American society because racism always threatens their life.

A Study on Changes in Cost of Housing at Marriage by Age Group in Terms of Inter-generational Transfers (세대간 자산이전측면에서 연령대에 따른 결혼시 주거자금 마련 변화추이)

  • Lee, So-Young
    • Journal of Families and Better Life
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    • v.29 no.4
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    • pp.205-216
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    • 2011
  • Unequal distribution of shares among children during intergenerational transference of assets has been prevalent in Korea. This study intends to examine whether parental contribution, in the form of a cash gift, is differentiated between the bride's side and the bridegroom's side at marriage and by age group. This pattern may also change according to the generation. Questionnaires were equally distributed to members of three previously delineated age groups: 20' s-30' s, 40's -50's, and 60's and above who are married or have been married at least once and reside in Seoul or Gyeonggi province. A total of 700 questionnaires were analyzed using SPSS and the data were sorted by age group. The results indicate an apparent difference between the husband's side and the wife's side in providing funding for housing at marriage in that a large portion of the funding is provided by the husband's side. Among various funding sources, a cash gift from the couple's parents appears to fund the largest portion of the total cost for housing and marriage. Results show that a cash gift from the couple's parents funds a larger portion of housing expenses for younger generations, a phenomenon that becomes more severe and apparent the younger the couple is.

The Effect of Communication Values on Perception of Mobile Phone As Interpersonal Communication Medium (한국인의 커뮤니케이션 가치관과 대인커뮤니케이션 매체로서의 이동전화의 매체인식: 기성세대의 이중성을 중심으로)

  • Bae, Jin-Han
    • Korean journal of communication and information
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    • v.21
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    • pp.87-113
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    • 2003
  • Despite the ubiquity of mobile phone, the medium has received far less scholarly attention than it should deserve. This study begin with the purpose of fair repositioning of mobile phone in Korean interpersonal communication. To accomplish this purpose, We examined the effect of communication values on perception of mobile phone as interpersonal communication medium, such as the appropriateness and effectiveness of mobile phone. The related raw data were collected from on-line survey process, and statistically analyzed. The result showed that the more effect the traditional communication values of our society have on the perception of mobile phone, the older users are. And Younger generations tend to have more positive attitude to mobile phone as interpersonal communication medium. Particularly when the seniors are interpersonal communication partner and impending task is advice or request, younger persons tend to perceive mobile phone more appropriate and effective than the elder persons do. Thus, it is plausible to predict that relative position of mobile phone will be gradually more important in Koreans' social communication when the younger generation become the mainstream of our society.

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Children's Wear Purchasing Behavior by Retired Women and the Missy Group with a View to their Shopping Orientation (의복쇼핑성향에 따른 집단별 유아동복 구매행동의 세대 간 차이 -뉴실버세대와 신세대 주부를 중심으로-)

  • Chung, You-Jin;Hwang, Choon-Sup
    • Journal of the Korean Society of Clothing and Textiles
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    • v.36 no.1
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    • pp.84-98
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    • 2012
  • This study examines the children's wear purchasing behavior of younger generation women (the missy group) and in the new-silver generation (retired). The data collected in the study were examined with a view to establish effective marketing strategies within the children's wear market, a market where the age and characteristics of the actual purchasers of the products have become more diverse. A descriptive survey method using a self-administered questionnaire was employed. The sample consisted of 398 females between the ages of 28 and 64 residing in Seoul and the Gyeonggi-do area. Data collected were analyzed by frequency, t-test, ANOVA, factor analysis, cluster analysis, and Cronbach's alpha coefficients. Respondents were classified into 4 groups by their clothes shopping orientation: conformable/brand conscious purchasing type, planned purchasing/enjoy shopping type, store/brand loyal impulse-oriented type, and dependent/low shopping interest type. There were differences between the missy and the new- silver generations under consideration. It is clear from the study that, even though some individuals of the missy group and of new-silver group belonged to the same shopping orientation type, individuals still showed differences with regard to children's wear purchasing behavior.