• The Research Journal of the Costume Culture
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• v.19 no.4
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• pp.661-673
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• 2011

This study aimed to identify the intrinsic characteristics of camouflage patterns by reviewing their origin, transitions and types from a theoretical background and analyzing their forms of expression in contemporary fashion. For a literature review and an empirical analysis of the camouflage patterns used in contemporary fashion, the study referred to domestic and foreign fashion magazines published between 2000 S/S and 2010 S/S, including Gap Press, Fashion News, Vogue and Harper's Bazaar, and other related data available on the internet. The findings of this study show that the forms of camouflage patterns used in contemporary fashion can be divided into four types: abstract patterns, plant patterns of flowers or leaves, animal patterns and dotted patterns. In terms of coloration, the camouflage patterns work to refresh the design, breaking from the image of military uniforms through the use of a wide range of color variation and combinations as well as the traditional camouflage colors based on khaki and beige. In terms of expression, most of them utilize printing. However, other techniques of expression, such as embroidery, beading, knitting, and collages are used to emphasize the beauty of handcrafted decorations along with the aesthetic value of reliefs. Through these tendencies of expression, the characteristics of contemporary fashion using camouflage are explained with an emphasis on feminine beauty, the expression of neutrality, and the use as decorative factors.

• The Research Journal of the Costume Culture
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• v.9 no.3
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• pp.532-536
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• 2001

This study is concerned with the textile related terminologies of the Chosun period. The purpose of this study was to trace and to examine some textile related terms such as goro, mooruwi, modan, shiok, jal, gaam, and chien. These words were examined and analyzed in terms of the origins, meanings, and neighbouring languages. The results of this research can be summarized as follows: The results of this study revealed that the word goro of the Chosun period was derived from the Chinese ku lo 羅 or (Equations. See Full-text). Korean goro or goroi is a transliteration of the Chinese moolo 霧羅. The word modan 帽緞 was a kind of rich silk fabric. Manchurian kamku 帽緞 was derived from Arabic word kamkha. The word shiok, shiok, shiuk, shiurk, or shiu 시으 means felt in Korean. Similar words to Korean shiok was found in Afro-Asiatic family such as Egyptian, Hebrew, and Assyrians. Egyptian shiu means a seep or a goat. The word jal meaning black sable was found was originated in the Chinese tzuerl 子兒皮, black sable. The word Korean gaam 가암, 가음, was similar to Mongorian k∂m meaning a material. Also Iraq-Arabian xaam meaning raw, unworked, unprocessed, had the same meaning as the Korean gaam. Xaam and gaam have almost the same phonetical sounds. The Korean gaam was derived from the xaam of Iraq-Arabian. Korean chien meaning cloth was derived from the Chinese chyan or chien (Equations. See Full-text).

• Journal of the Korean Society of Costume
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• v.34
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• pp.37-56
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• 1997

The Korean Apparel industry has played an significant role for the econom-ic development in Korea which is mainaly due to the apparel exports to the world market. However the Koran apparel industry has confronted drastic changes in domestic and also in international market for the last several years. Korean apparel products have lost price competitiveness in international market because domestic labor costs have increased so fast and al-so newcomers such as China or other Asian countries have emerged as compet-itive producers. Furthermore domestic market has been saturated with the Korean apparel manufacturers and also with the foreign retailers. Therefore the Korean apparel industry should establish market-ing strategies in order to regain competitiveness. This study aims to analyze the factors for non-price competitiveness of Korean apparel industry and propose the way to regain competitiveness form the buyers' point of view. The present study utilize the survey data for the internet database which is established by the Cotton Incorporated. The results show that the Korean apparel industry is not competitive in terms of non-price factors such as minimum orders terms of payment preproduction stage use of new technolo-gy and lead times. These factors are not directly related to the price of product which is suggested to the buyers. However these are flexibility factors which play important roles in decision making process of buyers because they can reduce risks in uncertain business environment. Therefore the Korean apparel industry should establish global marketing strate-gies which can enhance non-price competitiveness as well as price competitiveness.

• The International Journal of Costume Culture
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• v.7 no.2
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• pp.112-122
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• 2004

A brassier supports and protects breasts and makes a better shape of the upper half of the body through shaping breasts. A brassier, therefore, is recognized as the key underwear for female. Recently, the distribution structure and channels of the brassiere industry is diversified from conventional type of markets to department stores, convenience stores, and internet shopping mall. Studies on the sales of brassieres via internet, however, is not sufficient even though the market size has been dramatically increased thursdays. The study on the size structure (including the size and the materials fabric of brassieres circulating via internet) is especially rare. Therefore, this study tries to comply with increasing requests of consumers through comparing brassier brands on internet. In depth, this study compares cases of Korea and Japan in terms of availability of website on sales, quality indication like materials and functions, and size. The results indicated that there were three companies in Korea which run a website and make a sale through a website. All three Japanese companies operate a website and make sales on a website as well. In terms of size, Korean companies diversify their size of products in two ways. It varies from A cup to D cup based on cup size, and 65 to 100 according to its entire size. On the other hand, Japanese companies use AA, A to I to measure cup size, and 65 to 100 for entire size.

• The Research Journal of the Costume Culture
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• v.8 no.1
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• pp.40-52
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• 2000

The purposes o this study were to investigate buying behaviors of patrons of six retail store types for clothing and the satisfaction levels of the six store types (department stores, specialty stores, chain store, discount stores, bonded goods stores and traditional market), and to test the differences in purchase behaviors and store satisfaction levels among the groups determined by demographic characteristics. A questionnaire survey was administered to male and female university students living in the Seoul metropolitan area from April 27 to May 11, 1999 ; 443 were collected and 391 were used for the data analysis. Data were analyzed by SPSS statistical package. Descriptive statistics, t-test, ANOVA, Chi-square analysis and Duncan's multiple range test were employed for the data analysis. In terms of the store usage, most of the subjects tended to choose the store types they patronized for buying coats, suits, blouses, T-shirts, slacks/skirts and jeans items ; but, they used department store and specialty store for coat, suit, blouse, T-shirt, slacks/skirt and jeans for purchasing selected clothing items. Regarding criteria used for store selection, the most important criterion was the diversity of products offered and other store types. In terms of the store satisfaction levels of the six store types, the patrons of all store types were most satisfied with the stores they patronaged.

• The Research Journal of the Costume Culture
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• v.14 no.6
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• pp.1004-1014
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• 2006

The purposes of this study is to investigate the present condition of nurses' uniform design and to categorize the image of nurses' uniform design. To investigate the nurses' uniform design, total 241 data were collected from the pictures of nurses who work for private hospital and semi-general hospital in Deajeon and Seoul city and Chungnam province and the pictures of uniform for nurses in general hospital presented at nurses' uniform company web sites. This data was evaluated by 3 major garment characteristics, yin/yang, casual/professional, and lightness/ darkness-were used as criteria for categorizing the image of nurses' uniform design. Focus group consisting of 10 experts majored in Clothing and Textiles were evaluated by 7 point Likert type scales. Nurses' uniform design at the present time showed equal distribution in terms of yin/yang and casual/professional. However, in terms of lightness/darkness, nurses' uniform design were partial to light image. Therefore, dark image, specially dark and masculine image in nurses' uniform design were very rare. Nurses' uniform design had some differences by type of hospital, department, and geographical area. The most important meaning from the result through this study was that the nurse uniforms were classified into groups according to the present condition of nurses' uniform design.

• The Research Journal of the Costume Culture
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• v.21 no.4
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• pp.546-561
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• 2013

This study investigated how consumers perceive brand image, the consistency between the images of parent brands and extended brands, the consistency of their advertising images, the differences between brand image and advertising image, and how consumers' brand attitudes change based on those differences. An online survey was administered to women in their 20s and 30s who often use cosmetics and are interested in brands. The brands considered in this research were Chanel, Dior, Armani, and Anna Sui, which have extended brands in the clothing and cosmetics areas. In terms of consumers' perception of brand image, it was found that clothing and cosmetic brands were perceived similarly. In addition, significant differences were found in consumers' preferences and purchase intentions of clothing and cosmetic brands, and those whose perceptions of brand image did not change or increased after looking at advertising images had more positive brand attitudes than the group of people who had higher perception of brand image before looking at advertising images. Therefore, in terms of brand extension, it was revealed that the image of a parent brand affected an extended brand, and that the higher was consumers' recognition of brand image through advertising, the more positive was their attitude toward the brand.

• Journal of the Korean Society of Costume
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• v.55 no.2 s.92
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• pp.70-81
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• 2005

This paper researches the system of official uniforms and characteristics of the system based on Ming-Shi(明史), Da-Ming-Hui-Dian(大明會典) and Hong-Wu-Li-Zhi(洪武禮制) in the emperor Hong-wu(洪武帝) of Ming dynasty(明). The system could be divided in to three terms, i.e., the early (initial), the middle and the end (last) terms. In the first(1368) & the third year of the emperor's reign (1370) the system of official uniforms was simple f9r his people not to be luxurious and for revived the system of official uniforms of the Han dynasty(漢) and annulled the system of the Yuan dynasty(元), be-cause the country was not stable yet. During the middle term of Hong-wu, the 14th (1381) to 16th (1383) year of his reign, people attained luxurious lives and developed a strong sense of rank as the country became more stable. As a result, the system became more complicated when the emperor used the costumes to represent political and social ranking. In the end of the emperor's age, the 23rd (1390) to 26th (1393), it reveals his strong intention to establish a system of costumes that separated the ruler from the ruled. He wanted to strengthen the power of Emperor for his little grandson, Jian-wen(建文帝), who would succeed to the throne and would have absolute power. These changes became fundamental to the Ming dynasty's costume system and the Ming dynasty kept them for long time.

• Journal of the Korean Society of Costume
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• v.50 no.8
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• pp.17-28
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• 2000

The purposes of this study were to determine dimension of apparel expectations, performances and service quality of discount store and thereby, to analyze effect of apparel commodities dimension (expectations, performances, disconfirmation and satisfaction) and service dimension(service quality and satisfaction ) on repurchase intention. The subject were 363 women in the age of twenty to sixty years old who live in Seoul and the suburban of Seoul. The results of this study could be summarized as follows : It was found that discount score consumers' expectation and performance with apparel commodities were classified 2 factors of the function and expression. On the other hand, the dimensions of service quality were found to have such 4 factors as reliability, VMD, convenience, and facilities. 2. It was found that consumers' intention of repurchase of discount store were affected by such variables as disconfirmation and service quality. While less frequent users were affected by expectations and disconfirmation with apparel commodities, more frequent users were affected by such variables as disconfirmation, service quality and service satisfaction. Meanwhile, discount store users were found to be affected by disconfirmation, and off-price store users were affected by disconfirmation: and service quality. 3. More frequent users of discount store scored more on average than less frequent users in terms of expectation, performance, disconfirmation, and satisfaction with apparel commodities and intention of repurchase. On the other hand, off-price store users scored more on average than discount users in terms of expectation and performance with apparel commodities and Intention of repurchase.

• Journal of the Korean Society of Costume
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• v.63 no.5
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• pp.132-150
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• 2013

The purpose of this study is to examine misnomers about King Heungdeok's "Prohibition of Clothing" by comparing the writings of Jeongdukbon [正德本] and Juzabon [鑄字本], which were different versions of the original texts of "Samguksagi [三國史記]", with 11 related books written between 1948 and 2012. In addition, this study is reconsidered the terms about several clothes as well as the values of fabrics. The study has come up with the following conclusions. 1. We suggested the correction about a misnomer in the 11 books and the misnomers for fabric items appeared most frequently. The records of Jeongdukbon about some of the items were different from ones of Juzabon, especially regarding noble woman's sash were written according to the record of Juzabon in most of the related books. However, when the commonplace woman's sash was taken into consideration, we could suppose that the record of Jeongdukbon was more reliable. 2. We examined the terms for Yodae [腰帶] and Yoban. It can be inferred from the original texts that the Yodae were different in material and function compared to the Dae [帶]. In other words, the wearing position of male's metal Yodae was the waist, whereas the females wore their Dae made of fabrics on their chest. An example of this can be seen from the female clay images of Tomb Yonggang-dong [龍江洞]. Moreover, female's Yo and Ban were distinct items on the basis of documents. For this reason, we suggested that Yodae and Yoban should be separated and written in books. 3. We suggested that Ju [紬, silk tabby] might be valuable according to an result of analysis about the value of recorded fabrics. Besides, Po [布, hempcloth] presumably were used as higher quality fabric than Myeonju [綿紬, silk tabby] on some items because Po was graded on the density by each class.