• 제목/요약/키워드: the role

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성역할 태도와 성역할 표현 의류광고 선호도와의 관계 (The Relationship between Sex Role Attitude and the Preference of Fashion Advertising Formatted by Sex Role Expression)

  • 신영미;권수애;김은영
    • 한국생활과학회지
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    • 제8권2호
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    • pp.339-353
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    • 1999
  • This research was to identify the relationships between sex role attitude and the preference of fashion advertising formatted by sex role expression, and to examine the relationships among sex role attitude and sociographic variables. This research has been done for 618 university students and working group who are living in Cheongju and Seoul. For data analysis, descriptive analysis, ANOVA, and t-test were used. The results are the following: 1. In the view of the preference of fashion advertising, the stereotypical fashion advertising has more point than the androgynous fashion advertising. 2. The advertising formation preference showed a little difference significantly by sex role attitude. The group with conservative sex role preferred the stereotypical fashion advertising. The group with open-minded sex role preferred the androgynous fashion advertising. 3. Women preferred the androgynous advertising. As the aged, they preferred the stereotypical fashion advertising and have the conservative sex role. University students have more intention to buy with an androgynous fashion commercial than working group have and they have the open-minded about sex. The group subscribed the fashion magazine has more preference for androgynous fashion advertising, as they have more open-minded sex role than other group not subscribed the fashion magazine. This results imply that the androgynous formatted advertizing is still hard to get the influence of a general market promotion because most consumers have a low androgynous fashion advertizing preference. The preference of the fashion advertizing which expressed a sex role showed significant differences as social demographics, and a sex-role attitude. Therefore, the market segment and advertising strategies which are based on sex role and consumer characteristics would be very effective.

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사회복지관 간호사와 사회복지사가 인식하는 사회복지관 간호사의 역할 (A Study on a Role of a Nurse for the Community Welfare Center Being Recognized by Nurses for the Community Welfare Center and Social Workers)

  • 장윤경
    • 간호행정학회지
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    • 제10권4호
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    • pp.495-513
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    • 2004
  • As this study is the descriptive research study that tries to present the basic data aiming to establish a role of nurses for the Community Welfare Center, by surveying the role expectation and the degree of role performance towards nurses for the Community Welfare Center that nurses for the Community Welfare Center and social workers recognize, it carried out the Questionnaire research targeting nurses who are working for the Community Welfare Center located in Seoul and social workers of institutions where nurses are working, and then analyzed the results, and the study results are as follows. Both the group of nurses and the group of social workers were highly recognizing the necessity and the importance of nurses for the Community Welfare Center, and expected that more effective services will be possible to be offered by means of that nurses do work for the Community Welfare Center. However, compared to the degree that social workers recognize a nurses specialty, the nurses thought that their specialty is not acknowledged in the Community Welfare Center, and even in case of duty friction between groups being felt while social workers and nurses are working together, nurses were experiencing further friction of duties. While nurses are well recognizing their roles, they are statistically and significantly recognizing the degree of role performance lower than expected, thus the difference between the role expectation and the role performance could be seen. Also, the group of nurses showed the higher role expectation towards nurses than the group of social workers, and in relation to roles of a counselor, referral resource, an advocator, an educator, a case manager, a and a coordinator, the degree of role expectation by the group of nurses is statistically and significantly higher than the group of social workers, thus it could be seen that there is difference in the expectation degree between both groups, as to a role of nurses for the Community Welfare Center. In particular, as to a role of universally medical services, the expectations between nurses and social workers showed mutual agreement, but in relation to a role of nurses for community in the more expanded sphere, social workers did not show a receptive attitude, thus it was indicating that there exists an element of role conflict. In relation to the role performance of nurses for the Community Welfare Center, nurses were feeling the disorder degree more than social workers, in all items of disorder factors, and there was difference in recognition between nurses and social workers, as to the priority of disorder factors. Because of, through this study, having been found the difference in recognition of role expectation, the degree of role performance, and a disorder factor between nurses and social workers, as to the nurses for the Community Welfare Center, it is required a study with a more diversified method on a role of nurses for the Community Welfare Center.

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성역할 개념형성과 교육에 관한 이론적 연구 (A Theoretical Study on Sex Role Concepts and the Problems of Education)

  • 이정덕;홍연애
    • 가정과삶의질연구
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    • 제2권1호
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    • pp.93-109
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    • 1984
  • The purpose of this study is to investigate the direction and strategy of education for sex role concepts of children on the basis of factor analysis of the present situation in sex role concepts and their formation. Although some maintain that sex role concept of our society has been changing slowly, the traditional sex role concept still dominates and is potentially immanent. the analysis of present condition of our society indicates that the formal as well as informal education are facing with various crucial problems in providing the direction of behavior demanded for carrying out the role. The close analysis of the three theories, psychoanalytic theory , social learning theory, cognitive development theory, lends a support to the laim of the study that cognitive development theory provide an integrated frame of reference for us to see the sex role education analytically Furthermore, the factors which are found to have influences on the formation of sex role have been analyzed in three areas: Family, School and society. 1)The factors in family such as parental behavior of upbringing and their concepts of sex role have a direct relationship with the nature of sex tole concept of children. Therefore, the first step to make children to habe a new type of sex-role conception appropriate for modern societies is to change that of parental conception and attitudes. 2)the quantitative as well as the qualitative aspects of school education showed no exceptional trend from the dominant conception of the society, although school are expected to lead the society as formal education institution rather than just reflect the society. The educational activities and contents such as the conceived goal of education for eoch sex, textbook constitation, teaching behavior and sex-role concepts of teacher are found to be still dominated by the traditional sex-role assumption. 3) The social factors that have direct relationship with children's sex-role formation are social and cultural, which include social milieu, condition of employment, family structure and mass-media. Since family and school do not educate the young in a social vacuum. their educational function of sex-role formation are doomed to be limited and determined by these social factors. Unfortunately, the analysis of present conditions showed the dominance of traditional types of sex-role concepts in all these social factors. The education of sex-role concept for children should be treated as one of the most crucial value problems related with many other important problems, such as direction and patterns of behaviors of each sex, the degree of self-development and capabilities, and consequently human right, equality, humanization and the quality of happiness. Neverthless, the analysis of researches on sex-role education which have been surveyed in this study lead to a conclusion that concerted effort to change the education, formal as well as informal should be provided in every aspect of social life. If the sex role education of the past has aimed at the "feminization"of girls which indoctrinate girls into a limited and fixed role of house wives, the new education in the future should be directed foward "humanization" of both sexes which opens the diversity of roles for both boys and girl on equal levels and provide future possibilities in accordance to their individual capabilities and interests.

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동아시아 기혼여자대학원생들과 미국 기혼여자대학원생들의 가족 및 직업역할 만족도와 긴장도: 동아시아의 기혼여자대학원생들의 성역할 재사회화에 관련하여 (Role Gratification and strain of East Asian Married Women Graduate students and American Married Women Graduate students: Related to Gender Role Resocializatin of East Asian Married Women Graduate Students)

  • 박주희
    • 대한가정학회지
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    • 제41권6호
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    • pp.29-45
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    • 2003
  • I compared role gratification and role strain of American and East Asian married women graduate students taking multiple roles of study, assistant work in the school, family care, and household management, etc. The American students experienced more strain overall than their East Asian counterparts. Perceived gratification and strain were strongly related to time demands for the American group and to economic conditions for East Asian group. The more nontraditional the gender-role altitudes of the East Asian students, the less strain they experienced. More than half of the East Asian students perceived that their own gender roles, but not those of their husbands had changed since they came to the United States. Perceived gender-role change of the husband was strongly related to role strain for the East Asian students.

일상생활에서의 아버지 역할수행에 관한 연구 (A Study of Father's Role in Daily Life)

  • 정영숙;이재택;박영애;권수애;김영남
    • 한국생활과학회지
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    • 제6권2호
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    • pp.59-72
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    • 1997
  • The first purpose of this study was to give the basic imformations about patent education for fathers. The second purpose was to develop the parenting skills by examining role frequencies of fathers. The third purpose was to reduce the parenting difficulties of father in daily life. The contents of the study was 1. the expectaion and practice of father's role 2. frequencies and difficulties in performing role for daily life 3. socioeconomic factors to affect father's role 4. the correlation between frequencies and difficulties in performing role 5. the correlation among role areas and life satisfaction in father's role The subjects were 520 fathers from 11 cities of Korea. The instruments used for their study were questionnaire composed of socioeconmic factors, the recognition of father's role, child rearing, day-to-day guidance, academic guidance, leisure and hobby, commuication and emotion, economic support etc. The data were analyized using t-test, F-test(LSD), Pearson's correlation by SPSS $PC^+$ program. The main results of the study were as follows: 1. Fathers recognized that desirable fathers are attentive to their children and guide them in the right way. 2. Among father's role frequencies, the communication and emotion was highest and child rearing and academic guidance were the lowest. Among father's role difficulties, economic support was the highest, and dat-to day guidance was the lowest. 3. The socio-economic factors to affect fathering and role difficulties were mother's job, father's home town, age, income, academic career etc. 4. The correlation between father's role frequencies and difficulties was very high. 5. For father's role frequencies and difficulties, each factor was parenting correlated to life satisfaction.

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농촌지도사의 역할갈등에 대한 이론적 탐색 (A Theoretical Exploration on Agricultural Extension Workers' Role Conflict)

  • 김진모;이택선
    • 농촌지도와개발
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    • 제11권1호
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    • pp.21-36
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    • 2004
  • The objectives of this study were to explore theoretically the factors that were associated with role conflict of rural extension educators, to investigate the consequences of this conflict, and to suggest possible solutions to the role conflict. This study was carried out through literature review. The findings from this study were as follows : 1) The causes of role conflict were divided into individual characteristics and social or organizational characteristics. Existing research papers examining the cause of rural extension educators' role conflict had focused mainly on individual characteristics. Therefore, social characteristics of the role conflict should be included in future research activities. 2) The consequences of role conflict were made up of individual dimensions and organizational dimensions. However, pervious researches on rural extension educators' role conflict had dealt with the individual dimensions only. Therefore, the consequences of organizational dimensions should be added to future researches. 3) Revision of roles and job specifications, developing professional competencies, and raising achievement motivation were some of the possible solutions to rural extension educators' role conflict. These solutions, if managed effectively, may improve the performance of extension organizations, as well as that of the individuals by solving the role conflict of rural extension educators.

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우리나라 위인전에 나타난 어머니 역할 내용분석 (Content Analysis of Mother's Role in Korean Biographies)

  • 김영주
    • 가정과삶의질연구
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    • 제27권2호
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    • pp.243-254
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    • 2009
  • The purpose of this study was to investigate the mother' role appeared in Korean biographies. The method used for this study was the content analysis of the context related with mothering in Korean biographies. The categories for content analysis were pregnancy-delivery, nurturing, teaching, disciplining, interfacing between home and social institutions and counselling. It was found that the most frequent mother' role appeared in Korean biographies was nurturing role such as to care development, health and hygiene of children. And the second frequent mother's role in Korean biographies was disciplining role such as to internalization of social roles. The third role was teaching. These results have been discussed in the light of former studies, and the limits of study method also have been discussed.

공군 조종사의 소명의식과 이직의도의 관계 : 역할갈등의 매개효과 (The Relationship between Pilot's Calling and Turnover Intention : The mediating effect of Role Conflict)

  • 함성수;손영우
    • 한국항공운항학회지
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    • 제27권1호
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    • pp.1-9
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    • 2019
  • The purpose of this study was to investigate the relationship among Calling, Role conflict, and Turnover intention of Republic of Korea Air force pilot. Specifically, we examined the mediating effect of Role conflict on the relationship between Calling and Turnover intention. Survey data from 211 Pilots in R.O.K. Air force bases were analyzed with Structural equation model, using AMOS 21.0. Results are as follows. First, Calling had negative relationships with Role conflict and Turnover intention. Second, Role conflict had a positive relationship with Turnover intention. Third, Role conflict partially mediated on the relationship between Calling and Turnover intention. These findings suggest that Calling may play a critical role in Turnover intention and Role conflict of R.O.K. Air force pilot. Finally, we discussed the implications of these results, limitations, and research suggestions for the future research.

보건교사 교육실습생이 인지하는 보건교사 역할기대와 역할수행 (Role Expectation and Role Performance in School Health Teachers Recognized by Nursing Students Who Experienced Teaching Practice)

  • 권진옥;오진아
    • 한국간호교육학회지
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    • 제17권1호
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    • pp.36-43
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    • 2011
  • Purpose: The purpose of this study was to identify the level of role expectation and role performance in school health teachers recognized by nursing students experiencing health teacher practice and to compare role expectation and performance according to their characteristics. Method: The subjects in this study were 530 nursing students from 42 universities in Korea. The data was collected by a structured self-administered questionnaire and analyzed using descriptive statistics, t-test, and ANOVA by SPSS 17.0 program. Results: The student recognition in role expectation for school health teachers showed a high level and its level in the role performance was moderate. The students recognized the role expectation was greater than the role performance in school health teachers. The students' points of view for role expectation and performance were statistically different according to their practicing locations, practicing school sizes, and their expressions of health teacher's images. Conclusion: To improve health teacher training and to provide a high quality education, practice manuals, educational support, cooperation between the university and practice school, and support of human resources as school health teachers are necessary.

Recognition of Designer's role between Designers and Non-designers

  • Kang, Bum-Kyu
    • International Journal of Contents
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    • 제7권4호
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    • pp.84-89
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    • 2011
  • General recognition on the role of a designer has differently changed according to the age and region respectively. This research has clarified general recognition on a designer's role among a designer, experts that designers mainly perform co-work and an ordinary people in a period when the design identity is more confused than any other time. The results of this research are as follows. First, the 13 definitions on a role of a designer in a company were identified through field interview survey by presidents and practical responsible persons in design-specialized companies. Second, it was proved whether there is a difference in recognition on a role of a designer between designers and non-designers. Third, this research divided a group of non-designers into two groups such as a design job-related group mainly performing co-work with designer, and an ordinary people's group that doesn't major design. After that, this research found out the most sympathizing definition on a role of a designer at a company in three groups divided into a designer's group, a design job-related group and an ordinary people's group. The awareness on the role of designer was more objectively regulated three-dimensionally in all aspects of a designers group and a non-designers group. In addition, the findings of recognition difference of each group on a designer's role will help comprehensive understanding on each experts group and an ordinary people. The findings of the research will help in performing co-work of designers and non-designers in design decisionmaking based on understanding of this recognition.