• The Journal of Asian Finance, Economics and Business
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• 제7권12호
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• pp.481-490
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• 2020

Batik industry is a business activity oriented towards customer loyalty and is demanded to show an increasing diversity of products with various motives designed to prevent customers from moving to other companies. Therefore, the purpose of this study is to develop a theoretical approach in solving problems in the relationship between service quality and product diversity on satisfaction and word of mouth (WoM) and its impact on customer loyalty. Furthermore, this study also examined the mediating effects of satisfaction and WoM in the relationship between service quality and product diversity on customer loyalty. This research's object took the customers of Batik Semarangan Craftwork, Indonesia, with the phenomenon of always developing creative and innovative Batik motif designs that can be accepted by the market without leaving Semarang's uniqueness. The total sample was 98 customers. The results of the study showed that service quality and product diversity positively affected satisfaction and WoM and had a positive effect on customer loyalty. Besides, satisfaction and WoM had a mediating effect on the effect of service quality and product diversity on loyalty. Thus, it is essential for management to create and increase customer loyalty by paying attention to service quality, product diversity, satisfaction, and WoM.

• 한국산학기술학회논문지
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• 제17권2호
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• pp.520-527
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• 2016

이 연구는 생태관광에서 해설자 역할, 해설 시스템, 해설품질과 생태 관광자 만족의 관계 이외 해설품질의 매개역할을 밝히는 것이 연구목적이다. 연구결과 생태관광에서 해설자 역할은 해설품질에 영향을 미쳤으나 만족에 영향을 미치지 않았다. 생태관광 해설 예약과 프로그램과 같은 해설 시스템은 해설품질과 만족에 영향을 미치는 것으로 나타났다. 더불어 생태관광의 해설 품질은 관광자 만족에 영향을 미치는 것으로 나타났다. 게다가 생태관광 해설품질은 생태관광 해설자 역할과 생태관광 해설 시스템이 만족의 관계에서 매개효과가 있는 것으로 조사되었다. 이 연구 결과는 생태관광 해설사 역할만으로는 관광자 만족을 충족시키지 못하며, 물리적 증거가 생태관광 활성화를 위해 중요하다는 시사점을 제공한다. 결론적으로 생태관광 해설은 해설자가 관광객에게 어느 정도의 해설 내용과 프로그램으로 해설 품질을 제공하느냐에 그 성공여부가 달려있다.

• 한국조리학회지
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• 제23권4호
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• pp.144-162
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• 2017

This research utilized integrated package program of PASW Statistics 18.0 and AMOS 22.0 to analyze how the influence of service quality factor of coffee chains affects customer satisfaction and intention of customer behavior. The utilized statistics techniques were frequency analysis, exploratory, confirmatory factor analysis, covariance structure analysis, multiple group structure equation model analysis, etc. As a result of hypothesis verification, first of all, it was verified that the service quality factor of coffee chains affected positive (+) effect on service justice. Second, it was verified that the service justice affected positive (+) effect on customer satisfaction. To see it detailed, it is possible to see that all factors, perception of interactive justice, distributive justice, procedural justice, were adopted as the case of affecting service satisfaction (p<.001). Third, it was verified that among the circumstances that service quality affected to satisfaction, justice played a role as intermediary role. Fourth, it was verified that service satisfaction affected positive (+) effect on customer satisfaction, finally, the influence that customer satisfaction affecting behavioral intention has no effect on behavioral intention by brands of domestic or abroad.

• 한국의상디자인학회지
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• 제19권3호
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• pp.89-97
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• 2017

The purpose of this study is to analyze the difference and influence of educational institutions and majors on education service quality, learning satisfaction, and educational institution loyalty, and to provide information on an Academic Credit Bank System appropriate for the two types of education institutions and learners. Looking at the difference in education service quality, learning satisfaction and educational institution loyalty, Lifelong Education Organizations of Universities showed positive awareness compared to Job Technical colleges. Especially, differences in awareness regarding quality of education facilities were largest, followed by educational institution loyalty and learning satisfaction. Looking at the difference in awareness according to educational institution and majors, learners at Lifelong Education Organizations of Universities had positive awareness compared to Job Technical colleges in terms of quality of facilities, learning satisfaction and educational institution loyalty. No difference was found according to major. Looking at the effect of awareness of education service quality on learning satisfaction and educational institution loyalty, factors of education service quality affected learning satisfaction in the order of education>administration>facilities for Lifelong Education Organizations of Universities, and the effect on educational institution loyalty was found in the order of administration> education with no effect shown by facilities. For learners at Job Technical colleges, factors of education service quality affected learning satisfaction in the order of administration>education>facilities. Influence on loyalty to educational institution was found in the order of administration>facilities>education.

• 한국보건간호학회지
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• 제26권1호
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• pp.137-146
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• 2012

Purpose: The purpose of this study is to evaluate the work environment and job satisfaction of hospital workers and to assess their effects on quality of services under the national long-term care hospital evaluation (hereafter, national evaluation), which has implemented since 2008. Methods: A self-administered survey was conducted on 178 hospital workers' at 18 hospitals in Chungcheong province, Korea. Survey questionnaires include questions about respondent' awareness of the national evaluation and any change in work environment and job satisfaction under the national evaluation. We used a path analysis to assess the effects of work environment and job satisfaction on quality of services. Results: Results showed that the effects of the national evaluation on work environment and job satisfaction were positive, which, in turn, leads to better quality of services. Improvements in the work environment under the national evaluation have resulted in increased job satisfaction. High scores for job satisfaction showed a significant association with the quality of services provided in long-term care hospitals. In addition, the national evaluation itself had a positive effect on improving quality of services. Conclusions: In order to facilitate quality improvement activities under the national evaluation, it is suggested that workers be provided with education and training. Continuous efforts to improve work environment and to enhance job satisfaction would lead to provision of better quality of services in long-term care hospitals.

• 산업공학
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• 제20권4호
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• pp.479-487
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• 2007

Many Papers of Customer Satisfaction are issued. Kano who have proposed 'Quality Dualism' for grasping of Customers' potential needs and Timko who have proposed 'Customer Satisfaction Coefficient' that made up for the weak points of Kano's model. The Measure of Timko which have weak points as well that does not consider the indifferent quality of the Kano's model. In this paper, we propose 'Total Customer Satisfaction Coefficient' that made up for the weak points of Timko's Customer Satisfaction Coefficient also Kano's Quality Dualism. And we have applied suggested method to department store.

• 한국산업정보학회논문지
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• 제23권4호
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• pp.55-67
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• 2018

본 연구의 목적은 ERP시스템의 품질요인이 시스템 사용만족도와 개인 및 조직성과에 어떠한 영향을 미치는가를 실증적으로 조사 및 분석하였다. 기존 선행연구들이 시스템의 품질요인에 초점을 맞추고 연구한 반면, 본 연구는 설문지를 사용하여 ERP시스템을 채택한 기업에 있어서 품질요인과 사용만족도 및 기업성과간의 상호관련성을 조사 연구하였다. 특히 기존의 연구들은 시스템품질과 사용만족도 또는 조직성과간의 관련성 연구가 주류를 이루고 있는데 본 연구에서는 정보시스템품질을 시스템품질, 정보품질, 서비스품질 3가지로 분류하고 사용만족도 및 성과도 개인성과와 조직성과로 구분하여 각각의 관련성을 연구하였다는 데 의의가 있다. 연구결과는 다음과 같다. 첫째, ERP시스템의 품질요인의 시스템품질, 정보품질, 서비스품질이 각각 사용자만족도에 유의한 수준에서 정(+)의 영향을 미치는 것으로 확인되었다. 둘째, 시스템 사용만족도가 개인성과와 조직성과에 각각 유의한 수준에서 정(+)의 영향을 미치는 것으로 확인되었다. 또한, 수정지수를 이용한 수정모형에서 얻은 추가 가설인 ERP시스템의 서비스품질이 개인성과 및 조직성과에 각각 유의한 수준에서 정(+)의 영향을 미치는 것으로 확인되었다.

• 한국콘텐츠학회논문지
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• 제17권11호
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• pp.525-532
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• 2017

본 연구는 모바일 간편결제서비스의 품질(시스템품질, 서비스품질)이 신뢰(인지적 신뢰, 감정적 신뢰)형성에 어떤 영향을 미치며, 신뢰가 만족도에 어떤 영향을 미치는지를 파악하고자 하였다. 또한 신뢰가 만족도에 영향을 주는 과정에서 성별의 조절효과를 살펴보았다. 분석을 위해 설문조사를 실시하였으며, SmartPLS를 이용해 188개의 데이터를 분석하였다. 연구결과 시스템품질은 인지적 신뢰에 영향을 미치며, 서비스품질은 인지적 신뢰와 감정적 신뢰에 영향을 미쳤으며, 인지적 신뢰와 감정적 신뢰 모두 만족도에 영향을 미치는 것으로 나타났다. 그리고 남성은 인지적 신뢰가 만족도에 미치는 영향이 더 강하게 나타났으며, 여성은 감정적 신뢰가 만족도에 미치는 영향이 더 강하게 나타났다.

• 품질경영학회지
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• 제51권4호
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• pp.589-606
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• 2023

Purpose: This study investigates the effects of scuba diving resort service quality on customer satisfaction and revisit intention, considering the moderating effects of perceived risk by scuba divers such as individual, social, and physical risks. Methods: This study surveyed scuba divers using scuba diving resorts in South Korea. The data were analyzed using multi-regression and hierarchical regression analysis. Results: The results of this study are as follows; all five service quality dimensions (tangibles, reliability, responsiveness, assurance, and empathy) significantly affected customer satisfaction and customer satisfaction also affected revisit intention. However, no moderating effect by perceived risk were observed between customer satisfaction and revisit intention. The cause of these results is believed to be the nature of scuba diving as a adventure sport. Conclusion: These results implies that scuba divers' purchase action can be different from the general service users from the perspective of perceived risk. Considering the uniqueness of adventure sports of scuba diving, the managers of scuba diving resorts need to act actively paying attention to all dimensions of service quality, and customer satisfaction.

• 아태비즈니스연구
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• 제13권4호
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• pp.61-77
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• 2022

Purpose - The purpose of this study was to explore the relationship between C2C logistics service quality(convenience, responsiveness, reliability, information and empathy) customer satisfaction and customer loyalty. Design/methodology/approach - This study collected 252 survey data from consumers who use C2C platform in China. Then using SPSS 24.0 in order to analyze the data. This study used SPSS 24.0 to perform empirical analysis with 252 people who use C2C platform in China. Findings - First, it was confirmed that the quality of logistics service(convenience, responsiveness, reliability, information and empathy) had a positive effect on customer satisfaction. Second, logistics service quality(convenience, responsiveness, reliability, information and empathy) positively affects the customer loyalty. Third, there is also a strong relationship between customer satisfaction and customer loyalty. Research implications or Originality - It is well known that logistics is an important part of e-commerce. Research on the influence of B2B logistics service quality on customer satisfaction and customer loyalty is more currently, but research on C2C is relatively less. Our study contributes the related research area by doing empirical analysis of the relationship between the logistics service quality and customer satisfaction and customer loyalty to provide development suggestions for C2C sellers.