• Title/Summary/Keyword: the perceiver

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The Effect of Perceiver's Variables(value and religion)on the Impression of Korean Catholic Priest s Ritual Dress (관찰자의 종교와 가치관이 카톨릭 사제복의 인상 형성에 미치는 영향)

  • 김광경;조정미;남미우
    • Journal of the Korean Home Economics Association
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    • v.37 no.11
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    • pp.59-73
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    • 1999
  • The purpose of the present study was to identify the effect of perceivers’value and religions on the impresson of Korean catholic priest’s ritual dress. The subject consisted of 415 undergraduated students. The experimental materials developed for this study were 3type color photographs stimuli of catholic priest model and 7-point sementic differential scale composed of 49 bipolar adjectives representing personal traits. Perceivers were differenciated by AVL test. The data were analyzed by factor analysis and analysis of variance. The major findings drawl from this study were as follows : 1) Four factors( openness, religious nature, potency, characteristics of apperance) emerged to account for the dimentional structure of the impression of priest’s ritual dress. 2) The ritual dress and perceivers religion had partially significant effect on the impression of the priest. The ritual dress had an effect on openness and potency while the religious of perceivers affected religious symbolism and potency. Black suit with Roman collar and soutan were seen more authoritative, strong and independent than liturgical vestments. Catholic group saw priest with ritual dress more pure and potent than the other religious groups. 3) The ritual dress and perceiver’s value had partially significant effect on the impression of the priest. The ritual dress had an effect on openness, potency and the value had an significant interaction effect on potency. The group with political value perceived the priest with soutan more potent than black suit with Roman collar and liturgical vestments. Therefore the ritual dress and perceivers’value/religion had significant erect on Korean priest impression of openness, religious nature, potency. Research had also shown the similarity-attraction hypothesis which the individuals who hold similar characterisics are more Likely to be attracted.

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A Differences in Preference and Evaluation on the Image of Make-up (Part I) -Focused on Perceiver's Genders- (화장색 이미지평가와 선호도 차이 (제1보) -지각자의 성별을 중심으로-)

  • Lee Yon-Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.4 s.152
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    • pp.567-581
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    • 2006
  • The purpose of this research is to provide the basic data for the development of make-up color application system, based of Korean's skin tone and the preference in make-up color to enhance the effectiveness of the education of beauty in universities. The research was conducted by the previous studies, the analyses of sale's rate of hue-cosmetics, the analytic experiment of color of cosmetics by using Spectrum Color Analyzer and other experimental researches. This research, based on the results of three preliminary researches, shows the result of evaluation from perceivers which has been come out from the experiment of having one model in her twenties being changed with twenty-two different conditions of make-up. Here follows the result of the research. Firstly, there was difference on perceiving images in terms of the gender of perceivers and especially male-group tend to have clearly perceived the gap between elegance-greyish purple, orange-natural, red-classic on monochrome make-up and contrast make-up. Secondly, in terms of lip-colors, salmon pink and pink was regarded positively to both female and male subjects and to male subjects, greyish purple was thought to be better on darker skin-tone and to female subjects, better on lighter skin-tone. Thirdly, on image make-up, romantic gives intelligent image regardless of skin-tone and gender, especially gives more positive looks to male subjects. Natural and classic elements were perceived more positively on darker skin-tone and had bigger perceiving gap in female subjects. Fourthly, in preference rate, male subjects normally preferred the look with make-up than female subjects did and salmon pink and pink lip color was preferred on the darker skin-tone.

The Effects of Garment Formality, Colors, Contexts on Male High School Teacher's Impression Male and Female High School Students' in Taejeon area - (남자 고등학교 교사의 인상형성에 미치는 의복 격식차림, 색 및 맥락의 영향 -대전지역 남.녀 고등학생을 대상으로-)

  • 이향미;김재숙
    • Journal of the Korean Society of Clothing and Textiles
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    • v.22 no.3
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    • pp.312-320
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    • 1998
  • The purposes of this study were 1) to extend the gestalt theory in an attempt to explain the effect of garment clues(formality, color) perceiver's gender, and contexts on impression formation of a male high school teacher, and 2) to found out high school students' attitude toward their teacher's school outfits. The experimental design was a quasi-experimental with full factorial design of 4 independent variables : 3(formality levels)x2(garment colors)x2(perceiver's gender)x2(con- texts) The experimental materials developed for the study were a set of stimuli and response scale. The stimuli consisted of 12 color photographs produced by CAD system and response scale constituted of 28 bipolar adjectives representing personal traits. In addition to the qualitative research was also performed. The subjects composed of 277 male and 291 female high school students' in Taejeon city and research was a between subject design. The data was analysed by factor analysis, ANOVA, Duncan's multiple range test. The major findings drawn from this study were as follows: 1. The perceivers impression were consisted of 4 major dimensions; evaluation, sociability, attractiveness, potency. 2. All the independent variables showed some significant impression effects on selected dimensions. Garment color indicate the most significant effects among the 4 independent variables and garment formality showed least effects. 3. The subjects of the study preferred suits(highest formality level garment) to semi-formal or casual outfits for male teacher's school outfits. In conclusion, 4 independent variables affected differently 4 major impression dimensions and garment formality and contexts showed significant interaction effect, this results supported the gestalt theory of impression formation.

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The Influence of Perceiver's Social Values on Image Evaluation of Men Wearing Accessories (지각자의 사회적 가치가 남성의 액세서리 착용 이미지 평가에 미치는 영향)

  • Lee, Myoung-Hee;Song, Won-Young
    • The Research Journal of the Costume Culture
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    • v.20 no.4
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    • pp.560-572
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    • 2012
  • This study examines the influence of fashion accessories on how men of different ages are perceived, as well as how the social values of the perceiver affect the image evaluation process. For the purpose of this study, men's accessories were limited to glasses, ties, and hats. A quasi-experiment was conducted in which 358 female university students in Seoul examined two men, one in his 30s and the other in his 60s. The social value included materialism and hedonism with higher and lower group. Factor analysis revealed three main factors with regard to men's image based on age and accessories: professionalism, morality, and preference. The findings indicated that wearing accessories can affect how men are perceived, and the perceivers' social values are at play throughout the process. Glasses enhanced a professional image in men, while ties amplified professionalism and morality. Morality and preference for the older man were heightened when he wore a fedora and a hunting cap. Taking social values into account, perceivers with a higher level of materialism associated a man with a navy blue tie more strongly with professionalism. Perceivers who possessed more hedonistic traits preferred a man wearing a cap. The subjects considered the man in his 60s as having a higher level of professionalism when he wore casual hats such as a cap or a cloche. The results of this study suggest that social values such as materialism and hedonism play a part in how people perceive men wearing accessories.

The Effect of Color Coordination Type on Impression of Male (part I) - Focus on Tone-on-tone Coloration - (컬러코디네이션 기법이 남성 착용자의 인상에 미치는 영향 (제1보) -톤 온 톤 배색을 중심으로-)

  • Lim Ji-Young;Kang Kyung-Ja
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.7 s.155
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    • pp.1012-1024
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    • 2006
  • The purpose of this study is to investigate the effect of color, shirt tone, tie tone, perceiver's gender on impression formation by applying tone on tone coloration of shirt and necktie: coloration of two colors. The experimental materials developed for this study were a set of stimulus and response scales. The stimuli were 32 upper body photographs which were color outputs by CAD system(4D-box program). We unified those colors of shirts and neckties same, then made shirt and necktie tone differently. 27 bi-polar adjectives, each of which was graded into seven in its degree, were used to evaluate the impression. The subjects of this research were 192 male and 192 female college students in Gyeongnam province including Jinju City. The data was analyzed by using SPSS program. Analysis methods were four-way ANOVA. The items of the adjectives were classified into 5 impression dimension. - potency, activity, attractiveness, visibility and tenderness. Color, shirt tone, tie tone, and perceiver gender influenced on 5 impression formation by interaction as well as independently. Blue tie with vivid, light or dull tone had an effect on the formation of potency impression, vivid or light tone of shirt affected activity regardless of color or tie tone. As shirt and tie had different tone, effect on the formation of attractiveness impression, light tone had a negative effect on visibility but positive effect on tenderness. red color were more effective than blue expressed on visibility and tenderness in shirt or tie.

Population Stereotypes as a Perceiver's Cognitive Structure on Manipulating Devices for Daily Use (일상생활용 장치 작동에 따른 지각자의 인지구조에 대한 집단고정관념)

  • Jung, Hwa-Shik;Kang, Jeong-Il;Jung, In-Ju;Shin, Hong-Cheul;Jeong, Dong-Hyuk;Jung, Yu-Jin
    • The Journal of Korean Physical Therapy
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    • v.20 no.4
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    • pp.71-78
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    • 2008
  • Purpose: This study standardizes the position and direction of devices based on general user expectations and stereotypes. Population stereotypes are cognitive structures that contain the perceiver's knowledge, beliefs, and expectations about human groups. In this paper, the stereotypes that people typically expect when manipulating 'cylindrical key-in-knob locks' and 'lever-type water faucet handles' were investigated and data regarding their expectations were collected. Methods: Two sets of 600 participants, between 13 and over 60 years old, were recruited for the experiment. Each group was evenly subdivided into six age groups. Each participant was presented with cylindrical door locks mounted on a miniature door and actual lever-type water faucet handles mounted on a mockup sink. Results: If the cylindrical lock was positioned 'vertically,' 59.2% of the participants expected the device to be locked, and if the lever type faucet handle was positioned 'up,' 63.0% of the participants expected the device to be turned on. Thus, daily-use devices should be designed consistent with user expectations of operation. There was a significant difference between genders for manipulating the faucet handle between up and down. Conclusion: A more general stereotype may be defined by repetitive measurements under the same test conditions with fixed time intervals, as well as accounting for people with cognitive problems.

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Prediction of Resistance Performance for Low-Speed Full Ship using Deep Neural Network (심층신경망을 이용한 저속비대선의 저항성능 추정)

  • TaeWon Park;JangHoon Seo;Dong-Woo Park
    • Journal of the Korean Society of Marine Environment & Safety
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    • v.28 no.7
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    • pp.1274-1280
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    • 2022
  • The resistance performance evaluation of general ships using computational fluid dynamics requires a lot of time and cost, and various methods are being studied to reduce the time and cost. Existing methods using main particulars or cross sections of ships have limitations in estimating resistance performance that is greatly dependent on the shape of the ship. In this paper, we propose a deep neural network model that can quickly predict the resistance performance of the hull surface by inputting the geometric information of the hullform mesh. The proposed deep neural network model based on Perceiver IO can immediately predict resistance performance, unlike computational fluid dynamics techniques that require calculation in each time step. It shows the result of estimating the resistance performance with an average error of less than 1% in the data set for a 50 K tanker ship, a type of low-speed full ship.

A Study on the Determinants of Acceptance of Beacon as an O2O Marketing Media: Focusing on the Difference between Beacon Accepter and Non-accepter (O2O 마케팅 수단으로서 비콘의 수용에 영향을 미치는 요인에 관한 연구: 비콘 수용자와 비수용자의 차이를 중심으로)

  • Choi, Min-Wook
    • Journal of the Korea Convergence Society
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    • v.10 no.5
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    • pp.125-131
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    • 2019
  • This study tries to grasp the factor that affects the acceptance of beacon as an O2O marketing tool. This study examined whether there is a difference between beacon accepter as a means of marketing communication and non-accepter in terms of related variables. As a result, there were significant differences between beacon perceiver and non-perceiver in 'smartphone usage' and 'brand consciousness'. In order to understand the predictive variables influencing beacon acceptance as a means of marketing communication, this study used 'perceiving beacon as a marketing communication media' as a dependent variable to perform logistic regression analysis. As a result of the analysis, it was found that 'smartphone usage' and 'brand consciousness' were the predictive variables affecting beacon perceiving. This study tried to analysis the results in the viewpoint of perceived usefulness and ease-of-use which were insisted by TAM.

Effect of Fashion Coordination Cues on Liking of the Male Wearers

  • Ryu, Ji-Won;Kim, Jae-Sook
    • The International Journal of Costume Culture
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    • v.9 no.2
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    • pp.94-103
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    • 2006
  • The purposes of this study were to found out the effects of appearance variables in fashion coordination cues of a male stimulus person and perceiver's traits on the liking of the stimulus person with person perception theory as the research background. The study consisted of a survey and a quasi-experiment. The experimental materials used for this study were 18 stimuli and instruments to measure fashion interest, liking toward the stimulus, and gender body ideology. The sampling method was a convenient sampling. The subjects consisted of 940 male and female undergraduate students aged from 18 to 51, in three areas including Daejoen, Cheongyang and Nonsan provinces. The data collection was conducted between May 1 and June 30, 2004. The validity of the measuring instruments were confirmed by pre-tests and judge group discussions, and reliability was evaluated by Cronbach' alpha analysis. The results showed that Clothing formality, make-up, hair style of stimulus person, and traits of subjects meaningfully affected on the liking toward the stimulus person. The result of the study will serve as a basic information on total fashion coordination for young male adults.

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A study on the Relation between Inside and Outside Space appeared in the Neo-Mordern Architecture (네오모더니즘 건축작품에서 보여지는 내-외부 공간 관계에 관한 연구)

  • Kim, Kyoung-Tae;Lee, Jong-Hyub;Gang, Geon-Hui
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2004.05a
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    • pp.180-183
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    • 2004
  • Space is the essence and the most important concept of architecture, and therefore it has been granted critical meanings depending on the times. In space, exterior is regarded as an extension of interior, and architectural spaces vary according to how interior and exterior are combined meaningfully as well as how interior spaces are formed. In this study, the meaning of interior and exterior spaces in terms of perceiver's position and the characteristics of boundary factors is examined. And the perceptive factors and developing methods of interior and exterior spaces are then analyzed through positional relations of objects in space, and architectural boundary that defines spaces. The purpose of this study is to infer the relation of interior and exterior space composition in neo-modernism architecture, one of the current architectural trends.

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