• Journal of the Korean Society of Clothing and Textiles
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• v.47 no.1
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• pp.191-213
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• 2023

Romans in the fifth and sixth centuries BC referred to the people who brought silk from the Far East via the pre-Han (漢) silk road as "Seres". The Seres' colorful silk was characterized by intricate patterns and high yarn density, markedly different than thin "China silk". This study examined geographic and genealogic records and linguistic evidence and found support for the syllogistic conclusion that the "Seres" were the early Silla people. The Seres' territory in the seventh century BC was much larger than that of the Qin (秦) or Zhou (周), extending from Xinjiang to Balhae. According to literature records, Dong-Yi (東夷) invented Geum (錦) silk in the 11th century BC around Balhae, where silkworm trees were abundant. In the Han dynasty, even thin silk was rare and expensive, but in Gojoseon (古朝鮮), Geum silk was common and less valuable than beads. The Silla delivered surplus Geum silk, fur, and high-quality iron to the West. Linguistic evidence includes historical names for Silla: "Sira," "Saro," and "Sere," as well as records naming King Ruri of Silla "Seri-Ji"; and the replacement of the word "Seres" by the word "Silk" from the Goguryeo word for "yarn winder": "sil-kkury".

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.10
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• pp.1390-1400
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• 2002

The purpose of this study is to categorize the type of fabrics and to analyze weaving method on the silk fabrics from ewongun's Tomb. The conclusions of this research are as follow. 1) Among the 26pieces of excavated clothes,98% of them were made of silk fabric and among them 84% used high-quality non-patterned silk I would assume, therefore, that the tomb was owned by a person who had a dignified yet humble tagte of higher society. 2) The weaving methods of textiles are plain weave, twil1 weave, satin weave. Plain weave includes spun silk tabby, fine filament silk tabby, raw silk tabby, thine silk tabby, damask on tabby, twill weave includes twill damask with different directions, satin weave includes non-patterned satin damask,5-end satin damask(4/1 warp faces ground, l/4 wok faced pattern). As the result of literature survey, I settled the names of textiles as follows; tabby was called Myunju, Saeju, Saengcho, and Sookcho according to the kind and density of silk threads used; Damask on tabby was ca]led Hwamunju) Twill damask was called Hwmunnung Satin damask was ca]led Hwamundan if they bear patterns by themselves or Mumundan if they don't have any patterns on them.

• Korean Journal of Human Ecology
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• v.18 no.6
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• pp.1277-1288
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• 2009

Building strong brand equity has been the most effective method to extend market share and ensure profits. Brand extension strategy by using well-established mother brand names also becomes the most efficient way to enter a new market. The first objective of this study is to conceptualize and evaluate fashion brand equity. The next purpose is to investigate the relationship between mother brand equity and extended brand attitude. The survey was conducted from the 15th to the 26th of June 2009. We conducted a survey with 200 university students and 182 samples were analyzed. The data was analyzed by SPSS 12.0 with reliability analysis, frequency analysis, factor analysis, regression analysis and One-way ANOVA analysis. The results of this study are as follows. Firstly, the factors of brand equity based on customers were "Brand Satisfaction", "Brand Reliability", "Brand Personality/Value", "Brand Characteristic", and "Brand Edge". Secondly, the order of brand equity based on customers in this study was Polo, Beanpole and Tommy Hilfiger. Lastly, results revealed that brand extension was positively influenced by all factors of mother brand equity.

• Fashion & Textile Research Journal
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• v.1 no.4
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• pp.335-341
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• 1999

The purpose of this study was to develop a large representative data base for socks marketing strategy. The study was to determine socks brand awareness in ralation to segmented distribution regions and such demographic variables as sex and age. The authors also analyzed preferred design. A total of 650 questionnaires were distributed and 611 reliable ones were used for statistical analysis. A SAS statistical package including frequency tables and chi square test was used. The results are as follows: Brand awareness involves "brand recall" based on asking a person to name the brand he or she recalls first, and also "brand recognition" based on asking subjects to identify brand names from 30 given brands. 'SOCKSTOP' was found to be a dominant brand as a result of the brand recall test, and 'BYC' was found to be a dominant brand as a result of the brand recognition test. Brand recognition was significantly different in the segmented distribution regions, three age groups and different sex groups. People considered design first in purchasing sports/casual socks, while they considered color first in purchasing dress socks. The most favored type of sock style was the common crew sock type. The results of a chi square test showed that preferred type of sock design was related with the sex and age variables.

• The Research Journal of the Costume Culture
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• v.14 no.4
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• pp.657-669
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• 2006

This study is to investigate the previous cases of plural eclecticism through the works of Vivienne Westwood, who contributed to the spread of innovative and eclectic English fashion out to the world as well as to review plurality and its phenomena since the 20th century more systematically. In terms of research methodology, the phenomena of plural eclecticism were examined from social and cultural perspectives, whereas bibliographic research and case study were performed for the phenomena of eclecticism in fashion. From the perspective of plural eclecticism, the results from analyzing the works of Vivienne Westwood by the divisions of temporal eclecticism, spatial eclecticism, and contingent eclecticism are described in the following. First, Vivienne Westwood emphasized historicism tendency of temporal eclecticism. Her efforts to try to modernize history went beyond ages and social classes including men's clothing, prostitutes' costumes, craft items, and dresses for royal family. Second, her spatial eclecticism was reflected on the first collection themes inspired by the American Indians or borrowed from the names of Voodoo in the Tropics. Finally, infra-fashion as an expression of contingent eclecticism of Vivienne Westwood's works can be interpreted as plural eclecticism which shows contingent eclecticism and historic eclecticism at the same time. This study aimed at proving preceding implications concerning recent plural eclecticism through the analysis of the works of Vivienne Westwood who tried a radical design of plural eclecticism in an effort to modernize the tradition of England in the circumstances where a number of trends and styles exist together, with their own uniqueness and values.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.2
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• pp.242-253
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• 2005

The objective of this research is to identify and examine the punk hair styles which, with their various, rather vague names, help to describe the twentieth century subordinate culture or subculture and also their place today as one of the mainstream male hair trends. The scope of this research will stretch to include also: North-east and around that areas native Americans'hair styles which, are thought to have strong links with the Punk hair tend. The focus of this research will remain with the so-called Mohican or Mohawk hair styles(collectively referred to as Punk styles), which have originated mainly from native American warrions residing in North-east and South-east region of the United States. This study clarified a few questions in doubt concerning the origin of cockcomb hairstyle. Firstly, the cockcomb hairstyle known to represent punk hairstyle was influenced the American Indian's Roach style. Secondly, since Roach style is referred as Mohawk tribe's hairstyle in some refernces, the view of seeing cockcomb hairstyle as a Mohawk style is considered more persuasive. Thirdly, although Roach style was a usual hairstyle through North-east and South-east region of the United States, the people in South-east region did Roach hair style because of the North-east's influences. Lastly alike the Punkers had several kinds of cockcomb hairstyle. American Indians'Roach style also differed in shape concerning of their regions and their kindred. In addition, the reason why the most common term to refer punk hairstyle became Mohican is considered as that the film 'Last Mohican' has influenced on it. That film can appeal their history and play a good role of mediator to let the public know better about themselves, 'Mohican' naturally became the name of the specific hair style.

• Human Ecology Research
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• v.52 no.1
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• pp.21-31
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• 2014

The purpose of this study was to analyze the types and meanings of calligraphy presented in modern fashion design. Calligraphy refers to beautiful handwriting or fine penmanship in the West, and handwriting with brushstrokes in the East. The expression patterns being used at present can be divided into three categories. Legible calligraphy is focused on readability more than embellishment. Decorative calligraphy places its importance on decoration at the expense of practicality. The third type, harmonious calligraphy, pursues decorativeness and legibility at the same time. Each of these types of calligraphy is expressed in modern fashion with its own purpose: calligraphy for conveying emotional messages, calligraphy as a special brand image, and calligraphy as an expression of formativeness. The first, calligraphy for conveying emotional messages, is used with characters that are familiar to the public. Calligraphy of this type delivers messages confined emotionally to the conscious world, harmonizing calligraphy with words, or expressing readability filled with purity and delight. Second, calligraphy as a special brand image refers to transmitting a distinctive brand image from other companies through employment of a design motive or pattern by expressing the brand logos or names of designers. Third, calligraphy as a expression of formativeness has the function of shaping expressions as motives or patterns, avoiding meanings of words or phrases. It can be represented by the abbreviation or modification of words, or arranging words in different shapes, harmonizing the words with the clothing construction and atmosphere of the other images.

• Korean Journal of Human Ecology
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• v.15 no.3
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• pp.425-437
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• 2006

The focus of this study is on the diffusion and aspects of Yoenji make-up in China. The diffusion of Yoenji make-up into China was achieved by Zhuang-Kun's departure for the West of China, after Emperor Moo of Han Dynasty defeated the Huns (B.C. 121). The Yoenji make-up is basically used as a unique sign and from the result of excessive development from the facial beauty point in accordance with luxurious Court culture and opening door of culture. It can diversely express kinds, names, ways, types and patterns, places and bodily parts, the colors of materials for use, and time zones of a make-up.

• Korean Journal of Child Studies
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• v.27 no.1
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• pp.125-137
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• 2006

Of the 2,593 children picture books published in Korea between 2001 and 2003, 46% were Korean in origin, while 53.9% were Korean translations of books originally in English, Japanese, French, or German. This study compared 45 of the translations with the originals. Of these, 49.2% had contents not included in the originals, and 31.1 % had omitted contents. More over, 7.6% of the Korean versions were different in punctuation codes and signs, and 6.7% were different from originals in length of sentences. Most of the books were on general or global issues rather than culture-bound. However, among the English books, there were more than 20 cases different from Korean culture in person's names, external appearance, food, and/or clothing.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.8
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• pp.1262-1272
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• 2009

The study is classifies the figures of obese women aged 20-50 with an over 25 BMI from the data of the fifth Size Korea in 2005. As the result of conducting the factor analysis for segmenting the shape, Factor 1, Factor 2, Factor 3, and Factor 4 are respectively derived as the factor on a volume, the factor on the size of the vertical direction, the factor on the shoulder region, and the factor on the body length balance. As the result of conducting the cluster analysis using 4 factors (scores extracted from the analysis of factor analysis) the body type of obese women was classified into four types. The name of shape was specified by combining 'P' (an abbreviation of petite) that indicated the height (smaller than 155cm) among the height names of KS standard, 'R' (abbreviation of regular) that indicated the height (155cm-165cm) and the body characteristics. Type 1 had the longest length, and normal circumference, thickness, and width but with the developed shoulder. Type 1 was classified as a robust, 'Plus-RH'. Type 2 had the middle height, the shortest length of the upper part, a relatively-long length of the lower part of body. Type 2 shows the characteristics of a small body that was classified as 'Plus-PI'. The most obese body was Type 3 that had the normal length and shoulder size but showed the longest length of the upper part of the body; it was classified as 'Plus-PO'. Type 4 as the small shape had a potbelly and showed the characteristics of the shortest body classified as 'Plus-Pb'.