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Search for Successful Factors in Accessing Internet Shopping Sites (인터넷 쇼핑몰의 성공요인 탐색에 관한 연구)

  • Yeon, Keyong-Hwa
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.10 no.10
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    • pp.2886-2892
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    • 2009
  • This research focuses on searching primary factors in accessing internet shopping sites. In this research we have derived primary factors such as the order factors, the product factors, and the delivery factors by factor analysis approach. We have done AHP analysis on these derived primary factors. The results of AHP analysis show that the most important factor is the product factors and the most important sub factor among the product factors is the after service factor including guaranteed returns and refunds, and product exchangeability. The next important factor is the incentive provision in which discount coupons, mileage accumulation policies are the main sub factors included.

An Analysis of Structural Relationship among University Student's Work Value, Subject Norm, Career Decision Self-Efficacy, Career Adaptability in Agricultural Science Fields (농업계열 전공 대학생의 직업가치, 주관적 규범, 진로결정 자기 효능감, 진로적응성 간의 구조관계분석)

  • Park, Hye Jin;Yu, Byeong Min
    • Journal of Agricultural Extension & Community Development
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    • v.24 no.3
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    • pp.211-222
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    • 2017
  • The purpose of this study is to examine the effects of agriculture on the career adaptation and career decision by measuring the job value and the subjective norm of agriculture. Conclusions based on the study results can be suggested as follows. First, career decision self-efficacy and subjective norm were significant variables in career adaptability of agriculture major college students. Therefore, the belief that one can plan and practice career goals and the affirmation of career plans and decisions in the vicinity are important factors in career adaptability. Second, Self-Realization and social recognition were significant variables in career decision self-efficacy of college students majoring in agriculture. In other words, it can be judged that social recognition such as honor and honor of others in a career choice has a positive effect on the career decision self-efficacy which is self-esteem in career selection. Lastly, An important variable for the subjective norms of agricultural college students was social recognition. This can be said that the positive perception of the surrounding people is very important as the value of social recognition is more important.

AHP 기법을 이용한 안티바이러스 소프트웨어 평가 요인 분석

  • Kim, Jong-Ki;Hwang, Suk-Yeon;Lee, Dong-Ho
    • The Journal of Information Systems
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    • v.14 no.1
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    • pp.19-40
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    • 2005
  • The history of computer virus comes along with that of computer. Computer virus han surfaced as a serious problem in information age. The advent of open network and widespread use of Internet made the problem even more urgent. As a method of defense for computer virus most companies use anti-virus software. Selecting appropriate anti-virus software involves various criteria and thus it is a multiple-attribute decision making problem. The purpose of this study is to prioritize anti-virus software evaluation factors. To do that, first of all, important evaluation factors are selected based on previous research on anti-virus software as well as general software evaluation models. Then, a questionnaire survey was conducted on end-users, system administrators and anti-virus software developers. The survey result was analyzed with ExpertChoice 2000 which is based on Analytic hierarchy Process technique. This study found that there are clear differences among three survey groups regarding the relative importance of overall evaluation factors. End-user group ranked "cost" first, but it was the least important factor to developer group. Developers pointed out "operational support" ad the most important factor. There were also obvious differences in the relative importance of detail evaluation items. Both end-users and system administrators shared 7 common items among top 10 most important items. Moreover, neither of the two groups ranked any of the items in the "operational support" factor in top 10, whereas all 4 items in the factor were included in top 10 by developer group.

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Seismic Moment Tensor and Its Inversion : An Overview (지진모멘트 Tensor와 전환 : 개요)

  • 김소구;우종량
    • The Journal of Engineering Geology
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    • v.5 no.2
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    • pp.215-231
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    • 1995
  • The key concepts of seismic moment tensor are introduced in a 'physicist - oriented' style. The theory and application of seismic moment tensor which have been developed since the 1970s have become one of the most important branches in modern seismology. The description of earthquake sources in the modern seismology have led to much deeper understanding of the physics of indigenous earthquakes as well as various kinds of artificial seismic events, such as underground explosions, mining rockbursts, and reservoir induced tremors. Furthermore, with the development of digital seismological observation, some concepts, which were not included in 'classical' seismology, or not so important in 'classical' seismology, has become more and more important. It seems that it has been the time to have a new look at the fundamentals of seismology as a branch of applied physics, especially the part dealing with the physics of earthquake sources. Also in this field it may be important to clarify some fundamental concepts which, unexpectedly, have caused confusions even among professionals.

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A Method to Estimate the Burnup Using Initial Enrichment, Cooling Time, Total Neutron Source Intensity and Gamma Source Activities in Spent Fuels

  • Sohee Cha;Kwangheon Park;Mun-Oh Kim;Jae-Hun Ko;Jin-Hyun Sung
    • Journal of Nuclear Fuel Cycle and Waste Technology(JNFCWT)
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    • v.21 no.3
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    • pp.303-313
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    • 2023
  • Spent fuels (SFs) are stored in a storage pool after discharge from nuclear power plants. They can be transferred to for the further processes such as dry storage sites, processing plants, or disposal sites. One of important measures of SF is the burnup. Since the radioactivity of SF is strongly dependent on its burnup, the burnup of SF should be well estimated for the safe management, storage, and final disposal. Published papers about the methodology for the burnup estimation from the known activities of important radioactive sources are somewhat rare. In this study, we analyzed the dependency of the burnup on the important radiation source activities using ORIGEN-ARP, and suggested simple correlations that relate the burnup and the important source activities directly. A burnup estimation equation is suggested for PWR fuels relating burnup with total neutron source intensity (TNSI), initial enrichment, and cooling time. And three burnup estimation equations for major gamma sources, 137Cs, 134Cs, and 154Eu are also suggested.

System Dynamics Approaches on Green Car Diffusion Strategies and the Causal Diagram Analysis (친환경차 확산전략에 대한 시스템다이내믹스 접근과 인과지도 분석)

  • Park, Kyungbae
    • Korean System Dynamics Review
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    • v.13 no.4
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    • pp.33-55
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    • 2012
  • The research is to identify important diffusion factors and their effects on green car diffusion process using system dynamics perspectives and a causal-loop analysis. Through a deep review on previous research, we have found the important factors of green car diffusion process. Price, driving range, network effect, recharge system, fuel cost had important facilitation on consumer attraction and green car diffusion. Based on the review, we have constructed a causal loop diagram explaining hybrid car diffusion process. We have found 3 important reinforcing loops in the causal loop diagram. Loop for learning & economies of scale(supply side), loop for network effect(consumer side), and loop for battery development(technology side) had most significant roles in the whole diffusion process. Through a deliberate analysis on the 3 causal loops, we have found meaningful results. First, there seems to exist a critical mass in the diffusion. Second, of the 3 loops, the battery technology had most significant role. Third, not consumer installed base but sales must be a standard to decide whether the critical mass is achieved or not. Based on these findings, several meaningful implications are suggested for the government and corporations related to the green car industries.

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College Students' Time Management Behavior Using the Time-Matrix (대학생의 시간매트릭스 사용과 시간관리 행동)

  • Seo, In-Joo;Doo, Kyung-Ja
    • Journal of the Korean Home Economics Association
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    • v.47 no.8
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    • pp.13-24
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    • 2009
  • This study investigated college students' time management behavior and time satisfaction according to the use of the time-matrix. Data were collected from 400 college students in Seoul by a self-administered questionnaire. Collected data were subjected to descriptive and comparative statistical analyses using the software SPSS(version 12.0). The conclusions of this study were as follows; 1. The use of time-matrix was categorized into 4 task groups: (1) not urgent but important, (2) urgent but notimportant, (3) neither urgent nor important, (4) urgent and important. 2. Time-management-behavior of planning was categorized into 3 components: standard setting, reality overlapping and implementing into 3 components(i.e., checking, adjusting, facilitating condition). 3. In all domains except overlapping, 'not urgent but importance' was the most popular managerial behavior. 4. However, 'neither urgent nor important' was voted the most popular in terms of managerial satisfaction. This study provides useful knowledge on managerial time-use categorization. Furthermore also contributes towards the knowledge base of time-managerial behaviors and dispels stereotypical-thinking that only bing busy all the time using is an indication of good time management behavior. Finally, this study advocates use of the time-matrix to achieve efficient time management.

Study of Determinants of Behavior Intention in Online Banking of Bangladesh

  • AKTER, Sumaiya;JANG, Seo-Youn;KIM, Tae-Joong
    • East Asian Journal of Business Economics (EAJBE)
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    • v.9 no.4
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    • pp.113-129
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    • 2021
  • Purpose -This study was based on the TAM and the trust of Bangladeshi in social impact, privacy and security, compatibility, perceived-ease of use, and perceived-usefulness. The purpose of this study is to investigate how these variables affect the acceptance of online banking. Research design, data, and methodology - Internet survey was conducted for individuals who had experience in using the online banking service, and those who have no experience in online banking were excluded from the analysis. The questionnaire was distributed to Bangladesh respectively, and data were collected. Result - Trust is the variable that has the greatest influence on the adaption of online banking service. Perceived-usefulness was found to have a important effect on individuals' behavioral-intention towards the adopting of online Banking services in Bangladesh. It was also found that compatibility, privacy and security were important predictors. Conclusion - The TAM model, which explains individual behavioral intentions toward adopting online banking services in Bangladesh, is sufficiently applicable. Perceived ease of use found an important predictor of trust. Evidently, the current conclusions provide empirical evidence that customers would be more willing to adopt online banking services if they find it useful and reliable. Another very important constructive correlation between trust and perceived-usefulness, suggesting that consumers who realize that online banking is safe and useful.

Evaluation of consumer preferences for general food values in Korea: best-worst scaling approach

  • Chang, Jae Bong
    • Korean Journal of Agricultural Science
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    • v.45 no.3
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    • pp.547-559
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    • 2018
  • Consumers are becoming increasingly interested in what kind of value their food has. Many studies have focused on consumers' preferences and willingness to pay for specific food values. However, few studies have asked consumers to consider or rank the importance of different food values. This paper determined consumers' food values by implementing the best-worst scaling approach and segmented consumers based on the relative importance of general food values that consumers place on them. Among a list of eleven food values (taste, safety, origin, appearance, price, environmental impact, naturalness, convenience, nutrition, fairness, and habit) which was compiled from previous studies on food preferences, on average, safety, nutrition, taste, and price were the most important values to consumers, whereas fairness, habit, appearance, convenience, origin, and environmental impact were the least important values. However, significant variation exists among consumers in terms of the relative importance of food values. To investigate the heterogeneity among consumers, a Latent Class Analysis was performed to classify consumers into subgroups based on responses to questions. Two latent classes were found and characterized as 'safety-nutrition' and 'taste-price'. The 'safety-nutrition' cluster represents 61% of the sample and a group of people who find safety and nutrition centered values to be the most important. Another cluster represents about 39% of the sample, and relative to the first group, this group finds price and taste values to be more important.

A Comparative Study of Korean and the US College Female Students′ Clothing Buying Behavior

  • Hwang, Choon-Sup;Kim, Sun-Ah
    • International Journal of Costume and Fashion
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    • v.4
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    • pp.47-61
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    • 2004
  • This study analyzed the buying patterns of American and Korean female college students in terms of criteria for clothing selection; store preferences; criteria for store selection; fashion information sources; expressions of customer dissatisfaction; purchasing frequency and motivations for purchasing clothes. The study was implemented through self-administered questionnaires which were back translated for validity. The samples consisted of 730 female college students majoring in the fields related to clothing and textiles: 310 U.S. and 412 Korean students. Likert scales were used for most measures with 1=never or very unimportant and 5=always or very important. Data were analyzed by factor analysis, analysis of covariance, Duncans multiple comparison, and t-test. Results are as follows: 1) Design factor was the most important criteria in clothing selection with no differences between country groups. There were, however, significant differences for psychological exhibition factors, practical and economic factors. 2) Both groups preferred specialty and department stores, with department stores more popular in Korea. 3) Merchandise was the most important store selection criterion and fashion magazines and self-experience were rated as the most important information sources for the both groups. 4) Korean group expressed their dissatisfaction with and observable problem with a product before purchase more often than U.S. group, but the U.S. group was more vocal about color loss or shrinkage after care procedures. 5) Some clear differences between the two countries emerged. Marketers targeting American consumers should pay more attention to practicality and service; to Korean consumers more symbolic meaning of products.