• Asia Marketing Journal
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• 제17권2호
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• pp.15-37
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• 2015

This research aims to understand consumers' imagination as a subjective experience which can be evoked by marketing stimuli. The characteristics and types of imagination are identified, upon which an imagination scale was developed. Results of the scale development suggest that there are four imagination types, namely, benefit-anticipatory imagination, emotional-bonding imagination, symbolic imagination, and mind-wandering imagination. The scale demonstrated reliability, as well stability for application across product types. The scale development also includes discussion on imaginationrelated but distinctive concepts of product symbolism and tendency to imagine.

• 영어영문학
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• 제56권3호
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• pp.543-555
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• 2010

In his early poems, Wallace Stevens shows us different gestures, compared with his later poems, when he acquires reality by faculty of imagination. The former is made of ontological violence while the latter is revealed by bareness of less sensuality. However, they are the identical gestures, though from different angles, to accomplish things as they are rather than the ideas of things. In "Sunday Morning," ontological violence occurs in such epistemological couples as thought and thing, mind and world, and imagination and reality. Especially, in order to recuperate his poetic reality, Stevens undermines the traditional hierarchy between heavenly divinity and earthly divinity. In the poem, Christianity faces a critical challenge and then it is disempowered by the earthly divinity. Additionally, by disadvantaging religion, he wants to raise his poetic issue of the faculty of imagination to acquire reality. Stevens' concept of imagination is less subjective and more transcendental than Kantian one. After the ontological violence, Christian divinity and mythic gods leave ontological boundary for earthly divinity in an ambiguous way. In other words, between "Sunday" and "sunny day," the ontological conflicts haunt us throughout the poem as if the violence would happen between imagination and reality. For Stevens, both Christian divinity and mythic gods are mere obstacles to real divinity; both play a mere role of imagination before reality is revealed. Whatever reality is, imagination is always ready to draw an ontological line of reality in an ambiguous way, regardless of how long it lasts. In general, most ontological violence requires such physical remnants of conflicts as borderline, deaths, and pains which still prevail in the poem. Those ontological remnants remain to be found on earth. The sky is an abstract borderline between heaven and earth because in a sense, it belongs to both earthly landscape and heavenly sphere. Without any ontological borderline or threshold, there is no recognition of the divinity because the vitality of divinity is inflamed in continuous transgression of the other. After the final ontological conflict between heaven and earth, there remains only ambiguous borderline near the earth beside the friendlier sky.

• 비교문화연구
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• 제29권
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• pp.113-131
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• 2012

In our days, we live in the world of image and imagination. Now we think that the images and imaginations are no more selective but indispensable elements in our life. The status of imagination is dramatically changed since 20 century. Many philosophers like G. Bachelard, G. Durand, Paul Ricoeur, H. Corbin, G. Deleuze made great contributions and we think that the studies of imagination began since 20 century. But the change of the status of imagination was not made in one day. In the long history of human life, the imagination kept his own value, and never stopped to give his influence to the human mentalities. The concept of imagination was born from the Plato's notion of phantasia. Plato thinks that the phantasia is a kind of drawing capacity in mind in the process of recognition. But the image which phantasia makes is not real one but pseudo one. So it is necessary to banish those false images from our recognition. Aristotle thought phantasia as an afterimage of object of sense. The sense is always true, but the phantasia is very possible to be an error. After Plato and Aristotle, the notion of phantasia developed into that of imagination, but it was always a problem full of contradictions. According to G. Durand, we can say, in some sense, the history of western philosophy is a kind of struggle against the image and imagination. In Middle Age, the iconoclasm tried to exclude image from their religion. Thomas Aquinas tried to explain the image by the rationalistic christianisme. In 16-17C Galilei and Descartes solidified the exclusion of imagination from the philosophy in the name of science and reason. The empiricism and positivism was the final and the most conclusive philosophies which exclude the imagination definitively from the field of philosophy. But the imagination continued his influence in the field of art. In the age of Renaissance, the imagination found his way of liberal expression, and this trend was inherited to Baroque. From the middle of 17c many philosophical theories supported the imagination by many philosophers like J.-B. Dubos, Baumgarten, A. Becq, J.-J. Rousseau etc. The Romanticism was the first significant wave which made the imagination come forward in front the art. The romanticism broke the narrow frame of rationalism and expand human's view of the world to the cosmos. From the romanticism, the imagination became a faculty which expresses the unity of human and nature. That was impossible by the rational thinking of rationalism. The concept of new imagination made a new future of human, 'the imagining conscious' and this imagining conscious provided a solid base of next generation's symbolism and surrealism.

• Carbon letters
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• 제10권2호
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• pp.87-89
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• 2009

Carbon nanotubes, consisting of rolled graphene layer built from $sp^2$ units, have attracted the imagination of scientists as ideal macromolecules and their unusual physical and chemical properties make them useful in the fabrication of nanocomposites, nano-electronic devices and sensors etc. In this account, the current status and prospect of carbon nanotubes is described with a special emphasis on the safety issue of carbon nanotubes. Even though many challenges to be solved remain, extensive and intensive efforts in both academy and industry will clear out those problems soon and finally enable carbon nanotubes to play a key innovative material of 21st century in numerous industrial processes.

• 천문학논총
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• 제30권2호
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• pp.745-747
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• 2015

Astronomy is one of the interesting but difficult topics in science for elementary education. Therefore, it is interesting to create astronomy activities that children can understand clearly. The researchers developed activities by using astronomy and botany to improve writing skills. They have to glue the local flowers on the star pictures then write the name of those flowers, the name of the constellation and write an essay describing their work. The participants are into two groups. 71 $3^{rd}$ year undergraduate students who registered for teaching and are learning science as an elementary education subjec, and 10 $1^{st}$ grade student from the laboratory school of Ubon Ratchathani Rajabhat university. We can conclude that both groups were more interested in astronomy, they can tell the name of local flowers and not only used their imagination to create their work, but also to write great essays.

• 한국엔터테인먼트산업학회논문지
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• 제14권4호
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• pp.67-75
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• 2020

환유는 투명한 인지효과를 얻기 위해 인간의 단일한 사상의 영역에서 존재하는 유일한 언어의 의미 전환 기법이라 할 수 있다. 이 연구는 인지 원리에 의해 구성된 광고콘텐츠 속 언어표현의 '서술적 환유'를 분석하여 대학생의 사회문화적 관심과 성찰을 위해 매체언어교육에 활용하는 방안을 모색하는데 목적을 두었다. 광고미디어에 쓰이는 환유는 은유의 '불투명하고 거리가 먼' 추론적 해석의 어려움과는 대조된다. 대부분 인간의 감성과 행동에 초점을 둔 스토리보드는 환유의 '투명하고 쉬운 의미 전환 기법'을 활용하고 있었다. 충분히 대학생 필자의 흥미성과 사회문화적 관심, 자아성찰, 미래 상상이 담긴 매체언어 교육의 효율성을 기대할 수 있음을 발견하였다. 이젠 모호한 은유적 기법이 적용된 광고에 대하여 인지적 추론을 행할 필요가 적다. 마지막으로 성공적인 광고콘텐츠 제작을 위해 인간의 따스한 감정이 담긴 '서술적 환유'의 언어기법이 활용되길 기대하며 양적연구의 부족함을 인정하고 다음 연구의 과제로 남기고자 한다. 본 논문의 완성도를 위해 세밀하게 지적해 주신 심사위원님께 깊은 감사를 드린다.

• 동양고전연구
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• 제59호
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• pp.405-428
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• 2015

중국회화에서는 이미 오랜 전에 '이(理)'를 언급하였다. 송대(宋代) 이전에 교화(敎化)하고 인륜(人伦)을 돕는 것은 중국회화의 주요한 사회기능이었다. 따라서 송대(宋代) 이전에서 회화(绘画) 중에 체현된 '윤상지리(伦常之理)'는 가장 중요시 되었고 화론(画论) 중에서도 회화의 '자연지리(自然之理)', '사변지리(思辨之理)', '예술지리(艺术之理)'가 어쩌다 언급될 정도에 지나지 않았다. 그러나 송대(宋代)에 이르러 회화(绘画)의 '자연지리(自然之理)', '사변지리(思辨之理)', '예술지리(艺术之理)'는 광범위하게 중시되었고, '윤상지리(伦常之理)'도 몰락하지 않고 '산수화(山水画)', '화조화(花鸟画)' 등과 같이 새로운 회화소재를 찾아내었다. '이성정신(理性精神)' 의 체현은 회화작품에서 가장 중요하게 요구하지만 필연적으로 요구하는 것은 아니다. 본문에서는 송대 화론 중에 체현된 '이성정신(理性精神)'을 상세하게 분석하였다. 여기에는 그린 대상물 사이에 존재하는 지리적, 물리적 차이 등과 같이 관찰을 통해 얻을 수 있는 '자연지리(自然之理)'를 포괄한다. 또한 관찰의 기초 위에 사고를 조금 첨가한, 즉 알 수 있는 '사변지리(思辨之理)'를 포괄하니, 송나라 사람들은 '상리(常理)'라고 불렀다. 송나라 사람들은 회화작품 중에서 어떤 곳이 '상리(常理)'에 부적합하면 전체작품의 풍격이 떨어진다고 판단하였다. 여기에는 또한 '정경지리(情境之理)'도 포괄한다. '정리(情理)'는 연상력에 대해 매우 높은 요구를 제기하였으니, 사고력이 한층 더 심화된 것이다. 일례로 화가가 관현악으로 구성된 음악연주회를 그릴 때에 관악기는 손가락을 눌러 소리를 내고 현악기는 줄을 타서 소리를 내는 것에 근거하여 관악기와 현악기 연주들의 순간적인 손동작을 정확하게 그려내야 한다. 여기에는 더욱 '예술지리(艺术之理)'를 포괄하니, 송나라 사람들은 '신리(神理)' 혹은 '묘리(妙理)'라고 불렀다. '신리(神理)' 혹은 '묘리(妙理)'는 창작자의 관찰과 사유 이외에도 창작자의 정신이념을 더하여 예술적 경지로 승화시키기를 요구한다. 그 일례로 '설중파초(雪中芭蕉)'라는 작품은 이미 관찰하여 얻을 수 있는 것도 아니고, 생각하여 얻을 수 있는 것도 아니며, 창작자의 '금강불후(金剛不朽)' 정신이념에 의탁한 결과라고 할 수 있다. 물론 여기에는 '윤상지리(伦常之理)'도 포괄한다. 화가는 종종 인물화의 풍자적인 고사, 심지어 산수화의 우뚝한 구도를 통해 봉건 국가의 윤상(倫常)관계 및 사대부 개인의 '군자지도(君子之道)'를 나타내었다. '지리(地理)', '물리(物理)', '상리(常理)'는 모두 표현하고자 하는 대상물에 대해 자세하게 관찰함과 동시에 자신의 이성적 사고력을 요구한다. 그리고 '정리(情理)', '신리(神理)', '윤상지리(伦常之理)'는 자세한 관찰을 바탕으로 회화의 의경(意境)과 인생의 경계 위에 회화의 격조를 승화시키기를 요구하니, 즉 기예로 도에 나아가는 것이다. 이는 송나라 사람들이 회화작품에 대한 6종의 순서대로 증가하는 이성(理性)요구이다. 따라서 '종구기리(終求其理)' 는 송대 화론의 기본적인 정신이라고 할 수 있다. 송대 이후에 '이(理)'는 중국 고전 회화미학 중에서 전형적인 범주가 되었다.