• 복식문화연구
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• 제5권2호
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• pp.181-193
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• 1997

The purpose of this study is to review, from the point of view that the advertisements are cultural system which transfers the life styles or value systems of a certain time, the expression styles by analyzing written clothing described in underwear advertisements of women's magazines targeting the women aged from twenties to forties, that advertisements are trying to represent. Accordingly, this study is intended to provide the underwear industry with useful information for implementing sales strategies by verifying the determining factors in selecting and wearing of underwear. The result of this study is as follows : First, the headlines of advertisements could be analyzed through merchandise, situation and consumers and were categorized by the fourteen different expression styles such as functionality, sense of beauty, tradition, future, family, exotic, globalization, environment, sensuality, youth, individuality, health, newness and top-class. Therefore, the advertisers choose and provide the various expression styles in order to maximize the delivering power of the underwear advertisements. Second, frequently used expression styles have been analyzed through frequency analysis of expression styles and, as a result, the important factors of choosing and wearing underwear have been verified. In addition, the fact that the ways of thinking of modern society and value systems are implied in the expression of underwear advertisements has been found.

• 한국의류산업학회지
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• 제4권4호
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• pp.339-346
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• 2002

This study analyzed the works, introduced in the collections of Yohji Yamamoto in an aim to identify traditional aesthetic and design concepts. As the data to study the concept and expression of the designer, fashion photographs were gathered in a focus on collections since 1990's. The traditional aesthetic expressed in the works of Yohji Yamamoto were characterized by the external aesthetics and the internal aesthetics. The traditional aesthetic of external aesthetics were classified into the plasticity and the wearing, and those of internal aesthetics were divided into the moderation, expertness and aesthetic exclusion. The plasticity was extracted into line, form and color. The wearing was presented artist of purpose through the mutual text. The moderation was based on the moral goodness and the aesthetical beauty. The expertness represented the fitting method and mutual reaction of color. through the natural beauty. The aesthetic exclusion was expressed through simplicity, loftiness, and unbalance.

• 고전문학과교육
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• 제16호
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• pp.181-206
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• 2008

This paper focuses on the re-creation method of historically valuable literatured tale, "Samguk Yusa" to fairy tale as well as the problems and way of improvement shown in its recreation process using five publication samples. In case of the fairy tale based on the tale having original text, the understanding and judgement about that text as well as the focusing and causality of the story are needed to the fairy tale author. Moreover, it needs clear title for the comparison and relationship with original text and also it requires the fitting arrangement of history and fiction to evoke the imagination of child. In addition, to rise more interest of child, the various literary expression showing beauty of language, selection and understanding of original tale, acquirement of formal beauty as a literature and binding of books should be considered effectively. Through the effort of problem solving and new writing approaches for tale re-creation, we will get more interesting and instructive fairy tale, "Samguk Yusa".

• Journal of Ship and Ocean Technology
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• 제5권3호
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• pp.14-26
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• 2001

The shape of an industrial product has to be determined within the constrained conditions of keeping firmly many kinds of functional and performance requirements. On the other hand, the configuration of artistic work would be created desirably using the sense of aesthetics, even if conflicting slightly with these requirements. The development of a methodology for an aesthetic design founded on human sensitivity is becoming highly desirable in recent years. In this paper, a method of measuring beauty quantitatively for an artistic evaluation if proposed using the aesthetic cognitive theory and the optimum configuration could be found by a search using the genetic algorithm. Furthermore, an expression of optimum ship appearance can be gained as graphics.

• 복식문화연구
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• 제8권2호
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• pp.315-333
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• 2000

The purpose of this study is to find out how the aesthetic values and characters of the Avant-garde fashion through semantics analysis of Avant-garde experiments in the early 20th century. Inner expressions of Avant-garde fashion in future dynamism, alien-hostile, and surreal-experimentalism are as followings (1) Reject tradition of existing fashion concept, (2) Dismantle costume material and inter-text characteristics in fashion field, (3) Laugh at material civilization and elite fashion, (4) Pursue primitive and fundamental sensibility on non-civilized world (5) Express human estrangement due to material civilization, (6) Remove the barrier of fashion between luxury and cheap ones, (7) Time, space and purpose is mixed, (8) Open concept as space structure independent of human body, (9) Complicatedness, ambiguity and expression of irregularity as changeableness, (10) Dismantle concept of beauty and ugliness. As you see, fashion design in modern Avan-garde is pursuing newness as beauty of open concept, rejecting all modern tradition and allowing extremity such as experimental, illogic, unreasonable and non-formatted expressions.

• International Journal of Advanced Culture Technology
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• 제10권1호
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• pp.122-130
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• 2022

In modern times, text has become an image, and typography is a style that is a combination of image and text that can be easily encountered in everyday life. It is developing not only for the purpose of conveying meaningful communication, but also to bring joy and beauty to our lives as a medium with aesthetic format. This study shows through case analysis that typography is a tool for expressing human emotions, and investigates its characteristics that change along with the media. In particular, interactive communication tools and methods used by interactive typography to express viewers' emotions are described in detail. We created interactive typography using the inputted text, the selected music by the viewer and the viewer's movement. As a result of applying it to the exhibition, we could confirm that interactive typography can function as an effective communication medium that shows the utility of both the iconography of letter signs and the cognitive function when combined with the audience's intentional motion.

• The International Journal of Costume Culture
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• 제3권1호
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• pp.21-29
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• 2000

The purpose of this study was to analyze the 21C Fashion's expression related to 'Verfremdung' theory, in aesthetic theories established after modern times, and then to examine a new meaning and value. The expressions of 'Verfremdung(estrangement)' in modern fashion, appear the followings: 1) placing distance with traditional sex and rational beauty of body. 2) paradox of inversion, 3) illogical juxtapositions by encounter. 4) dismantlement of material concept etc. After showing practically production technique that breaks traditional exception, that is, a new design method of open concept which drives positive idea about discrepancy of realities. This trial has warning abut art's self-control occurring at the time when aesthetic disinterestedness theory is expanded, and is considered indictment about a inhuman property of modern civilization and culture, and is considered expression of will to show alienation by it.

• 패션비즈니스
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• 제6권2호
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• pp.53-66
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• 2002

The spiral form, which comes from the organic form of natural phenomenon such as growth of creatures, has been used as a factor of formative shape in various fields of art until now. In conjunction herewith, this study intends to discover and express the life force and the formative beauty of natural substances with the organic spiral forms into clothing design, using various creating methods and materials such as Korean traditional paper. The natural substances with the spiral structure, such as seashells, land snails, passion flower, curled flower, growing chart of plants, Impatiens textori was used as subjects of the designs. The seven pieces of work were completed with attempts to develop aesthetic forms through the presentation techniques and methods via restructuring process of simplification, partial transformation and consolidation. Through such process the conclusion of this study is as follows: First, the nature, with unlimited possibilities, could be subject of human formative activities, leading to the creative world of formative art for designers. Second, adaptation of the spiral organic forms of nature into the contemporary clothing designs proved the motif as a source of inspiration of diverse subject, in recognition with its innate formative beauty as well as external shape. Third, design expressions via restructuring process of simplification, partial transformation and consolidation with designer's subjective point of view were adequate for the creations of contemporary fashion designs. Fourth, the Korean traditional paper, as a fine material for various shape according to the handling method, could be used appropriately in the contemporary clothing designs, expressing our aesthetic senses. Fifth and finally, expansion of the realm of formative expression of clothing through the development of possibilities of expression in contemporary clothing would enhance the creative possibilities of clothing design as formative art. In conclusion, the expression of clothing design as formative art was developed on the emphasis of re-creation of natural objects of the organic spiral form. For the future study, the applications of spiral form into everyday clothing designs, consolidating artistic senses and practical senses, are expected as opportunity of proposing developmental possibilities of the contemporary clothing designs.

• 복식
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• 제26권
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• pp.29-47
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• 1995

Today, we live in the fastly changing society, rapidly developing scientific civilization and repeatly confusing political culture. Therefore, man persuits the emotional rest in "eros" and sympathizes with eroticism. Such an eroticism represents too much in art and costume all over the world. the purpose of this study is to classify the ex-pressive style of eroticism which is the feature of the costume in the first year of 1990's and to analyze its expression meaning. This study will be a basic data of new design development and help predict the costume in the latter half of the yeat. The method of this study was performed by using the literature related to the eroticism and the study of preceeding researchers. To analyze the costume style the its implied meaning being used to express the eroticism of 1990's, the magazines(Elle, Vogue, WWD, Collections etc) and the literatures related to fashion were used. The styles and meaning of eroticism expressed eroticism by using the minimal design which exposes wholly or partly by using a transparent vinyl and a see-through clothing. The sexy style arose from the expression of social rebellion and the exposure of suppressive sex as a psychological repulsion against the older generation. 2) Deshabille style : This style is the conver-sion to the outer garment of an underwear. The excessive exposure which just concerns the inti-mate parts of the body by using the thin cloth or lace for an underwear. This style can be recognized as the beauty destruction and ugly 3) Glamour style : The style is made up of the high-grade cloth such as silk and velvet and expresses the bodily beauty. This style falls into a rebellious culture and comes from the inten-tional expression to escape the modern life which is straight and hard. 4) metallic style : This style uses variously the new material such as vinyl-coating, enamel and represents the eroticism through the original expressions.pressions.

• International Journal of Costume and Fashion
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• 제7권1호
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• pp.11-21
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• 2007

In this study, we will analyze the artistic character of Jogakbo as a element of fashion art design. Korean traditional Jogakbo is a common homemade item made from clothing remnants and is a part of the culture of women�s quarters. Currently, Jogakbo is higly regarded for its artistic value and it finds a variety of uses in fashion. In particular, it is striking how its modern-style geometric lines and color composition are congruous with abstract art. In applying Jogakbo to fashion art design, we study the artistic expression of Jogakbo in 4 aspects; namely, line, color, material, and technique; and analyze the 4 artistic characteristics; beauty of naivety, simplicity, moderation and freedom. 8 dresses designed based on these 4 characteristics are presented as examples.