• Proceedings of the Korean Institute of Interior Design Conference
• /
• 2004.05a
• /
• pp.127-130
• /
• 2004

In order to verify the validity of the exhibition moethod in a science museum, this study undertakes a visitor follow-up survey, and clarifies the influence an exhibition method affect visitor's behavior, and its feature. The tracking research performed the visitor follow-up survey to family company children. The characteristic of the visitor's behavior by the exhibition method; Use frequency becomes low in order of 'Experience type' 'Participation type' 'Fixed type'. Experience type has tendencies, such as repetitive and continuing use, and use time was long. Otherwise use time of Fixed type was short. As a result, although the use frequency of Hands-on is high and its use time is longer than Hands-off, it turns out that is influenced according to factors, such as the exhibition method, presentation and the contents of exhibition.

• Korean Institute of Interior Design Journal
• /
• no.16
• /
• pp.190-201
• /
• 1998

The purpose of this study is to consider the correlational factors of space sections based on the fact the exhibition space plays an important role as a medium of displaying art works. And an another purpose is to investigate the characteristics of various types of exhibition unite space from which In intend to suggest basic sources of exhibition design. I classified domestic and foreign museum which are chosen as objects of study according to form and shape of a section plan. Then comparing exhibition space's form and scale exhibited genre lighting system layout composition display and its correlation with an already established thesis on museum architecture I will infer the characteristics of each type of a space. From these studies proper display conditions requested at the museum are different from the genre and property of the exhibited objects. And lighting system display angel of view and appreciation type affect the exhibition area. The shape of space classifies types of section which cause space's characteristics.

• Korean Institute of Interior Design Journal
• /
• v.18 no.6
• /
• pp.77-84
• /
• 2009

Daylighting is one of the major elements in architectural design. It also plays an important role in the museums focused on displaying artistic works. Many architects have tried to predict daylighting performances in exhibition spaces during the design process of museums. The aims of this study are to present the design methods using the computer program RADIANCE that is available for the evaluations of daylighting performances in indoor space and to help architects design daylighting systems for better exhibition spaces of museums. For this study, Seoul Museum of Art was chosen and it was evaluated the recommended illuminance and the impacts of direct sunlight under the conditions of overcast sky and clear sky with sun. According to simulation results, they indicated that the alternative toplight system(sawtooth shape) was more effective for daylighting of exhibition spaces than the existing toplight system(pyramid shape) and this study showed a method to evaluate daylighting effects in exhibition spaces with various shapes of toplight systems.

• Journal of the Korea Furniture Society
• /
• v.21 no.1
• /
• pp.40-53
• /
• 2010

The purpose of this study was verified the effect of analyzed emotional factors and compare with competed design proposals of G and D public exhibition to plan the public exhibition applied emotional marketing which strengthen the effect with touching the emotion. The results are first, public consumer preferred to experience 5 senses and gives a positive effect, second, preference according to factor of scene gives differences by ages, but various ages preferred to experience the factor of scene, third the result of analyze the relation between preference of scene and 3 groups of 5 senses, which is high, middle, and low preferred had significant relation, and fourth, public consumer preferred to several levels of exhibition than only one level, the space preferred was 'experiencing' space.

• Proceedings of the Korean Institute of Interior Design Conference
• /
• 2005.05a
• /
• pp.154-158
• /
• 2005

The purpose of exhibition is not putting exhibits on display but communicating the information and message of them to people effectively. The exhibition evaluation is very important because it allows the whole process of exhibit development to be reviewed. The purpose of this study is to examine the exhibition evaluation method into preceding research and to grope the proper evaluation method through analyze visitors behavior on the Permanent Exhibition in National Science Museum.

• Proceedings of the Korean Institute of Interior Design Conference
• /
• 2003.05a
• /
• pp.44-49
• /
• 2003

Exhibition can be a type of mass-communication since it should contains some 'meaning' or 'message' that is to be delivered. The purpose of visiting museum is to view exhibits. Thus, factors, such as exhibits, exhibition media, show-case, direction signs, and gates, form visual perception, which means there exists homogeneity between visual perception and action. Visitors acquire knowledge by the space interaction when one can acknowledge the consecutive time flow while moving along the exhibition space. Visitors' movements can be formed by visual and perceptive experience that follows environmental stimulus and individual desire. Therefore, museum visitors experience certain shift flow with visual perception caused by the continuity of space. Thus, the research on development of focus in continuity is required. In addition, if the quality of exhibition space and organized continuity with visual diversity can be improved in exhibition design, it would expand the function of communication in exhibitions.

• Journal of Information Technology Services
• /
• v.13 no.2
• /
• pp.83-97
• /
• 2014

With NFC technology, visitors can easily enjoy exhibit-related information and services. The participating firms can accumulate the visitor data and build up networks with potential visitors. This paper is to report an implementation and operation case of an NFC-based exhibition support service which creates new value as above. For this objective, we introduce the issues in constructing NFC-based exhibition support service. Moreover, we analyze visitor behaviors based on the tag touch data collected, and calculate the economic values generated. The NFC-based exhibition support service in this paper was applied to Hyundai Motors' booth in the 2013 Seoul Motor Show. This paper concludes with implications for business operators that are interested in applying NFC technology to exhibition spaces.

• Asia pacific journal of information systems
• /
• v.28 no.1
• /
• pp.61-74
• /
• 2018

Meeting, Incentive travel, Convention, Exhibition (MICE) industries recently introduced new information systems, such as the exhibition guide system (EGS), to keep pace with Smart MICE and maximize the effect of exhibition performance. We investigate how persuasive EGS can affect the EGS acceptance of attendees via cognitive and affective response. We analyzed data from 442 EGS users at an exhibition. We found that information accuracy, information relevance, and source credibility were predictors of cognitive response. Source credibility had a significant effect on affective response. Furthermore, cognitive response was found to be a positive predictor of affective response and EGS acceptance. We also found affective response is a predictor of EGS acceptance. The theoretical and practical implications of the study were presented based on the results.

• Korean Institute of Interior Design Journal
• /
• no.13
• /
• pp.18-24
• /
• 1997

Museums after '70's shows remarkable development in public area as well as exhibiiton area. One of the main changes in recent museums is to extend the concept of circulatin area, which regarded solely as a corridor connecting exhibition areas, as a multiple function area with various service facilities. This study aims to outline atypological classification of exhibition area considering with circulation area in museum. On the base of two principal types of exhibition area, that is room type vs open plant type, 30 representative worldwide museums are analyzed and four different types are identified as a result. 1) Loop type as a rotating structure of serial exhibition rooms 2) Cluster type which produce complicated circulation with rooms lied one upon another 3) Centrum type which is specially available to multistory exhibition area 4) Loft type with maximum flexibi쇼 and accessbility.

• Journal of Intelligence and Information Systems
• /
• v.18 no.1
• /
• pp.59-69
• /
• 2012

As exhibition industry, which is a part of 17 new growth engines of the government, is related to other industries such as tourism, transportation and financial industries. So it has a significant ripple effect on other industries. Exhibition is a knowledge-intensive, eco-friendly and high value-added Industry. Over 13,000 exhibitions are held every year around the world which contributes to getting foreign currency. Exhibition industry is closely related with culture and tourism and could be utilized as local and national development strategies and improve national brand image as well. Many countries try various efforts to invigorate exhibition industry by arranging related laws and support system. In Korea, more than 200 exhibitions are being held every year, but only 2~3 exhibitions are hosted with over 400 exhibitors and except these exhibitions most exhibitions have few foreign exhibitors. The main reason of weakness of domestic trade show is that there are no agencies managing exhibitionrelated statistics and there is no specific and reliable evaluation. This might cause impossibility of providing buyer or seller with reliable data, poor growth of exhibitions in terms of quality and thus service quality of trade shows cannot be improved. Hosting a lot of visitors (Public/Buyer/Exhibitor) is very crucial to the development of domestic exhibition industry. In order to attract many visitors, service quality of exhibition and visitor's satisfaction should be enhanced. For this purpose, a variety of real-time customized services through digital media and the services for creating new customers and retaining existing customers should be provided. In addition, by providing visitors with personalized information services they could manage their time and space efficiently avoiding the complexity of exhibition space. Exhibition industry can have competitiveness and industrial foundation through building up exhibition-related statistics, creating new information and enhancing research ability. Therefore, this paper deals with customized service with visitor's smart-phone at the exhibition space and designing mobile framework which enables exhibition devices to interact with other devices. Mobile server framework is composed of three different systems; multi-server interaction, server, client, display device. By making knowledge pool of exhibition environment, the accumulated data for each visitor can be provided as personalized service. In addition, based on the reaction of visitors each of all information is utilized as customized information and so the cyclic chain structure is designed. Multiple interaction server is designed to have functions of event handling, interaction process between exhibition device and visitor's smart-phone and data management. Client is an application processed by visitor's smart-phone and could be driven on a variety of platforms. Client functions as interface representing customized service for individual visitors and event input and output for simultaneous participation. Exhibition device consists of display system to show visitors contents and information, interaction input-output system to receive event from visitors and input toward action and finally the control system to connect above two systems. The proposed mobile framework in this paper provides individual visitors with customized and active services using their information profile and advanced Knowledge. In addition, user participation service is suggested as well by using interaction connection system between server, client, and exhibition devices. Suggested mobile framework is a technology which could be applied to culture industry such as performance, show and exhibition. Thus, this builds up the foundation to improve visitor's participation in exhibition and bring about development of exhibition industry by raising visitor's interest.