• The Journal of Industrial Distribution & Business
• /
• v.14 no.6
• /
• pp.1-8
• /
• 2023

Purpose: The marketing practice for the leisure and sports industry is a complex process that requires a thorough understanding of the audience, their needs and motivations. Thus, this niche market is focused on specific products, services, or experiences. The present research explores and suggests meaningful strategies based on the literature textual dataset to provide how to attract consumers in this sector. Research design, data and methodology: We have conducted the 'Secondary Literature Analysis', reviewing and summarizing numerous findings in the relevant prior studies. As a result, we could obtain a total of 15 significant textual resources which are from only peer-reviewed journal article. All resources had a high quality of the instrument to prove their results. Results: The findings of this research pointed out that marketers in leisure sports sector need to communicate via following methods: (1) Understanding the Customers' Needs and Wants, (2) Social Media, (3) Advertising, (4) Promoting Brand Affinity, (5) Offering Discounts, and (6) Providing Value-Added Services. Conclusions: The present research concludes that the marketing practice in the leisure and sports industry should be performed using various channels. In addition, marketing practitioners are supposed to check if tailored marketing messages are compatible with products, services, and events that relate to their target audience's interests.

• Journal of Popular Narrative
• /
• v.27 no.3
• /
• pp.195-228
• /
• 2021

The purpose of this study is to review the mobility-based textual research methods raised in Mobility and Foucault and apply them to textual analysis. This book contains seven articles applying Foucault's terms to mobility studies, giving intellectual stimulation to both studies. Since Foucault examined discipline power operated through the technology of distinguishing between rational/irrational and normal/abnormal, his works seem to a study of closed spaces like prisons. However, the authors of this book note that Foucault's works already had sufficient insight on mobility, and them actively incorporated it into mobility study. When we concentrate Foucault's works on mobility as a governmentality and a dispositif, the tension and dynamics between mobility and immobility are emphasized. And then it is possible to cross the simple dichotomy in mobility studies. This paper analyzes Kim Joong-hyuk's short story 1F/B1 by applying this method. This story describes a building manager who seems to be fixed in a building, but the mobility of him in the story goes through stereotypes and creates new spaces. Kim Hye-jin's short stories also represent mobility that cannot move and hesitates. These stories are important in that they show the mobility as a dispositif that constitutes the subject. When referring to the achievements of Mobility and Foucault, we read this narrative again by paying attention to the dynamics of mobility and immobility in the text. The significance of this paper is that it expands mobility-based textual research anew. While text analysis applying mobility study was usually focused on clearly mobile narratives such as travel statements and diaspora narratives, Mobility and Foucault drives new textual research by paying attention to the relationship between power and mobility, mobility and immobility dynamics. Therefore, this paper is significant in confirming the new meaning of the text revealed when paying attention to the representation of mobility in the narrative that no one seems to be mobile, and seeking to expand the mobility-based textual research method.

• Annual Conference on Human and Language Technology
• /
• 2018.10a
• /
• pp.652-657
• /
• 2018

With the rapid development of e-commerce, many customers can now express their opinion on various kinds of product at discussion groups, merchant sites, social networks, etc. Discerning a consensus opinion about a product sold online is difficult due to more and more reviews become available on the internet. Opinion Mining, also known as Sentiment analysis, is the task of automatically detecting and understanding the sentimental expressions about a product from customer textual reviews. Recently, researchers have proposed various approaches for evaluation in sentiment mining by applying several techniques for document, sentence and aspect level. Aspect-based sentiment analysis is getting widely interesting of researchers; however, more complex algorithms are needed to address this issue precisely with larger corpora. This paper introduces an approach of knowledge representation for the task of analyzing product aspect rating. We focus on how to form the nature of sentiment representation from textual opinion by utilizing the representation learning methods which include word embedding and compositional vector models. Our experiment is performed on a dataset of reviews from electronic domain and the obtained result show that the proposed system achieved outstanding methods in previous studies.

• Journal of Research and Publication Ethics
• /
• v.1 no.2
• /
• pp.7-10
• /
• 2020

Purpose: The experience by a researcher highlighted steps is guided by a specific ethical codes of conduct. The purpose of the current study is to discuss the fabrication and falsification of data as the key ethical misconduct committed by many researchers focus on their causes and impact in the research field. Research design, data and methodology: To obtain suitable textual resource, the current study used content analysis to closely take a look at the fabrication and falsification based on prior research in the realm of publication ethics. As a result, the current authors could collect and understand adequate textual data from appropriate prior resources. Results: The Research misconduct is a common practice in different countries across the world. Based on the findings from this study, data fabrication or falsification have a grievous impact on all the stakeholders of a study. The unethical behavior affects the parties concerned both psychologically and financially. Conclusions: It is, therefore, recommended that researchers should be held accountable. This can be done through different means, including raising awareness of vulnerability to data fabrication and falsification. The government and research institute should also advocate for effective policies guiding research studies across the world.

• The KIPS Transactions:PartB
• /
• v.11B no.5
• /
• pp.555-562
• /
• 2004

A genre or a style is another view of documents different from a subject or a topic. The style is also a criterion to classify the documents. There have been several studies on detecting a style of textual documents. However, only a few of them dealt with web documents. In this paper we suggest sets of features to detect styles of web documents. Web documents are different from textual documents in that Dey contain URL and HTML tags within the pages. We introduce the features specific to web documents, which are extracted from URL and HTML tags. Experimental results enable us to evaluate their characteristics and performances.

• Journal of Research and Publication Ethics
• /
• v.4 no.1
• /
• pp.15-21
• /
• 2023

Purpose: Psychological and clinical studies targeting children and adolescents have become increasingly important in recent years as researchers strive to understand better the psychological and physiological development of children and teens. The purpose of the study is to explore significant research ethics on the psychological and clinical study targeting children and adolescents. In addition to these ethical considerations, international and national codes of ethics and regulatory bodies guide ethical research practices with children and adolescents. Research design, data, and methodology: The present study used the qualitative textual collection through investigating the past and current literature review. Numerous prior studies have conducted this research design to obtain the right prior studies. Results: Previous Research has indicated there are four research ethics on the psychological and clinical study targeting children and adolescents. (1) Respect for autonomy, (2) Respect for privacy and confidentiality, (3) Respect for vulnerability, (4). Respect for beneficence. Conclusions: In conclusion, research ethics are essential for protecting children and adolescents when conducting psychological and clinical studies. In the future, research should focus on developing innovative methods to ensure the safety of children and adolescents while still allowing them to participate in research.

• Proceedings of the Korean Association of Geographic Inforamtion Studies Conference
• /
• 2010.06a
• /
• pp.71-73
• /
• 2010

웹에서 다양한 웹 지리 지역 정보를 검색할 수 있는 시스템에 대한 요구가 증가하고 있다. 그러나 현재의 웹 검색 시스템은 사용자가 키워드로 지역 웹 문서를 검색하고 해당 웹 문서를 지도와 비교하여 공간정보를 취득하며, 다른 관련 정보를 얻기 위해서는 검색과 비교를 반복해야 하는 어려움이 있다. 따라서 본 논문에서는 비구조화 된 텍스트 웹 자원으로부터 지리정보 온툴로지(geo-ontology)를 확장할 수 있는 통합된 검색시스템을 제안한다. 이를 위해 문서의 정보에서 위치 정보를 추출하고 공간정보 위치 맵핑 기법을 적용하여 텍스트의 공간정보를 추출한다.

• 중국학논총
• /
• no.66
• /
• pp.1-13
• /
• 2020

After the "spatial turn" space narrative has become the hottest "doctrine". Howe er, the current space narrative to a bottleneck stage, a variety of reasons. "Spatial turn" of the modern trend of thought has a unshirkable responsibility. Has been, scholars turned to "empty" the complex relationship between space narrative and, type of narrative space narrative theory problem also not too clear by the noun, the term textual research, narrative of space studies provide some of the necessary theoretical support, to promote the healthy de elopment of the research on novel narrative space.

• Cross-Cultural Studies
• /
• v.31
• /
• pp.95-118
• /
• 2013

Robert Frost's poetry has generally been considered fairly readable partly because of the simplicity or down-to-earth-ness of the messages that go along with the poet's projected public image and the 'traditional' forms he used. Against the grain of such general perception, this study reads some of the early poems of Robert Frost to re-characterize the beginning of the poet's career as a modernist attempt to challenge the dominant poetic conventions of the time: the genteel conventions. In reading the poems, this study focuses on frost's strategic method of using the speaker or persona regarding the delivery of meanings. Those readers who would like to find the immediate presence of Frost's voice in the poems, fail to distinguish the speaker and the poet, readily accepting the face value of what the speaker tries to convey: those messages which are in line with liberal individualism, like self-reliance, autonomous self, work ethics, etc. Frost's speakers, however, are rarely the mouthpiece of the poet himself. Rather, they are fictional characters who, while on the surface of the text appear to be hammering out a stable theme out of their everyday experience, under a heuristic scrutiny of the textual structure, turn out to be undermining the logic or the rationality of the theme, which can be identified as a modernist textual strategy that challenges the traditional conventions regarding the stability of meaning in a poetic text.

• The Journal of Society for e-Business Studies
• /
• v.19 no.3
• /
• pp.107-123
• /
• 2014

Current text mining techniques suffer from the problem that the conventional text representation models cannot express the semantic or conceptual information for the textual documents written with natural languages. The conventional text models represent the textual documents as bag of words, which include vector space model, Boolean model, statistical model, and tensor space model. These models express documents only with the term literals for indexing and the frequency-based weights for their corresponding terms; that is, they ignore semantical information, sequential order information, and structural information of terms. Most of the text mining techniques have been developed assuming that the given documents are represented as 'bag-of-words' based text models. However, currently, confronting the big data era, a new paradigm of text representation model is required which can analyse huge amounts of textual documents more precisely. Our text model regards the 'concept' as an independent space equated with the 'term' and 'document' spaces used in the vector space model, and it expresses the relatedness among the three spaces. To develop the concept space, we use Wikipedia data, each of which defines a single concept. Consequently, a document collection is represented as a 3-order tensor with semantic information, and then the proposed model is called text cuboid model in our paper. Through experiments using the popular 20NewsGroup document corpus, we prove the superiority of the proposed text model in terms of document clustering and concept clustering.