• 동아시아경상학회지
• /
• 제9권4호
• /
• pp.29-41
• /
• 2021

Purpose - The current study explores pro-environment human resource management attributes like an organization's leadership support, training, empowerment, and motivation practices to encourage employees to adopt an environmentally friendly lifestyle, leading to the success of the pro-environmental initiatives pursued by the organization. Research design, data, and methodology - The research subject is a considerable determinant that helps the research choose which qualitative textual analysis will suit that specific research. This study is suitable to conduct qualitative textual research because the justification for the qualitative content analysis used by a researcher is guided by the subject of the research, the available funds, the available time, and the research objectives. Result - Various solutions have been identified to ensure that all interventions taken by an organization, especially in educating and training their employees, are efficient, effective, and impactful. They revolve around the individual group, organizational, societal, and government policy approaches. Solutions will create a dedication to developing sustainability and ensuring that employees are positive when dealing with the surrounding. Conclusion - Consequently, combined efforts involving employees, society, organizations, and the government are necessary for formulating and implementing a practical course of action. This is to end the ongoing environmental degradation and foster positive behavioral change that involves activities and initiatives that will improve environmental performance for current and future generations.

• The Journal of Asian Finance, Economics and Business
• /
• 제8권4호
• /
• pp.455-463
• /
• 2021

The purpose of this study is to identify the relationship between firm's green marketing approach and firm's reputation improvement among customers. To investigate the object of the current study and provides adequate material to fill a gap in the literature, the current author collected abundant textual data from numerous extant literature. Because the author needed to augment about reliability and validity, textual data from trusted peer-reviewed sources was obtained from numerous databases. Based on a large body of literature, this study suggests that companies have to declare their stand based on their positioning to safeguard their reputation as an entity and that of its products and services. The five components of a company adopting a recognized environmental marketing strategy include product strategy, demand strategy, pricing strategy, distribution strategy, and labeling strategy Thus, firms' environmental marketing strategies have to be designed with the complete intent of transformation as a solution to enhance their reputation. The current study concludes that the comparison of environmental marketing strategies does not correctly help in ranking the concern in an effective way, and describe the exact details needed in each of the five categories for a company to carry its operations in a sustainable fashion.

• 유통과학연구
• /
• 제21권6호
• /
• pp.13-20
• /
• 2023

Purpose: This research explores the development of music business distribution channels to attract potential customers based on the current and prior literature. As a result, the research will provide solutions for practitioners in the music distribution channel how they create effective channel in new industry phase which has experienced significant changes due to technological advancement and consumer behavior. Research design, data, and methodology: To obtain textual data in the literature storage, the author conducted content analysis. Even though there are numerous textual resources, selecting only high-quality text data that is only peer-reviewed journal articles and books consistently indicate a high degree of reliability and validity to keep the advantage form content analysis approach. Results: The present study figured out that there are five strategies to attract potential consumers in the music distribution channel, such as (1) 'Marketing Mix', (2) 'Streaming Platforms and Online Music Stores', (3) 'Brick and Mortar Stores and Concerts, and Events', (4) 'Platforms Exclusives and Limited-Edition Merchandise', and 'Partnerships and collaborations. Conclusions: In sum, the practitioners need to consider include building relationships with the fans, studying and understanding their target market, utilizing multiple available distribution channels, embracing new technologies, and analyzing the effectiveness of the adopted distribution channels.

• 산경연구논집
• /
• 제14권6호
• /
• pp.1-8
• /
• 2023

Purpose: The marketing practice for the leisure and sports industry is a complex process that requires a thorough understanding of the audience, their needs and motivations. Thus, this niche market is focused on specific products, services, or experiences. The present research explores and suggests meaningful strategies based on the literature textual dataset to provide how to attract consumers in this sector. Research design, data and methodology: We have conducted the 'Secondary Literature Analysis', reviewing and summarizing numerous findings in the relevant prior studies. As a result, we could obtain a total of 15 significant textual resources which are from only peer-reviewed journal article. All resources had a high quality of the instrument to prove their results. Results: The findings of this research pointed out that marketers in leisure sports sector need to communicate via following methods: (1) Understanding the Customers' Needs and Wants, (2) Social Media, (3) Advertising, (4) Promoting Brand Affinity, (5) Offering Discounts, and (6) Providing Value-Added Services. Conclusions: The present research concludes that the marketing practice in the leisure and sports industry should be performed using various channels. In addition, marketing practitioners are supposed to check if tailored marketing messages are compatible with products, services, and events that relate to their target audience's interests.

• 산업경영시스템학회지
• /
• 제43권2호
• /
• pp.25-32
• /
• 2020

Data on patent and scientific paper is considered as a useful information source for analyzing technological information and has been widely utilized. Technology big data is analyzed in various ways to identify the latest technological trends and predict future promising technologies. Clustering is one of the ways to discover new features by creating groups from technology big data. Patent includes refined bibliographic information such as patent classification code whereas scientific paper does not have appropriate bibliographic information for clustering. This research proposes a new approach for clustering data of scientific paper by utilizing reference titles in each scientific paper. In this approach, the reference titles are considered as textual information because each reference consists of the title of the paper that represents the core content of the paper. We collected the scientific paper data, extracted the title of the reference, and conducted clustering by measuring the text-based similarity. The results from the proposed approach are compared with the results using existing methodologies that one is the approach utilizing textual information from titles and abstracts and the other one is a citation-based approach. The suggested approach in this paper shows statistically significant difference compared to the existing approaches and it shows better clustering performance. The proposed approach will be considered as a useful method for clustering scientific papers.

• 대중서사연구
• /
• 제27권3호
• /
• pp.195-228
• /
• 2021

이 연구의 목적은 『모빌리티와 푸코』에서 제기하고 있는 새로운 모빌리티 연구방법을 검토하고, 이를 텍스트 분석에 적용해보는 것이다. 이 책은 푸코의 주요 개념을 모빌리티 연구에 적용한 논문 7편을 담고 있어 양쪽 연구 모두에 지적 자극을 주고 있다. 푸코는 이성/비이성, 정상/비정상을 구분하는 기술을 통해 작동한 규율 권력에 대한 탁월한 연구를 보여주었기 때문에, 그의 작업은 감옥으로 대표되는 폐쇄적 공간에 대한 연구처럼 보이기 쉽다. 하지만 『모빌리티와 푸코』의 필자들은 푸코의 작업에 이미 모빌리티에 대한 충분한 연구가 들어있었음에 주목하며 이를 모빌리티 연구에 적극적으로 접목시킨다. 푸코가 말한 통치성이자 장치로서의 모빌리티에 주목했을 때, 모빌리티와 임모빌리티 사이의 긴장감과 역동성이 강조되어 단순한 이분법을 가로지르는 모빌리티 연구의 가능성이 열린다. 본고는 이같은 연구방법을 적용해 김중혁의 소설 <1F/B1>과 김혜진의 단편소설을 분석한다. <1F/B1>은 건물 안에 흡사 갇혀있는 듯 보이는 건물관리인의 서사를 담고 있지만, 소설 속 관리인의 모빌리티는 기성의 통념을 관통하며 새로운 공간을 창출하는 데에로 나아가며, 김혜진의 단편소설 <목화맨션>, <치킨 런>, <줄넘기> 등은 움직이지 못하고 주저하는 모빌리티의 재현을 통해 주체를 구성하는 장치로서의 모비리티를 보여준다. 『모빌리티와 푸코』의 연구를 참조했을 때 우리는 텍스트 속 모빌리티와 임모빌리티의 역동성에 주목하여 서사를 재독하게 된다. 이 연구는 모빌리티 텍스트 연구를 새롭게 확장한다는 데에 의의가 있다. 그간 모빌리티 연구를 적용한 텍스트 분석은 대개 여행기나 표류기, 디아스포라 서사 등 명백하게 이동하는 서사에 집중되어 있었는데, 『모빌리티와 푸코』는 권력과 모빌리티의 관계, 모빌리티와 임모빌리티의 역동성 등에 주목하게 하여 새로운 텍스트 연구를 추동한다. 따라서 이 논문은 아무도 이동하지 않는 것처럼 보이는 서사 속 모빌리티 재현에 주목했을 때 드러나는 텍스트의 새로운 의미를 확인하고, 모빌리티 텍스트 연구 방법의 확장을 모색한다는 의의를 갖는다.

• 한국인터넷방송통신학회논문지
• /
• 제17권6호
• /
• pp.97-103
• /
• 2017

고품질의 소프트웨어를 개발하기 위해서는 개발 초기단계에 정확한 요구사항 정의 및 분석이 필요하다. 그러나 대부분의 자연어 기반의 요구사항 문장 표현은 부정확성과 이해도 어려운 실정이다. 또한 요구사항은 같은 의미를 가진 객체나 용어들이 중복 식별된다. 이를 해결하기 위해 고객 요구사항을 언어학적 및 의미적 문맥 분석을 통한 효율적인 요구사항 분석 방법이 필요하다. 본 논문에서는 요구공학 언어학자인 Fillmore의 의미론적 분석 방법을 요구공학에 접목하고, 의미론적 분석 개선 방안을 제안한다. 이 방법은 자연어 기반의 요구사항을 Goal Oriented Use Case Modeling 통해 쉽게 읽고 이해 가능한 요구 사항 분석이 기대된다.

• 복식문화연구
• /
• 제23권4호
• /
• pp.628-643
• /
• 2015

This study is to assist in developing creative designs based on the humor available in the fashion world of Moschino. For the research method, this writing examined literature on humor and Moschino's fashion world and analyzed Moschino's fashion collection, show window, Maison Moschino, and collaborative products to conduct an empirical analysis of humor shown to the fashion media. The research results are as follows. The humor in Moschino's fashion appeared in the form of surrealistic humor with the depaysement technique, deconstructive wit in clothing, such as distortion, change, or exaggeration, and textual humor, including brand symbols, logos, and graffiti. Collection pieces indicated the brand's confirmative identity based on humor with the surrealistic depaysement technique and deconstructive wit through irregular phenomena, such as change, distortion, exaggeration, and illusion in clothing form. Additionally, such attributes added to Moschino's wit and humor in decorative costume components as graphic images, graffiti, and brand symbols, including smile, love, and reversal. The show window display delivered surprises and smiles through the production of surrealistic space borrowed from various objects. In particular, performance with surrealistic images helped to show the characteristics of parodic humor. Maison Moschino was a surrealistic space for the concept of the fairy tale and for practical experience, thus working as a communication channel for humor and emotion. Collaborative products also clearly reflected the identity of the designer's own humor, which showed scarcity value as well as differentiation.

• 영어어문교육
• /
• 제10권3호
• /
• pp.1-20
• /
• 2004

The findings in contrastive rhetoric research of the twentieth century have shown that different cultures have different conventions in organizing written texts. These culture-related conventions were claimed to influence English texts written by L2 learners, including Asian learners of English. However, due to the massive inflow of the American culture into Asia as well as increased exposure to English in the midst of globalization of the last decade, it is quite probable that the textual gap between the native English writers and Asian EFL writers have been reduced. The present study investigates the changes that have taken place in EFL writer's knowledge of genre-specific writing over the past decade. To this aim, this study compared four sets of application essays written by four groups of applicants (1) native American applicants in 1993, (2) Korean EFL applicants in 1933, (3) native American applicants in 2003, and (4) Korean EFL applicants in 2003. The results suggested that the disparity between the Korean EFL writers' and the native English writers' texts were becoming less noticeable at the macro-level, possibly due to Korean EFL writers' enhanced textual awareness of English genre structures Pedagogical implications are discussed.

• 한국과학교육학회지
• /
• 제16권3호
• /
• pp.278-285
• /
• 1996

High school students' achievements in algorithmic problems, and figure-formatted and textual-formatted conceptual problems concerning stoichiometry, gaseous state, and solution, were measured by the Chemistry Problem Solving Ability Test. The relationships among the achievement scores in the three types of problems and cognitive variables such as logical thinking ability, mental capacity, and field dependence/field independence were examined. The portion of variance of explanation for each achievement score was also studied by a multiple regression analysis. The results showed that logical thinking ability was significantly correlated with the achievement score in the algorithmic problems, and accounted for the significant portion of the variance of the score. Mental capacity accounted for the significant portion of the variance of the score in the figure-formatted conceptual problems. Although field dependence/field independence was significantly correlated with all the achievement scores, it did not significantly account for any scores in multiple regression analyses. However, the magnitudes of correlation coefficients among the achievement scores were higher than those between the achievement scores and cognitive variables. The best predictor for each score was also found to be one of the other achievement scores. Educational implications are discussed.