• Title/Summary/Keyword: textual analysis

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The Necessity of Environmental Education for Employee Green Behavior

  • WOO, Eun-Jung
    • East Asian Journal of Business Economics (EAJBE)
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    • v.9 no.4
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    • pp.29-41
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    • 2021
  • Purpose - The current study explores pro-environment human resource management attributes like an organization's leadership support, training, empowerment, and motivation practices to encourage employees to adopt an environmentally friendly lifestyle, leading to the success of the pro-environmental initiatives pursued by the organization. Research design, data, and methodology - The research subject is a considerable determinant that helps the research choose which qualitative textual analysis will suit that specific research. This study is suitable to conduct qualitative textual research because the justification for the qualitative content analysis used by a researcher is guided by the subject of the research, the available funds, the available time, and the research objectives. Result - Various solutions have been identified to ensure that all interventions taken by an organization, especially in educating and training their employees, are efficient, effective, and impactful. They revolve around the individual group, organizational, societal, and government policy approaches. Solutions will create a dedication to developing sustainability and ensuring that employees are positive when dealing with the surrounding. Conclusion - Consequently, combined efforts involving employees, society, organizations, and the government are necessary for formulating and implementing a practical course of action. This is to end the ongoing environmental degradation and foster positive behavioral change that involves activities and initiatives that will improve environmental performance for current and future generations.

The Relationship between Green Marketing and Firm Reputation: Evidence from Content Analysis

  • WOO, Eun-Jung
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.4
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    • pp.455-463
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    • 2021
  • The purpose of this study is to identify the relationship between firm's green marketing approach and firm's reputation improvement among customers. To investigate the object of the current study and provides adequate material to fill a gap in the literature, the current author collected abundant textual data from numerous extant literature. Because the author needed to augment about reliability and validity, textual data from trusted peer-reviewed sources was obtained from numerous databases. Based on a large body of literature, this study suggests that companies have to declare their stand based on their positioning to safeguard their reputation as an entity and that of its products and services. The five components of a company adopting a recognized environmental marketing strategy include product strategy, demand strategy, pricing strategy, distribution strategy, and labeling strategy Thus, firms' environmental marketing strategies have to be designed with the complete intent of transformation as a solution to enhance their reputation. The current study concludes that the comparison of environmental marketing strategies does not correctly help in ranking the concern in an effective way, and describe the exact details needed in each of the five categories for a company to carry its operations in a sustainable fashion.

Qualitative Study: The Development of Music Business Distribution Channels to Attract Potential Customers

  • Jeong-Eun PARK
    • Journal of Distribution Science
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    • v.21 no.6
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    • pp.13-20
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    • 2023
  • Purpose: This research explores the development of music business distribution channels to attract potential customers based on the current and prior literature. As a result, the research will provide solutions for practitioners in the music distribution channel how they create effective channel in new industry phase which has experienced significant changes due to technological advancement and consumer behavior. Research design, data, and methodology: To obtain textual data in the literature storage, the author conducted content analysis. Even though there are numerous textual resources, selecting only high-quality text data that is only peer-reviewed journal articles and books consistently indicate a high degree of reliability and validity to keep the advantage form content analysis approach. Results: The present study figured out that there are five strategies to attract potential consumers in the music distribution channel, such as (1) 'Marketing Mix', (2) 'Streaming Platforms and Online Music Stores', (3) 'Brick and Mortar Stores and Concerts, and Events', (4) 'Platforms Exclusives and Limited-Edition Merchandise', and 'Partnerships and collaborations. Conclusions: In sum, the practitioners need to consider include building relationships with the fans, studying and understanding their target market, utilizing multiple available distribution channels, embracing new technologies, and analyzing the effectiveness of the adopted distribution channels.

Secondary Literature Analysis: The Marketing Practice to Attract Potential Customers into Leisure and Sports Industry

  • Eungoo KANG;Ji-Hye KIM
    • The Journal of Industrial Distribution & Business
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    • v.14 no.6
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    • pp.1-8
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    • 2023
  • Purpose: The marketing practice for the leisure and sports industry is a complex process that requires a thorough understanding of the audience, their needs and motivations. Thus, this niche market is focused on specific products, services, or experiences. The present research explores and suggests meaningful strategies based on the literature textual dataset to provide how to attract consumers in this sector. Research design, data and methodology: We have conducted the 'Secondary Literature Analysis', reviewing and summarizing numerous findings in the relevant prior studies. As a result, we could obtain a total of 15 significant textual resources which are from only peer-reviewed journal article. All resources had a high quality of the instrument to prove their results. Results: The findings of this research pointed out that marketers in leisure sports sector need to communicate via following methods: (1) Understanding the Customers' Needs and Wants, (2) Social Media, (3) Advertising, (4) Promoting Brand Affinity, (5) Offering Discounts, and (6) Providing Value-Added Services. Conclusions: The present research concludes that the marketing practice in the leisure and sports industry should be performed using various channels. In addition, marketing practitioners are supposed to check if tailored marketing messages are compatible with products, services, and events that relate to their target audience's interests.

Technology Clustering Using Textual Information of Reference Titles in Scientific Paper (과학기술 논문의 참고문헌 텍스트 정보를 활용한 기술의 군집화)

  • Park, Inchae;Kim, Songhee;Yoon, Byungun
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.43 no.2
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    • pp.25-32
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    • 2020
  • Data on patent and scientific paper is considered as a useful information source for analyzing technological information and has been widely utilized. Technology big data is analyzed in various ways to identify the latest technological trends and predict future promising technologies. Clustering is one of the ways to discover new features by creating groups from technology big data. Patent includes refined bibliographic information such as patent classification code whereas scientific paper does not have appropriate bibliographic information for clustering. This research proposes a new approach for clustering data of scientific paper by utilizing reference titles in each scientific paper. In this approach, the reference titles are considered as textual information because each reference consists of the title of the paper that represents the core content of the paper. We collected the scientific paper data, extracted the title of the reference, and conducted clustering by measuring the text-based similarity. The results from the proposed approach are compared with the results using existing methodologies that one is the approach utilizing textual information from titles and abstracts and the other one is a citation-based approach. The suggested approach in this paper shows statistically significant difference compared to the existing approaches and it shows better clustering performance. The proposed approach will be considered as a useful method for clustering scientific papers.

(Im)Mobility as Dispositif and its Representations - Mobility-Based Textual Research Method Centered on Mobility and Foucault (장치로서의 (임)모빌리티와 그 재현 -『모빌리티와 푸코』를 중심으로 한 텍스트 연구 시론)

  • Kim, Na-Hyun
    • Journal of Popular Narrative
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    • v.27 no.3
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    • pp.195-228
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    • 2021
  • The purpose of this study is to review the mobility-based textual research methods raised in Mobility and Foucault and apply them to textual analysis. This book contains seven articles applying Foucault's terms to mobility studies, giving intellectual stimulation to both studies. Since Foucault examined discipline power operated through the technology of distinguishing between rational/irrational and normal/abnormal, his works seem to a study of closed spaces like prisons. However, the authors of this book note that Foucault's works already had sufficient insight on mobility, and them actively incorporated it into mobility study. When we concentrate Foucault's works on mobility as a governmentality and a dispositif, the tension and dynamics between mobility and immobility are emphasized. And then it is possible to cross the simple dichotomy in mobility studies. This paper analyzes Kim Joong-hyuk's short story 1F/B1 by applying this method. This story describes a building manager who seems to be fixed in a building, but the mobility of him in the story goes through stereotypes and creates new spaces. Kim Hye-jin's short stories also represent mobility that cannot move and hesitates. These stories are important in that they show the mobility as a dispositif that constitutes the subject. When referring to the achievements of Mobility and Foucault, we read this narrative again by paying attention to the dynamics of mobility and immobility in the text. The significance of this paper is that it expands mobility-based textual research anew. While text analysis applying mobility study was usually focused on clearly mobile narratives such as travel statements and diaspora narratives, Mobility and Foucault drives new textual research by paying attention to the relationship between power and mobility, mobility and immobility dynamics. Therefore, this paper is significant in confirming the new meaning of the text revealed when paying attention to the representation of mobility in the narrative that no one seems to be mobile, and seeking to expand the mobility-based textual research method.

Effective Requirement Analysis Method based on Linguistic & Semantic Textual Analysis (언어학 및 의미적 문맥 분석을 통한 효율적인 요구사항 분석 방법)

  • Park, Bo-Kyung;Yi, Geun-Sang;Kim, R. Young-Chul
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.17 no.6
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    • pp.97-103
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    • 2017
  • For high quality of software, it should be necessary for defining and analyzing the exact requirements at the early stage of software development. But readability and understandability of most natural language requirements are inaccurate and difficult for identifying use cases. The requirements are duplicated for objects or temrs with the same meaning. To solve this problem, it should need an effective way of requirement analysis based on linguistic and semantic textual analysis. In this paper, we propose to improve a semantic analysis method adopted with a linguist Fillmore's linguistic mechanism. This method may expect to analyze easily readable and exactly understandable requirements specifications through modeling the goal oriented use cases with natural language based requirements.

A study of creative humor represented in Moschino's works (모스키노의 패션 세계에 반영된 창조적 유머)

  • Kim, Sun Young
    • The Research Journal of the Costume Culture
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    • v.23 no.4
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    • pp.628-643
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    • 2015
  • This study is to assist in developing creative designs based on the humor available in the fashion world of Moschino. For the research method, this writing examined literature on humor and Moschino's fashion world and analyzed Moschino's fashion collection, show window, Maison Moschino, and collaborative products to conduct an empirical analysis of humor shown to the fashion media. The research results are as follows. The humor in Moschino's fashion appeared in the form of surrealistic humor with the depaysement technique, deconstructive wit in clothing, such as distortion, change, or exaggeration, and textual humor, including brand symbols, logos, and graffiti. Collection pieces indicated the brand's confirmative identity based on humor with the surrealistic depaysement technique and deconstructive wit through irregular phenomena, such as change, distortion, exaggeration, and illusion in clothing form. Additionally, such attributes added to Moschino's wit and humor in decorative costume components as graphic images, graffiti, and brand symbols, including smile, love, and reversal. The show window display delivered surprises and smiles through the production of surrealistic space borrowed from various objects. In particular, performance with surrealistic images helped to show the characteristics of parodic humor. Maison Moschino was a surrealistic space for the concept of the fairy tale and for practical experience, thus working as a communication channel for humor and emotion. Collaborative products also clearly reflected the identity of the designer's own humor, which showed scarcity value as well as differentiation.

Are We Being Globalized?: A Contrastive Analysis of Application Essays

  • Hahn, Hye-Ryeong
    • English Language & Literature Teaching
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    • v.10 no.3
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    • pp.1-20
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    • 2004
  • The findings in contrastive rhetoric research of the twentieth century have shown that different cultures have different conventions in organizing written texts. These culture-related conventions were claimed to influence English texts written by L2 learners, including Asian learners of English. However, due to the massive inflow of the American culture into Asia as well as increased exposure to English in the midst of globalization of the last decade, it is quite probable that the textual gap between the native English writers and Asian EFL writers have been reduced. The present study investigates the changes that have taken place in EFL writer's knowledge of genre-specific writing over the past decade. To this aim, this study compared four sets of application essays written by four groups of applicants (1) native American applicants in 1993, (2) Korean EFL applicants in 1933, (3) native American applicants in 2003, and (4) Korean EFL applicants in 2003. The results suggested that the disparity between the Korean EFL writers' and the native English writers' texts were becoming less noticeable at the macro-level, possibly due to Korean EFL writers' enhanced textual awareness of English genre structures Pedagogical implications are discussed.

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The Relationships Among Achievements in Algorithmic Problems, Achievements in Figure-Formatted and Textual-Formatted Conceptual Problems, and Cognitive Variables (수리 문제,그림 및 문장으로 제시된 개념 문제의 생취도 및 인지변인들 사이의 관계)

  • Noh, Tae-Hee;Lim, Hee-Jun
    • Journal of The Korean Association For Science Education
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    • v.16 no.3
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    • pp.278-285
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    • 1996
  • High school students' achievements in algorithmic problems, and figure-formatted and textual-formatted conceptual problems concerning stoichiometry, gaseous state, and solution, were measured by the Chemistry Problem Solving Ability Test. The relationships among the achievement scores in the three types of problems and cognitive variables such as logical thinking ability, mental capacity, and field dependence/field independence were examined. The portion of variance of explanation for each achievement score was also studied by a multiple regression analysis. The results showed that logical thinking ability was significantly correlated with the achievement score in the algorithmic problems, and accounted for the significant portion of the variance of the score. Mental capacity accounted for the significant portion of the variance of the score in the figure-formatted conceptual problems. Although field dependence/field independence was significantly correlated with all the achievement scores, it did not significantly account for any scores in multiple regression analyses. However, the magnitudes of correlation coefficients among the achievement scores were higher than those between the achievement scores and cognitive variables. The best predictor for each score was also found to be one of the other achievement scores. Educational implications are discussed.

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