• 제목/요약/키워드: texts

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온라인상의 기업 및 소비자 텍스트 분석과 이를 활용한 온라인 매출 증진 전략 (Linking Findings from Text Analyses to Online Sales Strategies)

  • 김지연;조우용;최정혜;정예림
    • 한국경영과학회지
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    • 제41권2호
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    • pp.81-100
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    • 2016
  • Much effort has been exerted to analyze online texts and understand how empirical results can help improve sales performance. In this research, we aim to extend this stream of research by decomposing online texts based on text sources, namely, companies and consumers. To be specific, we investigate how online texts driven by companies differ from those generated by consumers, and the extent to which both types of online texts have different effects on online sales. We obtained sales data from one of the biggest game publishers and merged them with online texts provided by companies using news articles and those created by consumers in user communities. The empirical analyses yield the following findings. Word visualization and topic analyses show that firms and consumers generate different contexts. Specifically, companies spread word to promote their own events whereas consumers produce online words to share winning strategies. Moreover, online sales are influenced by consumer-generated community topics whereas firm-driven topics in news articles have little to no effect. These findings suggest that companies should focus more on online texts generated by consumers rather than spreading their own words. Moreover, online sales strategies should take advantage of specific topics that have been proven to increase online sales. In particular, these findings give startup companies and small business owners in variety of industries the advantage when they use the online channel for distribution and as a marketing platform.

관광정보와 언어전환에 관한 연구 (A Study on Tourists Information and Language Transference)

  • 이승재
    • 디지털융복합연구
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    • 제12권5호
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    • pp.451-458
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    • 2014
  • 본 논문에서는 관광의 1차적인 정보원으로서의 홈페이지와 관광홍보물의 언어학적 전환의 특징을 살펴보고자 한다. 즉 관광관련 사이트의 한국어 원문과 영어 번역물을 비교하면서 관광정보 텍스트가 올바르게 언어전환 되었는지 점검하고 나아가 전환된 영어번역물과 한국어 원문을 대조하면서 번역물에서 발생하는 언어규약과 의사소통의 특징을 살펴본다. 특히 한국어와 영어는 언어유형에서 대조적인 언어로서 번역을 통해 전환되었을 때 특이한 담화의 양상을 보인다. 즉 한국어에 비해 영어표현은 직설적이고 우회적인 표현을 피하는 경향이 있다. 또한 영어번역본에서는 영어 화자위주로 언어가 변형되어 표현됨을 주시할 수 있다. 이것은 영어를 사용하는 언어군에서 흔히 발생하는 양상으로 광의의 문화간의 차이로 간주될 수 있다. 따라서 외국관광객의 1차적 정보원으로서의 관광웹사이트는 관광정보를 제공하는 동시에 목적지의 문화를 간접적인 형태로 표현함으로써 사회적 이미지 형성과 문화간 차이를 대변하며 커뮤니케이션의 일환으로서 공손의 원칙과 Grice의 원칙을 준수하고 있다.

교육과정 변천에 따른 초등 과학 교과서 텍스트에 대한 체계기능언어학적 분석 (The Systemic Functional Linguistics Analysis of Texts in Elementary Science Textbooks by Curriculum Revision)

  • 맹승호;김혜리;김찬종;이정아
    • 한국과학교육학회지
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    • 제27권3호
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    • pp.242-252
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    • 2007
  • 이 연구는 교수요목기부터 7차 교육과정까지의 모든 과학(자연) 교과서에서 공통적으로 제시되는 '기압'과 '바람'을 다루는 텍스트를 체계기능언어학적으로 분석하였다. 연구 결과는 다음과 같다. 관념적 메타기능 측면에서 과학적 정보를 많이 담고 있는 텍스트는 교육과정 개정에 따라 줄어든 것으로 나타났다. 대부분의 정보의 형태는 '원리'보다는 '정의'와 '사실'이었다. 상호적 메타기능 측면에서 학생과 텍스트 사이의 거리는 점점 줄어들었으며, 학생들의 사회적 지위는 교육과정 개정에 따라 점차적으로 고려되었다. 구성적 메타기능 측면에서 전문적 용어와 기호의 비율은 감소 추세에 있었으나, 과학 교과서에서 텍스트양 또한 줄어든 것으로 나타났다. 초기에는 문장에 주어가 제시되었으나, 시간이 흐르면서 주어가 생략되었다. 또한 주어와 문장 첫 구의 일치율은 7차의 교과서 텍스트에서 그 일치도가 현저히 줄어든 것으로 나타났다.

생성-선정을 통한 텍스트 증강 프레임워크 (TAGS: Text Augmentation with Generation and Selection)

  • 김경민;김동환;조성웅;오흥선;황명하
    • 정보처리학회논문지:소프트웨어 및 데이터공학
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    • 제12권10호
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    • pp.455-460
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    • 2023
  • 텍스트 증강은 자연어처리 모델의 성능 향상을 목적으로 원본 텍스트의 변환, 생성을 통하여 새로운 증강 텍스트를 생성하는 방법론이다. 기존 연구된 기법들은 표현적 다양성 부족, 의미 왜곡 , 한정적인 양의 증강 텍스트와 같은 한계점이 존재한다. 거대언어모델과 few-shot learning을 활용한 텍스트 증강은 이러한 한계점의 극복이 가능하지만, 잘못된 생성으로 인한 노이즈 발생의 위험성이 존재한다. 본 논문에서는 여러 후보 텍스트를 생성하고 적합한 텍스트를 증강 텍스트로 선정하는 TAGS를 제안한다. TAGS는 기존 텍스트 few shot learning을 통해 다양한 표현을 생성하면서 대조 학습과 유사도 비교를 통해 원본 텍스트가 적더라도 적합한 데이터를 효과적으로 선정한다. 이를 텍스트 증강이 필수적인 업무용 챗봇 데이터에 적용하여 60배 이상의 양적 향상을 달성하였다. 또한 증강 텍스트의 질적 향상을 확인하기 위해 실제 생성된 텍스트를 분석하여 원본 텍스트에 비해 의미론적, 표현적으로 다양한 텍스트를 생성함을 확인하였으며, 증강 텍스트로 실제 분류 모델을 학습하고 실험하여 실질적으로 자연어처리 모델 성능 향상에 도움이 되는 것을 확인하였다.

Comparison of Cognitive Loads between Koreans and Foreigners in the Reading Process

  • Im, Jung Nam;Min, Seung Nam;Cho, Sung Moon
    • 대한인간공학회지
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    • 제35권4호
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    • pp.293-305
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    • 2016
  • Objective: This study aims to measure cognitive load levels by analyzing the EEG of Koreans and foreigners, when they read a Korean text with care selected by level from the grammar and vocabulary aspects, and compare the cognitive load levels through quantitative values. The study results can be utilized as basic data for more scientific approach, when Korean texts or books are developed, and an evaluation method is built, when the foreigners encounter them for learning or an assignment. Background: Based on 2014, the number of the foreign students studying in Korea was 84,801, and they increase annually. Most of them are from Asian region, and they come to Korea to enter a university or a graduate school in Korea. Because those foreign students aim to learn within Universities in Korea, they receive Korean education from their preparation for study in Korea. To enter a university in Korea, they must acquire grade 4 or higher level in the Test of Proficiency in Korean (TOPIK), or they need to complete a certain educational program at each university's affiliated language institution. In such a program, the learners of the Korean language receive Korean education based on texts, except speaking domain, and the comprehension of texts can determine their academic achievements in studying after they enter their desired schools (Jeon, 2004). However, many foreigners, who finish a language course for the short-term, and need to start university study, cannot properly catch up with university classes requiring expertise with the vocabulary and grammar levels learned during the language course. Therefore, reading education, centered on a strategy to understand university textbooks regarded as top level reading texts to the foreigners, is necessary (Kim and Shin, 2015). This study carried out an experiment from a perspective that quantitative data on the readers of the main player of reading education and teaching materials need to be secured to back up the need for reading education for university study learners, and scientifically approach educational design. Namely, this study grasped the difficulty level of reading through the measurement of cognitive loads indicated in the reading activity of each text by dividing the difficulty of a teaching material (book) into eight levels, and the main player of reading into Koreans and foreigners. Method: To identify cognitive loads indicated upon reading Korean texts with care by Koreans and foreigners, this study recruited 16 participants (eight Koreans and eight foreigners). The foreigners were limited to the language course students studying the intermediate level Korean course at university-affiliated language institutions within Seoul Metropolitan Area. To identify cognitive load, as they read a text by level selected from the Korean books (difficulty: eight levels) published by King Sejong Institute (Sejonghakdang.org), the EEG sensor was attached to the frontal love (Fz) and occipital lobe (Oz). After the experiment, this study carried out a questionnaire survey to measure subjective evaluation, and identified the comprehension and difficulty on grammar and words. To find out the effects on schema that may affect text comprehension, this study controlled the Korean texts, and measured EEG and subjective satisfaction. Results: To identify brain's cognitive load, beta band was extracted. As a result, interactions (Fz: p =0.48; Oz: p =0.00) were revealed according to Koreans and foreigners, and difficulty of the text. The cognitive loads of Koreans, the readers whose mother tongue is Korean, were lower in reading Korean texts than those of the foreigners, and the foreigners' cognitive loads became higher gradually according to the difficulty of the texts. From the text four, which is intermediate level in difficulty, remarkable differences started to appear in comparison of the Koreans and foreigners in the beginner's level text. In the subjective evaluation, interactions were revealed according to the Koreans and foreigners and text difficulty (p =0.00), and satisfaction was lower, as the difficulty of the text became higher. Conclusion: When there was background knowledge in reading, namely schema was formed, the comprehension and satisfaction of the texts were higher, although higher levels of vocabulary and grammar were included in the texts than those of the readers. In the case of a text in which the difficulty of grammar was felt high in the subjective evaluation, foreigners' cognitive loads were also high, which shows the result of the loads' going up higher in proportion to the increase of difficulty. This means that the grammar factor functions as a stress factor to the foreigners' reading comprehension. Application: This study quantitatively evaluated the cognitive loads of Koreans and foreigners through EEG, based on readers and the text difficulty, when they read Korean texts. The results of this study can be used for making Korean teaching materials or Korean education content and topic selection for foreigners. If research scope is expanded to reading process using an eye-tracker, the reading education program and evaluation method for foreigners can be developed on the basis of quantitative values.

『향약집성방(鄕藥集成方)』과 『의림촬요(醫林撮要)』의 비교고찰(比較考察) (The Comparative Study of 『Hyangyakjipseongbang』 and 『Euirimchyalyo』)

  • 김홍균
    • 한국의사학회지
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    • 제14권2호
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    • pp.3-24
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    • 2001
  • More correlations are expected to be formed by comparing and analyzing three medical prescription texts, "Hyangyakjipseongbang", "Euirimchyalyo" and "Dongeuibogam". And to firmly systemize the medicine native to Korea, more studies should be done on it, added to comparatively studies of native medical prescription texts.

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한국 현대시 텍스트의 맥락 효과에 관한 인지 화용론적 연구 (A Cognitive Pragmatic Approach to Contextual Effects In Modern Korean Poetry)

  • 이현도
    • 인지과학
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    • 제4권2호
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    • pp.5-28
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    • 1994
  • 본 연구의 목적은 한국 현대시 텍스트가 독자에게 전달하는 시적 효과를 담화,텍스트 언어학및 인지적 화용론의 관점에서 분석하는 것이다.담화-텍스트 언어학은 텍스트의 언어 자료자체보다는 이를 생산하고 수용하는 인지과정에 주목하는 인지과학의 한 분야이며,적합성 원리로 요약되는 인지적 화용론은 텍스트 언어학에서 규명하는 바 여러 인지적 조작 절차드의 심리학적 근거가 된다.많은 인지적 책략 및 조작 절차들이 집약되어 있는 한국 현대시 텍스트를 인지-화용론적 관점에서 분석한 결과,이제까지 모호하게 개진되어 오던 많은 시적 효과가 텍스트 언어학 및 인지적 화용론의 분석한 장치에 의해서 명코ㅔ하게 설명될수 있음이 밝혀졌다.즉 정보성의 격상및 격하,각별한 결속구조의 사용및 그 수용과정, 작가의 상황 점검과 상황관리 과정에 의한 전국적 인지 패턴의 활성화및 수정등의 인지적 절차를 통해서 독자의 맥락이 수정, 확장되는 효과가 일어나고 바로 이것이 궁극적 으로는 시적 효과를 낳는다는 점을 설명할 수 있다.

Interrelationship between Prior Knowledge and Language Proficiency in L2 Listening Comprehension

  • Chung, Hyun-Sook
    • 한국영어학회지:영어학
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    • 제1권1호
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    • pp.187-209
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    • 2001
  • This study attempts to supplement what is known about the influence of prior knowledge on second language listening comprehension. To do so, the study examines the effect of prior knowledge and language proficiency on the ability of L2 listeners to understand texts. The purpose of an experiment was to determine the effect of topic familiarity on the L2 listening comprehension ability of subjects who varied in L2 listening proficiency level. The subjects (N=117) were selected from a population of college students enrolled in the Departments of English and Business in Korea. English listening proficiency levels were designated on the basis of TOEFL listening scores. Subjects listened twice each to texts (more familiar and less familiar). After listening to each text, a ten-item objective test was administered to test the subjects' comprehension of the information presented in the text. Objective tests were analyzed. using repeated measures analysis. A post hoc test was conducted to identify the means that were significantly different. This study yielded the following results: (1) subjects with high prior knowledge comprehended texts significantly better than did subjects with low prior knowledge; (2) the level of L2 listening proficiency had a significant effect on the L2 listening comprehension of texts, but there was no interaction between prior knowledge and the level of L2 listening proficiency.

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학습자의 수준에 따른 의미단위별 앞에서부터 읽기 파워포인트 프로그램 개발 (The Development of the Powerpoint Program for Progressive Reading by the Sense Group according to the Student's Level)

  • 송해성
    • 영어어문교육
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    • 제10권2호
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    • pp.43-65
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    • 2004
  • In the comprehension of English texts, Korean students generally try to translate English into Korean in accordance with the word order of Korean language. As a result, the comprehension of English texts is made in a regressive way, which results in slower reading. In order to enhance the reading speed, it is necessary for students to practice progressive reading. Also, while reading English texts, most readers' eyes tend to look at one word at a time, which actually cuts down on the reading speed. Reading by the sense group of as many words as possible at a glance, however, can help a reader more efficiently in less time. This research aims at developing the Powerpoint program for progressive reading by the sense group according to the student's level. In this program, as for methodology, the technique of rooking it fade-away is introduced to force a reader's eyes to move fast. Through this technique, it is possible to make a line of the texts disappear on the screen and make another line appear, which enables a reader to sweep the words across each and every line of the reading material smoothly without regression.

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2009 개정 교육과정에 따른 초등학교 과학 교과서의 글과 삽화에 나타난 성역할 고정관념 실태 분석 (An Analysis for Gender-Role Stereotyping of Texts and Illustrations in Elementary Science Textbooks developed under 2009 Revised National Curriculum)

  • 강훈식;이재원;김현호;노태희
    • 한국초등과학교육학회지:초등과학교육
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    • 제35권4호
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    • pp.454-468
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    • 2016
  • In this study, the gender-role stereotyping of the texts and the illustrations in the elementary science textbooks developed under the 2009 Revised National Curriculum was analyzed, and the results were compared with those of the 2007 Revised National Curriculum. In the texts, there were significant differences between boys and girls in the frequencies of texts, two types of learning activities such as scientific inquiry and emotional expression, and housekeeping activity. Women outnumbered men in housekeeping activity, but they were much less than men to perform outdoor and professional activities. In the illustrations, there were not significant differences by gender in pupils, and these results are desirable in terms of achieving balance between boys and girls. However, the textbooks were found to favor the illustrations of men especially in outdoor and professional activities. Women also performed more in housekeeping activity. Compared with the adult results of previous curriculum, these results were not improved at all.