• The Journal of Industrial Distribution & Business
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• 제12권1호
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• pp.47-62
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• 2021

Purpose: Our purpose in this study was to examine the strategies for the development of watermelon industry using unstructured big data analysis. That is, this study was to look the change of issues and consumer's perception about watermelon using big data and social network analysis and to investigate ways to strengthen the competitiveness of watermelon industry based on that. Methodology: For this purpose, the data was collected from Naver (blog, news) and Daum (blog, news) by TEXTOM 4.5 and the analysis period was set from 2015 to 2016 and from 2017-2018 and from 2019-2020 in order to understand change of issues and consumer's perception about watermelon or watermelon industry. For the data analysis, TEXTOM 4.5 was used to conduct key word frequency analysis, word cloud analysis and extraction of metrics data. UCINET 6.0 and NetDraw function of UCINET 6.0 were utilized to find the connection structure of words and to visualize the network relations, and to make a cluster of words. Results: The keywords related to the watermelon extracted such as 'the stalk end of a watermelon', 'E-mart', 'Haman', 'Gochang', and 'Lotte Mart' (news: 015-2016), 'apple watermelon', 'Haman', 'E-mart', 'Gochang', and' Mudeungsan watermelon' (news: 2017-2018), 'E-mart', 'apple watermelon', 'household', 'chobok', and 'donation' (news: 2019-2020), 'watermelon salad', 'taste', 'the heat', 'baby', and 'effect' (blog: 2015-2016), 'taste', 'watermelon juice', 'method', 'watermelon salad', and 'baby' (blog: 2017-2018), 'taste', 'effect', 'watermelon juice', 'method', and 'apple watermelon' (blog: 2019-2020) and the results from frequency and TF-IDF analysis presented. And in CONCOR analysis, appeared as four types, respectively. Conclusions: Based on the results, the authors discussed the strategies and policies for boosting the watermelon industry and limitations of this study and future research directions. The results of this study will help prioritize strategies and policies for boosting the consumption of the watermelon and contribute to improving the competitiveness of watermelon industry in Korea. Also, it is expected that this study will be used as a very important basis for agricultural big data studies to be conducted in the future and this study will offer watermelon producers and policy-makers practical points helpful in crafting tailor-made marketing strategies.

• Journal of the Korean Society of Earth Science Education
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• 제13권3호
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• pp.226-237
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• 2020

The purpose of the research is to analyze research trends related to climate change education by network analysis based on keywords extracted from the research title. For this purpose, 62 papers were selected from Korean Citation Index(KCI) journals published from 2011 to 2020 using such keywords as "climate change" and "climate change education" in the Research Information Sharing Service. The analysis procedure consisted of selection of analysis papers, keyword extraction and purification, and keyword network analysis and visualization. Textom, Ucinet 6.0, and NetDraw were used to analyze the frequency, degree centrality, and betweenness centrality. The results of the research showed that, first, Early 'Energy and Climate Change Education' had the highest frequency of papers examining climate change education. Second, the keywords/phrases that appeared most frequently in research on climate change education were "program" "energy," "analysis," "elementary school," "elementary school," "elementary school students," "development," and "impact." Third, the analysis of the centrality of betweenness centrality showed that the index of 'program', 'primary students' and 'primary schools' were the highest, and the largest group was 'development and effect of teaching and learning programs'. Based on these results, it was concluded that future research on climate change education needs to be examined in further detail and expanded into more specific areas.

• The Journal of the Convergence on Culture Technology
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• 제8권2호
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• pp.209-215
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• 2022

In this study, detailed factors of public sentiment toward the 'post-corona new normal' were examined through social media big data sentiment analysis. Thus, it is to provide basic data to preemptively cope with the post-COVID-19 era. For data collection and analysis, the emotional analysis program of 'Textom', a big data analysis program, was used. The data collection period is one year from October 5, 2020 to October 5, 2021, and the collection channels are set as blogs, cafes, Twitter, and Facebook on Daum and Naver. The original data edited and refined a total of 3,770 collected texts from this channel were used for this study. The conclusion is as follows. First, there is a high level of interest and liking for the 'post-corona new normal'. In other words, it can be seen that optimism such as daily recovery, technological growth, and expectations for a new future took the lead at 77.62%. Second, negative emotions such as sadness and rejection are 22.38% of the total, but the intensity of emotions is 23.91%, which is higher than the ratio, suggesting that these negative emotions are intense. This study has a contribution to the detailed factor analysis of the public's positive and negative emotions through big data analysis on the 'post-corona new normal'.

• The Journal of the Convergence on Culture Technology
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• 제8권2호
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• pp.343-348
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• 2022

This study aims to analyze the user experience of unmanned checkout counters perceived by consumers using SNS big data. For this study, blogs, news, intellectuals, cafes, intellectuals (tips), and web documents were analyzed on Naver and Daum, and 'unmanned checkpoints' were used as keywords for data search. The data analysis period was selected as two years from January 1, 2020 to December 31, 2021. For data collection and analysis, frequency and matrix data were extracted through Textom, and network analysis and visualization analysis were conducted using the NetDraw function of the UCINET 6 program. As a result, the perception of the checkout counter was clustered into accessibility, usability, continuous use intention, and others according to the definition of consumers' experience factors. From a supplier's point of view, if unmanned checkpoints spread indiscriminately to solve the problem of raising the minimum wage and shortening working hours, a bigger employment problem will arise from a social point of view. In addition, institutionalization is needed to supply easy and convenient unmanned checkout counters for the elderly and younger generations, children, and foreigners who are not familiar with unmanned calculation.

• Journal of Korea Entertainment Industry Association
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• 제15권2호
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• pp.123-135
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• 2021

The data processing of this study is focused on keywords related to 'Corona 19 and professional baseball' and 'Corona 19 and professional baseball no spectators', using text mining and social network analysis of textom program to identify problems and view quality. It was used to set the variable of For quantitative analysis, a questionnaire on viewing quality was constructed, and out of 270 survey respondents, 250 questionnaires were used for the final study. As a tool for securing the validity and reliability of the questionnaire, exploratory factor analysis and reliability analysis were conducted, and IPA analysis (importance-satisfaction) was conducted based on the questionnaire that secured validity and reliability, and the results and strategies were presented. As a result of IPA analysis, factors related to the image (image composition, image coloration, image clarity, image enlargement and composition, high-quality image) were found in the first quadrant, and the second quadrant was the game situation (support team game level, support player game level, star). Player discovery, competition with rival teams), game information (match schedule information, player information check, team performance and player performance, game information), interaction (consensus with the supporting team), and some factors appeared. The factors of commentator (baseball-related knowledge, communication ability, pronunciation and voice, use of standard language, introduction of game-related information) and interaction (real-time communication with the front desk, sympathy with viewers, information exchange such as chatting) appeared.

• Journal of the Korea Convergence Society
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• 제13권5호
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• pp.313-325
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• 2022

The purpose of this study is to examine the changes in the elderly healthcare app market through text mining analysis and to present basic data for activating elderly healthcare apps. Data collection was conducted on Naver, Daum, blog web, and cafe. As for the research method, text mining, TF-IDF(Term frequency-inverse document frequency), emotional analysis, and semantic network analysis were conducted using Textom and Ucinet6, which are big data analysis programs. As a result of this study, a total of six categories were finally derived: resolving the healthcare app information gap, convergence healthcare technology, diffusion media, elderly healthcare app industry, social background, and content. In conclusion, in order for elderly healthcare apps to be accepted and utilized by the elderly, they must have a good diffusion infrastructure, and the effectiveness of healthcare apps must be maximized through the active introduction of convergence technology and content development that can be easily used by the elderly.

• Journal of the Korea Society of Computer and Information
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• 제28권1호
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• pp.189-199
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• 2023

This study aimed to identify the development direction of Arduino-based boards relating to artificial intelligence based on social awareness identified using big data analytical methods. For the purpose, big data were extracted through the Textom website, focusing on keywords that included 'Arduino + artificial intelligence' and 'Arduino + AI', and these data were refined and analyzed using the Textom website and the UNICET program. In this study, big data analyses, including frequency analysis, TF-IDF analysis, Degree Centrality analysis, N-gram analysis, and CONCOR analysis, were performed. The analyses' results confirmed that keywords relating to education and coding education, keywords relating to making and experience based on Arduino, and keywords relating to programs were the main keywords used in Arduino- and artificial intelligence-related Internet documents, and clusters were formed based on these keywords confirmed. The social awareness of Arduino and artificial intelligence was evaluated, and the direction of board development was identified based on this social awareness. This study is meaningful in that it identified various factors of board development based on the general public's social awareness, which was evaluated using a big data analysis method. This study may serve as a point of reference for future researchers or developers wishing to understand user needs using big data analysis methods.

• Journal of Korean Home Economics Education Association
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• 제34권2호
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• pp.1-19
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• 2022

The purpose of this study is to analyze the keywords of the middle school textbooks based on the 2015 revision of the technology and home economics curriculum to understand the core concepts and contents composition of the 'housing' unit. Using TEXTOM and UCINET programs, the frequencies and centralities of the keywords were analyzed, and CONCOR analysis was performed. The results are as follows. First, the content system of the 'housing' unit is divided into 'life culture' and 'safety' in the 'family life and safety' area. Second, in the 'safety' section, the frequencies of occurrence of the words were high in the order of indoor, occurrence, use, noise, and safety accidents, in the order of frequency of occurrence. It was confirmed that words related to daily life, safety accidents, and prevention were closely connected to each other. In the 'life culture' section, the frequencies of occurrence were high in the order of space, housing, family, and residential space, and the correlations between these keywords were also high. Third, the most influential core keywords were, indoor and occurrence in the 'safety' section, and space, family, and housing, in the 'life culture' section. Fourth, the 'safety' section were divided into two subunits, 'safe living environment' and 'comfortable living environment', and the 'life culture' section were divided into four subunits, 'living space composition', 'space utilization', 'housing value and lifestyle', and 'housing culture'.

• Journal of Internet Computing and Services
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• 제24권1호
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• pp.71-86
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• 2023

The purpose of this exploratory study is to compare the differences in public perceptual characteristics of Korean and Chinese societies regarding the metaverse using big data analysis. Due to the environmental impact of the COVID-19 pandemic, technological progress, and the expansion of new consumer bases such as generation Z and Alpha, the world's interest in the metaverse is drawing attention, and related academic studies have been also in full swing from 2021. In particular, Korea and China have emerged as major leading countries in the metaverse industry. It is a timely research question to discover the difference in social awareness using big data accumulated in both countries at a time when the amount of mentions on the metaverse has skyrocketed. The analysis technique identifies the importance of key words by analyzing word frequency, N-gram, and TF-IDF of clean data through text mining analysis, and analyzes the density and centrality of semantic networks to determine the strength of connection between words and their semantic relevance. Python 3.9 Anaconda data science platform 3 and Textom 6 versions were used, and UCINET 6.759 analysis and visualization were performed for semantic network analysis and structural CONCOR analysis. As a result, four blocks, each of which are similar word groups, were driven. These blocks represent different perspectives that reflect the types of social perceptions of the metaverse in both countries. Studies on the metaverse are increasing, but studies on comparative research approaches between countries from a cross-cultural aspect have not yet been conducted. At this point, as a preceding study, this study will be able to provide theoretical grounds and meaningful insights to future studies.

• Journal of Korea Entertainment Industry Association
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• 제13권8호
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• pp.377-389
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• 2019

This study conducted social network big data analysis to investigate consumer's perception of Japanese sporting goods related to Japanese boycott and to extract problems and variables by recognition. Social network big data analysis was conducted in two areas, "Japanese boycott" and "Japanese sporting goods". Months of data were collected and investigated. If you specify the research method, you will identify the issues of the times - keyword setting using social network analysis - clustering using CONCOR analysis using TEXTOM and Ucinet 6 programs - variable selection through expert meetings - questionnaire preparation and answering - and validity of questionnaire Reliability Verification - It consists of hypothesis verification using the structural model equation. Based on the results of using the big data of social networks, four variables of relevant characteristics, nationality, attitude, and consumption behavior were extracted. A total of 30 questions and 292 questionnaires were used for final hypothesis verification. As a result of the analysis, first, the boycott-related characteristics showed a positive relationship with nationality. Specifically, all of the characteristics related to boycotts (necessary boycott, sense of boycott, and perceived boycott benefits were positively related to nationality. In addition, nationality was found to have a positive relationship with consumption behavior.