• 한국의류산업학회지
• /
• 제23권6호
• /
• pp.691-708
• /
• 2021

The emerging Fourth Industrial Revolution has triggered fundamental shifts in the fashion industry. Advanced digital technologies are not only reshaping how the fashion supply chains function, but also requisitioning new skill sets for jobs in this industry. A mismatch in required skills between current and future jobs is a critical issue that needs to be addressed in the fashion industry. Similarly, it is imperative that fashion programs in higher education keep pace with the rapid changes disrupting the fashion sector. Nevertheless, the increasing speed and the magnitude of digital transformation make it challenging to keep fashion curricula up to date. This paper presents the case of a Digital Merchandising course. Using the principles of designing flexible curricula and backward design, this Digital Merchandising course was developed to be flexible and responsive to the changing business environment. Building digital intelligence was the central learning goal for students to accomplish. The paper discusses the conceptual development processes for the course and provides, visual examples of major learning assignments, and a variety of digital tools. Fashion educators are encouraged to consider backward design and flexible curricula design guides as complementary tools to the widely used Bloom's taxonomy.

• Fashion, Industry and Education
• /
• 제15권1호
• /
• pp.59-65
• /
• 2017

Fashion professionals these days agree that changes in the fashion business are essential and highly value creativity as a genuine source for generating new ideas in fashion products as well as fashion business practices. As fashion professionals deal with problems of which solutions do not exist or that need innovative solutions for brand or product differentiation in the fast-paced environments, interest in creativity and creative problem solving in the field has increased; therefore, fashion educators have realized that there has been an increasing need for incorporating creativity or creative problem solving into the fashion curriculum. In this study, the researcher intended to review previous research on the use of creative problem solving in classrooms in various disciplines including the field of fashion education to provide insights and suggestions for fashion educators to integrate creative problem solving into the fashion education curriculum. Previous attempts to apply creative problem solving to solve issues in fashion classrooms have mostly limited to promoting divergent thinking techniques. It is suggested for fashion educators as well as fashion students to consider creative problem solving as a process consisting of the four distinct stages in which both divergent and convergent thinking techniques should be properly utilized stimulating various thinking strategies.

• 패션비즈니스
• /
• 제14권3호
• /
• pp.116-127
• /
• 2010

Metal acid dyes are usually used to dye wool fabric to achieve high concentrated color and strong color fastness. However, metal acid dyes contain lots of heavy metal. That causes not only environmental pollution but also diseases to human. In this study, wool reactive dyes instead of metal acid dyes for wool, which are environmental friendly, are compared and analyzed in the evaluation system of their harmfulness, containing heavy metals and examined exhaustion rates and dyeing characteristics.

• 한국의류산업학회지
• /
• 제13권2호
• /
• pp.215-225
• /
• 2011

The purpose of this study is to identify the differences in persuasive effectiveness of visual merchandising according to merchandise class. For the experiment, 8 stimuli brands were selected. A total of 360 questionnaires were obtained from college students. The results were as follows. First, VM cognition were divided into 3 factors by confirmatory factor analysis: coordination, attractiveness, and function. Second, coordination and function had a positive effect on brand attitude. Third, brand attitude had a positive impact on brand loyalty. Fourth, it was revealed that merchandise class had a moderating role in the influence of VM cognition on brand attitude. This study has a meaning in that the theoretical extension of previous studies on VM was executed and demonstrated the moderating role of merchandise class when brand attitude was formed by VM cognition.

• 한국의류산업학회지
• /
• 제8권4호
• /
• pp.449-457
• /
• 2006

The purpose of this study was to investigate perceived service qualities in cosmetics purchasing and, those difference and consumer satisfaction among cosmetics store types. Data were collected from 276 adult females and analyzed by using frequencies, factor analysis, reliability analysis, ANOVA and duncan test utilizing SPSS WIN 10.0. The results showed that consumers perceived service quality such as reliability and responsiveness, product policy, tangibles, store atmosphere policy, business policy, sales policy to cosmetics store. There were significant differences on service quality among cosmetics store types. Consumers using department stores highly perceived factors such as reliability and responsiveness, product policy, tangibles, store and atmosphere policy, but consumers using common cosmetics store lowly perceived these factors. There were significant differences with regard to use effect and pleasure in using to satisfaction among cosmetics store types. Use effect was revealed the highest to consumers purchasing cosmetics in department stores but the lowest in discount stores. Pleasure in using was revealed the highest consumers using department stores but the lowest common cosmetics store.

• 패션비즈니스
• /
• 제6권6호
• /
• pp.1-11
• /
• 2002

The attractiveness of the textile fabrics are generally judged by visual or tactile evaluation methods. Since the surface of the textile materials are so diverse that the visual factors such as optical properties or luster of the fabrics are not easily measurable. While most of the cotton fabrics are not so much lustrous, calendering process could impart the cotton fabric better luster. Also, the general grade silk-like polyester fabrics resemble silk fabric with some limit in terms of luster properties. One of the interesting fabrics showing subdued luster is the velvet fabrics with dark shade. In this study, the luster related properties are examined using some image analysis methods. Yarn models based on the fabric weave types were developed to further investigate the effect of fabric crimp shapes due to weave on the optical properties or luster of the fabrics.

• 패션비즈니스
• /
• 제7권6호
• /
• pp.50-56
• /
• 2003

Chitosan has been widely applied to the products in various industries such as textile fabrics, apparels, foods, medical area, etc. Cochineal has long been employed as one of natural dyestuffs in the textile industry. The effect of chitosan pre-treatment on the low-stress physical and mechanical properties of cochineal-dyed fabrics including cotton, silk, nylon and polyester fabrics was investigated in this study. The chitosan treatment and mordanting of the fabrics changed the bending, shear, compression, and surface properties of the fabrics. In cotton fabric specimens, while the increase of B(bending rigidity) of cotton is relatively high, the increase of G(shear rigidity) of cotton is relatively low. In nylon and PET fabric specimens, while the increase tendency of B is relatively low, that of G is high compared to the corresponding cotton fabrics.

• 패션비즈니스
• /
• 제21권3호
• /
• pp.43-57
• /
• 2017

This study concerns visual humor in fake technique fashion. While previous studies focused mainly on expression techniques of fake technique fashion, this study analyzed visual humor in fake technique fashion based on classification criteria of visual humor expression techniques, differenting this study from other studies. The purpose of this study was to derive visual humor in fake technique fashion by classifying cases of fake technique fashion, and re-classifying outcomes of primary classification based on criteria of visual humor expression techniques. As for methods, this theoretical study was conducted on humor, expression techniques of visual humor, fake fashion and fake expression techniques through literature review. Subsequently, 485 fake technique fashion images obtained from research were classified by expression techniques, and cases of fake technique fashion were analyzed. In addition, by combining this theoretical study with case studies, fake technique fashion was re-classified according to criteria of visual humor expression techniques to derive the characteristics of visual humor in fake technique fashion. Based on visual humor expression techniques, visual humor in fake technique fashion was created by distortion and transformation that made the fake look real by distorting or transforming the fake, enlargement and reduction that created new forms by altering familiar forms, and typeplay that added fun by changing familiar luxury logos into various forms.

• 패션비즈니스
• /
• 제20권1호
• /
• pp.142-156
• /
• 2016

Convergence of IT devices and fashion is enabling the industry to take fully different approaches in various areas including product planning, fabric selecting, distributing, and marketing. At the same time, it also transforms the definition of clothing itself. Convergence of IT technologies in the realm of fashion and textiles industries can create a powerful synergy through connection digital devices, such as mobile phone. In this context, this study attempts to suggest how IT technology can be efficiently harnessed through the usage of mobile devices in the planning stage of fashion materials, where the initial production plan of a clothing item is mapped out. This study ultimately aims to enhance the effectiveness of databases on fashion material information by using mobile devices to utilize NFC, an RFID technology having as much revolutionary power as Internet - which can be the convergence between IT and fashion across the software dimensions. To pursue this research, data on fashion material information regarding 200 woven fabric specimens were provided by textile companies. The information includes elements such as its composition, weight, width, yarn, density and sales report. These pieces of information were organized into a database. Drawing on this data, Android-based applications that allow smart phones to read off fabric information from NFC tags were developed for this study using two methods. The system works as follows: 1. NFC tag stickers are attached onto the hangers where 200 fabric samples are hanging. 2. The NFC tag stickers are tagged, or read off from a smart phone that support NFC functions. 3. Upon tagging, the Smart phone swiftly displays all information available on its screen - not only the aforementioned six elements, but also the image of the clothing item from the fabric in its finalized product form, and the video of the model wearing the item - for convenient view. The method harbors immense potential for the fashion industry in general, and will also be useful in those fields inside the industry that harness NFC technology.

• 패션비즈니스
• /
• 제23권3호
• /
• pp.85-100
• /
• 2019

This study examines changes in consumer perceptions of fashion shows, which are critical elements in the apparel industry and a means to represent a brand's image and originality. For this purpose, big data in clothing marketing, text mining, semantic network analysis techniques were applied. This study aims to verify the effectiveness and significance of fashion shows in an effort to give directions for their future utilization. The study was conducted in two major stages. First, data collection with the key word, "fashion shows," was conducted across websites, including Naver and Daum between 2015 and 2018. The data collection period was divided into the first- and second-half periods. Next, Textom 3.0 was utilized for data refinement, text mining, and word clouding. The Ucinet 6.0 and NetDraw, were used for semantic network analysis, degree centrality, CONCOR analysis and also visualization. The level of interest in "models" was found to be the highest among the perception factors related to fashion shows in both periods. In the first-half period, the consumer interests focused on detailed visual stimulants such as model and clothing while in the second-half period, perceptions changed as the value of designers and brands were increasingly recognized over time. The findings of this study can be utilized as a tool to evaluate fashion shows, the apparel industry sectors, and the marketing methods. Additionally, it can also be used as a theoretical framework for big data analysis and as a basis of strategies and research in industrial developments.