• Asia-Pacific Journal of Business
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• v.12 no.3
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• pp.271-280
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• 2021

Purpose - This research aims to investigate the influence of social exclusion on conspicuous consumption. Specifically this research suggested that the influence of social exclusion on conspicuous consumption would be different depending on consumers' psychological characteristics such as internal attribution tendency and self-esteem. Design/methodology/approach - The experiment was conducted to verify hypotheses. 110 sample data were collected from the experiment and SPSS PROCESS Macro was used for data analysis. Findings - The result revealed that the interaction effect of social exclusion and internal attribution was significant. Specifically, social exclusion had on positive impact on conspicuous consumption for consumers with high level of internal attribution tendency. In addition, conspicuous consumption was pronounced for consumers having both high level of internal attribution and low level of self-esteem. Research implications or Originality - The result is expected to expand the research scope on social exclusion and conspicuous consumption, and provide practical implications for marketers.

• Proceedings of the KIEE Conference
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• 2000.11c
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• pp.613-615
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• 2000

We explained the present and future tendency in the electric machinery research and development status. Being started WTO system and in the Infinite competitiveness, we hope that this paper will be helpful to strengthen competitiveness of our electric machinery industry.

• THE JOURNAL OF KOREAN ORIENTAL ONCOLOGY
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• v.4 no.1
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• pp.211-232
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• 1998

Because there were lots of side effects and tolerances to the existing anticancer therapeutics, the experiment extracting the anticancer effect from medicinal herbs is in progress liviely. Therefore the purpose of this study were to research the tendency and the course of anticancer studies. To research the tendency of anticancer studies, medicinal herbs of fifty three experimental papers were analyzed and to examine the course of studies, anticancer papers in the medical world were used. The obtained results were as follows: Methods of herbal medicinal treatments were elimination the pathogenic factor(祛邪) and supporting healthy energy(扶正) method used. In this study, immediately tumor bearing and immune response were the most important point. The subject of immediately tumor bearing was not in the specific cancer but in the influence on the life span of general cencerous cells. In the experimental study of immune response, the effect on NK cell activity of medicinal herbs most studied. The combined usage of medicinal herbs and anticancer agent mostly intended to know whether it inhibits the tumor cell growth. The serum test and blood cell number test show if medicinal herbs inhibit side effect of anticancer agent. More than 80 percents of used medicinal herbs, there were anticancer activities. However anticancer experimental studies using medicinal herbs two weak points. The one, it was difficult to choose a prescription according to differentiation of symptoms and signs(辨證論) of the Oriental Medicine, because we put to the test not a man but a mouse. The other, as we observed the indirect effect of the whole physiological regulation caused by synergic effects of the complex prescription, we don't understand the detailed mechanism of the herb. Therefore, if the anticancer effect of the herb is proved the experiment, we should research the concrete medical action of medicinal herbs and immunological analysis of herbal medicines to the body.

• Fashion & Textile Research Journal
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• v.20 no.6
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• pp.645-655
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• 2018

Online to Offline(O2O), a new model of e-commerce, has been gradually recognized and accepted by consumers. Electronic commerce has become diversified and O2O marketing is the new trend of e-commerce. The rapid popularization of mobile Internet and online shopping makes O2O service gets more attention. Although recently O2O service and O2O marketing get much attention, there is no much preceding research about the antecedents of mobile shopping of O2O market. The purpose of the study is to examine the effect of shopping orientation on intention to reuse O2O services and the moderating effect of impulse buying tendency. A total of 209 surveys were collected online in total for the data of the study. The key findings of this study are as follows: First, convenience seeking shopping orientation has a positive effect on the intention to reuse O2O service and brand seeking shopping orientation has, too. Second, impulse buying tendency positively moderated the relationship between hedonic seeking shopping orientation and intention to reuse O2O service, and negatively moderated sales seeking shopping orientation and intention to reuse O2O service. The results of this study presented some implications for operators at O2O service area. Research findings and study limitations are discussed.

• Spatial Information Research
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• v.22 no.3
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• pp.1-8
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• 2014

While SNS services such as Twitter or Facebook are rapidly growing, research for the SNS analysis has been concerned. Especially, twitter reacts to social issues in real-time so that it is used to get useful experimental data for researchers of social science or information retrieval. However, it is still lack of research on the methodology to collect data. Therefore, this paper suggests the tweet acquisition system by considering tendency of twitter user oriented location-based event and political social event. First the system acquires tweets including information of location and keyword about event and secure IDs for acquisition of political social event. Then we plan ID-analyzer to classify the tendency of users. In addition for measuring reliability of ID-analyzer, it acquires and analyzes the tweet by using high-ranked ID. In analyses result, top-ranked ID shows 88.8% reliability, 2nd-ranked ID shows 76.05% and ID-analyzer shows 77.5%, it shortens collection time by using minority ID.

• Journal of the Korean Society of Clothing and Textiles
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• v.42 no.6
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• pp.897-908
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• 2018

This study investigates the effect of mimicry buying on differentiation behavior in the context of fashion product consumption. Merging insights from social identity theory, optimal distinctiveness theory and previous research on narcissism, this article presents ingroup-outgroup categorization, narcissistic tendency and social status to serve as boundary conditions of this effect. Experiment 1 supports the hypothesis that more differentiation behavior against mimicry buying is reinforced when the mimicker is an in-group member compared to an out-group member. Based on this result, we conducted Experiment 2 to understand the effect of narcissistic tendency and mimicker's social status on differentiation behavior in the in-group context. The results show that the effect of narcissistic tendency on differentiation behavior is mediated by a perceived distinctiveness threat when the mimicker is an in-group member. In addition, this mediating effect is moderated by the mimicker's social status. Narcissistic tendencies have a direct negative effect on differentiation behavior when the mimicker is an in-group member with a high social status. However, high narcissistic tendency induces a more distinctiveness threat when the mimicker is an in-group member with a low social status. This then results in a greater differentiation behavior. Implications for marketers and suggestions for future research are also discussed.

• Journal of Digital Convergence
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• v.14 no.1
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• pp.91-97
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• 2016

The technological environment is rapidly affecting the way of shopping. When consumers go about retail activities, they not only use a single channel (e.g., traditional stores, mobile) but also combine different channels. This research focuses on the factors which influence the favorableness toward omni-channel shopping. Specifically, this paper investigates the effect of extraversion-introversion on the omni-channel shopping favorableness. Moreover, the effect of variety-seeking tendency is examined as a mediator. The results of an experiment using PROCESS program find that when participants are more extravert, they show greater favorableness toward omni-channel shopping and variety-seeking tendency mediates the effect of extraversion-introversion. Based on the findings, this research proposes managerial implications and several directions for further research.

• Journal of the Korean Operations Research and Management Science Society
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• v.22 no.1
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• pp.159-182
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• 1997

This study is to establish the validity of EDI adoption model Korean Companies. The research model is hypothesized in the external factors of company directly affect on EDI adoaption and the internal factors of company moderately affect on the direct effect. The external factors of company consists of economic factors, organizational power factors, and technological factor. The internal factors of company consists of the size of the company, innovative tendency of the top management, and maturity of the information technology. In the result of data analysis-the data were collected from a total of 81 companies in 6 industries adopted variables are the existence of EDI standard, transaction frequency, inter-organizational bargaining power, and pressure from industry association. Also size of the company and innovative tendency of the top management in a company's internal factors were adopted as moderate variables.

• Journal of Aerospace System Engineering
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• v.8 no.3
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• pp.47-54
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• 2014

This is a research on the method of how to improve stall characteristics for the small general aviation airplanes to meet the FAR part 23 requirements. This research is based on the experience of certification flight tests of KC-100 airplane for Korea type certification. KAS/FAR Part 23.201/203 are the stall characteristics requirements. 23.201 requires to show the stable stalling tendency of the wings level stall and 23.203 requires to show the stable stalling tendency of stall characteristics during turning flight. In this paper, the stall characteristics requirements, improvement methods and flight test experience of KC-100 airplane for type certification.

• The Research Journal of the Costume Culture
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• v.19 no.1
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• pp.19-30
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• 2011

The purpose of this study is to analyze the tendency of Korean traditional textile studies to review the studies critically and to suggest the new directions. To do this, this study included 164 articles of Korean traditional textile studies published in five Korean major journals from the first issue to the 2009. The identified 164 articles were categorized and analyzed by five areas : study subject, study content, study method, the tendency through times and journals publishing Korea traditional textile articles. The results were as follows. First, in the study subject, the ratio of traditional motifs study was the highest in any other study subject and an actual textile pattern study and society culture historic study were also favored. And, the ratio of foreign textile study was the lowest in any other study subject. Second, in the fiber type of study content, the ratio of silk fiber was the highest in any other fiber type. Hemp, ramie and cotton fiber were followed by silk fiber. Also, the ratio of wool fiber was lowest in any other fiber type. In the weaving type, ratio of plain weave was the highest in any other weaving type. In the times of study, the ratio of the Joseon Dynasty period was the highest in any other times of study. Third, in the study method, the ratio of an actual proof study method was higher than that of literature study method. In the tendency of times, there were society culture historic studies from the time publishing the first edition in each journal, the ratio of an actual textile pattern study, traditional motif study and preservation science study has increased since the 2000. Fourth, in the characteristics of journals, Journal of Korean Society of Costume has published the most articles in any other journal publishing Korea traditional textile study.