1 |
Brynjolfsson, Erik, Yu Jeffrey Hu, and Mohammad S. Rahman, "Competing in the Age of Omnichannel Retailing," MIT Sloan Management Review, May 21, 2013.
|
2 |
Korea Internet and Security, 2014 Internet Statistics Report, 2014.
|
3 |
Haugtvedt, Curtis P., Richard E. Petty, John T. Cacioppo, "Need for Cognition and Advertising: Understanding the Role of Personality Variables in Consumer Behavior," Journal of Consumer Psychology, Vol. 1, No. 3, pp. 239-260, 1992.
DOI
|
4 |
Rigby, Darrell, "The Future of Shopping," Harvard Business Review, December, 2011.
|
5 |
Eysenck, H. J., "Biological Dimensions of Personality," In Handbook of Personality: Theory and Research, L. A. Pervin (Ed.), New York: Guilford Press, pp. 244-276, 1990.
|
6 |
Furnham, Adrian and Kathlyn Allass, "The Influence of Musical Distraction of Varying Complexity on the Cognitive Performance of Extraverts and Introverts," European Journal of Personality, Vol. 13, pp. 27-38, 1999.
DOI
|
7 |
Hoyer, Wayne D. and Deborah MacInnis, Consumer Behavior, 5th ed. Mason, OH: South-Western Cengage, 2010.
|
8 |
Ratner, Rebecca K. and Barbara E. Kahn, "The Impact of Private Versus Public Consumption on Variety-Seeking Behavior," Journal of Consumer Research, Vol. 29, No. 2, pp. 246-257, 2002.
DOI
|
9 |
Seetharaman, P.B. and Hai Che, "Price Competition in Markets with Consumer Variety Seeking," Marketing Science, Vol. 29, No. 3, pp. 516-525, 2009.
|
10 |
Zhang, Z. John, Aradhna Krishna, and Sankay K. Dhar, "The Optimal Choice of Promotional Vehicles: Front-Loaded or Rear-Loaded Incentives?" Management Science, Vol. 46, No. 3, pp. 348-362, 2000.
DOI
|
11 |
Kahn, Barbara E. and Rebecca K. Ratner, "Variety for the Sake of Variety? Diversification Motives in Consumer Choice," in Inside Consumption: Consumer Motives, Goals, and Desires, S. Ratneshwar and David Glen Mick, eds. New York: Routledge, pp. 102-121, 2005.
|
12 |
Baumgartner, Hans and Jan-Benedict E.M. Steenkamp, "Exploratory Consumer Buying Behavior: Conceptualization and Measurement," International Journal of Research in Marketing, Vol. 13, No. 2, pp. 121-137, 1996.
DOI
|
13 |
Kim, Hyeongmin, "How Variety-Seeking Versus Inertial Tendency Influences the Effectiveness of Immediate Versus Delayed Promotions," Journal of Marketing Research, Vol. 50, No. 3, pp. 416-426, 2013.
DOI
|
14 |
Hawkins, del I and David L. Mothersbaugh, Consumer Behavior: Building Marketing Strategy, McGraw-Hill, 2014.
|
15 |
Soong, Roland, "Variety-Seeking Behavior in Product Choice in TGI Colombia Study," ZonaLatina.com, 2001.
|
16 |
Preacher, Kristopher J. and Andrew F. Hayes, "Asymptotic and Resampling Strategies for Assessing and Comparing Indirect Effects in Multiple Mediator Models," Behavior Research Methods, Vol. 40, No. 3, pp. 879-891, 2008.
DOI
|
17 |
Yim, Myung-Seong and Min-Soo Park, "An Exploratory Research on Individual Differences of Technostress: In Convergence Age," Journal of Digital Convergence, Vol. 13, No. 3, pp. 137-153, 2015.
DOI
|
18 |
Neuberg, Steven L. and Jason T. Newsom, "Personal Need for Structure: Individual Differences in the Desire for Simple Structure," Journal of Personality and Social Psychology, Vol. 65, No. 1, pp. 113-131, 1993.
DOI
|
19 |
Jeong, Tae-Seong, "A Study on the Relationship between Customer and Supplier Network and Innovation Performance: Focused on Mediating Effect of T-Shaped Skill," Journal of Digital Convergence, Vol. 13, No. 1 pp. 93-110, 2015.
DOI
|
20 |
Moon, Hye-Mi, Kyeong-Rak Lee, and Sang-Joon Lee, "The Effects of the Social Risk on the Resistance of Purchase in Mobile Shopping," Journal of Digital Convergence, Vol. 12, No. 12 pp. 93-106, 2014.
|