• 복식문화연구
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• 제12권3호
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• pp.468-484
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• 2004

The purposes of this study were (1) to segment female college students' apparel shoppers into unique apparel buying decision-making style groups; and (2) to profile for each segment in terms of personal characteristics (material values, change seeking tendency and prestige sensitivity) and fashion information sources. Data were collected through questionnaires from convenient sample of 290 female college students. As a result of cluster analysis and univariate analysis of variance, distinctive consumer decision-making style groups of consumers were identified; Value-maximizing Recreational Shoppers, Brand-Maximizing Emotional Shoppers, and Apathetic Shoppers. These three groups were compared as to the effect of personal characteristics variables and fashion information sources through univariate analysis of variance and chi-square statistics. The result showed that personal characteristics (material values, change seeking tendency and prestige sensitivity) and fashion-information sources do influence the consumer decision-making styles and that these three groups were unique in their decision-making characteristics showing that consumer decision-making styles can be a good segmentation base for apparel market.

• 교육시설
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• 제7권3호
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• pp.15-22
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• 2000

The purpose of this study is to grasp a concept for mixed-use tendency of educational facilities, its propellant circumstance in the nation and japan, to analyze a feature of a function, a flow planing of user and the complex form which appear from an instance of the mixed-use tendentious educational facilities and is to suggest a basic matter on the architectural planning for mixed-use tendency of the regional facilities and educational facilities. The results of the study can be summarized were as follow: 1) The step of mixed-use in nation is yet the early step and a extremely feeble to compared with the japan. 2) In a case of the mixed-use tendency facility, the nation is to appear for the necessity of a region but they know of a varied facility to be mixed-use tendency in japan. 3) Much to appear monolithic form in the side of complex form. 4) To appear multi-story in the side of facility-story. 5) It is much example of separating from main entrance, the flow of interior found of dividing into not to transit or transit by the function of facility. 6) To know for being tendency of common and division by the principal of user in facility instituting E V.

• 한국의류산업학회지
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• 제13권4호
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• pp.511-522
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• 2011

This study analyzed the effects of internet fashion consumer's impulse buying tendency on positive and negative purchasing behaviors. A survey was conducted from October 1 to December 15 in 2010, and 407 responses from internet fashion consumers who made impulse purchases on the internet at least once for the last 6 months were used in the data analysis. As a result, the impulse buying tendency of internet fashion consumers was classified into pure impulse buying, reminder impulse buying, suggestion impulse buying, and stimulus impulse buying. The positive purchasing behaviors such as repurchase intention and purchase satisfaction were influenced by the impulse buying tendency. The all factors of impulse buying tendency had an effect on repurchase intention, while purchase satisfaction was influenced by the reminder impulse buying, suggestion impulse buying, and stimulus impulse buying. The negative purchasing behaviors were classified into delay in decision making and switching intention of purchase. The delay in decision making was influenced by the stimulus impulse buying, suggestion impulse buying, and reminder impulse buying. Also, the reminder impulse buying, suggestion impulse buying and pure impulse buying had an effect on switching intention of purchase. In addition, there were significant differences in the impulse buying tendency and delay in decision making between male and female internet fashion consumers.

• 패션비즈니스
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• 제15권4호
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• pp.135-143
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• 2011

The purpose of this study was to examine consumers' gossip behavior tendency with regard to collectivism and public self-consciousness. Three hundred fifty-five college students (male: 123, female; 227) in the 20s age group participated in this study. For data analysis, descriptive statistics, multiple regression, t-test, Pearson's Correlation, and Cronbach's Alpha were used to test the research questions. As the result, first, those who had a higher score on collectivism had higher gossip behavior tendency than those who had a lower score. Second, those who had a higher public self-consciousness had higher gossip behavior tendency than those who did not. Third, female students showed more gossip behavior tendency than male students did. Finally, all three variables (collectivism, public self-consciousness, and gender)) did affect on gossip behavior tendency among college students. Out three variables, collectivism affected on gossip behavior tendency the most. These results would provide useful information for fashion marketers to understand fashion consumers better. Based on these results, fashion marketing strategies such as WOM (word-of-mouth) marketing strategy would be provided to fashion retailers or marketers.

• 한국컴퓨터정보학회:학술대회논문집
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• 한국컴퓨터정보학회 2015년도 제51차 동계학술대회논문집 23권1호
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• pp.319-320
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• 2015

본 연구는 빅데이터를 활용해서 유권자의 정치성향을 파악할 수 있는 방안을 세 가지 관점에서 제시하였다. 첫째, 군집분석은 유권자의 기본성향을 파악할 수 있는 방법으로 각 정당은 유권자의 데이터베이스를 확보해야 한다. 둘째, 회귀분석은 독립변수가 종속변수에 어떤 영향을 끼치는가를 분석한 것으로 유권자들의 필요에 따른 정책을 세우는데 필요하다. 셋째, 연관성 분석은 특정 사물에 대한 선호도를 파악하여 유권자의 정치성향을 유추할 수 있는 방안을 말한다.

• 한국산업융합학회 논문집
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• 제27권2_1호
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• pp.297-306
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• 2024

This study identified the power distance tendency of firefighters. Power distance propensity is one of the important organizational and cultural factors that influence the development of the organization. There is a big difference in the attitude of the members of the organization to perform their work according to the tendency of the distance of power. As a result of the main study, the overall level of power distance propensity of the subjects was 2.55 points on average. In particular, there was a significant difference in the propensity of power distance according to class (p<0.05). In the future, it is necessary to study the effect of job characteristics according to the rank of firefighters on the propensity to distance power. It is expected to form a positive organizational culture of the firefighting organization by utilizing the power distance tendency of the members of the organization.

• 대한가정학회지
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• 제41권9호
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• pp.17-29
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• 2003

The objective of this study is to investigate the fit preference tendency for ready-to-wears(jackets, skirts, and slacks) of adult women and to find out the respective differences by the age range and the obesity level. The study method was the questionnaire survey with the subjects of 699 women of 20 up to 59 years of age. The questionnaire is composed of fit preference tendency, physical measurements, age, and occupation. For the data analysis, SPSS 90. program was used, and descriptive statistics, Crosstabs, ANOVA, Duncan's test, and t-test were conducted. The findings are as follows. 1. Regarding the fit preferred for each part of jackets, skirts, and slacks, among ready-to-wears, the 'thing with some extra width' in every part was most favored, followed by the 'thing fitting perfectly'. 2. The differences were found in the fit preference tendency by the age of adult women. The fit preference tendency was higher among those in their 20's than among those of the other age range, and those in their 30's and 40's preferred the clothes with less extra width in comparison with those in their 50's. 3. The differences were also found in the fit preference tendency by the obesity level of adult women. The fit preference tendency was high in the order of the emaciation, normalcy, and obesity types. 4. The fit preference tendency was found to be more affected by the obesity level than by the age. The fit preference tendency by the obesity level of each age range showed the differences in all of the age range. However, the normal type did not show the preference difference among the age ranges, in the fit preference tendency by the age range of each obesity level. Clothing manufacturing firms should understand the characteristics of consumers, such as their age, body type, extra width preferred, to provide the consumers of target market with suitable leeway, and they should design the clothing products which meet up these needs in style and silhouette.

• 디지털융복합연구
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• 제13권9호
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• pp.269-276
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• 2015

최근 빅데이터 관련 산업 활성화에 따라 글로벌 보안 업체들은 지능적인 보안 위협 모니터링과 예방을 위해 분석 데이터의 범위를 정형/비정형 데이터로 확대하고, 보안 예방을 목적으로 사용자의 성향 분석 기법을 활용하려는 추세이다. 이는 기존 정형 데이터(기존 수치화 가능한 자료)의 분석 결과에서 추론할 수 있는 정보의 범위가 한정적이기 때문이다. 본 논문은 빅데이터 환경에서 기계학습 알고리즘($Na{\ddot{i}}ve$ Bayes, Decision Tree, K-nearest neighbor, Apriori)을 효율적으로 응용하여 보안 성향(목적 별 항목 분류, 긍정 부정 판단, 핵심 키워드 연관성 분석)을 분석하는데 활용한다. 성능 분석 결과 보안 성향 판단을 위한 보안항목 및 특정 지표를 정형/비정형 데이터에서 추출할 수 있음을 확인하였다.

• 한국추진공학회지
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• 제25권2호
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• pp.55-65
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• 2021

고체 로켓 모터 설계 시 중립형 추력선도 발생이 용이한 Finocyl 그레인에 대한 형상 설계 기준을 제시하였다. 이를 위해 Burn-back 해석을 위한 제도 기법을 이용한 자동화 프로그램을 개발하고 정확성을 검증하였다. 개발된 프로그램을 이용하여 Finocyl 형상의 다양한 형상 변수에 따른 Burn-back 해석을 수행하고 연소 특성의 경향성과 민감도 분석을 수행하였다. 분석결과를 바탕으로 Finocyl 그레인을 이용한 중립형 연소면적선도를 나타내는 설계기준을 제시하였다.

• 한국HCI학회:학술대회논문집
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• 한국HCI학회 2008년도 학술대회 2부
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• pp.7-12
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• 2008

본 연구는 디지털기기 사용성향을 구성하는 요인들을 밝히고, 세대를 구분하는 것에 연구목적이 있다. 이를 위해 51개 문항으로 구성된 설문을 이용하여, 15세에서 49세에 이르는 우리나라 일반 사용자들로부터 639부의 데이터를 수거하여 요인분석, 군집분석 등의 분석을 실시하였다. 그 결과, 디지털기기 사용성향을 구성하는 11개의 요인을 추출하고, 각각 관심, 오락성, 단순성, 조작불안감, 실용성, 개성, 조작일관성, 기능의 다양성, 조작법 습득, 고장의 책임성, 대여도로 명명하였다. 이어서, 요인점수를 변수로 하는 군집분석을 실시, 전체 조사대상자를 적극적 수용자형, 소극적 추종자형, 보수적 무관심형으로 명명된 3개 군집으로 분류하였다. 그리고 연령을 변인으로 하는 교차분석을 반복적으로 실시한 후, 그 결과들을 종합함으로서, 연령이 군집출현에 강한 영향을 준다는 것을 확인하였고, 이를 바탕으로 1727세대, 2834세대, 3538세대, 3949세대의 4개가지로 세대구분하였다. 세대 외에 성별, 소득, 학력, 직업 등의 인구통계화적 변인들은 사용성향에 큰 영향을 주는 변인이 아님을 확인하였다. 이어, 이러한 세대구분 연구결과를 제품사용경험에 대한 코호트맵 선행연구결과와 비교함으로서, 3538 세대가 분기점 역할을 하는 원인에 대해 고찰하였다.