• Journal of Korea Society of Digital Industry and Information Management
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• v.12 no.4
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• pp.145-161
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• 2016

The purpose of this study is to investigate influences of usage motivation of SNS and interpersonal relationship orientation on Mobile Social Network Service(MSNS) addition proneness. For this purpose, questionnaires including MSNS addition Proneness scale, usage motivation of SNS scale and interpersonal relationship orientation scale were administered to 250 college students in Seoul. Regression analysis revealed that usage motivation of SNS showed influences of interpersonal relationship orientation. The Usage motivation of SNS showed influences of MSNS addiction proneness, interpersonal relationship orientation showed partial influence MSNS addiction proneness. The result of this study implicated that level of MSNS addiction tendencies needs to be considered for counseling with used of SNS motives. This study findings would contribute in development of preventive interventions for SNS addiction and improvement program for interpersonal competence in college students. Futhermore, exploration of various ways to satisfy motivation of interpersonal relation would be helpful to reduce SNS addiction tendencies. Finally, based on the result, implications of finding, limitation and suggestions for future research were discussed.

• Management & Information Systems Review
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• v.21
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• pp.115-129
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• 2007

This paper deals with recognition differences about the purchasing ethics scale of hospital of Koreans and New Zealanders in order to compare the recognition differences of purchase ethics of people of two countries in the hospital management. The results are as follows : 1. From the viewpoint of recognition about the purchasing ethics scale of hospital of Koreans and New Zealanders as two examining objects, egoism tendency is the lowest and deontology tendency is the highest commonly. 2. Koreans' two separate tendencies mentioned above shows that Korean people have been influenced by Confucian culture in spite of its high speed industralization. 3. New Zealanders' two separate tendencies mentioned above shows that they have performed their duties faithfully despite the fact of New Zealand is a nation of globalization index 2. 4. Average differences between the purchasing ethics scale of hospital shows that Koreans' ethical sensitivity is somewhat higher than of New Zealanders. 5. From the viewpoint between of the purchasing ethics scale of hospital, the egoism and utilitarian scales show big differences in ethical tendencies, and deontology scale shows differences in them.

• Journal of Digital Contents Society
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• v.17 no.5
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• pp.383-390
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• 2016

is a service providing story synopses that match user's query. This paper presents a classification of character types by clustering of character tendencies found in the user log of . We also present a visualization method of showing genre-action relationships to each character type, and investigate the genre-action relationships of the major character types. We found that a small number of character types can represent more than half of the character tendencies and the character types tend to have a relationship to particular genres and actions. According to this properties, it would be desirable to provide supports for creative writing classified by character types.

• Journal of Korean Biological Nursing Science
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• v.19 no.2
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• pp.98-106
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• 2017

Purpose: This study aimed to analyze the relationships between the factors affecting health levels of the elderly in rural areas. Methods: Subjects were 257 elderly people residing in rural areas of six cities and Gangwon Province. Data was collected through questionnaires (demographic and socioeconomic status, social resources, health behaviors, physical environment, psychological tendency and general health levels) and was analyzed by using multiple regression and Sobel test. Results: The demographic and socioeconomic characteristics of the subjects exerted statistically significant influence on their social resources, health behaviors, physical environment, and psychological tendencies. The demographic and socioeconomic characteristics, social resources, health behaviors, physical environment, and psychological tendencies, in turn, exerted a statistically significant influence on the health level. The social resources had mediating effects on the relationship between income, one of the demographic and socioeconomic characteristics, and health level. The residential environments had mediating effects on the relationship between income and health level. The psychological tendency had mediating effects on the relationship between income and health level. Conclusion: This study suggests that income is an important factor affecting health level among rural elderly people. In addition, social resources, health behaviors, physical environment, and psychological tendencies among them also affect health level, so it is necessary to make strategies to improve these factors.

• Journal of the Korean Society of Fashion and Beauty
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• v.3 no.2 s.2
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• pp.65-71
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• 2005

The aim of this research is to investigate the demographic characteristics of the purchase tendencies and shopping trends amongst female golfers and how these are influenced by their life style and to analyse their selection criteria for purchases of golf-related items. The research methodology was through the use of questionnaires, completed by female golfers in Gyeongnam. The results are as follows: life style trends of male golfers were analysed to be categorized into one of the following: the shopping-addicted, fashion-conscious, rationalist and family oriented spenders. The characteristics of these categories are described as one of the following: utilitarian-complacent, rationalist, self-worshipping, inconsiderate. The demographic characteristics showed notable variations only in age differences. The obtained results show that the influences of the variables are minimal and there was no notable correlation. Significant differences were observed from one life style group to another, in selection criteria for purchase, which mainly depended on style, design, colour, pattern, designer-label, co-ordinated looks, similarity, ease of maintenance and functionality. Comparisons were made between the previously categorized life-style-groups and notable differences were present in such characteristics as ostentatious, trendy, aesthetically pleasing and functional.

• Journal of Korean Home Economics Education Association
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• v.17 no.3 s.37
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• pp.1-15
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• 2005

The purpose of this study was to investigate adolescents' internet addiction tendencies according to their human resources which is composed of personal resources and interpersonal resources. The subjects of this study were 396 middle school students in Daegu. Analysis of data were done with the use of frequency. percentage, meat factor analysis, and MANOVA with the Scheffe test applied. The main results of this study were as follows : First, there were meaningful differences in adolescents' internet addiction tendencies according to their personal resources such as self-control ability, Problem-solving ability, and time management ability. Second, there were meaningful differences in adolescents' internet addiction tendencies according to their interpersonal resources such as parents-support, peer-support, and teacher-support.

• Journal of Digital Convergence
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• v.15 no.4
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• pp.549-554
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• 2017

This study conducted a survey on 319 Chinese women in their 20s to 50s living in three large cities in China, with an aim to analyze the influence on the purchasing behavior and satisfaction for Korean cosmetics depending on their complex purchasing tendencies. According to the research, the rational tendency was higher when the subjects were over 40 years old and married, and the impulsive tendency was the highest in those in their 30s. There was no huge difference in regions depending on the two tendencies, while there were statistically significant differences in purchasing period, times and costs when buying cosmetics. In addition, purchasing satisfaction for cosmetics had a positive correlation with purchasing tendencies. The subjects pursued convenience in purchasing as their rational tendency was higher, while they sought the trends as their impulsive tendency was higher. Based on the results, it is expected to maximize purchasing satisfaction of Chinese female consumers depending on their purchasing tendencies, if the Korean cosmetics makers provide reliable quality assurance, product exchange and customer management services. It is also expected to help revitalize the beauty market for China as well as Southeast Asia, if the Korean cosmetics companies implement differentiated marketing strategies targeting the customers in the age group with the impulsive consumption tendency.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.6
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• pp.980-990
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• 2008

This study tested how impulse buying behavior for apparel was related to hedonic consumption and impulse buying tendencies and emotion in the context of shopping. A total of 290 self-administered questionnaires were obtained from college students during scheduled classes. A structural equation model using a correlation matrix with maximum likelihood was estimated for examining the relationships among consumer tendencies of hedonic consumption and impulse buying, positive emotion, and impulse buying behaviors by LISREL 8.53. Findings showed that impulse buying behaviors for apparel could be classified into planned, reminded, and fashion-oriented impulse buying typologies. Hedonic consumption and impulse buying tendencies had significant effects on positive emotion. Positive emotion had a significant effect on planned, reminded, and fashion-oriented impulse buying for apparel. This study suggests that positive emotion plays an important role in determining impulse buying behaviors relevant to hedonic and impulse buying tendencies. Managerial implications for apparel retailers are discussed.

• Proceedings of the Korean Society of Fisheries Technology Conference
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• 2002.05a
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• pp.38-42
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• 2002

• Proceedings of the Costume Culture Conference
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• 2000.09a
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• pp.29-31
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• 2000