• Convergence Security Journal
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• v.12 no.6
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• pp.19-24
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• 2012

As the representative of the convergence of broadcasting and communication, the data service was expected to be a new profit source of the related industries. The data service, however, has not satisfied the expectation due to the short of killer services that make it popular with the viewers. According to the several survey reports, a lot of viewers do internet-searching using the key-words related to the TV program they are watching and, with the faith in the survey results, several trials has been performed to port established PC-based searching systems onto TV-set only to fail to get popularity among viewers. The failures are mainly caused that they did not sufficiently consider the viewers' modality that viewers seriously want not to be obstructed by anything when they are absorbed in a program. This paper proposes an MHP-based searching data service designed to minimally interrupt the viewers watching a TV program and to be synchronized with a TV program by using the searching key-words relative to it, the content of which changes as time goes on.

• Journal of the Ergonomics Society of Korea
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• v.23 no.2
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• pp.55-80
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• 2004

Multichannel on digital TV not only gave opportunities to the TV audience to view a wide range of programs. but also made it difficult for them to search for the program which they plan to view among over 1000 programs broadcasted on more than 100 channels. In this paper the functions of EPG (Electronic Program Guides) required by the users on digital TV were derived from the systematic analysis of multichannel viewing situations. In the situation analysis the situations where they viewed programs on more than 100 channels were generated systematically and the viewing processes in those situations were analyzed to identify user needs and derive the required functions of EPG. We surveyed the viewing behavior of the audience who subscribed to a digital satellite broadcast. SkyPerfecTV. in Tokyo. Japan. The purpose of the survey was to verify the validity of the functions derived from the situation analysis and to identify hidden user needs which were difficult to in the situation analysis. The functions were implemented on a working prototype of EPG based on a digital TV simulator which broadcasts 500 programs on 100 channels and can be controlled by three working prototypes of personal remote controllers. The working prototype will be used in Participatory Design to make it possible for the users to experience and verify the usefulness of the required functions of EPG and also find problems in user interface design of EPG

• The Journal of the Korea Contents Association
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• v.16 no.7
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• pp.709-719
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• 2016

This study reviews the so-called 'format-export' of Korean TV entertainment programs to China, and ahalyze its effect on the spread of Hallyu in China. Format export has developed as an alternative for the export of Korean TV programs when the Chinese government restrict the broadcasting of foreign TV programs. In so doing, the study conducted surveys about the format-exported programs in Shanghai and Zhengzhou with the sample of 381 university students. The survey shows that the popularity of entertainment programs is so high as to compete with the popularity of K-pop. Respondents in Zhengzhou tend to watch format-exported programs first and then try to watch original Korean programs, while respondents in Shanghai are more likely to watch original Korean programs. This results suggest that format-export can help the spread of Hallyu in the inland local cities in China.

• Journal of Industrial Convergence
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• v.21 no.8
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• pp.13-21
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• 2023

The purpose of this study was to compare storytelling with TV entertainment programs to find out which elements of web entertainment affected the shift of viewers' interest, and to identify the characteristics of web entertainment storytelling. To this end, each of the web and TV entertainment programs were selected for storytelling analysis, and storytelling analyzed the contents of each item by dividing them into images, backgrounds, stories, and characters. As a result of the analysis, unlike TV programs, web entertainment storytelling allows viewers to immerse themselves in content through a composition that runs directly from the beginning to the crisis, and is characterized by a clear formation in a short video through a clear ending narrative. These research results hope that short-form web entertainment programs produced in the future will be able to identify strategies for viewers' immersion and storytelling strategies.

• The Journal of the Korea Contents Association
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• v.19 no.8
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• pp.399-411
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• 2019

TV Broadcasting is an undeniable cultural medium. TV Broadcasting Station needs a long-term perspective that suits cultural media and an aggressive cultural and artistic program development strategy that matches rapidly changing culture and technology. Of course, production staff should be composed of experts in the field as well as cultural artists. This paper is researching the promotion strategy of TV Arts programs by substituting the three keywords - the U.S., the public broadcasting station(TV) and Arts programs. And through case studies and analyses of PBS TV's "Art in the 21st Century" series, the way the public TV broadcasting station shares cultural arts with viewers is extracted. It raises the question of how the U.S. TV public broadcaster's cultural and artistic programs are different from South KOREA's. Through the above research, let's find a clue to the future direction of how the new media, now represented as Korea's blacklist, should recognize, foster, educate and strategize Fine Arts.

• Fashion & Textile Research Journal
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• v.1 no.3
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• pp.231-238
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• 1999

The purpose of this study was to identify characteristics and consumer attitude on purchasing apparel of Cable TV home-shopping viewer: A questionnaire was developed to measure watching attributes, consumers' attitude and actual purchasing condition of Cable TV home shopping, and demographic variables. The questionnaire was administered to 277 adult, and the data were analyzed by using frequency; crosstab, t-test, ANOVA. The results of this study were as follows: 1. main view time were 3~5 p.m. 11 p.m, 10~12 a.m. home shopping through Cable Tv. Women's main terms were afternoon, whereas men's main terms were night. Chiefly view program was about apparel and fashion items. The reason why they watched the home-shopping channel was to purchase more cheaper items. 2. Favor about Cable TV home-shopping was relatively affirmative, but purchasing intention through home-shopping was still negative. But affirmative response was gradually increasing a few years ago. 3. Purchasing experience through Cable TV home shopping was 61.0% and clothing purchaser within recently 6 months was 28.5% of total sample. Withspreading Cable TV widely; Cable TV home shopper was gradually increasing. Heavy purchasing items through Cable TV home-shopping were under-wear; muffler, shawl, because those items are standardized in size and style. When home shopping user made purchasing decision, the most significant factors were color; and size (fit), price in order of importance.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.9 no.4
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• pp.129-138
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• 2009

Character graphic design of TV screen, the major visual element, has become greatly important in its roles to help viewers understand visual information better and to enhance the qualities of the program. This research is to figure our a way of changing and improving the attributes of TV captions and graphics such as fonts, size, and caption speed appropriate to bigger and better qualified TV screen. Based on two Delphi surveys of graphics experts along with the theoretical studies, this article analyzes the relevance of visual perception to various visual elements of TV screen, and proposes a better plan in visual effects for various media under OSMU (One Source Multi Use).

• Proceedings of the Korea Society for Simulation Conference
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• 2003.11a
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• pp.59-65
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• 2003

In order to reduce the cost of software maintenance including software modification, we suggest the object oriented program with checking the version of application program using the Java language and the technique of executing the downloaded application program via network using the application manager. In order to change the traditional scheduler to the application manager we have adopted the Xlet concept in the nuclear fields using the network. In usual Xlet means a Java application that runs on the digital television receiver. The Java TV Application Program Interface(API) defines an application model called the Xlet application lifecycle. Java applications that use this lifecycle model are called Xlets. The Xlet application lifecycle is compatible with the existing application environment and virtual machine technology. The Xlet application lifecycle model defines the dialog(protocol) between an Xlet and its environment

• Journal of Science Education
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• v.36 no.1
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• pp.56-68
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• 2012

The purpose of this study is to utilize science TV program 'Science TV' among science communication that plays important role in the popularization of science as science communication materials. I apply it at early morning classes on elementary school students and analysis the responses of students to science communication activity. In order to achieve this goal, the review on preliminary studies and relevant documents were carried out and program called 'The aroma of science encountered in the forest of science' as the contents of daily life-centered theme that can be easily understood by students in elementary school was selected. Moreover, themes of total 15 episodes were determined by analyzing their contents. The materials were applied to science communication activity targeting 1 class with 21 students in second grade of elementary school. The survey on the responses toward the activity was conducted after the activity. The result of analyzing the survey, students displayed positive response toward science communication activity utilizing 'Science TV'. The result of the activity analysis and survey analysis after the activity displayed that students passionately participated in science communication activity utilizing 'Science TV' in early morning classes on elementary school. Also, students displayed positive response toward science communication activity utilizing 'Science TV' such as the increase in the understanding of science, and others.

• The Journal of the Korea Contents Association
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• v.18 no.12
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• pp.394-404
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• 2018

The purpose of this study is to examine the effects of watching TV on employees' stress and communication levels. We developed a 30 minutes-long TV watching program for this study. Participating employees were asked to watch the 30 minutes-long TV programs during their lunch hours for 20 weeks. The stress and communication levels were measured before and after the experiment. The results show that in general, both the average stress level and communication level were statically significantly improved for all the participated employees except those in the 20s. The biggest improvement in stress and communication levels was made in those in the 30s. In sum, the 'Watching TV programs' had a positive impact on the reduction of stress and the increase of communication abilities for the employees. This is believed to be the first employer initiated attempt in Korea to tackle employees' stress and communication problems with the implementation of the TV watching program concept.