• 가정과삶의질연구
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• 제25권3호
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• pp.169-185
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• 2007

The purpose of this research is to analyze Korean and Japanese junior high school and high schools students to inquire into the attitudes these students have towards credit, the importance of credit related education, and the necessity of education on online credit. This will provide an insight into the problems associated with teenage credit related consumer education, and allow a solution to be brought up. The results of the research and the proposal are as follows. First, younger Korean teenagers are more passive in consumption than the same age group in Japan. Second, for Korean teenagers, the amount of allowance and savings were an important factor in the attitude towards credit. In Japan there was a discrepancy between gender groups in the attitude towards credit. Third, personal education sessions for teenagers and follow up is necessary. Fourth, since the current teenage population have been familiar with the internet all their lives, credit education should utilize this medium as a tool. Fifth, when looking into the requests Korean and Japanese young teenagers made on credit web sites, the contents and quality of information is more important than the outlook of the site itself. Sixth, there is a need to provide teenagers, who are accustomed to visual data, information, an experience opportunity, and access to related web sites.

• 한국의류산업학회지
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• 제20권2호
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• pp.191-201
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• 2018

The main objectives of this study were to (1) examine and compare the importance of store attributes, store commitment, store attitude, and revisit intention concerning Korean mass cosmetic brand stores between female teenage consumers and those in 20's, and (2) investigate and compare the two groups in terms of the influences of five store commitment factors on store attitude and revisit intention. On-line surveys were conducted by the marketing research company, and a total of 354 questionnaires were used in the final analysis. The results showed several significant differences between the female consumer groups in 10's and 20's. The teenage respondents placed greater importance on all store attributes except price and sales, and showed higher commitment in terms of affective commitment, and normative commitment factors than the respondents in 20's. For the teenage respondents, all four commitment factors except the normative commitment significantly influenced their store attitude and revisit intention, while the affective commitment factor did not have significant influence on either store attitude and revisit intention for the group in 20's. Normative commitment factor also did not have significant influence on revisit intention of the group in 20's. For both age groups, the negative affects of the forced commitment on store attitude and revisit intention were found.

• 가정과삶의질연구
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• 제29권4호
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• pp.109-123
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• 2011

The importance of finance in our society is truly absolute, and the of financial consumers who cope with the financial environment is becoming. Recently, many authorities in Korea to perceive the absence of serious economic or financial consumer education in order to find a fundamental solution for such a phenomenon, there is a growing need to introduce financial consumer education. This study aims to review the comprehension power of finance among consumers are college students in this society the importance of finance is becoming greater, and to a way promote financial consumer education by analyzing the demand level for The main results obtained from the include the following. First, as a result of reviewing the characteristics of respondents, their average age was 21.8 years old, and on average they each had 4.16 credit cards. Most of them had no experience of receiving financial consumer education in their teenage years, and their interest level in investment was shown to be above average. Second, as a result of reviewing their comprehension power of finance, it was shown to be 64.10 points on average their comprehension of the income area was the highest, their comprehension money management was shown to be the lowest. Third, as a result of reviewing the perception level of the provision of financial consumer education, it was shown to be very low the perception level of on-line and off-line financial consumer education provided by the YMCA was shown to be the highest. Fourth, as a result of reviewing the level financial consumer education, it was shown to be very high. For the level for institutions financial consumer education, financial institutions the highest. For the level for the method of financial consumer education, respondents chose practical experience the most and education books the least. For the intention of participating in financial consumer education, most respondents that they would participate, and most of them answered that the starting period should be the teenage years and childhood Therefore, as a result, most university student's consumers have concerned on financial education and financial inportance, it need to educate for the university student's consumers, and it need to develop technical tools and contents for ficancial education.

• International journal of advanced smart convergence
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• 제9권2호
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• pp.129-139
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• 2020

This study aims to understand the determinants and effects of SNS photo sharing on festival satisfaction among teenage festivalgoers, to derive strategies that festival organizers could employ to maintain long-term relationships with their audience. In this paper, we followed the festival attribute and SNS photo sharing behavior approaches for developing measurement constructs, by investigating previous related studies. Statistical analyses revealed that festival attributes positively impact consumer perceptions of festival value, which in turn influences SNS photo sharing behavior and festival satisfaction. In addition, SNS photo sharing behavior has a significant mediation effect on the process. Moreover, the differing intensities of SNS usage among the festivalgoers resulted in consumers presenting significantly different SNS photo sharing behavior. Our findings offer insights for marketers in the festival business who are interested in gaining a better understanding of the behavior of teenage festivalgoers.

• Asia Marketing Journal
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• 제11권2호
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• pp.121-147
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• 2009

This research attempts to investigate differences in past experiences of using internet in repurchasing. In doing so, the authors identify online consumer characteristics, particularly one-time and repeat users comparison across geographical borders of Korean and Taiwanese teenage customers. Results show that there are significant differences in online shopping typologies between Korean and Taiwanese customers. While attitude serves as a distinguishing factor for both data sets along the other two dimensions, trust does not. Since researchers have focused on comparisons between Western cultures and Asian cultures' online purchase behavior or Internet use, the current study provides a valuable comparison for this niche population of young customers at least in a Korean-Taiwanese context. The authors also make a brief argument that these findings can influence marketing practitioners and site developers in their strategies.

• 한국의류학회지
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• 제43권2호
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• pp.167-183
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• 2019

This study examines the dimensions of brand experience and brand commitment within mass cosmetic brand stores that target female high school students and analyzes the effect of multi-dimension brand experience and brand commitment on brand loyalty. A model linking brand experience to brand commitment and loyalty was tested, using structural equation modeling analysis. A total of 175 female high school students completed the online questionnaire. The current study extended the understandings of the construct of brand commitment by adopting a broadened five-component consumer commitment. The results confirmed that developing brand experience in domestic mass cosmetics brand stores influences consumer loyalty through various types of brand commitment. This study can be beneficial for brand managers by providing guidelines on how to establish consumer loyalty affected by brand experience through brand commitment. Especially, brand managers should consider the negative impacts of forced commitment on consumer loyalty despite brand experience within the stores not influencing teenage consumers' forced commitment toward mass cosmetic brands. The importance of habitual commitment in the relationship between brand experience and loyalty was also revealed. The results can provide a realistic blueprint for consumer brand experience and commitment strategy.

• 패션비즈니스
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• 제26권3호
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• pp.33-49
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• 2022

In the metaverse, it is important to embellish aesthetics of user with a character called 'Avatar', a virtual representation of the user. This study provides basic data related to the fashion trend of the metaverse by studying 'Zepeto', a representative Korean platform. For empirical research, Zepeto's "Best Items" section were investigated and analyzed in the first pre-survey. Based on this, the second and main survey was conducted using a questionnaire to investigate users' style-specific preferences and purchasing behaviors for virtual fashion, comparing style preferences between virtual and real, brand preferences, and purchasing behaviors of virtual fashion. The survey found that most users were teenage girls with a high preference for pastel-toned, feminine, and cute casual styles who had a much higher interest in brands bearing idol names than in real-world luxury brands. Many responded that they felt burdened by purchasing items that had to be purchased for cash. The same can be assumed to be the reason why they preferred a suit of items that were fully coordinated rather than individual items. These results seem to reflect characteristics of teenage girls who lack cash with a high preference for idols and feminine-cute casual styles. This study suggests considerations when creating virtual fashion items. By providing basic information, more effects and developments in creating virtual fashion items that reflect consumer preferences and reactions are expected in the future.

• 가족자원경영과 정책
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• 제22권4호
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• pp.1-15
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• 2018

The purposes of this study is to analyze the leisure behaviors of single households in Korea on the basis of generation, and identify leisure characteristics or factors that influence levels of happiness in these households. The sample comprised 1,144 single householders, among whom 74 belong to the teenage generation, 288 are of the eco generation, 154 belong to generation X, 104 are baby boomers, and 524 are of the older generation. Various leisure characteristics were compared across the generations, namely, conditions for leisure, degree of leisure participation, level of work-leisure balance, persistence of participation, and type of activity. Results showed differences in leisure characteristics and leisure factors that influence levels of happiness among the generations.

• 디지털융복합연구
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• 제19권12호
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• pp.115-124
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• 2021

본 연구는 SNS 환경에서의 뷰티정보특성과 고등학생 소비자 태도 및 충성도 간의 인과관계를 규명하고자 하였다. 연구대상자는 광주에 거주하는 고등학생을 대상으로 설문을 진행하였으며, 총 413부 중 신뢰성이 떨어진다고 판단되는 38부를 제외한 총 375부를 최종 분석에 사용하였다. 수집된 자료는 SPSS V.21.0 프로그램을 사용하여 분석하였다. 연구 결과를 종합해 보면 SNS 환경에서의 뷰티정보특성과 고등학생 소비자 태도 및 충성도의 관계에 있어 상호작용성과 유용성이 핵심요인이며, 정보제공성, 유희성, 생동성이 주요한 요인으로 도출되었다. 이상의 결과를 바탕으로 10대 소비자층의 SNS 이용에 있어 올바른 정보수집을 위한 방향 제시와 뷰티기업의 마케팅 전략수립을 위한 자료로 활용될 것으로 기대한다.

• 한국의류산업학회지
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• 제21권2호
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• pp.151-162
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• 2019

This study identifies influential factors in regards to the purchase of celebrity fashion hot items and compares these factors in the age groups of teens and twenties. This study surveyed male and female consumers aged 10-20 years old for empirical analysis in July 2018. The study surveyed 322 consumers selected through online convenience sampling. Data were analyzed using SPSS for Windows 19.0, descriptive statistics, reliability analysis, ${\chi}^2$ analysis, regression analysis, ANOVA analysis, Duncan test, and t-test. The results were as follows. First, 87.6% of consumer have purchased celebrity fashion hot items more than once. In particular, female consumers in their 20s with a high fashion product expenditure tend to purchase more celebrity fashion hot items. Clothes and shoes were purchased more by 10-year-old males, shoes for males in their 20s, accessories for 10-year-old females female, and bags and accessories for female in their 20s. Second, there were no significant differences for those aged 10-20 years old in purchase satisfaction for celebrity fashion hot items according to age, gender, income, and fashion product expenditure. Consumers' awareness on corporate marketing intention to celebrity fashion hot items was higher among women in their 20s than men in their teens and twenties; in addition, the expenditure on fashion products also increased. Third, factors affecting the purchase of celebrity fashion hot items among teens and twenties were different according to age and gender. A higher need for identification for teenage male resulted in: lower media dependency, higher product involvement, fashion conformity, fashion innovativeness for 20s males, higher product involvement for 10s and 20s females, increased intention to purchase tended. This study provides consumer information and fashion item information that can be utilized in advertisement and promotion strategies for fashion companies that seek to perform celebrity marketing strategies that target consumers aged 10-20 years old.