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Analysis of Developing Contents of 2005 Renault Samsung Motors Corporate Brochure (2005 르노삼성자동차 Corporate Brochure Contents 개발 분석)

  • Suh, Kyong-Won
    • The Journal of the Korea Contents Association
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    • v.7 no.4
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    • pp.241-249
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    • 2007
  • This article addresses considerations, processes of drawing concepts and design approaches in compiling a corporate brochure set in the practice of editorial design. A well-made brochure does not simply refer to listings of the current state of a company and a fantastic visualization of their visions. It necessarily involves the utilization of strategic core keywords appropriate to the industry, proper and classy metaphors that fit the target, a certain harmony between direct and indirect narratives, and bringing all of these aspects under the hat of creative and purposeful design in a single brochure. Thus, it also calls for variety and changes to captivate the eye when leafing through brochures. 1. Does the brochure reflect accurate diagnoses on the position of the market environment, the industry and their needs? 2. Does it offer solutions to given tasks, does it claim to be able to solve problems a company may have, does it satisfy their expectations, and does it cover the topics in an in-depth manner? 3. Referring to questions 1 & 2, does it address existing cases of competitors, leading players and global trends? 4. Does it have an appropriate design language that can communicate intrinsic issues and global trends as well as appropriate rhetorical visual aids that stand out?

ETS Sampler design for borehole radar receiver using 4 different clock phases (위상이 다른 4개의 클럭을 이용한 시추공 레이다 수신기용 ETS 샘플러 설계)

  • Yoo, Young-jae;Oh, Chaegon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.1
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    • pp.680-687
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    • 2018
  • Borehole radar is a radar used for underground resources and geological exploration purposes. It needs a high-speed sampler to transmit electromagnetic waves with a pulse width of several ns and to receive reflected waves of several tens to several hundreds of MHz reflected from the object to be surveyed. ETS (Equivalent-Time Sampling), which can achieve sampling performance of several GHz with a sampling frequency of several tens of MHz, is suitable for use as a sampler of a borehole radar receiver. In this paper, we propose a method to control the sampling clock delay, which is the most important factor in ETS sampler design, using four clocks with phase difference of $90^{\circ}$ for one clock source. The proposed method can reduce the time required to acquire the data within the set interval by 1/25 than the conventional method using the delay generator. When the implemented sampler is applied to the receiver of existing borehole radar, it is possible to accumulate 58 additional times due to the shortened sampling time. In addition, by using one delay control logic compared with the conventional method using several sampling clock delay control logic in order to satisfy the target sampling range, it is possible to omit the correction process which was necessary in the past. As a result, the structure of the system can be simplified and a uniform sampler can be realized.

Removing Lighting Reflection under Dark and Rainy Environments based on Stereoscopic Vision (스테레오 영상 기반 야간 및 우천시 조명 반사 제거 기술)

  • Lee, Sang-Woong
    • Journal of KIISE:Software and Applications
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    • v.37 no.2
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    • pp.104-109
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    • 2010
  • The lighting reflection is a common problem in image analysis and causes the many difficulties to extract distinct features in related fields. Furthermore, the problem grows in the rainy night. In this paper, we aim to remove light reflection effects and reconstruct a road surface without lighting reflections in order to extract distinct features. The proposed method utilizes a 3D analysis based on a multiple geometry using captured images, with which we can combine each reflected areas; that is, we can remove lighting reflection effects and reconstruct the surface. At first, the regions of lighting sources and reflected surfaces are extracted by local maxima based on vertically projected intensity-histograms. After that, a fundamental matrix and homography matrix among multiple images are calculated by corresponding points in each image. Finally, we combine each surface by selecting minimum value among multiple images and replace it on a target image. The proposed method can reduces lighting reflection effects and the property on the surface is not lost. While the experimental results with collected data shows plausible performance comparing to the speed, reflection-overlapping areas which can not be reconstructed remain in the result. In order to solve this problem, a new reflection model needs to be constructed.

An Algorithm for Translation from RDB Schema Model to XML Schema Model Considering Implicit Referential Integrity (묵시적 참조 무결성을 고려한 관계형 스키마 모델의 XML 스키마 모델 변환 알고리즘)

  • Kim, Jin-Hyung;Jeong, Dong-Won;Baik, Doo-Kwon
    • Journal of KIISE:Databases
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    • v.33 no.5
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    • pp.526-537
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    • 2006
  • The most representative approach for efficient storing of XML data is to store XML data in relational databases. The merit of this approach is that it can easily accept the realistic status that most data are still stored in relational databases. This approach needs to convert XML data into relational data or relational data into XML data. The most important issue in the translation is to reflect structural and semantic relations of RDB to XML schema model exactly. Many studies have been done to resolve the issue, but those methods have several problems: Not cover structural semantics or just support explicit referential integrity relations. In this paper, we propose an algorithm for extracting implicit referential integrities automatically. We also design and implement the suggested algorithm, and execute comparative evaluations using translated XML documents. The proposed algorithm provides several good points such as improving semantic information extraction and conversion, securing sufficient referential integrity of the target databases, and so on. By using the suggested algorithm, we can guarantee not only explicit referential integrities but also implicit referential integrities of the initial relational schema model completely. That is, we can create more exact XML schema model through the suggested algorithm.

A Study on the Retailer's Global Expansion Strategy and Supply Chain Management : Focus on the Metro Group (소매업체의 글로벌 확장전략과 공급사슬관리에 관한 연구: 메트로 그룹을 중심으로)

  • Kim, Dong-Yun;Moon, Mi-Jin;Lee, Sang-Youn
    • Journal of Distribution Science
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    • v.11 no.12
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    • pp.25-37
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    • 2013
  • Purpose - The structure of retailing has changed as retailers develop markets in response to business environment changes. This study aims to analyze the general situation of retailers in order to predict future global strategy using case studies of overseas expansion strategy and the Metro Group's global strategy. Research design, data, and methodology - The backgrounds to the new retail business model and retailer classification are analyzed as theoretical data. In addition, the key success point of the Metro Group's "cash and carry" strategy is analyzed as is the Metro Group's global CFAR (collaborative planning, forecasting, and replenishment) strategy. Finally, the plan for cooperation and precise forecasting under the Metro Group's supply chain management are analyzed from the promotion environment viewpoint. Related materials analyzed included the 2012 annual report, the Metro Group's web page, and a video interview with the executive in charge of global strategy and the new market development department. Some data were revised to avoid disrupting essential aspects of the case studies. Results - The important finding was that the Metro Group could be a world-class retail company with its successful global expansion strategy. The Metro Group's global strategy's primary goal is to have a leading business position in Eastern and Western Europe. The "cash and carry" strategy is highest priority in its overseas expansion strategy. Moreover, the Metro Group has standardized product planning capacity, which could be applied in various countries with different structural and cultural backgrounds. This is the main reason that the Metro Group could rapidly become successful in the Eastern Europe and Asian markets through its structural overseas expansion strategies. In addition, the Metro Group emphasizes the importance of supply chain management. Conclusions - First, retailers should create additional value through utilizing the domestic market, market power, and economies of scale to launch a global strategy to maximize benefits from diversification. Second, the political, economic, and cultural background of the target country needs to be understood to successfully implement the overseas expansion strategy. Third, the main factor of successful cooperation with a local partner is how quickly the company gains total understanding of the business resources and core competence of its partner. All organizations should focus on the achievement of goals in order to successfully operate the partnership. Fourth, retailers should improve their business, financial and organizational structure. Moreover, the work processes and company culture should also be improved to respond strongly in the competitive global market. Fifth, the essential point of a successful retail business is the control capacity of its branding and format. The retailer could avoid forecasting errors through supply chain management by perfectly distributing the actual amount of its inventory. In addition, the risks along the supply chain are effectively shared between the supply chain partners. Finally, the central tendency of the market is to gain in strength with this taking place across all parts of the business.

The Intention during the Interaction between Infants and Their Teachers while Playing Freely (자유놀이에 나타난 영아와 교사의 상호작용 의도)

  • Cho, Hye Kyung
    • The Journal of the Korea Contents Association
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    • v.18 no.10
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    • pp.203-216
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    • 2018
  • The purpose of this study is to clarify what teachers interaction is who try to develop their infants, by examining the intention of beginning the interaction between teachers and their infants, while playing freely at a child care center. The author used a qualitative research method. The subjects of this study are nine infants and three teachers. The author videotaped all the session focusing on the interactions between teachers and their infants. The author observed all the sessions for three months. The author also interviewed the teachers. She also collected the manual of the target daycare centers, its study plans, its observation logs, and the observation logs of the infants' activities and analyzed them. The intention of infants' interaction with their teachers is to know how to play by using some toys. A second intention is to see the contents of the picture book related to the daily routine. A third intention is to satisfy emotional needs. The intention of teachers interaction with their infants while playing freely is to help explore things and try to play. Another intention is to make a transition from teacher-centered play to infant-centered one. A third intention is to pacify infants expressing thoughts by crying. A future research which will increase the quality of the interactions and will be helpful for the development of infants and will focus on infants will be needed.

A Study on the Application of Very Rapid Hardening Acrylic Polymer Modified Concrete for Bonded Concrete Overlay Method (접착식 콘크리트 덧씌우기 공법을 위한 초속경 아크릴계 폴리머 개질 콘크리트의 적용성 연구)

  • Lee, Seung-Woo;Kim, Young-Kyu;Lee, Poong-Hee
    • International Journal of Highway Engineering
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    • v.13 no.1
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    • pp.139-148
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    • 2011
  • Asphalt concrete overlay method is used by general maintenance and rehabilitation of construction for aged concrete pavement in Korea. However, in case of the AC overlay method to extend service life of the existing concrete pavements, various distresses of reflection crack, pothole and rutting are the typical problems of the asphalt overlay on existing concrete pavement since it has different physical characteristics between asphalt overlay and existing concrete pavement. To achieve this, application of concrete overlay method is required instead of AC overlay method. Concrete overlay method has advantages that can reduce maintenance cycle and costs since it has excellent bearing value for heavy vehicles and no rutting. However, technical problems of detour road construction, traffic control and other disadvantages happened by long curing time. Thus, in this study and experimental research were launched to evaluate the workability, durability and resistance against environmental loading of Very Rapid Hardening Acrylic Polymer Modified Concrete(VRH-APMC) for application of bonded concrete overlay method. Test results showed that the compressive and bond strength were exceed 21MPa and 1.4MPa of target strength after four hours for rapid traffic opening properties. And tests of resistance against environmental loading results showed that VRH-APMC secured excellent durability. Thus, it was known that VRH-APMC was suitable material for large scale bonded concrete overlay method, and it was possible to use maintenance and rehabilitation method which needs enough workability and rapid traffic opening.

Simulation Study on E-commerce Recommender System by Use of LSI Method (LSI 기법을 이용한 전자상거래 추천자 시스템의 시뮬레이션 분석)

  • Kwon, Chi-Myung
    • Journal of the Korea Society for Simulation
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    • v.15 no.3
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    • pp.23-30
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    • 2006
  • A recommender system for E-commerce site receives information from customers about which products they are interested in, and recommends products that are likely to fit their needs. In this paper, we investigate several methods for large-scale product purchase data for the purpose of producing useful recommendations to customers. We apply the traditional data mining techniques of cluster analysis and collaborative filtering(CF), and CF with reduction of product-dimensionality by use of latent semantic indexing(LSI). If reduced product-dimensionality obtained from LSI shows a similar latent trend of customers for buying products to that based on original customer-product purchase data, we expect less computational effort for obtaining the nearest-neighbor for target customer may improve the efficiency of recommendation performance. From simulation experiments on synthetic customer-product purchase data, CF-based method with reduction of product-dimensionality presents a better performance than the traditional CF methods with respect to the recall, precision and F1 measure. In general, the recommendation quality increases as the size of the neighborhood increases. However, our simulation results shows that, after a certain point, the improvement gain diminish. Also we find, as a number of products of recommendation increases, the precision becomes worse, but the improvement gain of recall is relatively small after a certain point. We consider these informations may be useful in applying recommender system.

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A Study of Information Systems Development for Marketing Strategy (효율적(效率的)인 마아케팅 정보(情報) 시스템 구축(構築) 방안(方案)에 관한 연구(硏究))

  • Won, Doo-Hi
    • Korean Business Review
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    • v.4
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    • pp.355-383
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    • 1991
  • 1. The Purpose of This study research: The focus of marketing until recently has simply been on sales which means the transfer of goods from the producer to the consumer and on profits therefrom. However, the excess supply of goods due to the expansion of the economy and the resulting fierce competition between companies have changed the nature of marketing. Maximizing consumers' satisfaction and establishing marketing mix strategies for market subdivision and penetration into the target market are now significant roles of the marketing manager. In addition, with regard to company management, information within the company which had been collected, managed and processed sporadically indegrated manner. The purpose of this research on marketing information systems in connection with the above will be to seek ways enabling us to create an efficient and integrated information system for an entire company. 2. The Method and Scop of This Stdudy: Marketing information systems, as a part of management information systems, shall be examined based on relevant theoretical literature. The research process shall be generally developed as follows: 1) The basic structure of the marketing information systems, including its fundamental purpose and necessity, shall be examined. 2) The method for a specific plan shall be presented through fundamental marketing strategy concepts and marketing decision-making. 3) A general model shall be presented based on examinations of various mod els used for marketing information systems and on research of the models' relationship with management information systems. 4) The direction of development shall be presented as the basis for gradual development following examination of the scope, pertinent issues, and means of improvement of the marketing information systems. 3. Summary and Conclusion: As the competition among the enterprises has become keen and thus the management of the contemporary enterprises shows the tendencies of uncertainty as well as complexity, all the managers must make the correct and prompt decision of their mind. Otherwise, the danger which will lead to and failure in the failure in the business may befall to the enterprise. Though computer system and information related techniques have the endless potentiality for the improvement of the enterprise, those are granted only to the enterprise which will be able to manage the computer system and information related techniques. In the contemporary industrial society, the need to a managerial information system has been increasing because all the complicated information can be stored, disposed and managed by the efficient method. And the marketing information system is also the integrated system which has been formed and developed through the efficient mixture of all the constituent elements including the definition of marketing research as the definition of the information system has been enlarged due to the reason shown above. The common point of the two systems is the man machine system functioning to help the efficient decision of the mind by introducing the computer system on the basis of user manager centered thought in order to provide informations to be useful in operation and management of the organization and the function of the mind decision. The purpose for the marketing information system lies in making the utmost use of marketing information available in the course of the mind decision. The reason why the contemporary enterprises necessitate the marketing information system are as follows: 1) The stages of the business operation are expanded wide to the world. 2) As the living standards of the consumers have been on the rise, the enter prise has to satisfy the consumer's "wants" than simple "needs".

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Study on the competitiveness enhancing strategy of Korean service trade through FTA - Focus on the logistics industry - (FTA를 활용한 서비스무역 경쟁력 제고방안 연구 - 물류산업을 중심으로 -)

  • Sohn, Sungpyo
    • International Commerce and Information Review
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    • v.18 no.2
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    • pp.151-167
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    • 2016
  • This study is focus on the relationship between the role of FTA and service trade performance enhancing strategy in Korea. and It is on the verification of the focus to the competitive promoting strategy of the logistics industry. finally proposition of the policy making to the government is proposed in the research. The invigoration of the service trade through FTA focus on the logistics industry is very combinative economy policy target with the side of government and the side of private enterprises both. added to this, this is the goal of impossible to achieve just with the development of logistics industry itself. it needs to construct the organic relationship, that is the implement and enforcement of the SCM through logistics industry network. Thus, on logistics, the 3rd party operating system implementation is top priority to gain international competitiveness. furthermore, the 4th party facilitation including consulting function and IT technology to pursue the maximum effectiveness logistics service providing.

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