• 제목/요약/키워드: target audience

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Nepotism Effects on Job Satisfaction and Withdrawal Behavior: An Empirical Analysis of Social, Ethical and Economic Factors from Pakistan

  • SERFRAZ, Ayesha;MUNIR, Zartashia;MEHTA, Ahmed Muneeb;QAMRUZZAMAN, Md.
    • The Journal of Asian Finance, Economics and Business
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    • 제9권3호
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    • pp.311-318
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    • 2022
  • Nepotism practices have had a severe impact on the social, ethical, and economic culture of not only corporations but also countries in the modern world. Nepotism behavior not only discourages the determined and motivated employee, but also has a detrimental impact on the worker's satisfaction, performance, and contribution to the firm's success. This increases economic tensions due to workers' dissatisfaction with their jobs and occasionally withdrawal intentions, resulting in poor economic activity and a decline in society as a whole. The purpose of this study is to see how organizations' nepotism affects individual work happiness, withdrawal behavior, social and ethical values, and the country's economic development. The study's target audience was private-sector employees, including managers, non-managerial staff, and middle and lower-level employees. Convenient sampling was used to ensure that the target population was accessible and available. The findings demonstrated that organizational nepotism causes substantial harm not only to employees but also to businesses and the economy. The employee who is happy with his or her job and working environment is less likely to withdraw.

호텔기업의 CI에 관한 연구 (A Study on corporate identity of hotel industy)

  • 최응
    • 한국관광식음료학회지:관광식음료경영연구
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    • 제9권
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    • pp.303-320
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    • 1998
  • Today the corporate environment is changing rapidly in a standpoint of politics, economics, society and technology environment. So corporates need a management strategy in another point of view. As a new menagement strategy it is introduced corporate culture. The corporate culture should be built with the core of CI, in order to be adapted to peripheral circumstances of the company. The purpose of this thesis is to contribute to manage the systematic management of corporate image by inquiring into corporate identity. Through the research of the deluxe hotels in seoul it is tried to find hotel CI-concept. As a result, the knowledge level of hotel managers is a little low and considered simply as the modification of basic elements and development of a visual idenification system. The emphasis must be on the coordination and integration to create a desired coroporate image and to communicate this image created for the target audience in a systematic and unified mannr.

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The Types and Management of Differentiating Consumption depends on the social class of Korean consumers

  • LEE, Jaemin
    • 웰빙융합연구
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    • 제2권1호
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    • pp.35-39
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    • 2019
  • This paper presents two social and academic studies on the boundary between cultural production and consumption. The first line of the study on cultural omnivore analyzes the choice of heterogeneous audiences in the face of various cultural offerings. The second line is a study of market categories, which analyzes the responses of peer audiences to objects with different levels of category code compliance. As such, this paper developed a heterogeneous audience model to evaluate objects of different types. This allows us to consider two dimensions of cultural preference: diversity and orientation of selection. To this end, this paper proposes a new analytical frame work to map consumption behavior on these two dimensions. The results suggest that one type of target that values diversity and transformation is particularly resistant to those that span boundaries. We test this argument in the analysis of two large data sets on film and restaurant reviews. Overall, our findings can extend beyond cultural consumption. Outline variability of contextual individuals or individuals in the same situation can cross cultural boundaries even if they are not intentionally pursuing such hybridism.

A Study on the Health and Non Health Related Major University Students on Smartphone Addiction and the Correlation with Oral Health Behavior

  • Jang, Jung Yoo
    • International Journal of Clinical Preventive Dentistry
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    • 제14권4호
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    • pp.222-227
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    • 2018
  • Objective: The university students of the four universities located in the Gyeongbuk province district were studied to confirm the correlation between smartphone addiction and oral health behavior. Methods: The target audience was a total of 587 people, and from April 18, 2017 until June 10, 2017, collected data using individual questionnaire methods and analyzed using the IBM SPSS WIN 24.0 program. Results: Smartphone addiction was high in health related major, and oral health behaviors were high in non health related major. And the first grade students who smoke and drinking showed a high correlation between smartphone addiction and oral health behavior. Conclusion: It is possible to confirm the correlation between smartphone addiction of university students and oral health behaviors, and the smartphone guideline and appropriate oral health education program are required.

Towards the Acceptance of Functional Requirements in M-Learning Application for KSA University Students

  • Badwelan, Alaa;Bahaddad, Adel A.
    • International Journal of Computer Science & Network Security
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    • 제21권4호
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    • pp.145-166
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    • 2021
  • M-learning is one of the most important modern learning environments in developed countries, especially in the context of the COVID-19 pandemic. According to the Ministry of Education policies in Saudi Arabia, gender segregation in education reflects the country's religious values, which are a part of the national policy. Thus, it will help many in the target audience to accept online learning more easily in Saudi society. The literature review indicates the importance to use the UTAUT conceptual framework to study the level of acceptance through adding a new construct to the model which is Mobile Application Quality. The study focuses on the end user's requirements to use M-learning applications. It is conducted with a qualitative method to find out the students' and companies' opinions who working in the M-learning field to determine the requirements for the development of M-learning applications that are compatible with the aspirations of conservative societies.

Features of State Regulation of the Hotel and Restaurant Business in the Digital Economy

  • Davydova, Olena;Tomalia, Tetiana;Prylepa, Nataliia;Hryzovska, Liliia;Borutska, Yuliia
    • International Journal of Computer Science & Network Security
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    • 제22권9호
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    • pp.69-74
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    • 2022
  • The main purpose of the study is to determine the features of state regulation of the hotel and restaurant business in the digital economy. Particularly relevant are the processes of digitalization of the service sector. Trade and transport companies, enterprises in the hotel and restaurant industry, catering got the opportunity to expand the target audience, improve the quality of service, develop at an accelerated pace, take into account that in the global digital economy, victory will go to those whose arsenal will involve a large number of high-quality digital platforms. As a result of the study, key aspects of state regulation of the hotel and restaurant business in the digital economy were identified.

Quality of Health Information on the Internet

  • Lotfia Mahmoud Refaat Shenishen
    • International Journal of Computer Science & Network Security
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    • 제23권2호
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    • pp.147-151
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    • 2023
  • The article reviews the quality of information on the Internet in general and health information in particular, where the accumulation and steady increase of information available on the Internet, without concern for its quality or importance, and regardless of the target audience, in addition to the lack of evidence of its credibility such as the availability of the name of the editor and references, and the availability of the name of an academic or research body responsible for that information. Add to this the lack of bibliographic data that can help infer the novelty of the information, and verify the element of trust in it . The problem is exacerbated with regard to the health information available on the Internet, due to its danger resulting from the presence of false health information that may cause danger to human health if relied upon. Through this article, the researcher proposes criteria that can help users search for information to measure the degree of quality, trust, and credibility of information in general and health information available on the Internet in particular.

Traveling televisual texts: transnational adaptations of "Doctor Foster" into Korea's "The World of the Married" and the Philippines' "The Broken Marriage Vow"

  • Ralph Edward P. Sekito
    • 수완나부미
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    • 제16권1호
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    • pp.125-143
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    • 2024
  • Korean dramas, commonly referred to as Koreanovelas or K-Dramas in the Philippines, have significantly influenced and reshaped Philippine television culture since the early 2000s. Their impact persists in contemporary television programming, reflecting the transnational flow of media texts across borders. As media content transcends geographical boundaries, local media companies have adopted the practice of producing adaptations of foreign television series for their audiences. This paper examines the adaptation of the Koreanovela The World of the Married into the Philippine series The Broken Marriage Vow, both of which are adaptations derived from the British show Doctor Foster. Through this comparative analysis, I argue that the process of localizing these television shows to suit the preferences of the target audience serves as a tangible manifestation of transnational adaptation. Particularly in an era of globalization, where entertainment is still a thriving enterprise, thus traversing international borders, this phenomenon demonstrates the evolving nature of television content as it adapts and caters to diverse cultural contexts let alone a profitable means to generate an ailing entertainment industry, especially in the time of the pandemic.

Positive Attitude to Overcome Inner Suffering: Focusing on the Main Character Heathcliff in the Novel "Wuthering Heights" by Emily Brontë

  • Wooyoung Kim
    • International Journal of Advanced Culture Technology
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    • 제12권1호
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    • pp.75-84
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    • 2024
  • The novel literature of the Romantic era was characterized by emotionally charged and imaginatively rich works. During this period, authors brought a new flow to the literary scene by exploring romantic themes in their unique styles. Various themes and genres emerged, diversifying the novel's target audience. It was during this era that Emily Brontë's "Wuthering Heights" was published. In this paper, we aim to explore the theme of alleviating internal turmoil within this novel, focusing on one enigmatic character, Heathcliff, among the main protagonists. We will illuminate Heathcliff's tumultuous past, analyzing the intricate connections of events that led to profound psychological anguish. By scrutinizing his actions and outward expressions, this paper seeks to understand the manifestation of his internal pain in interactions with other characters. We present a more comprehensive understanding of "Wuthering Heights," transcending the conventional boundaries of literary analysis. It not only proposes practical methods for alleviating internal turmoil but also sheds light on the timeless theme of divine love, offering readers a profound framework for interpreting the complexities of human relationships and the pursuit of inner peace.

음성신호 분석에 의한 판소리의 음성학적 특징 연구 (A Study on the Acoustic Characteristics of the Pansori by Voice Signals Analysis)

  • 김현숙
    • 한국산학기술학회논문지
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    • 제14권7호
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    • pp.3218-3222
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    • 2013
  • 판소리는 우리나라 전통 성악곡이며 소리, 대화, 몸짓이 어울린 종합 예술로 독창성과 우수성을 세계적으로 인정받은 세계무형유산이다. 특히, 판소리는 소리꾼의 해학적 표현과 청중의 참여도가 높은 점에서 예술적 가치가 있으며 모든 계층이 두루 즐기는 예술로서 사회적 통합의 기능을 담당한 것으로 평가되고 있다. 따라서 본 논문에서는 사회와 시대를 표현한 판소리의 음향학적 특징을 분석하기 위해 판소리 다섯 마당을 대상으로 음성신호 분석 기술을 적용한 상관성 추출 연구를 수행하였다. 이를 위해 판소리 다섯 마당에 대한 스펙트로그램, 피치, 안정도 및 강도 분석을 실험하였다. 실험 결과를 통해 판소리는 청중들에게 집중과 흥미를 지속적으로 유지시키면서 이야기를 풀어가는 특징을 잘 반영하기 위해 목소리의 파동 및 성대 떨림의 변화 폭이 크고 안정적이며 음성 에너지가 큰 소리로 표현하고 있는 것으로 분석되었다.