• The Journal of the Korea Contents Association
• /
• v.10 no.1
• /
• pp.399-406
• /
• 2010

This paper is to analyze which factors affect preference, satisfaction, and revisiting on McDonald's brand personality and to suggest distinguished guidelines for drawing core customers. The questionary distributed 150 who is college students in dokyo, Japan, then used for data analysis 128. The results come up with; First, 4 variables which are 'up-to-date', 'spirited', 'darling', and 'young' showed up importantly in brand personality. These mean young generation would like to enjoy playing on-line game and contents with computer on the table during wait their order. Second, 3 factors (sincerity, intelligence/specialization, and wholesome) in brand personality had highly significant in preference and satisfaction. When they feel strongly specialization and trust in product, it should be showed highly with preference and satisfaction. Third, 2 factors (sincerity, and intelligence/specialization) had strongly significant in revisiting. As marketer reinforce darling and specialized image about McDonald, Therefore, they should make customer to purchase again. Finally, if customer prefered and satisfied with product in the restaurant, it could be connected rebuying.

• Journal of Nutrition and Health
• /
• v.49 no.2
• /
• pp.88-98
• /
• 2016

Purpose: We recruited 118 women in their early 20's to examine the relationship between sodium intake and salty taste thresholds and preference. We also examined the association of salty taste preference with sodium-related dietary behaviors and major dishes contributing to sodium intake. Methods: Daily sodium intake was estimated using a 127-item dish-frequency questionnaire. Salty taste thresholds and preference were measured using rating scales using water solution of NaCl and a self-administered questionnaire based on a Likert scale, respectively. Results: Salty taste preference showed positive correlation with daily sodium intake and sodium intake-increasing behaviors, and inverse association with sodium intake-decreasing behaviors, including salt and soy sauce use at the table, the frequency of eating out and home delivery of foods, broth consumption of soup, stew or noodle soup, the use of ready-to-serve or processed foods, fresh vegetable intake, and the accommodating attitude toward bland food. Intake of sodium-contributing dishes, including ramen, spicy soft-tofu stew, radish kimchi, and dishes containing kimchi, also showed positive association with salty taste preference. Unexpectedly, detection and recognition thresholds of salty taste showed no association with salty taste preference, sodium intake, and sodium-related dietary behaviors. Conclusion: These findings suggest that salty taste preference could reflect sodium intake of individuals rather than thresholds of saltiness, and may be used as a simple and effective proxy for usual sodium intake.

• Journal of Korean Elementary Science Education
• /
• v.33 no.4
• /
• pp.724-735
• /
• 2014

The purpose of this study was to confirm correlation between elementary school students' VARK Learning styles test and Scientific Communication Skills through VARK questionnaire (version 7.3) for Youngers and Scientific Communication Skills Test. The subjects were 99 in 6th grade students of an elementary school located in Gyeonggi-do, Korea. The results of this study were as follows: 64% of the students had multiple learning styles, but only 36% of the students preferred a single mode of information presentation. Among students had a single mode preference, the aural ("A") was the highest unimodal preference. Among "V(visual)" mode, "A" mode, "R(read/write)" mode, and "K(kinesthetic)" mode, "A" mode was the commonest learning mode which students had. In Scientific Communication Skills Test, students' overall average was 26.19p [scientific explanation type (11.85p), scientific insistence type (14.34p)]. Girls' scores were higher than boys in scientific explanation type, but not in scientific insistence type. The scores by communication forms were Text (5.67p), Number (6.87p), Table (6.15p), and Picture (7.49p). Girls' scores were higher than boys in Text and Picture forms but not in Number and Table forms. In result of correlation analysis (Spearman's rho) between VARK Learning Styles and the types & forms of Scientific Communication Skills, there were common correlation in "Read/write (R) learning style-Scientific insistence type", "Read/write (R) learning style-Grounds of Scientific insistence", "Read/write (R) learning style-Description of Scientific explanation", and "R learning style-Text form".

• Journal of Nutrition and Health
• /
• v.31 no.2
• /
• pp.179-191
• /
• 1998

The satisfaction of elementary school children and their parents with the school lunch program by foodservice system was assessed by questionnaire. 787 (347 male, 417 female) 5th grade elementary school children and 761 parents participated. Foodservice systems of the schools were of 4 types : central/commissary ; satellite /commissary ; conventional/contracted ; and delivery/contracted. The most joyful mealtime for children was identified as lunch because of eating with friends. Satiety and leftovers after lunch varied according to the foodservice system. For example , there was less satiety in the contracted system and more leftovers in the delivery system than in the others, Foods tasted better in the commissary system than in the contracted one. The contacted system , especially the delivery/contracted system, was poor for keeping rice and soup hot. The children's food habits such as eating a greater variety of foods and good table manner were improved through the school munch program. Most parents well understood the main purpose of the school lunch program to be a source of education on nutrition and table manner, as well as a way in which to provide the same meals to all students and save the time & work needed to prepare home lunches. Parents claimed that hygiene, taste, good nutrition and food amount should be improved. This was especially true for hygiene in the commissary system and taste in the contracted system. Furthermore, they stressed that better taste and hygiene are the most important criteria for good school foodservice systems. In conclusion, parents wanted the school lunch program should be selected with consideration of children's preference such as by periodical food preference tests. A nutrition education program should also be provided to correct bad food habits of childrens.

• The Journal of the Korea Contents Association
• /
• v.22 no.8
• /
• pp.358-366
• /
• 2022

Recently, 'Apartment community facilities' have emerged as the most optional factor in the apartment market, and their level is becoming very important. Therefore, this study derived each type through latent profile analysis centering on health-related community facilities in 126 domestic main apartment complexes, and as a result of the analysis, it was confirmed that it was divided into a Pilates group, GX and Yoga group, Golf and Table Tennis practice range group, and overall low group. Among the four groups, Pilates, GX, and yoga groups are more likely to belong to Gangnam, Seocho and Songpa compared to complexes with many golf and table tennis practice ranges, and at the same time, the transaction price is also the highest. Through these analysis results, it was suggested that changes in the preference for leisure activities should be reflected when constructing community facilities, and that health-related community facilities should be deeply considered in residential welfare policies in consideration of high preference for fitness facilities in youth housing.

• Journal of the East Asian Society of Dietary Life
• /
• v.23 no.2
• /
• pp.184-196
• /
• 2013

To investigate the image, preference, importance and satisfaction of foreign visitors to Korean foods, 220 visitors (male 104, female 115) were surveyed with questionnaires in English and Japanese. To achieve this research purpose, frequency analysis, exploratory factor analysis, t-test, and one way ANOVA was performed using the SPSS 15.0 program. Subjects had various nationality such as Europe/Oceania (24.7%/), Asia (23.3%), Africa (12.8), and North America (39.3). The representative food was kimchi > bibimbop > bulgogi but the most favorite food was bibimbop > kalbi > bulgogi in order. Like this, there are some discrepancies among the food choice, especially in kimchi, so the taste of kimchi should be improved according to the foreigners' taste. The results of the preference about the image get the high grade from those factors; the resonable price of Korean food, the spicy taste, various kinds of food according to the settings of the table, good for the health with excellent taste. Foreigners consider that the cleanliness of food and tableware, the sanitation of the restaurants, the taste of the food and freshness of ingredients are the important factors in Korean food and Korean restaurants. According to these factors, the satisfaction is affected by the attitude of servers > the taste of the food > the freshness of the ingredients > the amount of the food > the atmosphere of the restaurants > the cleanliness of the tableware in order. From the relationship between the importance and the satisfaction, the low grade food should improve the color and styling of the food and be served the appropriate amount of the food. Moreover, it is needed to improve the combining the spices and the ingredients to maintain a balance between strong and delicate flavors and with this, Korean food should be more globalized to promote the development of Korea tourism.

• KIEAE Journal
• /
• v.12 no.5
• /
• pp.53-61
• /
• 2012

As aging society progresses, it is necessary to establish a housing standard that provides a healthy, safe, and convenient environment for the elderly. The objective of the study is to propose a housing space standard that is geared towards elderly living in the urban area. Three steps were taken to attain the objective. First, characteristics of housing preference, spatial usage and furniture preference of the elderly were attained through a survey. The survey was conducted targeting the respondents of the ages 60 to 79 living in three different administrative districts in Seoul. Second, the required floor space to perform individual specific behavior using anthropometric dimension of the elderly was investigated by literature review. Lastly, floor space of each space is suggested combining each area for individual specific behavior which reflects characteristics of housing preference and spatial usage. The results of the research as follows. A bedroom was planned, which includes the function of receiving guests by giving the area for the placement of a sofa. The space for the use of dinning table for two person was planned in the kitchen and The space for the behavior of showering on a chair was planned in a bathroom. Lastly, the space for the behavior of taking off shoes on a chair was considered in the entrance area. Consequently, $35.4m^2$ is suggested as the necessary floor space for the elderly housing considering the characteristics of the elderly in urban area. However, because of space composition and space for accessibility, the additional space should be considered to plan the elderly housing.

• The Journal of the Korea Contents Association
• /
• v.9 no.11
• /
• pp.140-150
• /
• 2009

Difference of individual character is defined Cerebral Hemispheric Model(CHM) to develop individual intellectual abilities in this paper. Component of preferred online-game is surveyed in accordance with individual character, and investigated for possible applications. An individual is classified with 2 modes of CHM that take charge of intellectual abilities; abilities is character, taste, personality decision-making and behavior patterns; that is closely related to creativity. Difference of game component could be investigated with correlation table of cerebral preference patterns (CPP) that was drawn up with survey. Individual brain preferences (IBP) became clear through preference of individual in the investigation, and suggested concept guide-line to develop other brain preferences. Thus, this study is able to realize from education game to a great variety of contents that base on the development of thinking-faculties as optimization of user preference, can be the basic data of self-development, to improve intellectual faculties as development of individual thinking preference.

• Korean Institute of Interior Design Journal
• /
• v.21 no.5
• /
• pp.264-271
• /
• 2012

As changed population structure variously, population decrease is one of the important problem in present urbanization. It resulted decline of the medium-large size housings that increasing of 1-2 person household need the variety of small housing with housing type. This study was researched the Gold-Generation on theme by Gold Miss, Gold Mr. who preferring urban small housings that it analyzed survey of Gold generation who be wanted urban small housing by interior coordination elements. Data to be analyzed that first, Gold Mr. and Miss are preferred two bedroom applied by spatial structure coordination. Especially it is based on the separation between livingroom and bedroom with duplex type which is bathroom formed single unit type(shower/toilet/basin). In interior coordination of spatial elements, Gold Mr. considered the form of kitchen with huge ㄷ type instead of Gold Miss are preferred alpha room or alpha space to use powder room or dress room. Second, In Preference of interior coordination elements, Gold Mr. and Miss are preferred bed-clothes and curtains by fabrics, lighting are hanging and spot lighting, accessories are carpet with rug and porcelains. Color are preferred bright scheme both white and ivory, however preference of furniture is different from Gold Mr. and Gold Miss that Gold Mr. are ordered desk, sofa and shelves but Gold Miss are preferred sofa, bed, and dressing table. It showed between Gold Mr. and Gold Miss are equal needs or differences. It expects the basic research for understanding the interior coordination elements for preference in urban small housing as focused on Gold generation(Gold Miss, Gold Mr.) that they will be applied the interior space on urban small housing.

• Journal of the Korean Home Economics Association
• /
• v.25 no.1
• /
• pp.69-82
• /
• 1987

The purpose of this study was to investigate the degree of discrimination and current usage of traditional furniture by people in contemporary society. Interest and preference for traditional furniture were also examined. The major findings were; 1) The traditional furniture owned by respondents were mainly document chest(mungab), dining table(soban) and open etagre(sabang-takja). Book cases(chaikjang) were rarely owned. Function of some furniture such as single shelf chest(danchung-jang), kitchen cabinet(chantak) and desk(suban) have been changed. 2) Highly discriminated tiradtional furniture were document chest(mungab), wardrobe(chest-jang) and dining table(soban). The degree of discrimination of letter rack(gobi), kitchen cabinet(chantak) and bookcases(chaikjang), however, were very low. 3) There was significant relation between discriminating ability and interest for the furniture and the status of posession of it. 4) Some socio-demographic variables were related to distriminating ability of the furniture. The group in high educational and economic level showed high discriminating ability of the furniture than those in lower levels. 5) These was positive correlation between discriminating ability and interest. The more interest, the higher discriminating ability. 6) Most preferred traditional furniture at present were three shelved clothing chest(samchung-jang), document chest(mungab), wardrobe chest(euiguri-jang) and open etagere(sabang-takja).