• Journal of the Korean Society of Costume
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• v.61 no.1
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• pp.58-68
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• 2011

With Expo 2012 Yeosu to be held in 2012, this study intends to propose designs for fashion cultural products into which the characteristics of local cultures of Yeosu are fused. Using symbols of Expo 2012 Yeosu and cultural symbols of Yeosu City as motifs, this study will develop patterns and then, apply them to neckties, handkerchiefs, and T-shirts. Adobe Illustrator CS2 and Adobe Photoshop CS2 will be used. This study developed basic motifs so that cultural resources using camellia, Odong Island, and the Turtle Ship, which represent Yeosu City, could be well harmonized with the topic of Expo 2012 Yeosu. This paper set three basic motifs of new formative images, using graphic images that were made by omission of forms, simplification, overlap, repetition, and calligraphy of the name of Yeosu holding the event. Each set motif was expanded to three motifs again through change, conversion, and mixture of colors, and three types of repetitive applied patterns were developed through revolution, symmetry, repetition, and reversal of each motif. The modern and refined image for neckties, to which the developed motif was applied, was made by directly applying the repetitive pattern of each motif or by making $45^{\circ}$ revolution. For handkerchiefs, revolution, enlargement, reduction, and gradation were applied to the motif so the pattern could be highlighted to the maximum and finally, a colorful image was developed. For T-shirts, three designs-a half-sleeved box type, a sleeveless round neckline type, and a sleeveless V-neckline tight type-were developed, through which availability of the design was increased. Through enlargement, reduction, revolution, and repetition of each motif, this paper layout the pattern on the whole part of a T-shirt, pursuing a decorative and casual image.

• Korean Journal of Human Ecology
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• v.5 no.1
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• pp.55-64
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• 1996

The aim of this study is to get the basic data to design the clothing for the female teachers. In this study, we survey the practice of the wear in the spring and the fall of the 422 female teachers in primary, middle and high school, and their wearing sensation according to clothing construction factors. The results are as follows: first, the female teachers frequently wear blouse and skirt, jacket and blouse, jacket and T-shirts, cardigan and T-shirts in upper wear. Second, most female teachers had troubles in their clothing at work. They had serious troubles in writing on the blackboard, due to the improper form and. length of the sleeves, and the inconvenience of their skirt is due to the improper length, while they go up the strains. Third, the comfortable factors of the female teachers' blouse are as follows; round neck line, soutien and peter pan collar, sleeve attatched bodice with a little loose armhole, $10{\sim}20cm$ under from waist in length, front slit, and fastening bottons. In case of skirt, they perceive A-lined, flared, pleats skirt more convieniently than tight one, which are 10cm under from kneeline in length, side fastening system, back slit.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.3
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• pp.254-266
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• 2011

This study analyzes the state and products of shopping malls that sell naturally dyed products in Japan. In this study, 37 natural dyeing shopping malls were selected. The results of this study are as follows. There are many natural dying internet shopping malls located in the areas of Tokyo, Kyoto, and Okayama. The most frequent dyes were indigo, followed by akane, persimmon, mud, vegetation, and tea. The highest ordered product categories were accessories, followed by adult clothes, and interior decoration products. The most frequent products were adult hats, followed by towels (handkerchiefs), scarves, T-shirts, and bags. For the price of products, 3,000-4,000${\yen}$ was the highest for T-shirts, with 2,000-3,000${\yen}$ and 4,000-S,000${\yen}$ for newborn baby and child clothing, 5,000-10,000${\yen}$ for hats and bags, 3,000-4,000${\yen}$ for scarves, and 1,000-2,000${\yen}$ for towels (handkerchief). Concerning product information, most of the shopping malls offer the product size and the product explanations, but over half of them did not show the properties or directions for handling the product.

• The Research Journal of the Costume Culture
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• v.31 no.5
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• pp.607-626
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• 2023

This study analyzes consumer fashion purchase patterns from a big data perspective. Transaction data from 1 million transactions at two Korean fashion brands were collected. To analyze the data, R, Python, the SPADE algorithm, and network analysis were used. Various consumer purchase patterns, including overall purchase patterns, seasonal purchase patterns, and age-specific purchase patterns, were analyzed. Overall pattern analysis found that a continuous purchase pattern was formed around the brands' popular items such as t-shirts and blouses. Network analysis also showed that t-shirts and blouses were highly centralized items. This suggests that there are items that make consumers loyal to a brand rather than the cachet of the brand name itself. These results help us better understand the process of brand equity construction. Additionally, buying patterns varied by season, and more items were purchased in a single shopping trip during the spring season compared to other seasons. Consumer age also affected purchase patterns; findings showed an increase in purchasing the same item repeatedly as age increased. This likely reflects the difference in purchasing power according to age, and it suggests that the decision-making process for pur- chasing products simplifies as age increases. These findings offer insight for fashion companies' establishment of item-specific marketing strategies.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.11 s.158
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• pp.1519-1530
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• 2006

This study has surveyed and analyzed in 2005 S/S domestic men's street fashion by using the Web-SFAS system that was developed and completed in the earlier research. Total of 270 men who were sensitive to fashion were surveyed around 5 nationwide cities and 9 commercial zones. The analysis results of the questionnaire and image survey in 2005 S/S for each commercial zone was shown as follows. 1. The most interest in producing fashionable shape when they go out was in the order of clothes>hair style>shoes and it was found that the proper reason for visiting the commercial zone was to meet with friends>watching movies>shopping etc. 2. T-shirts were most preferred as upper garments and as for bottoms, blue jeans were preferred. Black, gray, and white colors were most preferred and blue color was most preferred primarily due to the preference for blue jeans. The color image was proven mainly modem and light tone, comfortable and casual items were preferred. An active comfort casual image emphasized with activeness by coordinating comfortable T-shirts or shirts with blue jeans were most preferred in 9 areas. 3. A clear difference was confirmed in color by commercial area. Blackish color was most prevalent in Daehakro whereas simple color was mostly shown around Hongik University area. Bright and unique colors such as green and violate were dominant at Dae-Gu Dongseongro, and basic colors such as white and black were preferred in Masan Hapseong-dong and Changwon Sangnam-dong. Through the results of nationwide street fashion survey, the each commercial zone has unique characteristics in fashion trend even in the same city, rather than the regional difference in Seoul and local city.

• Journal of the Korea Fashion and Costume Design Association
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• v.10 no.3
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• pp.47-59
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• 2008

The recent trend of Sports Wear is seeking functionality and fashion at the same time, where the spread of sportism becomes caual style leading street fashion. Sports Wear is classified into active Sports Wear and Sports casual Wear, in which active Sports Wear is expanded to a mixture with Sports casual wear. The purpose of this study is to research the trend of materials used in active Sports Wear and Sports casual wear. Materials used for jacket/jumper, pants and t-shirts of active Sports Wear and Sports casual wear, and high-tech functional materials used for active Sports Wear have been analyzed. The results of the study are the following: a) Most of the materials used for Sports Wear are polyester, nylon, cotton, and a mixture of cotton and polyester. Active Sports Wear uses functional materials and texture such as Dri-Fit, which absorbs and dries fast, whereas Sports casual wear satin, cire and denim has been used to keep up with the trend rather than focusing in functionality: b) companies such as Nike and Adidas have used many high-tech materials to emphasize the functionality of Sports Wear, while Puma stresses on fashion rather than function, however uses spandex in order for the consumer to feel comfortable during physical activities; c) active Sports Wear in jacket/jumper, pants and t-shirts uses functional material and texture, however Sports casual wear uses satin and cire to keep up with the fashion trend rather than functionality; d) and Nike uses high-tech funtional materials for its Sports Wear in therma-fit, Clima-fit, Dri-fit and storm-fit, whereas Adidas uses Clirna-lite, Clirna-proof, Clima-warm, and Clirna-cool in their active Sports Wear.

• Fashion & Textile Research Journal
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• v.8 no.5
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• pp.496-504
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• 2006

This study was conducted for silver generation women, age 60 and more. Questionnaire was answered by the total 291 of women. Frequency analysis, t-test, ANOVA and Duncon-Test have been completed by using SPSS 12.0 tool. The conclusion of the study is below. First, silver generation women live in Seoul and South Gyeongsang Province. The data shows huge academic background gab among regions. Second, the following is the preferences found by 15 stimulants which expert groups identified based on demography. People in South Gyeongsang Province like default, tailored, three-button jacket more. People in South Gyeongsang Province prefer to Chanel jackets and people in their 70s prefer to it than in 60s, stand collar casual jacket for color and material, and the less they are educated, the more they like the jackets. And those who have less personal expenses tend to prefer to it. South Gyeongsang Province shows preference for semi polo-neck sweater. Highly educated did not show any preference for it. Women in their 70s tend to like blouses with round neckline. The data shows there is significant difference of preference for design, color and material for coloration vest between education levels. The less educated tends to like it. People in South Gyeongsang Province and those who live with their children are in favor with half sleeve jackets for colors and materials. All in Seoul and South Gyeongsang Province do not like three-quarter-length sleeve jackets because those jacket have wide and deep plunging neckline. The study showed people living in Seoul, in their 60s, highly-educated tend to favor polo shirts significantly. Seoul favor basic straight pants and people with any level of education excluding elementary prefer to it. The highly-educated and those who have a bigger allowance tend not to prefer to baggy trousers. In conclusion, Fifteen incentives (clothing design) for semi polo-neck sweaters, polo t-shirts, basic straight pants are more proper to silver generation women in their 60s, living in Seoul. Other designs are desirably applicable to customers on a national scale at middle prices.

• Journal of Fashion Business
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• v.22 no.6
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• pp.115-130
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• 2018

This study looked at how New Zealand's national brand is expressed in fashion design. In other words, the objective of this study was to offer a research methodology about the process that the conceptual national brand materializes through design. The method used in this research was the review of previous literature and research reports for New Zealand national branding. A direct market survey on the characteristics of fashion brands in each travel destination was conducted from February 2017 to February 2018. New Zealand announced its slogan for the national brand '100% pure New Zealand' in 1999, and in 2003 it announced the slogan 'new thinking New Zealand' with the value of 'newness' and 'innovation'. It also has 'Maori branding'. The study found that the three slogans had a consistent link from keywords to associated visual images. The above results were compared to the reminiscent visual images extracted from the website contents of the fashion brand. Then, using a t-shirt as an item, the t-shirt corresponding to each group was classified, and the design element analyzed. As a result, the four groups showed images of 'New Zealand ecology image', 'ethnic & Kiwiana image', 'nostalgic travel image' and 'pop image'.

• The Research Journal of the Costume Culture
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• v.24 no.2
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• pp.218-232
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• 2016

The purpose of this study was to investigate the differences in various fashion lifestyle segments' perceived benefits and design preferences for outdoor clothing to improve the development of outdoor clothing. Data were collected by questionnaire from 600 subjects aged 30 years and over with experience purchasing outdoor clothing in the past year. Frequency analysis, factor analysis, cluster analysis, reliability analysis, ANOVA, and chi-square analysis were used for the data analysis. The results of this study were as follows. Four segments were identified based on fashion lifestyle: manifoldly conscious, sensation conscious, practicality conscious, and brand conscious. Perceived outdoor clothing benefits generated three dimensions, including premium brand, practicality, and functionality, and preferred image produced two factors, tasteful/refined and comfortable/casual. Significant differences were found in the purpose of purchasing outdoor clothing, perceived benefit, and image and t-shirt pattern design preference among the segments. The manifoldly conscious group had a higher tendency to pursue various benefits and images of outdoor clothing and to prefer t-shirt textile designs with foulards and stripes. The sensation conscious group considered fashion and individuality in daily life but not in outdoor clothing. The practicality conscious group showed a preference for simple and casual styles with functionality and foulard patterns for t-shirts. The brand conscious group tended to prefer a striking design to functionality. This study is expected to be used as preliminary data for merchandising planning of outdoor clothing.

• Journal of Fashion Business
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• v.14 no.1
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• pp.132-142
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• 2010

The purpose of this case study was to design development of Working Uniform in 10 enterprises which were located in Changwon national industrial complex. The 10 enterprises were small-medium business in machinery. For finding actual conditions and preferences by employers, interview with employers was accomplished and their uniforms were collected. The uniforms were analyzed by Design elements ; shapes, colors, details. From the results, working uniforms were designed by each enterprise. The design was suggested CAD work sheets and send to each enterprise. After discussion and correction, design were made in fabric. Total 50 items(winter jacket and pants, spring & fall jacket and pants and summer T-shirts) were made by P/C, P/A and polyester coolon materials. The new designs have worn by the enterprises, now. This case study could be one of academic - industrial relationship cooperation.