• 한국의류학회지
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• 제29권11호
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• pp.1410-1420
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• 2005

The purpose of this study was to analyze characteristics of effective expression on T-shirts pattern by peirce's semiotic theory. The methods of this study was to analyze 721 T-shirts patterns in designer's collection from 2000 to 2004. The results of this study were as follows: First of all, iconic expression showed high frequency after 2000. Characteristics of effective expression were as follows: In geometric expression, repetition was presented as a symbolic sign by regular proportion and rule of dot, line, plane, irregularity, mixture of irregular dot, line, plane. Mixed expression was presented as a iconic and symbolic sign by collage, mixture of dot, line, plane, icon and letter. In iconic expression, simplification of iconic sigrl was presented as a iconic sign by simplification of form, color, texture, realistic expression using digital as a iconic sign, and symbolic face, body as a symbolic sign. Pop art's expression was presented as a iconic sign by a cartoon and commercial character and illusion was presented as a iconic sign. In letter's expression, brand logo was presented as a symbolic sign by transformation of letter's design, a symbolic sign of numeral by transformation of size, thickness, form, color. Symbolic message phrase was presented by slogan, fashion trend, brand image, descriptive indication message as a index sign by using icon or singleness. In conclusion, characteristics of effective expression on T-shirts pattern will present not only the theoretical foundation to raise the value added, but also the information about beauty sense of times, political and social value.

• 복식문화연구
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• 제14권2호
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• pp.299-309
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• 2006

This study was intended to analyze the wearing practices and the subjective fabrics preferences for men's dress shirts. It was performed by means of convenience sampling survey of male office workers wearing dress shirts who were living in Seoul, Geonggi, and Chungcheong area. Collected data were analyzed by frequency analysis, cross-tabulation analysis, t-test, and ANOVA using SPSS. The results were as follows: Most of the male office workers owned 5 dress shirts, and blue color dress shirts were preferred to white one. It was shown that most of the respondents wore dress shirts at the office almost every day with necktie. The preferred sensations of the dress shirt fabrics were the soft, wrinkle-free, smooth and dry ones. There were partially significant differences according to gender and age of male office workers in the wearing practices and subjective fabrics preferences of dress shirts.

• 패션비즈니스
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• 제16권1호
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• pp.1-15
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• 2012

The comic study which has been developed since the Eighteen century, is a subjective sense of the aesthetic concept and the aesthetics of comic is defined as a philosophy. The comic is opposite of the sublime or a superset of humor. This study investigated the aesthetics of comic and a popular graphic-print design on T-shirts. The research are the comic perspective on the aesthetic, expressive characteristics of the print design on T-shirt. And this study investigate literature and internet sites to extract data from the case studies. The aesthetic concept of the comic as an aesthetic category is defined as this study could inquire the comic cases expressed in t-shirts and graphic-prints on the emergence of historical change were discussed. Accordingly the three distinctions characterized as the parody, the optical illusion, the and the internet neologism. In conclusion, the aesthetic value graphic-prints on T-shirts appeared in the comic representation of the graphic-design of playfulness, extraordinariness, anti-nature, reflects popular culture is identified as.

• 한국의류학회지
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• 제37권3호
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• pp.270-279
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• 2013

This study presents a T-shirt design process that utilizes modernized traditional patterns; in addition, it also includes various modernization techniques for Korean traditional patterns. T-shirts are a representative casual wear item worn in everyday life, especially among young people. The association of traditional elements and public goods such as T-shirts effects the diffusion of the Korean image into global society. Through the whole design process, target groups and design concepts were determined first: collegiate students as well as clean, natural, refined, simple and sporty image, respectively. Subsequently, Dokkaebi, lotus, Dangcho, dragon and Taegeuk patterns were selected as traditional pattern sources. Along with the technique of the division, transformation, and configuration of original patterns, the combining method of geometrical figures, stripe patterns, and check patterns with traditional patterns was helped create modernized traditional motives. Finally, T-shirt designs with a Korean image were developed with the harmonized deployment of modernized motives and color planning. The survey showed that designs had a clean, natural, refined, simple and sporty image that was preferred by collegiate students. This study is relevant in three aspects. First, the design process of modernization was very creative to combine traditional patterns and basic figures. Second, this study expanded the scope of traditional image design to casual wear to promote the Korean image to young people all over the world. Third, the whole design process, from planning to final product development, presented in this study is applicable to other design processes.

• 한국의류학회지
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• 제31권9_10
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• pp.1352-1363
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• 2007

The purpose of this study is to understand consumer needs through fashion sensibilities on Character T-shirts. This study suggests the basis of planning effective design of Character T-Shirts by categorizing. The results were summarized as follows: 1. Fashion sensibility factors such as aestheticism, visibility, cutesiness, flexibility occupied 57.2% of the total. 2. The types of the Character T-Shirts were classified into four groups. The four types showed significant differences in all fashion sensibility. Aestheticism had its highest and lowest values in types 3 and 4, respectively; visibility in types 4 and 1, respectively; cutesiness in types 2 and 4, respectively; and flexibility in types 2 and 1. respectively. 3. As for the relation of consumer sensibility to fashion sensibilities, impulse related to eight adjectives; buying to nine adjectives; and recommendation to twelve adjectives. Impulse, buying and recommendation related to aestheticism and visibility.4. In the demographical aspect of fashion sensibilities and consumer sensibilities, significant differences found in age, gender, job and academic level. Therefore, the results of this study can be used as criteria of improving fashion sensibility consumer sensibility of Character T-Shirts. Especially, enhanced comsumer sensibility is expected by the elimination of texts and the choice of preferred character actions and vivid warm colors.

• 복식
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• 제65권7호
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• pp.75-85
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• 2015

The purpose of this study is to examine ways to vitalize cause related marketing (CRM) by proposing character T-shirts The campaign will employ Neo-Pop art, a genre popular with both companies and consumers. Study results are as follows: First, campaign T-shirts on the issue of human alienation resulting from digitalization can be utilized to generate financial profit that can be returned to society. This can lead to the acts of exchange for profit generation, public image improvemen of companies, and enhancement of their external status. As for the non-financial aspect, the campaign could lead to increased awareness of social issues and present opportunities to take actions of improvement. Second, the financial objective of character T-shirts dealing with environmental issue of sustainability involves brand distribution network support and revitalization of promotion such as shopping basket of love and eco-friendly store matching program for eco-friendly campaign. As for the non-financial aspect, it can help raise consumers' awareness of cause related activities such as crowd funding and fundraising and prepare opportunities of direct participation. Third, the financial objective of character T-shirts dealing with natural disaster relief activities on the global level involves brand recognition level increase and enhancement of positive association of companies through emergency relief and articles support as a result of drastic increases in casualties from nature disasters. As for the non-financial aspect, it can induce people's participation in relief activities and lead to the establishment of crisis response procedures. The information on the development of pop-art character T-shirts proposed in this study is expected to be used as basic information on cause marketing of fashion companies in the future, while providing inspiration to related fashion design.

• 한국의류학회지
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• 제30권5호
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• pp.674-683
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• 2006

The purpose of this study was to examine the effects of T-shirts product type and apparel benefit on consumer preference and purchasing intention. Data for the study were obtained by $3\times2$ mixed factorial design. The subjects were two hundred and thirty college male and female students. The data were analysed by factor analysis, cluster analysis, and ANOVA by using the SPSS program. The results of this study indicated that benefit did not have effects on consumers purchasing intention but significant influences on consumer preference for brand-parody products. For brand-copy products, benefit influenced the purchasing intention, and did not influence the consumer preference. This study suggested that new fashion trends, in association with consumer's benefit, have effects on consumer's purchasing behavior. The result of this study is likely to be useful in planning marketing strategy related to product type and new fashion trends.

• 복식
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• 제54권6호
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• pp.91-100
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• 2004

The purpose of this study is to evaluate the influence of T-shirt as a movie costume on the modem mass fashion. The way of study is to analyze the changes of men's image with T-shirt as Hollywood actors costume in 50's and 60's. The costumes create the characters with meanings and symbols moreover they lead fashion as well as promoting artistic value of films. At the end of the 19th century, this shirt learnt the ropes in the U.S. Navy well before it won the hearts of sportsmen and workers alike, with its twin virtues of comforts and hygiene. When American soldiers returned home after World War II showing their T-shirts in the sweltering heat of the Tropics, their shirts were as heroic as they were. Furthermore the new stars of Hollywood, going by such names as Marlon Brando and James Dean, gave the T-shirt its rebel cachet and showed the whole world. Be it tom open on Marlon Brando's torso in Elia Kazan's 'A Streetcar Named Desire', or peeping out dazzlingly white from under James Dean's red jacket in 'Rebel Without a Cause', the T-shirt flaunted its sexuality and emanated the sweet smell or revolt. It would be the banner of rebellion for a whole generation. The T-shirt had finally found its way into the history of fashion and was there to stay.d was there to stay.

• 대한가정학회지
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• 제41권10호
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• pp.45-55
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• 2003

This study was performed to find ways to improve the wearing comfort of high school boys' summer uniforms. The subjects were 640 boy students of high schools in Cheongju and Ansung city. The data was collected self-administered questionnaires to measure the actual wearing condition and the wearing satisfaction. Factor analysis, t-test, and F-test were used for data analysis. The results were as fellows: 1) Most students were wearing shirts made of polyester/rayon blended fabrics and pants made of wool/polyester blended fabrics. 2) Most students were wearing round neckline T-shirts or running shirts as underwears of the shirts, and trunks as pants. 3) About a half of respondents had altered their summer uniforms, and main alteration of their uniforms was focused on making their pants narrow. 4) The wearing satisfaction of uniforms were classifies into three factors: aesthetic, moving function, thermal comfort wearing sensation. 5) They evaluated the wearing sensation of school uniforms of shirts and pants with low satisfaction. 6) There were partially significant differences in three factors of the wearing satisfaction according to the uniform's fabrics, the wearing of underwear and the alteration of uniform.

• 감성과학
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• 제15권1호
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• pp.57-64
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• 2012

본 연구는 빨간색 셔츠의 시각적 감성을 비교 분석하여 소비자 감성을 반영한 셔츠의 색채기획에 도움을 주고자, 한국과 중국 대학생을 대상으로 온라인상에서 시각적 평가방법으로 7가지 톤의 빨간색 색지와 빨간색 셔츠에 대한 시각적 감성과 선호도를 평가하였다. 평가된 자료는 빈도 분석, 평균, 요인 분석, t-test를 실시하여 분석하였다. 빨간색 셔츠의 시각적 감성은 스포티, 로맨틱, 클래식 등 3개의 감성요인이 추출되었는데, 이 요인들은 톤, 성과 국적에 따라 유의한 차이가 나타났다. 중국 대학생은 한국 대학생에 비해 strong톤의 빨간색 셔츠가 더 스포티하고, dark톤이 더 클래식하다고 지각하였다. 또한 한국 대학생은 deep톤의 빨간색 셔츠를 로맨틱하다고 평가하였으나, 중국 대학생은 light톤과 pale톤의 셔츠를 로맨틱하다고 평가하였다. 한편, 7가지 톤의 빨간색 셔츠에 대한 선호도는 국적 및 성에 따라 유의한 차이를 보였다. 중국 대학생은 한국 대학생보다 dark톤과 pale톤의 빨간색 셔츠를 더 구매하고 싶어 하였으나, 한국 대학생은 strong톤의 셔츠를 더 선호하였다. 또한 남자 대학생이 dark와 dull톤의 빨간색 셔츠를 더 선호하는 반면, 여자 대학생은 light톤의 빨간색 셔츠를 더 선호하였다.