• 한국의류산업학회지
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• 제7권4호
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• pp.401-406
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• 2005

The objective of this field research is to determine consumer's fashion sense and provide helpful information to manufacturers when planning designs and merchandizing strategies. This study's purpose was to observe what was being worn, colors and tones. The method of research was fixed point observation using digital photos. The subjects of the research were female college students, 18-22 years old. The T-shirt has become the representative item for casual and comfortable wear by the female college students. Pants and blue jeans were worn more often than skirts as a lower garment. This shows that the students think about their activities when choosing a lower garment. The majority of these students chose clothing that functioned well for their school activities. Among students that wore skirts about half wore a functional knee length while the other half wore a more fashionable mini-skirt. These students appear to care about both fashion and function. Blue was especially popular, with 70.4% of all lower garments being blue. This effect makes the body look thinner and may be one reason why blue is so popular. White is a popular color as an upper garment. White upper garments are easily matched with any color, while blue upper garments coordinate well with similarly colored blue lower garments. The distribution of upper garment color is significantly influenced by the seasons. Blue jean tones were many and varied, while upper garments were mostly weak tones and bright tones of pale, light and soft.

• 정보처리학회논문지:소프트웨어 및 데이터공학
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• 제9권3호
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• pp.109-122
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• 2020

최근 실감 미디어 콘텐츠에서 높은 관심을 모으고 있는 프로젝션 맵핑은 사용자의 몰입감을 높이는 기술로 손꼽히고 있다. 최근 관객의 참여를 유도하기 위하여 제스처 인식 기술과 결합된 프로젝션 맵핑 콘텐츠들이 선보이고 있다. 그러나 대부분의 기존 방법들은 정적인 물체를 대상으로 프로젝션 맵핑을 수행하고 있다. 이에 본 논문에서는 사용자의 움직임을 추적하여 사용자의 신체상에 미디어 콘텐츠를 동적으로 프로젝션 맵핑시키는 기술을 개발하였다. 프로젝션 되는 미디어 콘텐츠는 미리 정의된 사용자의 제스처를 인식하여 사용자가 맨손으로 제작할 수 있도록 하였다. 이러한 동적 프로젝션 맵핑 기술과 제스처 기반 드로잉 기술을 통합하여 인터랙티브한 실감미디어 시스템을 구현하였다. 제안된 실감 미디어 시스템에서는 사용자의 양손의 움직임과 개폐 상태를 인식하여 그림을 그리는데 필요한 기능을 선택하고, 임의의 물체 색상을 붓의 색으로 설정하는 등의 기능을 통해 자유롭게 그림을 그릴 수 있게 해준다. 또한 사용자가 그린 그림을 사용자의 몸에 동적으로 투사해 사용자가 실시간으로 자신의 티셔츠를 디자인하고 이를 착용해 보는 효과를 가질 수 있도록 하였다.

• 한국의류산업학회지
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• 제10권1호
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• pp.76-82
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• 2008

Most of the students in middle and high schools today wear school uniforms. The school uniform is the most important and intimate clothes in adolescences and makes students feel a sense of group identity and belonging, and lessen the difference of economical capabilities. However levels of satisfaction is low because school uniforms do not express their individualities and do not keep up with the fashion. In this paper, we studied the partial liberalization of schools uniforms to raise the levels of satisfaction. The subjects were 378 male and female students from middle schools and high school in Ulsan, and a questionnaire was sent out. The survey was conducted in February 2007, and frequency analysis, ${\chi}^2$-analysis, and t-test were used for the analysis of the data. The results are as follows: The students recognized the partial liberalization of the dress code as loosening of the regulation As the result of analysis on attitudes toward the partial liberalization of the dress code, most of the students support the introduction of the plan. They chose a shirt as the most appropriate item and length as the best extent in liberalization. Among the elements of school uniform required to be unified, they selected a jacket and design as the item and extent, respectively. Through this study, we came to know the demands of students for school uniform and confirmed the possibility of the partial liberalization of the dress code as an improvement of consumer-oriented school uniform. In the future, it seems that their desires would be accepted and reflected in the design and school uniforms would be manufactured from the view point of consumer.

• 한국의류학회지
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• 제33권2호
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• pp.187-199
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• 2009

Recently, the quality and design of the children's wear is being improved remarkably. Following the trend, the need for the research on the pattern making of children's wear is growing. At first, we tried to find out how the industry is doing the pattern making job through interview. Results are as follows. The target age ranges from 5 to 11 years old. For the sample size of pattern making, 7 years of age is preferred. It is not usual to develop the design pattern from the bodice block pattern. Instead, they use middle block pattern for each item, such as blouse, shirt, pants, skirt or jacket. Starting from these middle block pattern, they prepare individual designs. With the results, the aim of the research became to develop one of most frequently used middle block pattern. The blouse block pattern was selected for that purpose. To look into the existing patterns, we selected 4 methods, i.e. NM-method, T-method, O-method, E-methods. Theses patterns were compared through wearing test for the evaluation of comfort and fit using trial garments. The results indicated the NM-method was best among them. Specially waist line position, shoulder shape and size allowance was adequate. Alteration and adjustment of pattern draft was made onto the NM-method. Allowances for the bust circumference, across chest, across back and depth of arm was adjusted for better comfort as well as fine fit. Sidelines of the bodice and the underarm seam of the sleeves were curved for styling. After another wearing test, the final pattern was suggested as a blouse block pattern for 7 years old girl.

• 한국의류산업학회지
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• 제12권6호
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• pp.774-780
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• 2010

The purpose of this study was to better assess and understand current needs and wearing sensation, including clothing behavior for early elderly women in the Korea and USA. The subjects in this study were 135 and 173 early elderly women in the Korea and USA. This research was done by a survey method and chi-square test. The major objectives of this study were as follows; First, it was found that the early elderly women of Korea utilize mostly human information as information source when purchasing clothing, whereas those of USA mostly media information. The women of Korea were found to put most emphasis in esthetic aspects of clothing, whereas those of USA in comfort. The most frequently worn clothes by the early elderly women of Korea were jumper, T-shirt and slacks, whereas jacket, sweater and slacks by those of USA. As for skirt, flare skirt was highly preferred in Korea, whereas A-line skirt in USA. Second, regarding the wearing sensation of ready-made clothing, the wearing sensation of jacket was found to be worst on the shoulder in Korea, whereas on the waist in USA. And the early elderly women of both Korea and USA had poor wearing sensations due to the length of sleeve, of trouser, of skirt and of one-piece dress. The comparison of the clothing behavior and wearing sensation of the early elderly women between Korea and USA showed a greater difference in clothing behavior than in wearing sensation.

• 한국의류학회지
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• 제35권6호
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• pp.621-634
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• 2011

This study analyzed the influencing factors on consumer purchase deferrals for internet clothing shopping. In addition, based on consumer demographics, it compared the differences of purchase deferrals with respect to clothing items, prices, and types of shopping malls. For an empirical study, 405 questionnaires were answered by respondents in their 20s and 30s with internet clothing purchase deferral experience. Data were analyzed using: SPSS for Windows 12.0 and descriptive statistics, reliability analysis, factor analysis, $X^2$-test, and regression analysis. The results of this study were as follows. First, the order of items with many purchase deferrals in internet clothing shopping were casual T-shirt>casual skirts>pants, one-piece>suits>sportswear>blouse/shirts and 58.3% of purchase deferrals happened when the price was below \50,000. Second, the significant differences in products, prices, and shopping malls for purchase deferrals were identified according to consumer demographics. There were significant differences in clothing items according to gender, age, marriage, and education; however, there were significant differences only according to gender in terms of price. There were significant differences according to gender, age, marriage, education, and income in terms of the used shopping malls. Third, for the analysis of the influence of diverse factors that can affect purchase deferrals for internet clothing shopping, the more information search, purchase deferral habits, perceived risks, and deficiency in shopping mall supply conditions were when higher purchase deferrals occurred. For a strong competitive online market, this study can help internet clothing shopping mall entrepreneurs manage products and customers by analyzing the lists of purchase deferrals indicated in "cart" and by administrating the influential factors for purchase deferral.

• 패션비즈니스
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• 제23권1호
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• pp.25-36
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• 2019

The purpose of this study is to offer a base line data to facilitate entrance of a Korean fashion company into the Uzbekistan market by conducting a survey of the Uzbekistan students in Korea. This is done in order to gather data on their clothes wearing condition and factors affecting the purchase intention for Korean fashion products. In this study, a survey was conducted to 260 Uzbekistan students in Korea. The results of the study were as follows: 1) Uzbekistan students bought clothes mainly from road shops and the Internet. They bought a lot of pants, shirts, jackets, jumpers, and preferred to wear black, white, blue, and red color. The dissatisfactory parts were shown in order of the width of trousers, the length of the sleeve, and the shoulder. The most unsatisfying products were the pants and T-shirt. 2) They considered the aesthetics of the fashion products evaluation criteria, the human source and the internet advertisement of the fashion information source, and the customer service of the store selection criteria. These students showed very favorable attitude towards Hallyu and Korea. In addition, their preference and purchase intention for KFP were high. 3) The level of satisfaction on 'quality', 'color', and 'care' of KFP were very high, but lowest on the 'size' and 'price' of the clothes. 4) It was revealed that the attitude toward Hallyu and Korea, the satisfaction and preference of KFP, and demographics have a significant impact on the intention toward purchasing fashion products.

• 디지털융복합연구
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• 제19권11호
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• pp.445-456
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• 2021

본 연구는 소비자의 구매행동에 영향을 미치는 거시경제변수와 소비자 판매가격을 변수로 여성 골프웨어 판매량에 영향을 미치는 변수의 중요도를 확인하고 골프웨어의 판매 증진을 위한 가격전략을 제안하는 것을 목적으로 한다. 국내 여성 골프웨어 브랜드의 매출자료를 의사결정나무 알고리즘과 앙상블을 이용해 분석하였다. 티셔츠, 팬츠와 니트류는 소비자 판매가격이 판매량에 가장 중요한 영향을 미치는 요인인 것으로 밝혀졌으며, 스커트와 원피스의 경우 소비자 판매가격 외에 카테고리가 중요 요인인 것으로 밝혀졌다. 이러한 연구 결과는 아이템에 따라 소비자의 구매 행동에 영향을 주는 경제 변수가 다르다는 것을 의미하는 것으로 적절한 가격전략을 통해 매출 및 이윤을 극대화할 수 있음을 시사하고 있다.

• 한국의류학회지
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• 제42권1호
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• pp.172-182
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• 2018

The purpose of the present study was to quantify the thermal insulation of garments by item and examine factors influencing clothing insulation. A total of 769 garments in clo unit were collected and classified into 12 categories: blouses/shirts (95 items, BS), T-shirts/sweaters (62 items, TS), vest (23 items, VT), cardigans (23 items, CD), jackets/coats (75 items, JC), sport outerwear (including padding jackets)(48 items, SO), trousers (23 items, TR), skirts (56 items, SK), dresses (28 items, DS), underwear (150 items, UW), sleepwear (50 items, SW), and personal protective clothing (59 items, PPC). The results showed that clothing insulation was $0.21{\pm}0.01clo$ for the BS, $0.22{\pm}0.01clo$ for TS, $0.12{\pm}0.00clo$ for VT, $0.23{\pm}0.02clo$ for CD, $0.40{\pm}0.02clo$ for JC, $0.49{\pm}0.03clo$ for SO, $0.21{\pm}0.01clo$ for TR, $0.18{\pm}0.01clo$ for SK, $0.34{\pm}0.03clo$ for DS, $0.09{\pm}0.01clo$ for UW, $0.42{\pm}0.03clo$ for SW, and $0.56{\pm}0.03clo$ for PPC (p<.001). The most influential factors among the seven factors for thermal insulation of garments were clothing weight and covering area; however, the explanatory powers of two factors differed according to clothing categories. The covering area had more significant impact on clothing insulation in cardigans, jackets/coats, trousers, and dresses than clothing weight. Covering areas and clothing weight were the most influential factors in the following categories: blouses/shirt, T-shirts/sweaters, skirts, sleepwear and personal protective clothing. The garment weight was the most important factor for thermal insulation for the sport outerwear.

• 한국의류학회지
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• 제32권11호
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• pp.1692-1703
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• 2008

On 2008, China comes to be an era of opening the market for 30 years, being both the 4th economically biggest country and 2nd ranked clothing export country in the world. China plays a huge consuming market for the world, along with the competition arena for the numerous world fashion brands while more than 100 kinds of Korean fashion ones being launched into the China. By applying the analysis and investigation of preferred street style. in local area to the development of fashion items and design, the synergistic effect of university and industrial corporation might also be expected. This study aims to provide the basic resources for the development of fashion design on behalf of the Korean fashion brands launched into China and moreover to anticipate the requirement on the part of Chinese consumers by way of understanding the preferred fashion styles, through analysis and investigation of the street fashion in Dalian, northeastern area of China. Conclusively, in terms of clothing style, 80.5% of casual style and 19.5% of formal style were notified. The jean casual, and easy casual being dominant in the former, feminine style in the later. In view of the high frequency of T-shirt, sleeveless on the top, full-length pants and 7/9 length pants on the bottom. The simple and cool style seems to be favored, making them easy through the hot summer. The upper clothes exposed in body part of back, chest and shoulder, were frequently shown. In light of colours. white, black, red were preferred on top, blue and black were preferred on bottom. To deal with accessories, the shoulder bag mostly preferred among bags, the sandal, slippers, snickers in sequential order among shoes, the hair pins and rubber band(tied or, held up style), in hair accessories. Other items of hat, belt, and sunglasses, which could give a point to the summer style, were identified low frequency.