A Study on a Development of the Consumer-Oriented School Uniform by the Partial Liberalization of the Dress Code

Most of the students in middle and high schools today wear school uniforms. The school uniform is the most important and intimate clothes in adolescences and makes students feel a sense of group identity and belonging, and lessen the difference of economical capabilities. However levels of satisfaction is low because school uniforms do not express their individualities and do not keep up with the fashion. In this paper, we studied the partial liberalization of schools uniforms to raise the levels of satisfaction. The subjects were 378 male and female students from middle schools and high school in Ulsan, and a questionnaire was sent out. The survey was conducted in February 2007, and frequency analysis, ${\chi}^2$-analysis, and t-test were used for the analysis of the data. The results are as follows: The students recognized the partial liberalization of the dress code as loosening of the regulation As the result of analysis on attitudes toward the partial liberalization of the dress code, most of the students support the introduction of the plan. They chose a shirt as the most appropriate item and length as the best extent in liberalization. Among the elements of school uniform required to be unified, they selected a jacket and design as the item and extent, respectively. Through this study, we came to know the demands of students for school uniform and confirmed the possibility of the partial liberalization of the dress code as an improvement of consumer-oriented school uniform. In the future, it seems that their desires would be accepted and reflected in the design and school uniforms would be manufactured from the view point of consumer.

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