• Journal of Fashion Business
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• v.20 no.6
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• pp.111-134
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• 2016

A luxury brand bag is a medium to symbolize brand identity and plays a role in enhancing brand value. A typical example is a designer signature bag such as Hermes Kelly Bag, Birkin Bag, and Lady Dior Bag. The purpose of this study is to analyze the design changes and acceptance of identity of luxury brand bags and examine the design characteristics that succeed to the value of a luxury brand bag. The subjects of the study focused on Louis Vuitton, Gucci, and Chanel bags. Photos were collected from www.vogue.co. uk. based on the fashion collections from S/S 2007 to S/S 2016. The study methodology was to analyze the kinds, shapes, colors, materials, and the ornament of subject bags based on previous studies. The results of the study were summarized as follows. For the identity and design changes of each brand, Chanel has tried to combine functionality pursued in the past with constantly changing femininity by making bags in fantastic moods using various materials and free shapes. Gucci has constantly used Ornament elements holding the brand identity of classic bags and trend colors to keep tradition. Louis Vuitton holds fast to its functional shape to protect brand identity through design philosophy that started with a travel luggage and attempts to express modern emotion through Ornament changes. This study confirmed that luxury brands have accepted their unique design characteristics holding brand identity to improve their brand value and attempted to change constructive elements in many different ways for modern reinterpretation.

• Journal of the Korea Fashion and Costume Design Association
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• v.6 no.2
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• pp.111-121
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• 2004

The Mevelana sect is a spiritual Islamic group experiencing spiritual transaction with their god through a peculiar dancing as a form of religious ritual. The Mevelana, a sect of Islamic Sufism, has their head mosque in Konya in Turkey. Although Mevelana sect is regarded as heretic of Islam, it has exerted considerable influence on the Islamic religion through its peculiar religious worshiping form constituted in dancing and reciting poems. Nowadays, Turkey recognizes the Mevelana dancing as their precious cultural legacy of a long history, exerting public information efforts to give it for wider publicity of Turkey to the world. The Mevelana dress with ornament attired for the ritual dancing performance is regarded to symbolize a spiritual medium, which leads to conciliation with the eternity. The straight lines and curved line characteristic of the Mevelana dancer's trousers, skirt, jacket and such mirrors the image of the Orientals, which is in peculiar contrast with the white and gray colors of the dress with ornament. The impression of the spiritual Mevelana dressing in harmony with the dynamic dancing motion goes beyond mere a religious dressing. It is expressive of a graceful and sophisticated modern formative art, of which the mystic design gives an inspiration to the modern fashion. After Poiret, Islamic factors have emerged in the modern fashion. For instance, a hat with Arabic fashion lapel, a Fez hat of Turkish style, harem pants and such are still popular in the modern fashion. It seems probable that the Iraq War would far more activate the influence of Arabic culture to the modern fashion. By making an analysis on the religious background and formative characteristics of the Mevelana dressing, and by giving design examples on how the Mevelanan dressing has been applied to the modern fashion, this research suggests working out new designs by making a renewed application of their characteristics to the modern fashion.

• Journal of the Korea Fashion and Costume Design Association
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• v.9 no.2
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• pp.115-125
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• 2007

A hat is a general term for what human beings wear on their heads in order to protect them from the cold or heat, to be used for ornament, or to symbolize social position. A hat represents the position of a man who wears it, attitude toward the society, and faith for a religion for males. Since men's hats can create their image and uniqueness in casual wear from current fashion items, they are proposed as a fashion accessory item of designers each season. The purpose of this study is to review hats, which are part of costume, in a more analytic method. The research range of this study is hats for men in the upper class in the 17th to 18th centuries from the history of costume when diverse periodic and characteristic costume changes occurred. In the 17th to 18th centuries in the middle of the Chosun Dynasty, changes in costume occurred as the feudal society of the dynasty had been dissolved since the Japanese invasion in 1592. Political power was established in France as the Baroque Age began in the 17th century. Since European costume, especially women's costume led fashion in France, the country represented the age better than any other countries. Aristocratic costume in the Rococo Age of the 18th century was changed to completely different shape of costume after the French Revolution. In this regard, this age was deemed to be the most appropriate for the comparison or costume. Another purpose of this study is to review the common and different features of periodic factors that affect changes in costume by researching the hats of the two countries in the same age in order to understand relation between periodic characteristics and costume throughout history of costume.

• Journal of the Korean Society of Costume
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• v.35
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• pp.195-210
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• 1997

Movie clothing is what is recreated as a character in work after being worn for actors (or actresses). And it is not added for heightening only fantasy but it acts for heightening only fantasy but it acts for reinforcing the side of character or subject. Especially the clothing in color movie gets to have very psychological effect. Thus Accord-ing to the clothing the effect of the represen-tation style may become large and small. So as to make the gesture or attitude of each character valuable in accordance with the ac-tion and expression of the figure clothing is different from other device essentially One may attain various goals through the color of movie clothing, First movie clothing may show the vogue color of the time and the representative time color, Second the color of movie clothing helps one to able to recognize the socio-econmic position of character easily as the color to symbolize the specific jobs such as nurse soldier and doctor etc. Third the color of movie clothing may show the charcter temperament as to whether one is young or old and whether one has pessi-mistic temperament or one is extrovert or introversive etc. easily. Fourth setting the clothing color of hero as the color to set off helps it easy to distinguish from representation staffs. Fifty the whole color establishment of movie clothing gives help to expressing the at-mosphere of movie. Color is one of the most powerful means that the person in charge of clothing may express the character of movie. He should ex-press the feature of a wearer with the colors of each clothing through showing the lack of taste of characters or hinting the resistant character with the clothing color which is not suitable for situation or the conservative character with suppressed color etc. Thus he (or she) should express the clothing color which is suitable for being able to express each character by analyzing the work whole through script and grasping the character of each character so as to establish the clothing which is suitable for individual character.

• Journal of the Korean Society of Costume
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• v.62 no.2
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• pp.26-39
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• 2012

This study intends to reconsider pleat, which was undermined as something too simple to express the details for women's costume, by focusing on the aesthetic value of plea in men's costumes in the west before the 20th century. Furthermore, based on the aesthetic value of the pleat, diverse studies on contemporary men's costumes shall help to attempt to set up a basis for the new mode of men's costume. The pleat, a component in the costume since the ancient times, had unique characteristics including functionality, a sense of volume, directing effect that is caused by line repetitions and formativeness that results through elasticity. First, the aesthetics of the pleat before the 20th century shows rhythmic sense through the repetition of the pleat line as shown in the drape type costume, and it also shows a sense of volume as the pleat is moved along the motion of the body. Second, it shows functionality as the expansion of space moves in accordance with the motion of body sets up an internal space of the costume that facilitates body motion. Third, the pleat extends two dimension space into three dimension space using its elasticity. It exaggerates specific parts of the costume while ignoring body shape in order to symbolize status and authority of men. Fourth, it unifies the costume by wrapping the body by using quadrangle cloths with drapers, and expanding the silhouette with the pleat artificially to conceal the physical character and personality of the wearer. The physical character of the wearer disappears into the space made by the pleat. The pleat reveals the voluptuous beauty within.

• Korean Institute of Interior Design Journal
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• v.24 no.6
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• pp.212-220
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• 2015

The study aims to identify the design character of libraries today into outwardness which enhances publicity in the library buildings. This design trend tends to be emphasized in contemporary civic libraries. In these days, the libraries become not only to be the traditional places of information but also to be the multi-purpose places to provide community services and cultural spaces. Thus the contemporary libraries, especially big civic libraries, are willing to open to the public of diverse purposes and to accelerate social communication among them through outward design in the buildings. This study surveys literatures and identify accessibility, symbolism, openness, amenity, connection, as the characters of publicity in the libraries. The study also examines the outward design strategies of the libraries which enhance publicity in the ways of design to connect surrounding environment, to symbolize buildings, to wrap transparent external surfaces and to build interior spaces. The study finds in the case studies of ten outstanding civic libraries abroad which were built in relatively recent years that the outward design is achieved mainly through four ways. First, the libraries have connection with surrounding urban environment, thus have continuities from the surrounding. Second, the libraries have the shapes of landmarks which expose themselves and their roles to the outside. Third, the libraries have transparent surfaces through which outdoor environment penetrates into the buildings. Fourth, the libraries have corridors and halls which look like traditional urban public streets and plazas. The study concludes that outward design strategies which employ in contemporary libraries enhance publicity in the libraries. Thus the libraries can perform as multi-functional cultural and open places which accelerate social interactions among the public of cities. This study has the value as a research which emphasizes outwardness as the design strategies which enhance publicity in contemporary libraries.

• Korean Institute of Interior Design Journal
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• v.26 no.5
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• pp.143-151
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• 2017

This study aims to analyze the design of public libraries which act as anchors in culture-led urban regeneration. They have been built as city's symbols as well as catalysts to revitalize city centers and urban spaces since the 1990s. This study finds that the public libraries play roles in the urban development as cultural icons, multi-functional spaces, and public domain. This study examines the five examples of the libraries and finds their important design qualities as follow. First, public libraries are planned to symbolize local culture and history as cultural icons. The shapes of public libraries are expressed with sculptured cultural icons, while their facades are designed to signify cities' identities and images. Second, public libraries in culture-led urban regeneration have multi-functional spaces which provide diverse activities and experiences to visitors. The libraries often have galleries and theaters for cultural life, cafes and shops for daily uses, educational facilities, as well as public services, parking, and transport systems that connect to urban infrastructure. Third, the public libraries become the anchors of surrounding public spaces and cultural buildings. The libraries have the sequences of approach from entry plazas, transitional zones, and entrances to lobbies. Especially the transitional zones between the libraries and the cities that are covered with giant cantilevers expand the libraries' space and establish attractive urban spaces. Forth, the libraries employ nature and cityscapes in their design. The surfaces and openings of the libraries are adjusted to allow many attractive views to visitors. Fifth, the libraries have big lobby spaces which are the centers of the buildings as well as the public domain. The lobby spaces are designed as in-door spaces like out-doors with vertical and horizontal openness that allow the natural flows of light from ceilings, glass walls and vertical voids.

• The Journal of the Korea Contents Association
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• v.9 no.8
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• pp.231-236
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• 2009

Men's jewelry are thought to have a limited role as assisting women's jewelry or wedding gifts. The variety of designs are limited, and most of them are just copies of Japanese designs. In order to bring out a new kinds of variety in men's jewelry design, I have chosen architectural structures as a motif. Architectural structures have strong symbolical meanings that express man. They are powerful and challenging, and symbolize wealth and authority. Mario Botta, the wolrd famous architect is an architect with this kind of spirit. His architectural style does not lose his own color in a chaotic situation, but keeps the feeling of shape and space on the basis of locality. In this study I have started with a motif that may express specific and modem feelings by compressing the shape and spatial images of Mario Botta's structures minimally into men's jewelry in order to grope the possibilities in all aspects. I have done these in order to rediscover the beauty of the architectural structures by using the shape and spatial images that are found in Botta's structures, so that I may propose a new kind of men's jewelry with stresses on their shapes.

• Journal of the Korean Institute of Landscape Architecture
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• v.30 no.2
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• pp.63-69
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• 2002

The Second Namsan Tunnel required renovation. The landscape design was conducted as part of the comprehensive programs for renovation. The landscape design covered site analysis, design development, a working drawing and a maintenance plan. In May of 2001, the Second Namsan Tunnel was renovated and reopened to traffic. The tunnel was recreated as a new type of tunnel with function and beauty. The entrance and retaining wall of the tunnel has public character. Users are greatly affected by the entrance and retaining walls along roads. The landscape architect had to find new materials and methods to improve the environment and to combine artwork with the entrance and walls of the tunnel. The surface of the tunnel entrance and retaining walls are artistically treated with ceramic tiles and paint. Various regional characteristics and cultural meaning are symbolically expressed. Or the tunnel entrance from the Joong-gu side, entitled "Glory of the Future", the hibiscus symbolizes the bright and glorious future of Korea. On the retaining walls, entitled "Hope", the promising Joong-gu is symbolized through image of Korean magpies, mountains, rocks, roses, winds and nature. As for the tunnel entrance from the Yongsan-gu side, entitled "Vivid Spirit", pine trees symbolize the Koreans′strong will and an enterprising spirit. On the retaining walls, entitled "Lively Motions", Yongsan-gu is symbolized through image of pigeons, mountains, rocks, roses, winds and clear skys. The entrance and retaining wall of the Second Namsan Tunnel, whose surfaces are treated with tiles and paint with artistic value, would create an atmosphere using large-scale wall paintings. In this artwork, users would perceive a unique sense of place through the symbolic images of the vertical planes of the tunnel.

• Journal of the Korean Society for Railway
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• v.12 no.6
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• pp.927-935
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• 2009

Environmental shape objects not only play a part as various cultural facilities but also symbolize local unique culture beyond the limit of functional role. Therefore subway environmental shape objects should be approached in terms of public installations and art and should be designed to accommodate and meet the needs of subway users appropriately. In order to find out what subway users think about environment shape objects in subway stations, the factors that can evaluate awareness and preference for environment shape objects and visual image of environment shape objects were examined and analyzed. Positive elements were shown with regard to environment shape objects a lot but it is judged that visual quality of subway environment can be deteriorated if environment shape objects do not harmonize with the characteristics of station environment.