• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.8
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• pp.1274-1285
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• 2008

The purpose of this study is to investigate influences of perceived price dimensions and store attributes on store choice behavior. Three major retail formats, department store, discount store, and internet shopping mall in retail industry were compared with respect to store attributes and intention to purchase fashion products. Data were obtained from 427 consumers aged 25-49 years old. The results were as follows. (1) Multidimensional aspects of the price construct were identified: price-quality schema, prestige sensitivity, price mavenism, value consciousness, price consciousness, and sales proneness. (2) Store attributes included product assortment, quality per price (Q/P), service, and symbolic image in general. However, store attribute factors of three retail formats consisted of slightly different items. Department stores presented the highest level of mean scores on product quality, customer service, and symbolic images, while internet mall exhibited highest on product variety, information comparison, and quality per price. (3) Respondents presented high level of intention to purchase fashion products at internet mall, department store, and discount store in that order. (4) Purchase intention at department store was predicted by Q/P, service, symbolic image, prestige sensitivity, product assortment, clothing consumption, and age in order. Purchase intention at discount store was influenced by assortment & Q/P, symbolic image, clothing consumption, and sales proneness, whereas internet mall was predicted by product assortment, Q/P, service, price mavenism, and price-quality schema.

• The Journal of the Korea Contents Association
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• v.17 no.9
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• pp.510-522
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• 2017

This study aims to investigate the brand image of Korean TV news in terms of functional and symbolic attributes, to examine their interrelationships and their effect on audience' viewing intentions. A survey was conducted on 412 evening main news viewers of KBS1, SBS, and JTBC, and factor analysis and regression analysis were used. The results show that TV news brand personality was composed of three dimensions including enterprising, sincerity, and tradition. JTBC showed the highest mean value in terms of enterprising and sincerity over SBS and KBS1, and the lowest in tradition. The symbolic and functional attributes of the TV news brand image are highly correlated. Finally, the viewing intentions were determined in the order of news brand functional benefit, sincerity and enterprising personality factor.

• Korean Institute of Interior Design Journal
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• no.20
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• pp.78-83
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• 1999

The purpose of this study is to find out the symbolic meaning of interior color a the chosun dynasty's upper class houses, and to review it from a point of view of the Western coloring harmony theory. from this study, the Oriental philosophy, the ideas of Confucianism, and the ethnic traits influenced the interior color of the Chosun Dynasty's upper class houses like an-bang or sarang-bang. The results indicated that main color, auxiliary color, accent color were harmonized with similar harmony by hue and with contrast harmony by value and chroma. Therefore, interior color image of Korean traditional houses should be applied to the various design field as well as modern interior desigv.

• The Journal of the Korea Contents Association
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• v.7 no.9
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• pp.18-25
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• 2007

A symbol is one of the images that represents individual elements, and it has the power of metaphoric delivery to its audiences. Symbols, in animation, allows the audience to perceive various descriptions as symbols, leading to variety of interpretation. And by providing psychologically deeper meaning to the audience, it enhances the symbolic value of the images. However, detailed study regarding symbol analysis leaves much to be desired. This paper is an semiological approach to the Czechoslovakia animator, Jiri Barta, and his symbolic images, with particular focus on the darkness symbols that appear in the Czech cultural characteristics.

• The International Journal of Costume Culture
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• v.7 no.1
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• pp.17-27
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• 2004

Using semiotic analysis, visual images in selected postmodern fashion advertisements were analyzed. Semiotics is the study of the structure of the meanings of signs. Semiotic analysis involves deconstruction, and thus draws on the researcher’s value-mediated introspection and subjective interpretation of texts i.e., ads). Through deconstruction, culturally assigned meanings, which represent consumers and culture, were revealed. Postmodern characteristics including open interpretation, use of the human body as an object, multi page format, new mood, black and white scenes, use of real people, and new ideology were identified in the ads. The importance of analyzing visual images in fashion ads was stressed in the findings of the study, as was the importance of educating consumers on how to read the visual images.

• Korean Institute of Interior Design Journal
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• v.15 no.2 s.55
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• pp.166-173
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• 2006

Architectural color has been preserved the multiple characteristics reflected the change of social value criteria and technical development. Especially, the change of technical paradigm has led to variation from simple and fixed color system, as through the considerable change of architect's subject thinking, favored and symbolic system. Now, architectural color has also been revealed as the timely, moving, behavioral and existent color by anthropolatric thinking system. Therefore, it could be transformed expressive system reflected from abstract-pictorial characteristics, from the fixed to non-determining system, constructive to non-constructive system, context to expressive system, reasonal to emotional system, respectively. So, the range of architectural color has been extended as a element in reinforced the planned concept of the architect beyond the past decorated and symbolic color scope. As thereinafter, future's architectural color could be expected to concrete to the public-friendly relation system, developed widely to the system for reinforcing the concept not introduction of meaningless, fragmental and instinct color through the relational adaptation with design concept.

• CELLMED
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• v.13 no.10
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• pp.11.1-11.5
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• 2023

Animal symbols exert a profound influence on humans. This can be likened to homeopathic magic, with its source tied to the symbol. It has been believed that consuming an animal or crafting items from its parts would imbue humans with the creature's powers, thereby enhancing its symbolic significance over time. An animal can have various symbolic meanings, and among them, those related to healing have been adopted as folk remedies. Therefore, in this study, we would like to examine an example in which animals were used in folk therapy as a symbol of healing in traditional Korean medicine through "Donguibogam(東醫寶鑑)". In this context, 'healing' not only pertains to direct cures but also encompasses the use of amulets to fend off afflictions and bolster one's immunity. By looking at animals that have traditionally been used in folk remedies, it is possible to reaffirm the role of animals as healing symbols and to find ways to effectively use animal symbols to enhance the healing effect in the future by recognizing their value.

• Korean Institute of Interior Design Journal
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• v.22 no.5
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• pp.51-59
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• 2013

This study aimed to present the possibilities that a variety of conversions can be made in terms of the spatial function through the situation analysis and in-depth case studies, focusing on the cases of the conversion of historic buildings. Literature analysis and case analysis technique were conducted as the research methods. For the literature analysis, the researcher selected 105 cases of conversion-type buildings by recombining and reanalyzing them to space functional changes; the SPSS PC+ 18.0 program was used as the analysis tool to conduct a frequency analysis and cross analysis. In-depth analysis was conducted to investigate the overview of the architecture, building history, spatial functional changes, space program, conservation value, and the conserved parts by selecting 9 cases in Korean and foreign countries that have been recently converted through literature analysis and the results of the study were as follows. 1) As a result of analyzing the changes in function, the highest percentage of the cases was conversion into the cultural function (63.8%). 2) There were cases for conversion into the commercial function, business function, accommodation function and educational function besides cultural function. 3) As a result of spatial program, the attempts to increase the utilization of the building generally by applying the complex space with more than two functions could be seen. 4) The buildings with historical and architectural value were conserved most of the outer wall and some portion of internal parts; the buildings with symbolic value were renovated largely, while preserving symbolic parts; and the buildings with practical value were renovated in a way that maintains the structural parts while changing the interior space to be suitable for their function.

• Journal of Distribution Science
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• v.14 no.5
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• pp.115-123
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• 2016

Purpose - Nowadays the competition between companies has been intensified in the aviation industry. It is hard to maintain successful market share in challenging managerial environment. Not long ago, a Korean major aviation company had faced social condemnation cause of managerial staff's immoral behaviors. That company suffers great losses in company brand value in terms of authenticity as an aviation company. This research tried to show the effect of brand authenticity in the aviation industry. First of all, this research tried to define the dimensions of the brand authenticities based on the former researches. This research suggested the airline brand authenticities as three kinds of dimensions. The dimensions of authenticities consist of performance aspects, symbolic aspects and moral aspects. And this research also tried to show the relationships between brand authenticities and consumers attitudes. Research design, data and methodology - The empirical research design is based on the experiments with six types of advertisement prototypes. The advertisement prototypes were based on three types of authenticities' characteristics. The prototypes were made of core statements about each authenticity. And the advertisement prototypes also were based on the aviation company types. The types of aviation companies could be divided into FSC(full service carrier)and LCC(low cost carrier). So the whole experiments were performed with six kinds of advertisement prototypes(3 brand authenticities X 2 aviation company types). The age of participants were from 20s to 40s. The proportion of participants' demographics are as follow. Age proportion is 50% of 20s and 50% of 30s and 40s. Gender proportion is 46% males and 54% females. The experiments performed through mobile devices. Advertisement prototypes were exposed to the participants through their mobile devices, and they answered the questionnaires. All the process of experiments were performed by a professional research firm to maintain the quality of data. Results - This research suggested some important outcomes as follow. First, brand authenticity had an important role to make a positive consumer attitude on the aviation company. All the three types advertisement of authenticities had a positive impact on the consumer attitude for the aviation company. Second, the three types of brand authenticities in the performance aspects, symbolic aspects, and moral aspects had a major impact on the consumers attitudes. The performance authenticity had the biggest effect on the consumer attitudes. Third, the types of aviation companies like FSC and LCC had a different correlation with types of authenticities. All the types of authenticities affected on the consumers attitudes in the FSC case. The symbolic authenticity had the biggest effect in the FSC case. But the performance authenticity showed the most striking effect in the LCC case. Conclusion - From this research, we can get a conclusion. The brand authenticity of aviation company should be managed carefully to maintain a positive brand image and consumers attitudes. And airline brand authenticities can be consist of three type dimensions. All the types of authenticities affects on the consumers attitudes positively. The symbolic authenticity affects more in the FSC case, and the performance authenticity influences more in the LCC case.

• Journal of the HCI Society of Korea
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• v.13 no.3
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• pp.17-33
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• 2018

Humans process aesthetic functions of objects such as form, size, color, and texture through vision, while at the same time observe them with a symbolic function by a new psychological interpretation based on their past experience. Therefore, it is more important to study and understand the thoughts and psychological influences of how humans perceive with their eyes than what humans simply look with them. With this research purpose in the background, this study will demonstrate in detail the cognitive characteristics of analog and digital images as a symbolic function with a "formative" point of view. Five hypotheses were established, which were proven through the following tests: smartphone, most frequently used in our daily lives, is simplified to a two-dimensional line drawing form, which is set to instances where the R(radius) is applied to the horizontal line of the two-dimensional form of smartphone, where Run-in-R(radius) is applied, and R(radius) rounding is applied to the edges of those shapes. The shapes were combined to form 12 pairs, which was used in a test to the test subjects. As a result, some human characteristics were observed; in specific, some helped prove objectively how humans perceived analog and digital images as psychologically stronger as a symbolic function. If people's thoughts and feelings gained through such study could be stored in database as one value and be provided to product designers, I believe it could be developed into design form as a basic emotional design that consumers desire.