• 제목/요약/키워드: symbolic value

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웨어러블 헬스케어 디바이스 고객이 인지하는 지각된 가치, 가격, 혁신 특성이 구매 태도 및 고객 만족도에 미치는 영향 연구 (A study on the effect of perceived value, price and innovation characteristics perceived by wearable healthcare device customers on purchasing attitude and customer satisfaction)

  • 정길화;서영욱
    • 디지털융복합연구
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    • 제19권11호
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    • pp.525-536
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    • 2021
  • 본 연구는 웨어러블 헬스케어 디바이스 사용자의 지각된 가치(혁신적 가치, 실용적 가치, 상징적 가치)와 혁신 특성(혁신 저항, 가시성)이 구매 태도에 미치는 영향과 지각된 가격, 구매 태도가 고객만족도에 미치는 영향을 살펴보았다. 현재 웨어러블 헬스케어 디바이스를 사용하고 있는 실사용자를 대상으로 설문 조사를 실시하였고, 최종 201부를 SPSS 25와 SmartPLS 3.0을 사용하여 분석하였다. 연구 결과를 요약하면 다음과 같다. 첫째, 지각된 가치 중 혁신적 가치, 실용적 가치는 사용자의 구매 태도에 정(+)의 영향을 미치며, 상징적 가치는 사용자의 구매 태도에 영향을 미치지 않는 것으로 나타났다. 둘째, 혁신특성 중 혁신 저항은 사용자의 구매 태도에 부(-)의 영향을 미치는 것으로 나타났으며, 혁신특성 중 가시성은 사용자의 구매 태도에 영향을 미치지 않는 것으로 나타났다. 셋째, 지각된 가격은 사용자의 구매 태도에 정(+)의 영향을 미치는 것으로 나타났으며, 넷째, 지각된 가격과 구매 태도는 사용자의 고객 만족도에 정(+)의 영향을 미치는 것으로 본 연구를 통해 확인하였다. 이러한 연구 결과를 바탕으로 이론적 시사점과 실무적 시사점 및 향후 연구 방향을 제시하였다.

남성소비자들의 라이프스타일에 따른 의복가치 (Lifestyles and Clothing Values of Male Consumers)

  • 김건수;박재옥;이규혜;서문숙
    • 한국의류학회지
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    • 제31권4호
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    • pp.646-657
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    • 2007
  • The study sought to determine the relationship between lifestyles and clothing values of male consumers. A questionnaire was administered to male consumers in their twenties and thirties and data from 334 respondents were used for the factor analysis. Results indicated that lifestyles of male consumers were classified into venturesome, fashion-seeking, self-fulfilling, self-centered, IT-interest, and leadership. With these lifestyle sub-dimensions, male consumers were segmented into four groups: technology seekers, active trend setters, self achievers, and passive observers. Demographic differences were found in age and clothing expense among these groups. Technology seekers value comfortable-ness, ease of care and versatility; active trend setters value symbolic aspects, emotion, fashion, and confidence; self achievers value versatility and ease of owe: and passive observers value comfortable-ness and ease of care among many clothing values.

한국의 세계유산을 활용한 패션문화상품 개발 - 한글 글자꼴과 건축물을 중심으로 - (Development of fashion cultural products utilizing the World Heritage of Korea - Focusing on Hangeul font and architecture -)

  • 송재민;김지영;최종명
    • 복식문화연구
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    • 제25권5호
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    • pp.611-628
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    • 2017
  • As a plan for establishing Korea's cultural identity and its competitive edge in the world market and for enhancing Korea's cultural status, creative and unique high value-added cultural products need to be developed utilizing our inherent cultural assets. Accordingly, this study focused on the development of the design of fashion cultural products that utilize the convergence of Hangeul our peculiar font style and Korea's cultural heritage, which is registered as part of UNESCO's World Heritage. A design method was devised that converges archetypal images of cultural property with the unique Hangeul font in a way that targets Korea's symbolic architectures. The symbolic architecture includes Korea's world-heritage pagoda architecture, such as Seokgatap pagoda and Dabotap pagoda at Bulguksa temple. It also included the architecture of royal palace, such as Injeongjeon hall at Changdeokgung palace. Finally, it also included the architecture of the fortress wall, such as Paldalmun gate in Hwaseong fortress. Thus, by developing cultural assets made from a convergence between architecture and the Hangeul font as a consumer-product image that has universality, the possibility of cultural products was pursued by applying color planning after an analysis that involved extracting the compositional colors of the flags of the world. This research and approach will lead to opportunities for further progress for Korea's cultural products in the global market as a results of additional recognition for their value, excellence, and universal appeal.

수의(壽衣)현황 및 한지수의(韓紙壽衣)디자인 방향에 관한 연구 (Study on the Current Situation of Shroud Design, and Direction for the Development of Hanji Shroud Designs)

  • 전양배;금기숙
    • 복식
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    • 제61권4호
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    • pp.92-102
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    • 2011
  • This study researches the current status of shrouds and analyzes the current status of the Hanji shrouds and sets its goal on suggesting the direction for a futuristic shroud design, suitable for the changing funeral culture. For this, the characteristics of traditional shrouds were studied, standard shrouds' and Hanji shrouds' current statuses were researched and analyzed to suggest the development diretion for design of Hanji shrouds. The results of the research showed that the Hanji shrouds are superior in cremation and burial, and the design expressions were more effective. Also the previously established shrouds were shown to have an increase in value through use of different materials, changing designs through various patterns, or through the added symbolic value. Thus the direction of shroud development designs based on the advantages of Hanji have been drawn out to as follows: First, traditional shrouds used the ceremonial dresses, such as official uniforms or wedding dresses, from the Tang dynasty which made it multicolored. Afterwards colors were limited with the use of hemp clothes shrouds but with the appearance of Hanji shrouds, the possibility for mulitcolors and patterns became larger. Second, Hanji is superior in its expression of colors and patterns, making designs with symbolic sides such as religion possible, to meet the demands of the customers. Third, Hanji shrouds are more environmentaly friendly than the standard shrouds in cremation and burial, and it presents a much better image of shrouds for the future society. Such development of Hanji shrouds design developments satisfies the distinct and gentrified demands of the customers and it looks to be able to suggest an opportunity for environmentaly friendly actions while preparing itself for the chaning market demands and values.

한 . 중 . 일 궁궐건축의 색채 특성 비교연구 (A Comparative Study on the Color Design Element in Traditional Palaces of Korea, China and Japan)

  • 박영순;이현정;조은숙;진경옥
    • 한국실내디자인학회논문집
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    • 제13권2호
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    • pp.168-175
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    • 2004
  • The purpose of this study is to ascertain the color design element in traditional palaces among those in the neighboring three nations of East Asia, notably Korea, China and Japan. Undoubtedly the ultimate goal to be pursued, by so doing, has to be inquiry into the identical prototype of Korean color design element. The East Asian color palette is rich in symbolic meaning, mostly these color are in harmony with the nature and human life. In this study, the color of the traditional palace is characterized by the actual color use. The colors of China are various, but they concentration R~G, middle/high level of chroma. In Korea, the colors in palace are distributed in YR/GY, middle/low chroma, relatively higher value. While the major features of Japan color are YR/achromatic with middle/low levels of value and chroma.

모피의류시장의 현황과 추구혜택에 따른 모피의류 소비자의 구매행동에 관한 연구 (A Study on Purchasing Behaviors of Fur Clothing Consumers according to Benefits Sought)

  • 김지영
    • 한국지역사회생활과학회지
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    • 제21권2호
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    • pp.211-225
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    • 2010
  • This research investigated the purchasing behaviors of fur clothing consumers to verify fur clothing consumption and to establish marketing strategies for the fur clothing market. Since fur clothing has clear characteristics distinguishing it from other clothes, there are many differences in customers' interest. Therefore, it is needed to identify some differences in the customers' interest by their own buying habits. A survey was conducted with a questionnaire and revised by using a theoretical background. Questionnaires were given to 322 ladies in their over 20s. SPSS 12.0 was used to analyse the result with analysis of frequency, a primary factor, crossing, cluster and ANOVA. There were several results as follows. First, purchase behaviors of fur clothing were significantly different between groups divided by demographic variables such as marital status, age, and income level of household. Second, factor analysis on sought clothing benefits resulted in 4 dimensions such as symbolic value, brand value, economical value and practical value. Cluster analysis on the 4 factors of clothing benefits being sought resulted in 3 groups such as one group pursuing symbolism, one group pursuing practicism/economism and a group pursuing brand. Third, purchase behaviors of fur clothing and demographic variables were significantly different between the groups divided by clothing benefits being sought.

디자인 호텔에 나타나는 기호 소비적 표현 특성에 관한 연구 (A Study on the Sign-Consuming Expressive Characteristic Appears in Design Hotel)

  • 조윤성;윤재은
    • 한국실내디자인학회논문집
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    • 제20권3호
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    • pp.80-88
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    • 2011
  • The concept of the modern consumption is not limited to the value of use by mere purchasing and using of the products. The consumers in modern capitalistic society, consumes the semiotic value whose meaning is socially granted, as well as the value for using. Therefore, that tendency that the symbolic sign of the products is consumed to differentiate oneself from the others and express oneself appears. The designed hotel that reflects the features of sign consumption in the modern society and where the discriminate experience can be enjoyed through the unique and diversified design expression is drawing our attention. Therefore, in this paper, based on the theoretical consideration of semiotics, the tendency of sign consumption and its feature appearing in the modem society has been studied. And through the case studies of the hotels which have been built since the 2000s, how such features can be expressed in the space has been studied. As a result of the study, as for the features of expression of modern semiotic consumption society shown in the design hotels, the diversity breaking from the uniformity by the diversified thinking, the hybrid attribute, and the attribute of the differentiated entertaining images, based on hedonism, the inherent symbols and narrative attribute, and the flexible interactions through the experience of emotional consumption, are appearing.

경험디자인의 개념과 특성에 관한 연구 - 인간의 공간 인지 과정을 중심으로 - (A Study on Definition and Characteristic of Experience Design - Focused on Human's Cognition Process in Space -)

  • 김예진;이정욱
    • 한국실내디자인학회논문집
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    • 제15권4호
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    • pp.138-146
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    • 2006
  • Main elements in definition of space value were physical, formal, and reasonable characteristics in the past. Howener recently, definition of space value is changing by being advanced about study concerned with human's cognition and thinking way in definition and analysis of space. As you see, cognitive psychologists have emphasized the importance of human's cognitive structure and process and studied diverse aspects of human's thinking ; consciousness, perception, memory, image, language, decision-making, inference, and so on. Therefore main elements in definition of space value are five-dimensional, psychological, symbolic, mental, emotional characteristics above physical, formal, and reasonable characteristics. As mentioned above, the conversion of thinking focused on reason to thinking focused on human's spirit and emotion is achieved in contemporary architecture and 'human's experience' in space becomes a very important factor. For that reason, the purpose of this study is consideration of human's cognitive process in space by conversion of thinking and gives a definition about experience. And, I would like to define 'experience design' whose main attribute is experience in space and establish theoretical basis of experience design through theoretical researches about experience. This study on experience design that induces users to participate in space and stimulate human's spirit is a important point in definition of space value not only contemporary interior architecture but also prospective generation.

중국 대기업 고용주브랜드가 종업원의 업무성과 및 이직의도에 미치는 영향 - 조직몰입의 매개효과를 중심으로 (The Effect of Chinese MNC's Employer Brands on Employee Performance and Turnover Intention-The Mediating Effect of Organizational Commitment)

  • 왕설정;이염남
    • 한국콘텐츠학회논문지
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    • 제20권8호
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    • pp.211-222
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    • 2020
  • 지식 경제 시대인 오늘날 같은 사회에서 현대 기업의 경쟁은 최종적으로 인재 확보의 경쟁이다. 이러한 사회에서 회사는 종업원을 유치 할 수 있는 방법을 강구해야 한다. 본 연구는 종업원의 직무성과를 향상 시키고 이직의도를 줄이기 위해 고용주브랜드의 중요성에 대해 연구하고자 한다. 또한 고용주브랜드와 직무성과 그리고 이직의도 사이에 조직몰입의 매개효과도 함께 검증하였다. 이를 검증하기 위해 중국에 소재한 전자, 통신 그리고 전자상거래 대기업을 대상으로 고용주브랜드, 조직몰입, 직무성과 그리고 이직의도에 대해 설문조사를 실시하였으며, 이 중 235개의 유효설문을 대상으로 SPSS 21.0을 사용하여 통계분석을 한 결과는 다음과 같다. (1) 기능적 고용주브랜드와 상징적 고용주브랜드는 모두 조직몰입에 긍정적인 영향을 미친다. (2) 기능적 고용주브랜드와 상징적 고용주브랜드 모두 종업원 업무성과에 긍정적 영향을 미친다. (3) 기능적 고용주브랜드와 상징적 고용주브랜드는 모두 이직의도와의 부(-)의 관계를 확인하지 못했다. (4) 조직몰입은 고용주 브랜드와 종업원의 업무성과 사이에서 매개효과가 나타났다.

'파산서당'의 영건과정과 조경식물 변화상 탐색 (The Search for Study on the Construction Process and Changes in the Landscape Plants of the Pasanseodang)

  • 주빈;최하영;신상섭
    • 헤리티지:역사와 과학
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    • 제51권1호
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    • pp.48-65
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    • 2018
  • 1874년 박규현이 기술한 '파산서당기'를 중심으로 분석한 파산서당의 영건과정과 조경식물의 변화상을 추적한 연구결과는 다음과 같다. 첫째, 대구 달성의 하빈면 묘리 파회에 자리한 살림집 삼가헌과 별당(파산서당)은 사육신 박팽년(1417~1456)의 11대손 박성수로부터 14대손 박규현에 이르기 까지 약 90년간(1783~1874)에 걸쳐 완성되었는데, 풍수적 회룡고미형(回龍顧尾形)으로 회자되는 길처이다. 둘째, 파회마을은 박성수가 1769년(영조 45)에 벗들과 교우하기 위해 초가를 짓고 자신의 호(삼가헌(三可軒))를 당호로 삼은 것으로부터 유래하는데, 둘째아들 박광석이 분가(1783)한 후 사랑채(1826)와 안채(1869)를 지었고, 박광석의 손자 박규현이 1874년에 연을 심어 가꾼 연못과 정자(하엽정)를 추가했으며, 파산서당 명칭은 삼가헌 뒷동산 지명과 연계된다. 셋째, 네모꼴 연못은 길이 21m, 너비 15m 규모로 연꽃을 심었는데, 못 가운데 원형 섬을 두어 조선시대의 보편적인 성리학적 세계관을 반영하고 있다. 파산서당에 부가된 정자(하엽정)의 명칭, 동쪽 방 이연헌(怡燕軒), 서쪽 방 몽양재(蒙養齋) 등은 군자적 삶의 염원, 그리고 자손들의 밝은 미래를 염원하는 뜻을 담았다. 넷째, 성리학적 규범(소나무, 연꽃, 대나무), 안빈낙도의 생활철학(버드나무), 은일사상과 태평성대의 염원(대나무), 그리고 구휼목적과 실용성(밤나무, 상수리나무, 가래나무, 옻나무 등)에 비중을 둔 식재수종의 반영을 추적할 수 있는데, 이는 서당이라고 하는 장소성과 상징성, 절제미학 등을 고려한 조경법이라 하겠다. 다섯째, 조영초기 식재수종은 회화나무와 연꽃을 제외하고 대부분 고사하여 다른 수종으로 대체되었는데, 서당 기능의 상실과 풍수적 가치(홍동백서 상징수종), 벽사기능(엄나무와 탱자나무), 심미성 및 실용적 가치(해당화, 매화, 배나무, 복숭아나무, 굴참나무), 가문의 번영과 변화지 않는 청백의 삶(자귀나무, 배롱나무, 주목), 심미관 등 후손들의 확장된 작정관을 보여주는 사례이다.