• 한국의류학회지
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• 제32권8호
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• pp.1274-1285
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• 2008

The purpose of this study is to investigate influences of perceived price dimensions and store attributes on store choice behavior. Three major retail formats, department store, discount store, and internet shopping mall in retail industry were compared with respect to store attributes and intention to purchase fashion products. Data were obtained from 427 consumers aged 25-49 years old. The results were as follows. (1) Multidimensional aspects of the price construct were identified: price-quality schema, prestige sensitivity, price mavenism, value consciousness, price consciousness, and sales proneness. (2) Store attributes included product assortment, quality per price (Q/P), service, and symbolic image in general. However, store attribute factors of three retail formats consisted of slightly different items. Department stores presented the highest level of mean scores on product quality, customer service, and symbolic images, while internet mall exhibited highest on product variety, information comparison, and quality per price. (3) Respondents presented high level of intention to purchase fashion products at internet mall, department store, and discount store in that order. (4) Purchase intention at department store was predicted by Q/P, service, symbolic image, prestige sensitivity, product assortment, clothing consumption, and age in order. Purchase intention at discount store was influenced by assortment & Q/P, symbolic image, clothing consumption, and sales proneness, whereas internet mall was predicted by product assortment, Q/P, service, price mavenism, and price-quality schema.

• 한국콘텐츠학회논문지
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• 제17권9호
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• pp.510-522
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• 2017

본 연구는 한국 TV 뉴스 브랜드 이미지를 기능적, 상징적 속성의 측면에서 알아보고 이들의 상호 관계, 그리고 이들이 시청의도에 미치는 영향을 조사하는 것을 목적으로 하였다. KBS1, SBS, JTBC의 저녁 메인 뉴스 시청자 412명을 대상으로 서베이를 실시하였으며, 요인분석과 회귀분석을 사용하였다. 연구 결과에 따르면, TV 뉴스 브랜드 개성은 진취성, 정직성, 전통성 등 3개의 차원으로 구성되어 있었다. JTBC가 진취성, 정직성 면에서 SBS와 KBS1을 제치고 가장 높은 평균값을 보였고, 전통성 면에서는 가장 낮은 평균값을 나타냈다. 또한 TV 뉴스 브랜드 이미지의 기능적, 상징적 속성은 높은 상관관계를 보이며, 상호 동일한정도의 영향력을 미치고 있었다. 끝으로 시청 의도는 뉴스 브랜드 기능적 편익, 정직성, 그리고 진취성 개성 요인의 순으로 결정되었다.

• 한국실내디자인학회논문집
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• 제20호
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• pp.78-83
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• 1999

The purpose of this study is to find out the symbolic meaning of interior color a the chosun dynasty's upper class houses, and to review it from a point of view of the Western coloring harmony theory. from this study, the Oriental philosophy, the ideas of Confucianism, and the ethnic traits influenced the interior color of the Chosun Dynasty's upper class houses like an-bang or sarang-bang. The results indicated that main color, auxiliary color, accent color were harmonized with similar harmony by hue and with contrast harmony by value and chroma. Therefore, interior color image of Korean traditional houses should be applied to the various design field as well as modern interior desigv.

• 한국콘텐츠학회논문지
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• 제7권9호
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• pp.18-25
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• 2007

상징은 하나의 이미지로서 어떤 각각의 요소들을 나타내며, 많은 사람들에게 은유적으로 전달하는 힘이 있다. 애니메이션에 있어서의 상징은 관객으로 하여금 갖게 하는 여러 이미지를 표상화 시켜줌으로서 다양한 해석을 주고 심리적으로 좀 더 깊은 의미를 전달하여 상징적 가치를 더해준다. 실질적으로 애니메이션에 있어서 상징에 관한 구체적인 연구방법은 많이 되어 있지 알다. 체코 애니메이터인 이지 바르타 작품에서 나타나는 상징 이미지 중 체코에 문화적 특성에 따라 나타나는 어둠의 상징에 대하여 기호학적 측면으로 접근을 하였다.

• The International Journal of Costume Culture
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• 제7권1호
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• pp.17-27
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• 2004

Using semiotic analysis, visual images in selected postmodern fashion advertisements were analyzed. Semiotics is the study of the structure of the meanings of signs. Semiotic analysis involves deconstruction, and thus draws on the researcher’s value-mediated introspection and subjective interpretation of texts i.e., ads). Through deconstruction, culturally assigned meanings, which represent consumers and culture, were revealed. Postmodern characteristics including open interpretation, use of the human body as an object, multi page format, new mood, black and white scenes, use of real people, and new ideology were identified in the ads. The importance of analyzing visual images in fashion ads was stressed in the findings of the study, as was the importance of educating consumers on how to read the visual images.

• 한국실내디자인학회논문집
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• 제15권2호
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• pp.166-173
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• 2006

Architectural color has been preserved the multiple characteristics reflected the change of social value criteria and technical development. Especially, the change of technical paradigm has led to variation from simple and fixed color system, as through the considerable change of architect's subject thinking, favored and symbolic system. Now, architectural color has also been revealed as the timely, moving, behavioral and existent color by anthropolatric thinking system. Therefore, it could be transformed expressive system reflected from abstract-pictorial characteristics, from the fixed to non-determining system, constructive to non-constructive system, context to expressive system, reasonal to emotional system, respectively. So, the range of architectural color has been extended as a element in reinforced the planned concept of the architect beyond the past decorated and symbolic color scope. As thereinafter, future's architectural color could be expected to concrete to the public-friendly relation system, developed widely to the system for reinforcing the concept not introduction of meaningless, fragmental and instinct color through the relational adaptation with design concept.

• 셀메드
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• 제13권10호
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• pp.11.1-11.5
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• 2023

Animal symbols exert a profound influence on humans. This can be likened to homeopathic magic, with its source tied to the symbol. It has been believed that consuming an animal or crafting items from its parts would imbue humans with the creature's powers, thereby enhancing its symbolic significance over time. An animal can have various symbolic meanings, and among them, those related to healing have been adopted as folk remedies. Therefore, in this study, we would like to examine an example in which animals were used in folk therapy as a symbol of healing in traditional Korean medicine through "Donguibogam(東醫寶鑑)". In this context, 'healing' not only pertains to direct cures but also encompasses the use of amulets to fend off afflictions and bolster one's immunity. By looking at animals that have traditionally been used in folk remedies, it is possible to reaffirm the role of animals as healing symbols and to find ways to effectively use animal symbols to enhance the healing effect in the future by recognizing their value.

• 한국실내디자인학회논문집
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• 제22권5호
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• pp.51-59
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• 2013

This study aimed to present the possibilities that a variety of conversions can be made in terms of the spatial function through the situation analysis and in-depth case studies, focusing on the cases of the conversion of historic buildings. Literature analysis and case analysis technique were conducted as the research methods. For the literature analysis, the researcher selected 105 cases of conversion-type buildings by recombining and reanalyzing them to space functional changes; the SPSS PC+ 18.0 program was used as the analysis tool to conduct a frequency analysis and cross analysis. In-depth analysis was conducted to investigate the overview of the architecture, building history, spatial functional changes, space program, conservation value, and the conserved parts by selecting 9 cases in Korean and foreign countries that have been recently converted through literature analysis and the results of the study were as follows. 1) As a result of analyzing the changes in function, the highest percentage of the cases was conversion into the cultural function (63.8%). 2) There were cases for conversion into the commercial function, business function, accommodation function and educational function besides cultural function. 3) As a result of spatial program, the attempts to increase the utilization of the building generally by applying the complex space with more than two functions could be seen. 4) The buildings with historical and architectural value were conserved most of the outer wall and some portion of internal parts; the buildings with symbolic value were renovated largely, while preserving symbolic parts; and the buildings with practical value were renovated in a way that maintains the structural parts while changing the interior space to be suitable for their function.

• 유통과학연구
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• 제14권5호
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• pp.115-123
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• 2016

Purpose - Nowadays the competition between companies has been intensified in the aviation industry. It is hard to maintain successful market share in challenging managerial environment. Not long ago, a Korean major aviation company had faced social condemnation cause of managerial staff's immoral behaviors. That company suffers great losses in company brand value in terms of authenticity as an aviation company. This research tried to show the effect of brand authenticity in the aviation industry. First of all, this research tried to define the dimensions of the brand authenticities based on the former researches. This research suggested the airline brand authenticities as three kinds of dimensions. The dimensions of authenticities consist of performance aspects, symbolic aspects and moral aspects. And this research also tried to show the relationships between brand authenticities and consumers attitudes. Research design, data and methodology - The empirical research design is based on the experiments with six types of advertisement prototypes. The advertisement prototypes were based on three types of authenticities' characteristics. The prototypes were made of core statements about each authenticity. And the advertisement prototypes also were based on the aviation company types. The types of aviation companies could be divided into FSC(full service carrier)and LCC(low cost carrier). So the whole experiments were performed with six kinds of advertisement prototypes(3 brand authenticities X 2 aviation company types). The age of participants were from 20s to 40s. The proportion of participants' demographics are as follow. Age proportion is 50% of 20s and 50% of 30s and 40s. Gender proportion is 46% males and 54% females. The experiments performed through mobile devices. Advertisement prototypes were exposed to the participants through their mobile devices, and they answered the questionnaires. All the process of experiments were performed by a professional research firm to maintain the quality of data. Results - This research suggested some important outcomes as follow. First, brand authenticity had an important role to make a positive consumer attitude on the aviation company. All the three types advertisement of authenticities had a positive impact on the consumer attitude for the aviation company. Second, the three types of brand authenticities in the performance aspects, symbolic aspects, and moral aspects had a major impact on the consumers attitudes. The performance authenticity had the biggest effect on the consumer attitudes. Third, the types of aviation companies like FSC and LCC had a different correlation with types of authenticities. All the types of authenticities affected on the consumers attitudes in the FSC case. The symbolic authenticity had the biggest effect in the FSC case. But the performance authenticity showed the most striking effect in the LCC case. Conclusion - From this research, we can get a conclusion. The brand authenticity of aviation company should be managed carefully to maintain a positive brand image and consumers attitudes. And airline brand authenticities can be consist of three type dimensions. All the types of authenticities affects on the consumers attitudes positively. The symbolic authenticity affects more in the FSC case, and the performance authenticity influences more in the LCC case.

• 한국HCI학회논문지
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• 제13권3호
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• pp.17-33
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• 2018

사람들은 시각을 통해 대상물의 형상, 크기, 색, 표면 재질 등과 같은 미적기능을 처리하는 것과 동시에 과거의 자신의 경험을 결합시켜 새로운 심리적 해석을 통한 상징적 기능으로서 대상물을 바라보기도 한다. 그렇기 때문에 단순히 사람들이 눈을 통해서 무엇을 보고 있느냐가 중요 한 것이 아니라 눈으로 받아들이고 이해한 것이 사람들에게 어떤 생각과 느낌과 심리적인 영향을 불러오는 것인가를 연구하고 이해하는 것이 매우 중요하다고 할 수 있겠다[15]. 이러한 연구목적의 하나로서 본 연구에서는 상징적 기능으로서 아날로그 이미지와 디지털 이미지의 인지적 특성이 무엇인지를 "형태적 관점"에서 디테일하게 밝혀내려 하였다. 그리고 다섯 가지 가설을 세우고 다음과 같은 실험을 진행하여 가설을 검증하였다. 우리주변에서 가장 많이 사용되고 있는 스마트폰을 2차원형상의 선화(線?)로 단순화하고 그 스마트폰 2차원형상의 가로라인에 R(radius)값이 부여되었을 경우와 런인알(run-in-r; radius)이 부여되었을 경우 그리고 그 도형들의 모서리에 R(radius)굴림이 적용 되었을 경우를 설정하고 12가지 짝(pair)을 이룬 도형의 조합을 실험방법으로 고안하여 피험자들에게 실험을 실시하였다. 그 결과 몇 가지 인간의 특징적인 현상을 발견할 수 있었으며, 특히 어떤 형상에서 사람들은 상징적 기능으로서의 아날로그이미지와 디지털이미지를 심리적으로 강하게 인지하는지를 객관적으로 검증할 수 있었다. 이와 같은 연구를 통해 얻어진 사람들의 생각과 느낌들을 확정된 하나의 가치로서 데이터베이스화 하여 제품디자이너들에게 제공할 수 있다면 소비자들이 원하는 기초적인 감성 디자인으로서 디자인형상에 응용할 수 있을 것으로 생각된다.