• Title/Summary/Keyword: sustainable orientation

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A Study of Sustainable Architectural Design Elements Based on the Classification of Natural Elements (자연요소 중심으로 분류한 친환경 건축계획 요소에 관한 연구)

  • Yim, Su Hyun;Park, Hyeon Soo
    • KIEAE Journal
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    • v.10 no.5
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    • pp.3-12
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    • 2010
  • Sustainable design is getting to be controversial issue in all industries over the world particularly, in architecture as the amount of energy usage in architecture occupies 40%. Therefore, it is essential to make the standard for the sustainable design. In order to construct the sustainable design, firstly it should be considered that sustainable design elements based on natural resources to increase building energy efficiency is established and classified. The method of sustainable design divides into passive design and active design. Passive design method should be examined with active one simultaneously for more efficient usage of energy. Next, the study is followed how the sustainable design elements is adopted in buildings through the comparison of cases study of domestic and oversea. The result of case study shows similar adoption of sustainable design elements between oversea and domestic. However, the difference is shown in the building orientation and shape and the window size and position in Solar energy as well as high performance structure in Heat energy. These elements are the most significant elements in order to reduce energy load. In oversea, sustainable design is generated by architects, a client, and consultants based on the close cooperation in the beginning of early design phase before deciding building shape and envelope while in the domestic field adoption for sustainable design is conducted after deciding building shape and material. In order to design sustainable architecture more study is necessary in early stage for Zero Carbon and reducing building energy load through relation with specialists, a client and architects.

An Effect of the Change of Orientation and Window Area Ratio upon Building Energy Requirement in Apartment Housings (공동주택 향별 창면적비 변화에 따른 에너지 영향도 분석)

  • Kim, Jae Moon;Lee, Gyu Chul;Lee, Seung Gyu;Kim, Min Sung;Min, Joon Ki
    • KIEAE Journal
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    • v.13 no.2
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    • pp.21-26
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    • 2013
  • Due to the increasing concerns about the buildings which have affected the global environment, most countries have enacted a regulation for the sustainability of domestic buildings. In 2008, the Korean government started to enact a regulation of apartment and office buildings for energy saving. Many research on the sustainable apartment building focuses on $84m^2$ or larger type in response to market demand; therefore, small size type such as $46m^2$ type needs to be researched. In addition, the research on the orientation and window to wall ratio of the building have been separately studied as a means of energy reduction; therefore, the research on correlation of the orientation and window to wall ratio hasn't been fully explored yet. This paper analyzes the energy demand of the apartment building as the change of orientation and window to wall ratio among $46m^2$ and $84m^2$ type. In conclusion, when reducing the window to wall ratio, energy demand was reduced, except when the orientation of the building was between from +10 to -20 from the south.

Role of Entrepreneurial Marketing Orientation on New Product Development Performance of Food Retailers: Michelin Guide Restaurants in Thailand

  • PITJATTURAT, Pongnarin;RUANGUTTAMANUN, Chutima;WONGKHAE, Komkrit
    • Journal of Distribution Science
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    • v.19 no.8
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    • pp.69-80
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    • 2021
  • Purpose: This study's purpose is to explore the relationship between entrepreneurial marketing orientation on new product development performance via marketing and innovation capabilities. Research design, data, and methodology: This research has applied a survey method which involved 159 respondents from food retailers among Michelin Guide Restaurants in Thailand. The literature's existing measurement scales were used to operationalize the constructs proposed in this study. The analyses were conducted using Partial Least Squares-Structural Equation Modeling (PLS-SEM) to test the hypotheses. Results: The results have shown that new product development performance received positive and direct impacts from entrepreneurial marketing orientation, particularly in three dimensions: customer value orientation, opportunity-driven initiatives, and leveraged resources. Likewise, new product development performance received a positive, indirect impact from opportunity-driven initiatives, risk management, customer value orientation, and innovation that is focused on marketing and innovation capabilities. Conclusions: The results are useful for Thai food retailers as to strategy formulation in order to attract tourists from all over the world to tourist destinations in Thailand. Therefore, this empirical study is extremely important for domestic economic development and the international economy. These findings provide theoretical and managerial contributions for developing competitive strategies which will lead to sustainable business practices, as well as for providing future research directions.

A Study on the Zero Waste Fashion Design in Conscious Fashion Perspective from the New Normal Era (뉴노멀 시대의 컨셔스 패션에 나타난 제로웨이스트 패션디자인 연구)

  • Dal A Lee;Chan Ho Kim
    • Journal of the Korea Fashion and Costume Design Association
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    • v.25 no.4
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    • pp.59-76
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    • 2023
  • The COVID-19 pandemic has brought about environmental severity and new social, economic, and cultural changes. Conscious fashion, which is oriented to sustainable and valuable consumption, has become a trend to consume products produced using eco-friendly and ethical processes, from the selection of the product materials to the manufacturing process. The purpose of this study is to identify the concepts and characteristics of conscious fashion and zero waste, and to explore design trends of zero wastein the new normal era of conscious fashion through the analysis of various cases. The research method is a literature review on conscious fashion based on relevant professional and academic books and articles, designer collections, and campaigns from 2010 to the present, when conscious fashion as eco-friendliness and sustainable fashion became a trend. The concept and characteristics of conscious fashion were examined them in terms of environmental, ethical, social, and cultural aspects and the concept and characteristics of zero waste through previous studies and case analysis. Through this, the trends of zero-waste design in conscious fashion were categorized into: first, an eco-friendly design orientation that utilizes reuse and reduce methods of clothing and fabric; second, a variable design orientation that practices zero waste designs by using diversity of patterns through deconstruction, disassembly, and various cutting methods. Third, long-term circulation of design through the recycling of resources by second-hand trade, the utilization of stock clothing, resale, and availability of eco-friendly materials through the development of new technologies. As an active practice for the sustainable fashion industry expands, it is expected that continuous research will be conducted as a future core value to realize the possibility of long-term circular zero-waste design through social responsibility and conscious recycling, reuse, and reproduction.

Effect of Small ICT Businesses' Learning Organization Participants' Self-Leadership on Their Job Satisfaction, Through Learning Orientation and Leader-Member Exchange (중소 ICT 기업 학습조직 참여자의 셀프리더십이 학습지향성과 LMX를 통하여 직무만족에 미치는 영향)

  • Kim, Nanhwan;Hwang, Changyu
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.14 no.1
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    • pp.103-120
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    • 2018
  • Global conglomerates in the late 2010s are seeking changes from the existing method of financial growth into that of sustainable growth, as they are facing the age of 4th industrial revolution. In preparation for this change of the times and to stay competitive, small businesses are required to produce creative knowledge, and systematically share and store it by means of implementing voluntary and specific changes in their convictions and actions. This study aims to empirically examine how the ICT small businesses' organizational learning participants' self-leadership affect their job satisfaction through organization orientation and Leader-Member Exchange(LMX). The research sample consists of the first to third-year employees that have previously participated in the small businesses' organizational learning support project, and of learning leaders, group leaders, and group members from companies that have previously concluded the project. The results are as follows: First, the self-leadership at the ICT small businesses' organizational learning project has been shown to have a positive effect on job satisfaction. The same positive results are shown in learning orientation and LMX. Second, the learning orientation has been shown to have a positive effect on job satisfaction. Third, the LMX has been shown to have a positive effect on job satisfaction.

Factors Influencing the Using Intention of Shared Economy Services (공유경제서비스 이용의도 영향 요인에 관한 연구)

  • Cho, Eun-Joo;Suh, Sang-Hyuk
    • Journal of Korea Technology Innovation Society
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    • v.21 no.4
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    • pp.1411-1444
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    • 2018
  • The shared economy has been growing rapidly in recent years, creating an innovative economic paradigm based on the growing interest in sustainable development in the environmental aspect, the development of ICT technology, and the spread of mobile, Internet and smart environments. The purpose of this study is to investigate the factors influencing of the shared economy on the intention of domestic consumers using shared economy services. Also we would like to find out if personal orientation on sustainable development actually have a valid impact on perceived values and intentions of using Shared Economy services. The result of the study shows that the factors affecting the intention to use Shared Economy service were perceived usefulness, subjective norm, perceived risk, and sustainable orientation which are characteristics of Shared Economy service. In addition the result of the indirect effect study Find that the individual felt the emotional value through the perceived usefulness and have the greatest influence on intention to use. Therefore, it implies that the marketing strategy of the Shared Economy service should take into consideration the elements that can feel emotional value through usability. In the future, We research on domestic success and failure cases of Shared Economy services and robust verification of influential factors could be continue.

The Effects of Internal Marketing on Market Orientation and Customer Orientation (내부마케팅이 시장지향성과 고객만족에 미치는 영향에 관한 연구)

  • Chung, Ki-Han;Jang, Hyeong-Yu
    • Journal of Global Scholars of Marketing Science
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    • v.11
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    • pp.103-128
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    • 2003
  • As the service market is increasingly competitive, internal marketing, marketing orientation, and customer satisfaction are becoming a crucial issue to the survival and growth of the service firms. This Study examined the structure modeling of internal marketing, market orientation, and customer satisfaction to verify the relationship among construct variables. Conslusively, the higher degree of internal marketing and market orientation, the higher degree of customer satisfaction. Specifically, The positive impact of internal marketing, customer orientation and competitor orientation on customer satisfaction is verified respectively. But, the impact of interfunctional coordination on customer satisfaction is rejected. The company is required to intensify interfunctional coordination in company operation process to boost sustainable competative advantage.

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A Case study on the Sustainable Residential Environment in Rural Area - Focused on the Eco-Quartier in France - (지속가능한 농촌거주환경에 관한 사례연구 - 프랑스의 에코-까르티에를 중심으로 -)

  • Park, Sun-Uk
    • Journal of the Korean Institute of Rural Architecture
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    • v.16 no.2
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    • pp.19-26
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    • 2014
  • This study aims on the direction of rehabilitation in rural area through the case analysis and policy of Eco-Quartier in France. At this object, this study was preceded with 3 main contents. Firstly, after examined the changes and policy on the rural area in Korea, it has analysed about the problems and changes on the rural residential environment in Korea. Secondly, it has researched about the various methods relative to the rural area development project, the issue on the sustainable development strategy in rural area and the changes of rural ares in France. Lastly, regarding precedent studies, it has analysed the projects in rural area which has selected through the policy of Eco-Quartier in France. The policy and criterions for Eco-Quartier in France, which was examined by this study, has been achieved through reasonable procedure from the superior concepts to detail planning and the guidelines for the project of rural area. This is expected to use as the basic criterions for the sustainable development and planning orientation of rural area in Korea.

A Study On Balance Factors for the Sustainable Growth of Technology-Based Companies: Focusing on the Case of Daedeok Cluster Successful and Unsuccessful Companies (기술기반기업의 지속적 성장을 위한 균형요인 연구: 대덕클러스터 성공실패 사례 중심으로)

  • Kyeongsik Yoo;Heungsik Kang;Jaeman Yoon;Taekeun Kim
    • Industry Promotion Research
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    • v.9 no.3
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    • pp.87-100
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    • 2024
  • This study approached the factors affecting companies's sustainable growth by overcoming the valley of death after starting a business from the perspective of technology, market, location, cluster, and INC model, and conducted a case study on success and failure companies in Daedeok Cluster to explore the adequacy and suitability of the main factors of previous studies. The results of this study suggest that location accessibility-based collaboration between innovators is important for the growth of companies in the cluster, and balanced growth such as innovative ideas, market needs, and capability to meet needs is necessary for companies' products and services to create innovative value in the market. This study is worth in that it presents factors for sustainable corporate growth through the analyses of success and failure cases for companies in the Daedeok Cluster. In addition, the research is successful in that it proposed a policy support plan based on collaboration among companies to foster companies in the cluster.

An Exploratory Study on the Effect of Start-up Orientation in Business Performance

  • ROH, Seung-Ju;YOUN, Myoung-Kil
    • The Journal of Economics, Marketing and Management
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    • v.7 no.3
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    • pp.13-28
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    • 2019
  • Purpose - The purpose of this study is to analyze the start-up factors in start-up tourism companies and to analyze how these factors influence business performance. This study will be conducted for the further exploratory study with in-depth research with literature reviews, interviews and surveys. Research design, data, and Methodology - The activation of entrepreneurship is very important factor as for not only the development of entrepreneurship which is the characteristic of the innovative and risks-taking for the success of the enterprise, but also the sustainable growth and creation of performance of the entrepreneur. In other words, if it is the entrepreneurial spirit affects entrepreneurship, it is entrepreneurial orientation that continuously affects entrepreneurs. In order to achieve the above purposes, this study conducted literature research and empirical studies. Result & Conclusions - The sub-factors for independent entrepreneurial variables' orientation are classified as creativity, technological, enterprising, and innovation, and subordinate variables were set of management performance. The sub-factors of the control variable government support policy are classified as financial support, consulting support, and marketing support. For the purpose of empirical analysis, this paper collects data on companies selected for tourism venture business competition and CEOs of SMEs tourism for less than 7 years.