• The Journal of the Korea Contents Association
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• v.17 no.7
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• pp.455-477
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• 2017

The purpose of this study is to develop the service scales of festival quality. We derived five constituent factors, service quality measures of local festivals through the extensive literature review in Previous studies. We named these qualities "COKITQUAL" that is consist of Convenience, Information, Kindness, Operation, Corporeity. We conducted the empirical analysis for the participants in "Hwacheon Sancheoneo Festival" to verify the "COKITQUAL". As the result, Information, Kindness, Operation affected positively on Festival Satisfaction among all SERVQUALs. However, Convenience and Corporeity did not positively affected on the dependent variable. And then, Festival Satisfaction positively affected on on Behavior Intention. This study developed the Service quality concerned with local festivals which is crucial fundamentals to quantify Festival SERVQUAL through empirical study. The proper applications and usage of these newly introduced local festival qualities enable to acquire the sustainable competitive advantage in local festival.

• The Journal of the Korea Contents Association
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• v.17 no.8
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• pp.274-289
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• 2017

Recently many companies are utilizing CSR as an important strategic means because of increasing concern about CSR from society and securing a sustainable competitive advantage. With this background, this study conducted an empirical investigation using a statistical tool based on survey data about a casual relationship between organizational capabilities, proactive CSR, reactive CSR and Business Performance from a RBV perspective. The result of this empirical study is as follows, First, SME's specified organizational capabilities have positive and significant effect on a proactive CSR. Second, the proactive CSR is positively related with business performance but reactive CSR is not like that. Third, SME's organizational capabilities do not have a positive and significant effect on business performance directly but have a indirect effect on business performance through proactive CSR which is a value creating activity. This research is likely to give some contribution to both SME's CSR study and resource based view (RBV) research.

• Journal of Korea Technology Innovation Society
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• v.9 no.1
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• pp.1-25
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• 2006

Technological innovation is being recognized as a core capability of competitive advantage for sustainable growth of a company. In this regard, lots of research activities have been conducted on technological innovation and performance at firm level. Ihis study empirically investigates those relationship with cross-sectional and time-series data according to firm-specific characteristics along industry. Patent intensity, R&D intensity, and intangible asset intensity smoothing by firm size are used as proxy measures for explanation of performance with net income per employee. As a result with 162 high-tech firms for 11 years, it was found that high performances were positively related to patent and R&D intensity. Also, firms classified into 8 categories based on firm-specific technological innovation characteristics show difference upon performances. To sum up, firms that have high patent and R&D intensity demonstrate high performance compared to other firms.

• The Journal of Fisheries Business Administration
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• v.50 no.4
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• pp.29-44
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• 2019

This paper examines the trend of restructuring and direction of management response in the Large Purse Seine Fishery. The large-scale fishing industry is one of the most popular fishing areas in the coastal area, and it has been developed by providing exclusive supplies of many types of catchy fish, such as mackerel and horse mackerel through physical productivity in fleet operations. However, the Large Purse Seine Fishery has been declining in profitability due to the deterioration of the business environment since 2000. It is at a crossroads whether it will disappear or regenerate as it is. The Large Purse Seine Fishery's current problems are: firstly, the continued deterioration of the fishery business balance and worsening labor problems, secondly, insufficient freshness management and quality control after landing, and thirdly, import competition. The fourth is the intensification of the market competition, which is the evolution of fishing variability and the increase in the proportion of small fish. The fifth is the reduction of the operating fishing ground due to the suspension of mutual fishing in Korea and Japan. To address these problems and suggest management response directions for the survival of large-scale fishing businesses is as follows. First, a sustainable production system should be established through strengthening resource management and promoting international fisheries cooperation. Second, the profitability of fishing management should be improved by introducing a low-cost supplier system and securing a stable labor force. Third, we should improve the leading and quality control of catch, improve the high value-added value of catch through brand development, and secure competitive advantage with imported produce. Finally, the government should establish a cooperative system among private sector, government, and research institutes to push ahead with these tasks and strengthen the competitiveness of the front and rear industries.

• Journal of Digital Convergence
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• v.11 no.4
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• pp.109-119
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• 2013

Recent lifeline with Internet and smart-phone is a new ICT-based revolution that has transformed the structure of economics and business activities in digital economy. This paper deals with some economic perspectives on the conceptual concerns on transaction costs and its applications to energy and environments, and glocalization strategies of e-business. First, we consider substantial differences between offline and online channel transactions and categorize three different aspects of transaction costs in the purchasing process in both channels. Second, we examine the impacts of e-business that affect sustainable environments and provide some considerations on energy savings, product-process design, and logistics. Finally, we present some opportunities and challenges posted by global e-business and outline the economics of networking in achieving enhanced performance and competitive advantage through glocalization strategies of e-business.

• Proceedings of the KSR Conference
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• 2007.11a
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• pp.1760-1767
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• 2007

In Korean railroad-related Organizations facing turbulent environmental change and growth, the introduction of MBO has long been a full-fledged trends. The main reason for this trends is that they need to adapt their system to their vision, mission, value, and strategy in order to gain a sustainable competitive advantage. The purpose of this article is to depict the effectiveness of MBO in railroad-related organizations based on the cognitive response of employees. To attain this purpose, several aspects of current MBO system are surveyed through questionaire and analyzed by SPSS. And some implications will be supposed.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.12
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• pp.1980-1991
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• 2010

This study proposes the O P E N Triad framework as a future set of tools and perspectives for individual members and institutes to further their professional and academic potential as well as prospect and vitalize the future of the Korean Clothing and Textiles discipline through a global perspective. The millennial generation desires On-demand, Personal, Engaging, and Networked (O P E N) experiences effecting cultural change for creative and influential interaction in transactions, communication, and education. O P E N Individuals offers a WebSphere model as a holistic learning system that has a synergizing value of education across academic courses, industries, and cultures. Through a digitalized and virtualized class, it complements relevant technologies already familiar to the student population. By employing environmental scanning approaches, the most influential and viable future global issues related to the clothing and textiles discipline are identified and dialogued within O P E N Institutes. For future clothing and textiles institutes, this scanning allows them to be open to new ideas, to focus on inter-engagements, to collaborate among individuals, to associate as a part of web of people, organizations, and ideas, to personalize an institutes curricula, and to dialogue generative knowledge. O P E N Industries reveals three dominant future issues that cross academia and industry, sustainability, supply chain management, and social networking. In-depth interviews with U.S. industry experts identified interdependent gaps in global consumer experience practices and suggested the following gaps as future research areas: a standardized business model to the entrepreneurial model, strategic management to a sustainable competitive advantage, standardized to differentiated products, services and operations, market segmentation to global consumer clusters, business-driven marketplaces to consumer-engaged marketspaces, and excellent services to optimal experience. This O P E N Triad framework empowers millennial students, universities, and industries to anticipate and prepare for a radically changing world.

• Journal of Distribution Science
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• v.14 no.12
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• pp.89-97
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• 2016

Purpose - In the major global markets, such as US and China, consumer ethnocentrism has been strengtened and there is a growing need for related study. This research aims to investigate the effects of national pride and national attachment on consumer ethnocentrism, using a nationally representative dataset from 2013 Korean General Social Survey. Based on the reviews of literature in social and political sciences, two dimensions of national pride were considered: national society pride which is based on positive evaluations on the nation's democracy condition or social security system, and national achievement pride which is based on positive evaluations regarding the country's achievements in the areas of technology, art, sports, and so on. Research design, data, and methodology - The authors developed a structural model in which two types of national pride, national society and achievement pride, are proposed to affect national attachment, thus influencing consumer ethnocentrism. 1,294 surveys were used for empirical analysis. The hypotheses were tested by utilizing SPSS 22.0 and AMOS 21.0. The unidimensionality of each construct and the nomological validity were supported from the results of factor analyses and correlation analysis. Results - It was found that both national society pride and national achievement pride have significant and positive effects on national attachment. Consumers who show stronger pride on the social systems or the global achievements of Korea are more likely to remain being a citizen of the country and support the country even in wrong. Also, there was a significant and positive relationship between national attachment and consumer ethnocentrism. Korean consumers who have stronger attachment to Korea tend to express higher ethnocentrism to protect Korean labor market and to promote economic development of the country. Conclusions - The findings of this study showed that companies and government need to emphasize the country's advanced social environments or global competitiveness in technology, sports, art, and so on, to boost national attachment. With a deeper understanding on the relationships among national pride, national attachment, and consumer ethnocentrism, the authors expect that both local and foreign companies in Korea will be able to develop more effective marketing strategies and to achieve sustainable competitive advantage.

• The Journal of the Korea Contents Association
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• v.13 no.2
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• pp.108-126
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• 2013

The purpose of this study is to develop the basic scales of festival quality. We conducted a content analysis in the discourse of KINDS(Korea Integrated News Database System) and derived five constituent factors, basic quality measures of local festivals through the extensive literature review. We named these qualities "Festival BASICQUAL" that is consist of Infrastructure, Connectedness, Passion, Theme, Culture. We conducted the empirical analysis for the participants in "Geumsan Insam Festival" to verify the "Festival BASICQUAL" As the result, Infrastructure, Connectedness, Culture affected positively on Festival Attachment among all BASICQUALs. However, Passion and Theme did not positively affected on the dependent variable. And then, Festival Attachment positively affected on Festival Satisfaction, while Festival Satisfaction also affected positively on Behavior Intention. This study developed the basic quality concerned with local festivals which is crucial fundamentals to quantify Festival BASICQUAL through empirical study. The proper applications and usage of these newly introduced local festival qualities enable to acquire the sustainable competitive advantage in local festival.

• Journal of Technology Innovation
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• v.18 no.1
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• pp.153-175
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• 2010

Firms must focus on innovative activities via R&D investment in order to secure competitive advantage and sustainable growth. However, their innovative activities do not always result in successful outcomes and are often obstructed by uncertainty and non-appropriability of technology being developed and by insufficient internal resources and capabilities to tap into it. In this situation, collaboration with external partners can be a part of good alternative strategy to solve those problems. This paper aims to analyze what factors lead to Korean manufacturing companies’ decision to collaborate with external partners for technology innovation. For empirical analysis, we used the Korean Innovation Data compiled by STEPI, government-funded research institute in Korea. The research findings are: 1) firms tend to participate in external collaboration for product innovation with greater firm size, more past collaboration experiences and when they belong to high-tech industries 2) unlike our expectation, our chosen ‘innovation-impeding’ factors are found not to contribute to the enhancement of collaboration for product innovation.