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http://dx.doi.org/10.5392/JKCA.2017.17.08.274

The Impact of SME's Organizational Capabilities on CSR and Business Performance:Focused on the Mediating Role of Proactive & Reactive CSR  

Bae, Jeong-Ho (서울벤처대학원대학교 융합산업학과)
Park, Hyeon-Suk (서울벤처대학원대학교 융합산업학과)
Publication Information
The Journal of the Korea Contents Association / v.17, no.8, 2017 , pp. 274-289 More about this Journal
Abstract
Recently many companies are utilizing CSR as an important strategic means because of increasing concern about CSR from society and securing a sustainable competitive advantage. With this background, this study conducted an empirical investigation using a statistical tool based on survey data about a casual relationship between organizational capabilities, proactive CSR, reactive CSR and Business Performance from a RBV perspective. The result of this empirical study is as follows, First, SME's specified organizational capabilities have positive and significant effect on a proactive CSR. Second, the proactive CSR is positively related with business performance but reactive CSR is not like that. Third, SME's organizational capabilities do not have a positive and significant effect on business performance directly but have a indirect effect on business performance through proactive CSR which is a value creating activity. This research is likely to give some contribution to both SME's CSR study and resource based view (RBV) research.
Keywords
CSR; SME; Proactive; Reactive; Organizational Capability; RBV(resource based view);
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