• 한국의류산업학회지
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• 제19권2호
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• pp.152-165
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• 2017

In the context of the convergence revolution that brings together culture, technology, and humanities, the fashion industry is aiming to form product strategies to create added value. The ultimate aim of these strategies is to satisfy consumers' diverse needs. Boosted by discussions on sustainability in the fashion industry, sustainability management activities are also emerging as a trend in product strategy. Therefore, it is important to consider both convergence and sustainability management activities together as drivers of fashion brands' product strategies. The main objectives of this study are as follows: (1) to examine the differences in sustainability evaluation by product strategy, (2) to determine how sustainability evaluation affects brand attitude and purchase intention, and (3) to identify how this effect varies according to the types of convergence and sustainability management activities. The main findings of this research are as follows. First, sustainability evaluation varies according to fashion brands' product strategy. Second, evaluation has a positive effect on brand attitude and purchase intention. Third, the effect varies according to the types of convergence and sustainability management activities. This study is an extension of previous research for combining fashion brands' convergence and sustainability management activities as a part of their product strategy, which, in turn, contributes to positive consumer responses on the marketing level. Moreover, results provide practical implications for fashion brands that enable them to establish efficient marketing strategies regarding to convergence and sustainability management activities.

• 복식문화연구
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• 제23권2호
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• pp.161-175
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• 2015

The purpose of this study is to examine the impact of perceived sustainability management fit of SPA brands on consumer purchase intention. A survey was conducted targeting women in their 20s and 30s from April 27th to May 6th 2013, and a total of 350 questionnaires were used in the final analysis. Frequency analysis, reliability analysis, factor analysis, ANOVA, simple regression analysis and multiple regression analysis were carried out using SPSS ver 21.0. The results of this study are as follows. First, fit of all three areas- economic, ecological and social-of sustainability management activities have a significant impact on consumer perception on sustainability activities. Second, perceived sustainability activities by SPA brands are found to have a positive effect on brand attitude, brand trust and consumer satisfaction. Third, brand attitude and consumer satisfaction forged by perceived sustainability activities by SPA brands have a positive impact on consumers' purchase intention. Based on the result of this study, the following marketing implications can be suggested. First, SPA brands need to be more active in all three area of sustainability activities while coming up with measures for differentiated social sustainability activities. Second, SPA brands need to meet their primary obligation by providing consumers with quality products at a reasonable price. Third, SPA brands need to recognize the potential value of sustainability activities as a driver of a longstanding relationship with consumers as well as long-term profit and value creation, leading to a great financial performance.

• 경영과정보연구
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• 제39권1호
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• pp.59-74
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• 2020

본 연구는 기업의 지속가능경영활동에 대해서 소비자들이 어떻게 생각하는지 그리고 소비자가 지각한 기업의 지속가능경영활동이 기업신뢰도와 구매의도에 어떠한 영향을 미치는가를 확인하는 것을 목적으로 하였다. 본 연구에서 확인하고자 하는 연구가설의 검증결과를 정리하면 다음과 같다. 첫째, 기업의 지속가능경영활동은 구체적으로 경제적, 사회적, 환경적 활동으로 구분되는 것을 확인하였다. 둘째, 기업의 지속가능경영활동이 소비자가 지각하는 기업신뢰도에 긍정적 영향을 미치는 것을 확인하였다. 구체적 영향 관계는 다음과 같다. 기업의 경제적 활동은 기업신뢰도에 유의미한 영향을 미치지 않지만, 사회적 그리고 환경적 활동은 기업신뢰도에 긍정적 영향을 미치는 것으로 나타났다. 셋째, 기업의 지속가능경영활동이 소비자의 구매의도에 유의미한 영향을 미치는 것을 확인하였다. 구체적 영향 관계는 다음과 같다. 기업의 경제적 그리고 사회적 활동은 소비자의 구매 의도에 긍정적 영향을 미치는 것으로 나타났지만, 환경적 활동은 유의미한 영향을 미치지는 않는 것으로 나타났다. 넷째, 소비자가 지각하는 기업신뢰도가 구매의도에 긍정적 영향을 미치는 것을 확인하였다. 이러한 분석결과는 기업경영자에게 제시하는 바가 있다고 판단된다. 기업의 경영전략 수립과정에 있어서 지속가능경영활동 노력이 기업의 안정적인 성장과 발전에 실질적으로 도움이 되는 활동임을 확인하는 것이다.

• 품질경영학회지
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• 제52권1호
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• pp.173-183
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• 2024

Purpose: This study highlights the importance of emphasizing entrepreneurship and sustainability among managers to address the challenges of Industry 6.0, especially in situations of increasing environmental uncertainty. The research model reveals the important structural relationship between entrepreneurship, sustainability, and innovation performance, and through empirical analysis, we sought to confirm that entrepreneurship in the 6th industry is related to technological innovation. Methods: A survey was conducted targeting 6th industry entrepreneurs, and the relationship was analyzed using SPSS and AMOS. Results: Despite a non-significant direct relationship between entrepreneurship and innovation performance, a notable effect of sustainability on innovation performance was identified. This highlights the fact that entrepreneurship contributes to firm performance through innovation activities, especially in the form of technological innovation. Conclusion: This study highlights the essential characteristics of entrepreneurship and sustainability, highlights their interconnectedness and suggests that their inclusion in the same management activities improves performance.

• 유통과학연구
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• 제21권3호
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• pp.71-82
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• 2023

Purpose: This study examines the distribution of income diversification in improving the financial sustainability of private universities amidst difficulties in operational funding during the Covid-19 pandemic with IT Capability moderation. Research design, data and methodology: Closed survey aimed at 468 financial sector leaders from 189 private universities in ten provinces in Indonesia. Results: All income diversification activity variables have a significant positive effect on financial sustainability. In the analysis of liquidity indicators, there are two activities that have a significant positive effect, namely goods and services (β=0.337) and profitable financial management (β=0.124). Furthermore, the results of the solvency indicator test obtained significant positive results in Goods and Services Activities (β=0.337), Commercial Intellectuals (β=0.161), Commercial Contracts (β=0.103), and Profitable Financial Management (β=0.147). The results of the test of higher education growth indicators on three activities have a significant positive effect, namely Goods and Services (β = 0.290), Endowments (β = 0.158), and Commercial Contracts (β = 0.134). The results of the moderation test conclude that IT Capability strengthens the effect of income diversification on financial sustainability. Conclusion: The results of the study as a recommendation for private universities in developing income diversification with information system technology-based management.

• 중소기업연구
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• 제40권1호
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• pp.25-52
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• 2018

본 연구는 공급사슬 지속가능성 선행요인, 공급사슬 역량, 공급사슬 지속가능성 간의 구조적 관계를 규명하는 것으로 공급사슬 지속가능성 선행 요인과 공급사슬 역량 간의 관계, 공급사슬 역량과 공급사슬 지속가능성 간의 관계를 규명하고, 기업규모에 따른 지속가능성 선행요인, 역량, 지속가능성 간의 차이를 규명하는 것이다. 이를 위하여 각 연구가설을 수립하고 검정한 결과는 다음과 같다. 먼저 환경규제준수, NGO 대응활동, CSR 활동, 거래공정성은 제조 민첩성, 환경경영, 사회적 자본에 대부분 정(+)의 유의한 영향을 미치는 것으로 검정되었으며, 제조민첩성, 환경경영, 사회적 자본 역시 경제적·환경적·사회적 지속가능성에 대부분 정(+)의 유의한 영향을 미치는 것으로 검정되었다. 그리고 기업규모에 따라 공급사슬 지속가능성 선행요인, 역량, 지속가능성에 차이가 있는 것으로 검정되었다. 연구결과에 따른 시사점을 정리하면 공급사슬 지속가능성 선행요인들로 선정한 환경 규제 준수, NGO 대응활동, CSR 활동, 거래공정성 요인들은 지속가능성의 달성을 위한 공급사슬 역량에 기본적인 선행요인들로서 역할을 수행한다는 것을 확인하였다. 제조 민첩성, 환경경영, 사회적 자본의 형성은 경제적·환경적·사회적 지속가능성의 수준을 제고할 수 있다는 것을 확인하였다. 따라서 공급사슬 지속가능성 선행요인들의 제고는 공급사슬 역량의 제고로 이어질 수 있고, 나아가 공급사슬 지속가능성까지 제고할 수 있다는 것을 규명하였다. 그리고 대기업과 비교 시 중소기업의 공급사슬 지속가능성 선행요인, 역량, 지속가능성의 수준을 더욱 제고하는 것 요구된다.

• International Journal of Advanced Culture Technology
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• 제10권4호
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• pp.117-125
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• 2022

Along with the uprising of sustainability issues in the field of business and management, firms increasingly strategize and mobilize resources towards sustainability related activities and processes much more than ever. Together with this phenomenon, the concept of corporate sustainability has been noticed much more by scholars and practitioners from diverse fields. However, differently with an expectation, it is undoubted that there is a small controversy when we treat the issues related to its definition, antecedents, consequences, processes and so on. Based on this kind of understanding, this study tries to suggest and advance a new approach to the corporate sustainability based on the premises of social capital theory for social relations, which explains the role of institutions, and norms that shape firms 'social interactions. Main argument is that firm's voluntary, progressive, and proactive activities for sustainability issues can be understood as the firm's social capital building processes. Though there are a little existing study dealing with this issue, this study has a difference with them by proposing social capital building issues based on firm's real activities. Finally, case analyses based on a new approach are suggested and the theoretical considerations with some limitations are explained.

• 한국콘텐츠학회논문지
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• 제20권1호
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• pp.403-416
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• 2020

과거와는 다르게 금리가 낮아지고, 지식이 보편화되는 등 금융서비스 기업의 CSR 활동과 관련된 환경이 변화하였으며, 글로벌 경제 불안, 규제 증가, 신기술에 따른 영업방식이 노출되는 등 금융서비스 기업의 리스크 관리를 위한 환경이 변화하였다. 본 연구는 금융서비스 기업 종사자를 대상으로 금융서비스 기업의 CSR 활동과 리스크 관리가 지속가능성에 미치는 영향과 기업 이미지의 매개효과를 검증하였다. 연구의 결과는 다음과 같다. 첫째, 금융서비스기업의 CSR의 법적 책임과 재해리스크 및 전략리스크에 대한 관리는 지속가능성에 정(+)의 영향을 미치는 것으로 나타났으나, CSR의 윤리적 책임, 재량적 책임, 운영리스크 및 재무리스크에 대한 관리는 부(-)의 영향을 미치는 것으로 나타났다. 둘째, CSR의 법적 책임, 재량적 책임, 재해리스크에 대한 관리가 기업 이미지와 지속가능성 사이에서 매개 역할을 하는 것으로 나타났다. 따라서 금융서비스 기업은 CSR의 법적 책임과 재해리스크에 대한 관리에 집중하여 경영할 때 기업의 이미지가 좋아지며 지속가능성이 향상됨을 알 수 있었다.

• 한국의류산업학회지
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• 제24권2호
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• pp.206-216
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• 2022

This study sought to examine the sustainability criteria found in the global sourcing practices of global fashion retailers. Sustainable supply chain management, with a particular focus on the sustainability criteria of global sourcing, was analyzed. This qualitative study was based on a focus group interview and corporate social responsibility (CSR) annual reports. Eight master categories, 18 middle categories, and 37 bottom categories were extracted. The key categories and their middle categories were as follows: (1) Social compliance (working conditions, employment, safety); (2) Environment concerns (environmental pollution management, eco-friendly production, supply chain environment); (3) Energy efficiency (energy saving program, store environment); (4) Consumer protection (restricted substances management, consumer product safety improvement); (5) Management system (code of conduct, triangle audit system); (6) Community social activities (local community service, voluntary activities, charitable activities); (7) External stakeholder engagement (media & non-governmental organization management, maintenance of relationship with local authority); (8) Brand protection (respect for companies' intellectual property). The findings of this study offer academically significant insights into the sustainability criteria that can be encountered by companies under diverse global sourcing scenarios, revealing that global sourcing by fashion retailers is not merely a means of reducing costs, but a way of generating new jobs and making a social contribution to developing countries. The study's findings also have practical significance, offering guidelines for general CSR activities in the global sourcing process.

• 융합경영연구
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• 제11권3호
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• pp.1-10
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• 2023

Purpose: The purpose of this study is to explore how to apply socially responsible corporate management and public policy to perceive awareness and adoption of electric vehicles for global sustainability. This study examined i) how perceived factors such as economic, environment, convenience, uncertainty, and efficiency factors differ based on experiences of electric vehicles, ii) how actual and potential customers perceive management and policy issues on electric vehicles differently, iii) how proposed factors including policy planning for the management of electric vehicle, prospect of electric vehicles, and socially responsible corporate activities affect overall attitudes toward electric vehicles? iv) how overall attitudes affect growth of electric vehicle industry and development of automobile industry? Research design, data and methodology: This study conducted an online survey and applied t-test, ANOVA, factor and regression analysis. Results: This study found that policy planning for the management of electric vehicles, prospect of electric vehicles, and corporate activities affect overall attitudes toward electric vehicles and actual and potential customers showed mean differences on management and policy on electric vehicles. Conclusions: This study provides managerial and policy implications. This study suggests promoting policies for better adoption of electric vehicles and regulatory policies to enhance global sustainability and prospect of electric vehicles.