• Journal of Digital Convergence
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• v.16 no.7
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• pp.123-129
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• 2018

This study aims m-learning based on UTAUT and learners' satisfaction For empirical analysis, a survey was conducted on 289 university students and SPSS 22.0, AMOS 21.0 were used. The result of structual equation modeling analysis are as follows: First, performance expectancy was influenced by security, diversity, economics. Second, performance expectancy, effort expectancy affect learners' satisfaction. This research provide practical guidance in m-learning based on UTAUT amd the limltation of this research and future study are discussed. In the future, variables of m-learning based on UTAUT including the general public besides university students will be complement to analyze.

• Journal of Korean Public Health Nursing
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• v.30 no.3
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• pp.544-555
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• 2016

Purpose: This study examines the relationship among emotional labor, job burnout and organizational effectiveness of public healthcare center workers. In specific, authors focus on the relationships between emotional labor and job burnout and the one between job burnout and organizational effectiveness and mediating effect of job burnout between emotional labor and organizational effectiveness. Methods: For the empirical analysis, survey was conducted of workers in the public healthcare center, and 502 final data was secured after eliminating the insufficient ones, which were used in the statistical analysis. Results: Emotive effort showed to have a positive effect on organizational effectiveness, however emotive dissonance showed to have a negative effect on organizational effectiveness. Emotive effort showed to reduce the level of all job burnouts while emotive dissonance showed to increase the level of all job burnouts. All job burnout showed to have negative effects on organizational effectiveness. Job burnout showed to have mediating effect between emotional labor and organizational effectiveness. Conclusion: Emotive efforts of emotional labor has positive impact on organizational effectiveness while emotive dissonance has negative impact on organizational effectiveness overall. Therefore, public healthcare center should try to seek for proper way to reduce job burnout of workers, because job burnout functions as mediating element between emotional labor and organizational effectiveness.

• Journal of Korea Society of Digital Industry and Information Management
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• v.9 no.4
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• pp.111-118
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• 2013

Today, universities in Korea give a great effort to complement basic college scholastic ability of freshman. Maybe it could be unnecessary effort from university. However, we cannot just leave students who have poor academic performance about 10 to 30% in a university. Universities have to prepare to solve this problem. Thus government and universities investigate a lot of efforts but there is no guarantee. As a result, e-learning could be the best solution to complement poor academic performance of freshman and it also could be the best way to reduce financial burden of university. So, many universities introduce e-learning system and they also support professors to make e-learning content. We need to promote content usage and to improve overall operations. In this paper, we discuss poor academic performance problems under the current middle and high school education systems and review approaches to solve these problems. From this analysis, we propose the design of an effective e-learning system and a method of operation to complement students who achieve poor academic performance.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.5
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• pp.315-324
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• 2021

The study aims to investigate new theoretical approaches in an effort to resolve conceptual contradictions regarding the impact of organizational culture on developing culture for change, first by providing socio-structural frameworks supporting intrapreneurship, and second through encouraging professional culture behavior with management practices or organizational members acting as agents of change forming a deeper culture of values and behavior. The design of this research is quantitative. This study employs survey data of managers and section heads, which met the sampling requirements. Data analysis in this research used structural equation modeling (SEM) with the help of the AMOS program. The results show that all hypotheses are supported. The findings of this study suggest that the organizational culture transformation and dyadic social intrapreneurship based on professional culture (DSIBPC) have significant positive influence as antecedents of competitive advantage. This research also shows that DSIBPC is able to act as an important mediator that fills a gap in the relationship between organizational culture transformation toward competitive advantage, as well as being an alternative strategy for organizations in an effort to increase their competitive advantage. Referring to the results of this research, organizations need to focus and pay attention to the DSIBPC.

• Journal of the Korea Management Engineers Society
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• v.23 no.4
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• pp.33-48
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• 2018

Despite that QR codes are spreading worldwide in Pin Tech, logistics distribution, etc., South Korea is staying at the level of using QR codes in limited areas such as website connection and marketing communication. The purpose of this study is to propose measures for more effective use of QR codes by examining the effects of personal innovativeness on user's behavioral intentions by applying personal innovativeness to QR codes. To this end, this study was intended to examine the relationships between performance expectancy (PE), effort expectancy (EE), social expectancy (SE), and personal innovativeness, which are variables used in the Unified Theory of Acceptance and Use of Technology (UTAUT) model among innovative technology acceptance models, and behavioral intentions. For this study, a questionnaire survey was conducted with students in collages in the metropolitan area in May 2018 and the results were statistically verified using IBM SPSS 21. The results showed that PE, EE, and SE had significant positive(+) effects on personal innovativeness and behavioral intentions of QR code users. The mediating effects of personal innovativeness were tested and the results indicated that personal innovativeness partially mediates between PE and behavioral intentions and between EE and behavioral intentions but not between SE and behavioral intentions. The fact that since QR codes are expressed as a component to users through other media rather than its internal factors, the personal innovativeness of QR code users plays an important role in increasing the use of QR codes could be identified through this study.

• International Journal of Computer Science & Network Security
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• v.21 no.4
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• pp.313-324
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• 2021

This study empirically investigates the factors influencing the intention to accept mobile technology in Saudi healthcare service delivery using the extended unified theory of acceptance and use of technology model (UTAUT) with perceived reliability and price value. Accordingly, a conceptual model combining behavioral constructs with those linked to the technology acceptance model is developed. This model aims to identify factors that predict patients' acceptance of mobile technology healthcare service delivery. The developed model is examined using responses obtained from a survey on 545 participants receiving healthcare services in Saudi Arabia. Thus, we have conceptualized the developed model and validated seven hypotheses involving key constructs. Results suggest that performance expectancy, effort expectancy, social influence, facilitating conditions, price value, and perceived reliability are direct predictors of user behavior to accept mobile technology in healthcare service delivery. The results provide empirical evidence to the literature on the effect of facilitating conditions and effort expectancy on mobile health (mHealth) adoption. The results show that the COVID-19 pandemic has significantly increased the adoption of mHealth services in Saudi Arabia.

• The Journal of Information Systems
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• v.30 no.4
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• pp.95-118
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• 2021

Purpose This study verified the moderating effect of consumer knowledge in relation to the factors affecting the acceptance intention of autonomous vehicles by adding trust to the United Theory of Acceptance and Use of Technology model for the commercialization of autonomous vehicles. Design/methodology/approach For this purpose, this study conducted a survey on general consumers who are interested in automobiles. A total of 250 questionnaires were distributed and collected, and 242 questionnaires were used for analysis. To test the hypotheses, multiple regression analysis and multiple group analysis were performed. Findings Performance expectations, effort expectations, social influence, and trust were found to have a positive effect on the acceptance intention of autonomous vehicles. In addition, consumer knowledge between performance expectation and acceptance intention and between effort expectation and acceptance intention was confirmed as a variable that can moderate the relationship.

• The Journal of Information Systems
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• v.31 no.2
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• pp.197-216
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• 2022

Purpose In this study, in order to understand the effects of NTIS users' behavioral scientific behaviors and determinants, an integrated model of the UTAUT(Unified Theory of Acceptance and Use of Technology) model and TTF(Task-Technology Fit) model, which are frequently used MIS field, was presented and empirical analysis was conducted. Design/methodology/approach In this study, an online survey was conducted on researchers from organizations carrying out national R&D projects, institutions, universities, and dedicated management institutions and the collected data verified hypotheses established using the SPSS 25.0 statistical package and structural equation model using AMOS. Findings The results showed that NTIS users' business activities had a positive(+) effect on task-technology fit and task-technology fit had a positive(+) effect on performance expectation, effort expectation, and continuous intention-to-use intention. In addition, the performance expectation, effort expectation, and promotion conditions presented in research model had a positive(+) effect on the continuous intention-to-use. The research results derived through this study are expected to contribute substantially to subsequent research in the field related to information sharing platforms.

• Journal of Agricultural Extension & Community Development
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• v.30 no.1
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• pp.15-29
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• 2023

Recently, there has been increasing interest in renewable energy in the agricultural sector. Agrophotovoltaics, producing electricity while farming, has attracted much attention. This study aims to identify the factors influencing the acceptance intention of Agrophotovoltaics. Using the UTAUT2 model, we designed a research model to examine the impact of performance expectancy, effort expectancy, facilitating conditions, social influence, and investment utility on the intention to adopt Agrophotovoltaics through the mediation effect of the user's innovativeness. We conducted a survey on farmers and obtained 212 responses for the final analysis. The results showed that effort expectancy and innovativeness significantly positively affected the intention to adopt Agrophotovoltaics. Furthermore, innovativeness was found to fully mediate the relationship among performance expectancy, facilitating conditions, investment utility, and acceptance intention. This suggests that focusing supportive measures on innovative groups could promote the adoption of Agrophotovoltaics.

• The Korean Journal of Food & Health Convergence
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• v.8 no.1
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• pp.9-16
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• 2022

Recently, the use of serving robots has been increasing due to the increase in preference for non-face-to-face services and the rise in the minimum wage due to the coronavirus. When analyzing previous studies related to serving robots, it was confirmed that most of the studies on the functions and technologies of serving robots were conducted. Therefore, this study analyzed the factors affecting the attitude and customer satisfaction of restaurant consumers toward serving robots by adding performance expectations, effort expectations, and speed factors among the UTAUT2 models. The survey period was conducted from July 28, 2021 to September 9, 2021, and 306 out of a total of 310 surveys were used for analysis, excluding 4 unfaithful surveys. For the analysis, exploratory factor analysis, reliability analysis, confirmatory factor analysis, and hypothesis test were performed using SPSS 20.0 and AMOS 20.0, and the research results are as follows. First, it was found that performance expectation, effort expectation, and speed had a significant positive (+) effect on attitudes. Second, it was found that attitude had a significant positive (+) effect on customer satisfaction. This study researched customer selection attributes of robot service restaurants using the UTAUT2 model, and also provided academic and practical implications.